7 Definitive Tips to Organize Content on Your WordPress Website

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Let me guess…you’re here because you searched for… How do I organize content in WordPress?

You’re on the right page.

See, these days, people have short attention spans. In fact, you only have 7 seconds to grab a website visitor’s attention.

Once someone lands on your WordPress website, they only need a few hundred milliseconds to navigate away. So you want to grab their attention and hold their interest, right away to avoid getting a huge bounce rate.

But how do you achieve that?

This starts from the message your website communicates to visitors when they land. If you give them a vague message that leaves them confused, they will click away with the same speed they landed.

Once that’s sorted, you also want to structure the layout of your website to allow visitors to navigate through available pages easily.

Not organizing your website content can increase bounce rate, affect Google rankings, and result in decreased sales.

The good news is that organizing your content isn’t as difficult as many people think.

According to Jonathan Anderson, a professional essay writer and content creator based out of the UK, With just a few tweaks to your blog, you could get your content properly organized in just a few minutes.

Wondering how to layout your content on your WordPress website?

This article will share with you seven simple tips to keep your WordPress website content structured.

But before that, let’s learn a few things.

Why Is it important to organize your website’s content and how to do that?

As stated above, poorly structured website content can leave visitors confused and frustrated. This could increase your bounce rate. Unfortunately, a high bounce rate tells search engines like Google that your web performance is poor. To add salt to the injury, higher bounce rates can affect your search rankings and ultimately result in decreased sales.

Why Is it important to organize your website’s content and how to do that

Your website visitors should never have difficulties locating content on your website. They should get what they want the moment they click on it.

There are many other reasons why you should keep your website content organized. First off, properly structured content makes your website user-friendly and keeps readers longer. It also enables readers to navigate around with ease hence making them explore more of your content.

Organizing your website content also makes your website appear credible, authoritative and can improve your SEO and your traffic.

As you can see, organizing your WordPress website content is just as vital as creating it.

If your website visitors have to comb through heaps of content to access what they are looking for, they will likely click away.

Thankfully, WordPress has made it easier for users to organize their content.

Let’s learn the few tweaks and tips for organizing your content on WordPress as shared by professional essay writers and content creators in the UK. 

Add table of contents

No matter the purpose for which you created the website, it can be discouraging to spend your time, effort, and resources to create high-quality content, only for your readers to bounce back immediately they land on.

Organize Content on Your WordPress Website

Remember that people scan website content, they don’t read. That means that you need to let them skip right to the content they are looking for, hence the need to create a table of contents in WordPress.

This is especially important if you’re writing longer articles.

A table of contents allows readers to jump straight to the section they are interested in. It can also make it easy for search engine bots to scroll on your content.

The good news is that creating a table of contents in WordPress isn’t hard. You can do it manually by adding clickable links to your headers and subheaders, although this can be time-consuming.

You can also create a table of contents automatically with WordPress plugins.

There are several tables of contents WordPress plugins out there that make it easy to organize your website’s content.

You don’t need any coding, HTML, or CSS knowledge to create a table of contents using these plugins.

There are many useful tutorials to help you learn how to create a table of contents in WordPress manually or with a plugin.

Use tabs to improve navigation

Another simple tweak to organize content on your WordPress website is to use tabs.

WordPress offers a ton of features to allow users to tweak their websites as they wish. Some of these features include tabs that allow you to make longer content easy to navigate and read.

Tabs also improve usability and customer satisfaction thus boosting conversion rates.

Think about the way you organize your files in your office. That’s how WordPress tabs help you to layout your website content.

Tabbed navigation allows users to click through the content without having to scroll. This way, your website becomes more interactive and engaging.

Oftentimes tabs are commonly used in e-commerce stores especially in product descriptions. You must have seen e-commerce stores with different sections such as product descriptions, reviews, technical specs, and other tabs.

Use tabs to improve navigation

WordPress tabs are different from menus though because menu items tend to open links on separate pages. With WordPress tabs, a visitor reads the content without having to be directed to a new page.

Tabs aren’t similar to WordPress accordions as well. Accordions display content vertically where a user has to click the headers to display or hide the content inside. 

Observe the best practices for website content creation

Another way to focus on fulfilling what your readers expect when they land on your website.

This could include:

Using short paragraphs. Here, you need to break long paragraphs into short and sweet sentences by using plenty of white spaces between paragraphs.

Add bulleted lists where necessary. They help to break up long content hence improving readability. Lists also make it easy to highlight important information.

Break your content with headers and subheaders. This is similar to using short paragraphs and lists in that you break your content into smaller chunks or sections. Any experienced online essay writer would advise you to add as many H2 and H3 tags as possible to structure your content and make it flow logically. Adding h2 and h3 tags enables you to add the table of contents as well.

