Top 4 Advantages and Disadvantages of SEO

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The SEO industry is increasing in value as many businesses find a use for it to be integrated within their websites and the other content they share across the worldwide web.

That said, if you’re a business owner or employee, addressing the benefits and disadvantages of using SEO is crucial.

Everything consumers want to find online, and if you want to ensure your content is discoverable, you must consider SEO. Read below for a guide about SEO and its pros and cons.

What is SEO?

SEO stands for search engine optimization and can be the difference between your content showing up in the top results of search engines or being overlooked by consumers searching for products and services you provide.

Top 4 Advantages and Disadvantages of SEO

While some people might find SEO to be complicated to implement, it’s pretty simple once you get the hang of it.

It’s understood that not everyone has time to learn how to use SEO properly. This is why if this sounds like you, you should consider hiring a Western North Carolina-based SEO consultant, or one located near you.

A consultant will understand the ins and outs of SEO and can help you put it to work for the benefit of your company.

SEO can be used in several ways, including in the titles and for image descriptions, to make them easily discoverable.

SEO goes beyond researching a few keywords and sprinkling them throughout your content and is about creating quality content without keyword stuffing.

Advantages and disadvantages of SEO

As you continue to read, you’ll find that the more you know, the better off you will be when you want to increase website traffic organically.

Now that we’ve dived deeper into SEO, it’s time to take a look at the positives and negatives before you begin using it.

1. Advantage: Anyone can use it

The first advantage of using SEO is that it’s not limited to a specific business size or model. Anyone who wants to use it for business can use it for their reasons. 

It doesn’t matter if you’ve been in your business for an extended period of time or are just kicking things off; you’re never restricted from using SEO

When used correctly, it can take your business website from the bottom of the heap to the top of the pile.

This is precisely what you want to happen for your business because, again, it makes the website more visible to your consumers. The more people see your website and content, the better off they’ll be.

The use of SEO can aid in helping you create a more substantial online presence, and due to the fact that most consumers run to the internet before they decide to do business with your company, it will pay off.

Disadvantage: Time-consuming task

One of the first downsides to using SEO is that it can be time-consuming. Mainly because if you don’t know how to use it, you’ve got to take time to teach yourself how to use it and sprinkle it throughout your website.

Disadvantage You Can Face Penalties

Because you’re spending time learning how it’s done, it means you’re taking valuable time away from other tasks that need to be completed throughout the workday. If you’re to use SEO properly, it starts with creating a plan.

The plan will help you determine the following steps to take to ensure you’re on the right path to receive the results you’re searching for. Once you’ve developed a solid plan, you can then move forward with putting the plan into effect.

After the plan is launched, the only other thing to do is wait to see the results.

If you find you’re not getting the results you’d determined you’d receive, then, it’s time to rework the plan and continue making changes until you see a return on it for your business.

2. Advantage: Improves quality website traffic

There are ways to pay for website traffic. But the downside to doing so is that you have to pay for it, and there’s no guarantee that the people you get to your website will end up buying anything.

However, when you use SEO, you can increase your chances of gaining organic traffic, meaning people are searching for your offering.

When you use paid SEO, you might be advertising to audiences similar to yours, but that doesn’t mean it’s targeting the focused audiences you need.

Because of this, you’re wasting money on advertising that’s not working because it’s not as filtered as it could be to reach the right people.

Disadvantage: Results aren’t immediate

In the business world, you’ve heard people repeatedly say that time is money.

Many businesses don’t want to wait to see results and instead want things to happen immediately, so they can start reaping the benefits of the time and money they’ve put into using SEO for marketing purposes.

Along with the results not being immediate, you might find that it can also be unpredictable. Even with the best plan in place, you can’t predict the outcome or guarantee that things will go your way.

While this might turn you off from using SEO, it shouldn’t because this can happen with any form of marketing. It can happen at any time that the marketing you use doesn’t provide the benefits you’ve been looking for.

3. Advantage: You can measure the results

If you use a marketing plan that can’t be measured, how are you going to know if it’s working or not?

Disadvantage Results Aren’t Immediate

The answer is you won’t, but SEO makes it easier to keep track of various metrics and gain a deeper understanding of how you’re performing against your competitors.

Part of creating the plan you will use when working with SEO is defining the metrics you will measure. There are tons of metrics you can use, including:

  • Website Visitors
  • Amount of time they spend on the website
  • Bounce rate
  • Traffic value
  • Number of indexed website pages
  • Search Visibility

These are just a few of the metrics you might be inclined to track, and they each provide different insights. Before determining which results you want to measure, consider the goals, you’ve set for your company to achieve.

This will help determine which metrics will be the most important to ensuring the future success of your business. 

Disadvantage: you can face penalties

There are several positives to using SEO, but there are also some downsides, and one of them is that you can be penalized if you don’t use it properly.

Earlier, we mentioned that keyword stuffing is a trap that many people fall into when they first begin using SEO.

This happens because people tend to think that the more keywords they use, the better off their content will perform, and this isn’t the case.

Search engines perform what is known as a “crawl” of websites when searching for the top results to present search engine users with.

If your content doesn’t follow the correct SEO implementation rules, you risk being penalized for it, which can keep you from ranking higher in the search engine

Your page will be penalized, and you will find yourself sinking lower and lower in the search engine.

Before you rise in the rankings, you’ve got to fix the things you’ve been penalized for before search engines will consider your website content a quality source for consumers.

4. Advantage: Aids in better conversions

As mentioned, when you use SEO correctly, you attract the attention of those who really have a need and want for your products and services.

Advantages Aids in Better Conversions

This means that once people arrive at your website, the conversion rate is much higher than it would be if people are on the fence about buying from your business.

SEO is about playing the long game because it will benefit you well into the future. All it takes is one qualified lead to spark another, and then from there, your business continues to market itself to people that want to buy from you.

As you continue to get better at SEO, you’ll begin to notice a higher conversion rate.

Of course, once you get people to visit your website, your employees, and salespeople will need to understand the techniques they need to use to close these deals.

With a solid closing practice, you can continue to convert more people as time passes. 

Disadvantage: Ranking stability

Your competitors are always looking for ways to outrank you, which means they will continue reworking their SEO plans to rank higher than you. Even if you become a professional at SEO, it doesn’t mean you will hold your rank.

Ranking stability isn’t guaranteed, and it can fluctuate based on other businesses in the market and the needs of consumers. There will be times when you perform better than your competitors, which could flip-flop to when they rank higher than you.

When this happens, revisit the drawing board and tweak your company where required.

Final words: Top 4 advantages and disadvantages of SEO

When it comes to SEO, there are several disadvantages and advantages that you have to deal with. From constantly ensuring you’re targeting the right people to fluctuations in the search engine rankings, the list goes on and on.

At the end of the day, the decision to use SEO is up to you, but if you decide to, we’re sure you won’t regret it. If you want to know more about the ins and outs of SEO don’t hesitate to check out some of our other blogs.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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