ActiveCampaign Pricing: How Much Does It Cost?

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ActiveCampaign focuses on reaching your business goals while lessening the number of emails you send out to your mailing list. ActiveCampaign boasts a great set of features, but how does ActiveCampaign pricing measure up to its results? 

Today, we’re taking a closer look at how much ActiveCampaign costs to determine if it’s worth the price. 

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ActiveCampaign pricing: how much does it cost?

ActiveCampaign can cost your business as little as $9 a month. The price depends on the number of subscribers you have and the features you get also varies depending on the plan you choose. 

ActiveCampaign pricing

Unlike other platforms, ActiveCampaign’s pricing isn’t as straightforward as other platforms. Pricing starts at 500 subscribers with the option to expand your mailing list to over 100,000 subscribers in the future. 

Moreover, ActiveCampaign’s plans aren’t determined entirely on how many subscribers you have. Regardless of your number of subscribers, you’ll be able to choose between any of the four features the platform has to offer.

Take a look at their plans and pricing below:

Lite plan

The lite plan is ActiveCampaign’s cheapest option. Pricing starts at $9 a month and can run you upwards of $500. Take a look at the features that come with the plan below:

  • Unlimited email sending
  • Email marketing
  • Send newsletters
  • Create subscription forms
  • Marketing automations
  • Chat and email support
  • Supports up to three users

Monthly pricing according to your number of subscribers:

  • 500 - $15 
  • 1,000 - $29 
  • 2,500 - $55 
  • 5,000 - $99 
  • 10,000 - $155 
  • 25,000 - $259

Annual pricing according to your number of subscribers:

  • 500 - $108, saves you $72
  • 1,000 - $300, saves you $48
  • 2,500 - $540, saves you $120
  • 5,000 - $948, saves you $240
  • 10,000 - $1,500, saves you $360
  • 25,000 - $2,460, saves you $648

The Lite plan is best suited for any business who wants a simple and straightforward email marketing platform. You’ll be able to send out customized emails and marketing automations using the platform’s easy to use builder. However, there are certain drawbacks such as: 

  • You don’t have access to the analytics tool
  • It only supports up to three users
  • It isn’t very cost-effective for larger mailing lists for the number of features
  • It won’t actively help make raising your conversion rates easier
  • Does not come with SMS marketing

Summary: The Lite plan is better suited for your business if you want to focus solely on sending out automations, newsletters, and email. It also allows you to build a subscription form for capturing leads which is ideal if you want to grow your mailing list on the platform.

how much does ActiveCampaign cost

Plus plan

The Plus plan starts at $49 each month and can cost upwards of $400. This plan comes with everything from the Lite plan as well as some other features: 

  • CRM with sales automation free for a limited time only
  • Landing page builder
  • Facebook Pixel audience customization
  • Lead scoring
  • Contact scoring
  • Integration capability
  • SMS marketing
  • Dynamic content editing
  • Customizable user permissions
  • Supports up to 25 users

Monthly pricing according to your number of subscribers

  • 500 - $70
  • 1,000 - $70
  • 2,500 - $125 
  • 5,000 - $169
  • 10,000 - $249
  • 25,000 - $399

Annual pricing according to your number of subscribers:

  • 500 - $588, saves you $252
  • 1,000 - $588, saves you $252
  • 2,500 - $1,188, saves you $372
  • 5,000 - $1,620, saves you $408
  • 10,000 - $2,388, saves you $600
  • 25,000 - $3,828, saves you $960
  • More than 50,000 - to be negotiated

The Plus plan is best suited for businesses who want better opportunities for customer engagement and maintaining a good relationship with your customer. The SMS tool allows you to connect with your subscribers through means other than emails which often go unopened or ignored.

However, it’s also not perfect. Here are some of the Plus plan’s cons: 

  • It is a bit on the pricier side
  • You have limited analytics capabilities
  • The SMS marketing feature is only useful if you like to connect with your customers through SMS. Otherwise, it’s a paid feature you won’t get much use of

Summary: The Plus plan is best suited for you if you utilize Facebook marketing frequently and if you want to capitalize on the possibilities of SMS marketing. Moreover, you’ll also be able to build landing pages and have access to numerous integrations. However, it is quite expensive.

ActiveCampaign automation map feature

Professional plan

The Professional plan is arguably ActiveCampaign’s best-selling plan option. It starts at $129 a month and can cost you over $480. Like the Plus plan, it comes with everything the Lite plan offers, as well as everything you see on the Plus plan and some more features: 

  • Predictive sending through machine learning
  • Predictive content through machine learning
  • Customer attribution
  • Path to purchase
  • Conversion attribution reporting
  • Split automations
  • Site messaging
  • Step-by-step onboarding consultation process
  • Automation strategy consultation
  • Three one-on-one training sessions each month
  • Supports up to 50 users

Monthly pricing according to your number of subscribers:

  • 500 - $159
  • 1,000 - $159
  • 2,500 - $159
  • 5,000 - $239
  • 10,000 - $349
  • More than 50,000 - to be negotiated

Annual pricing according to your number of subscribers:

  • 500 - $1,548, saves you $360
  • 1,000 - $1,548, saves you $360
  • 2,500 - $1,548, saves you $360
  • 5,000 - $2,388, saves you $480
  • 10,000 - $3,348, saves you $840
  • More than 25,000 - to be negotiated

The Professional plan is ideal for professionals, freelancers and businesses that heavily rely on personalized content for their leads to drive up sales. The predictive sending and content features utilize unique machine learning tools that automatically sends out newsletters and automations at the best time possible for each lead.