Add images

Adding images to your website content is beneficial in many ways. First, adding relevant images makes your content engaging. Secondly, they make your website attractive. Thirdly, images make website pages more open and easier to digest.

Similar to adding white spaces on paragraphs, adding images allows your website visitors to pause and take a breath. They act as a natural stopping point.

For longer content, you’d want to add images. Remember to use images that match the style and voice of your content.

Before you add images, consider your audience and what you want your content to achieve.

You can get tons of images from tons of places on the internet, but make sure you’re using images that are suitable to your website and your target audience as well.

Add categories and tags

Another awesome way to organize your website’s content in WordPress is to add categories and tags. WordPress comes with in-built categories and tags feature that allows users to structure content logically to improve user experience and satisfaction.

Categories help to group several blog posts into easy to manage and digest forms.

Tags are much like a post index.

For instance, assuming you’re creating content on a digital marketing blog about different types of digital marketing, you could add categories like influencer marketing, mobile marketing, email marketing, etc.

Tags, on the other hand, could be much more specific. For instance, you could create a WordPress website about health with topics like fitness and include tags like cardio routines, yoga, etc.

You need to use categories and tags that are as descriptive as possible. This will make it easier for readers to find the content they are looking for easily.

Also, avoid using too many categories on blog posts to not confuse your readers.

You can use as many tags on a blog post as you want as long as they make it easy for readers to understand the content inside.

Add graphics

This technique of organizing your WordPress website’s content works similar to using images as described earlier, but with a slight difference. Since graphics can be created, you can decide what and how to make them.

graphic design

With images, you have no control over how it looks or appears.

You could apply this method of organizing your content when writing longer content.

For instance, assuming you’re creating a blog post that would need to be broken down into multiple sections, you’d create an infographic for each section to make the whole blog post visually appealing and engaging.

The good news is that you don’t need to be a designer to create stunning graphics.

You can create eye-catchy graphics using Canva.

Canva is a powerful graphic design platform you can use to create visual content, social media graphics, etc.

The platform has pre-built templates you just need to customize them the way you want.

The graphic design app is also free to use and lets you create compelling images for your blog posts.

Create user-friendly navigation menus

Structuring your content is one thing and organizing how people will find it is another.

This is where creating clear and easy-to-use navigation menus becomes useful.

Clear and straightforward navigation menus allow readers to navigate your site with ease.

As stated earlier, people have short attention spans these days. If they can’t figure out how your site works immediately they land on it, they will click away.

Creating user-friendly navigation menus will help to prevent people from bouncing back when they come.

Most themes come with default menus, but you can set up menus that suit your preference.

When creating navigation menus, keep the following tips in mind:

Use well-known names. It’d be awkward to have menus with names that have never been used since the internet was discovered. As a rule, use names like Resources, Home, About Us, etc. Avoid using confusing names for your menus.

Use the same navigation model for all your pages. How you position your menus on the first page of your website shouldn’t change on all your pages.

Also, keep your menus as simple as possible.

Additional tips on how to organize content on your WordPress website…

Add related posts

Adding related posts and content to your site enables readers to discover more content related to the one they are reading.

This is especially good when your site starts to grow and you have more content.

Offering readers related content helps to keep them longer on your site which contributes to a high dwell time.

It also encourages readers to explore all of your website’s content.

Remember to keep the content as relevant and high-quality as possible though.

If you’re showing old blog posts, remember to update them to keep them fresh.

Showing related posts on your content is as simple as using plugins like the Yet Another Related Posts plugin that allows you to display similar content at the end of your web pages or posts. You can also do it manually by adding the post between your content.

Create internal links

Creating internal links in your blog posts isn’t only a good content organization strategy but it’s also a great way to improve SEO.

Search engines discover posts and pages best when they are linked to from somewhere.

Internal links also enable Google to understand the structure of your website. They also help to keep your readers longer on your site.

Adding internal links is as simple as using clickable anchors related to the posts or pages you’re linking to.

WordPress makes it easy for users to find related posts to link to. You just need to ensure you’re linking to high-quality and relevant content.

Use pagination

The last but not the least content organization tip is to use pagination. This technique lets you divide your content into multiple pages automatically to improve navigation and make your site easy to use.

Use pagination

It’s a great technique to use if you have longer content. You can use the Advanced Post Pagination or WP-Paginate plugin to add pagination to your posts. 

Get organized

In this blog post, I have shared several tips to organize content on your WordPress website. Are you still not sure how you can organize your blog content?

If so then drop us a message in the comment section.

About the author 

Leon Collier

Leon Collier is a college paper writer, blogger, and content creator from the UK who works with SuperiorPapers. He is also a professional web designer who has designed many websites that help students buy dissertations online. He loves reading history books and playing tabletop games. Follow him on Twitter @LeonCollier12

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