ActiveCampaign site tracking tool

Apart from its benefits, it also has some areas that need improvement. For example: 

  • The price is somewhat unreasonable
  • The site messaging feature is only ideal if you have a dedicated customer support staff to handle on-site messaging

Summary: The Professional plan is better suited for businesses that deal with a high volume of subscribers from various geographical areas. The machine learning features drip send your automations and newsletters at the best calculated time so your customers receive them when it’s most likely to drive conversions. However, it is quite expensive for the features it offers.

Enterprise plan

The Enterprise plan is ActiveCampaign’s most robust plan. The plan starts at $279 and can be as expensive as upwards of $399 per month. It comes with all the features ActiveCampaign has to offer: 

  • (Beta) Custom analytics
  • Custom mail servers
  • Custom domain
  • Dedicated account representative
  • Free design services
  • Free social data reports
  • Phone support
  • Uptime SLA
  • Supports unlimited users

Monthly pricing according to your number of subscribers

  • 500 - $279
  • 1,000 - $279
  • 2,500 - $279
  • 5,000 - $449
  • 10,000 - $499
  • More than 25,000 - to be negotiated

Annual pricing according to your number of subscribers:

  • 500 - $2,748, saves you $600
  • 1,000 - $2,748, saves you $600
  • 2,500 - $2,748, saves you $600
  • 5,000 - $4,308, saves you $1,080
  • 10,000 - $4,788, saves you $1,200
  • More than 25,000 - to be negotiated

The Enterprise plan is popular among larger enterprises and  is ideal if you want to connect your newsletters and automations to a custom domain and mailserver. You will also have access to 24/7 customer support thanks to a dedicated account representative and phone support.

ActiveCampaign sms marketing

However, there are a few things I didn’t like about the plan such as:

  • It is too expensive even considering the amount of features you get
  • The customized reporting feature still has a few bugs and is still being beta tested
  • The phone support feature seems unnecessary

Summary: The Enterprise plan is ideal for larger companies or business entities who are committed to utilizing ActiveCampaign’s features. It gives you access to all the features ActiveCampaign has to offer. Although the added features on the enterprise plan do seem a little unnecessary and overpriced.


  • Their automations are well-structured
  • The user interface is easy to understand 
  • You’re able to access all paid features even when you’re on the free plan
  • Your emails and automations will end up looking very professional
  • It has a good selection of plug and play templates
  • Customer support is easy to reach and eager to please
  • It offers drip campaigns on higher plans


  • The higher end plans are quite expensive
  • You may encounter bugs from time to time 
  • Limited design template options
  • Loading and adding images for templates takes a while
  • The analytics feature isn’t as advanced as it should be for the price
  • There are some issues with automations needing to be resent
  • It has quite a steep learning curve

Who is ActiveCampaign best for?

ActiveCampaign is ideal for professionals and businesses that like to focus on CRM. It gives you a decent set of tools and features like machine learning to help you maximize your conversion rates and ensure high customer retention.

While it doesn’t have any specific funnel capabilities, the Plus plan does come with a landing page builder that is quite handy for growing businesses

AC customer service

What’s more, is that ActiveCampaign doesn’t mix and match random features just to make it seem like their services are worth the price. The price comes with the reliability of their customer service team, and how well their features execute their respective functions. 

The user-interface is also something I’d like to commend. It’s streamlined, well-organized, and it makes it easy for even newbies to navigate the site. 

Who is ActiveCampaign not best for

As much as ActiveCampaign has its merits, it’s also not the best choice for everyone.

For example, if you like to host webinars or rely heavily on sales funnels to drive conversions, then you’ll have to use third-party applications. This can be considered a minor inconvenience. 

Activecampaign Sales and CRM feature

However, you also have to factor in the cost of operating your integrations on top of ActiveCampaign’s not-too-affordable plans.

So if you’re thinking of subscribing to ActiveCampaign, but find that it’s lacking some key features that you need, then I suggest you look elsewhere since it won’t be as cost-effective for your business. 

Final words: Is ActiveCampaign worth it?

To be blunt, while ActiveCampaign may be one of the best automation tools in the market, it’s certainly not the best platform to invest in if you’re looking for something other than CRM tools. 

That said, its plans are reasonably priced if you consider the fact that their features are well done and streamlined to increase conversions. 

This means you’re able to focus on driving conversions instead of haplessly sending out email after email in the hopes of retaining customer interaction - which rarely works.

Overall, I can confidently say that while ActiveCampaign may be a bit on the expensive side, it is worth it if you rely on CRM tools entirely. 

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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