An Easy Guide To Creating A Good Product

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Everybody wants to create a good product. Creating a good product takes a lot of time and effort, but it can be done. It all starts with good planning and continues with testing the product during the development phase. There are a number of test options you can choose from. You could either ask yourself what feels good or go for the statistical understanding of how users use your product. 

In this article, you will discover everything you need to know to create a good product that people will use and enjoy.

The stages of new product development

When creating a new product, you have to take into account that it will go through a few stages before being released for the consumer. Every stage is pretty different from each other, so there is no set order in which they should be done.

An Easy Guide To Creating A Good Product

Though not in a particular order, when creating an outstanding product - if that’s what you want - these are the stages you need to follow:

Concept development: the construction of a product

The idea for a product comes from two major sources: market trends and the designer's intuition. The designer's goal throughout this stage is to utilize their own experiences in order to envision, with as much accuracy as possible, how the user may use their product.

An Easy Guide

Through analysis of both accurate data about consumer behavior combined with a designer's own intuition, a product can be created that is not only functional and aesthetically pleasing, but profitable as well.

The first thing you want to do when looking for your product idea is to know what kind of products are currently available or selling well. You don't want to create another product that's already out there unless you have a really good reason for it to exist.

The benefit of this is that it not only makes your product more likely to sell, but you will also be able to learn from the mistakes of others. However, this doesn't mean you should choose an idea that's completely different and try to force a new category.

A good product has the potential to generate revenue for a company by being sold at a profit. The process of coming up with this idea, however, cannot be rushed. Before designing even begins it is important to fully understand and analyze the market and to find a unique selling point that will make the product stand out from the rest. 

Once these two things have been accomplished, then it becomes possible to develop an effective conceptualization of a new product that can be easily designed according to customer needs.

Build a marketing strategy

This may seem like an unusual statement to make, but most companies either create a product first or they create their marketing strategy last. However, it is possible for companies to create both simultaneously (while also creating the capital necessary to fund them).

The reasoning behind this advice is that building a good marketing strategy can give you a good idea of what product you should create, and likewise creating a good product can tell you what kind of marketing strategy you should have.

The important thing to remember is that when trying to create a successful company it all comes down to numbers in the long run. If your product is not good enough for people to buy, then all of the marketing in the world won't help you.

Likewise, if your customers cannot see a good reason to buy your product, then it doesn't matter how many people actually buy the product because they will not be repeat buyers; therefore, you would not have any long-term business.

Identifying manufacturing requirements

During this stage, you must gather information about your product's manufacturing requirements to define its parameters and specifications. The beginning of this process is defining what your product will be made out of, how it will be molded or produced, etc. This is also the time to identify alternate materials or components that are available. This stage will help you stay on budget because up-front decisions can save you money later.

An Easy

An easy way to start this process is by sketching out an idea of what your product should look like, describing it with words, and then moving into 2D drawings. Once you have a sketch, you can start thinking of ways your product could be manufactured.

If you're still unsure about what the manufacturing process will be like, go to an industrial arts catalog and just browse around for 10 minutes. You will notice that some products have very simple designs and they are all made from a single material, while others have more intricate designs and they use multiple materials to create them.

This can be a very easy way to categorize products into different groups as far as the level of knowledge you need about what your product will look like during its manufacturing process.

Designing the product

Before we get started though, it's important to know exactly what design entails when it comes to the creation of a good product. Design can be described as "the art or process or preparing anything according to a plan," and when we think about designing a product it's all about putting together a plan that will make the best possible product.

By combining elements such as materials, functions, and style we can make a functional product that will meet the consumer's basic needs as well as their wants. Even after we've designed our product, it still needs to be tested, analyzed, and revised throughout the prototyping phase before it is ready to be marketed and sold to consumers. 

This is also the stage where you determine the packaging design. What you want is to leave a lasting impression on those who use your product so that it will be remembered for being better than others. This is something that the packaging professionals at are good at as they help producers make their products stand out. Although designing a good product may seem like a daunting task, the planning process helps along the way.

Run a market testing

Do this to determine the demand for your product. If you succeed in this step, congratulations; you're ready to start creating your product. If not, then it's back to the drawing board for you. The importance of this step cannot be stressed enough.


It helps you to see if what you have created is a good product based on the market's response through your supply and demand data. This step saves time and unnecessary work, as well as money. A product demo can be a helpful way to get feedback on your product idea. You can show potential customers how your product works and get their input on what they like and dislike about it. Learning how to create interactive demos is essential for modern product presentations.

Determine your target audience

The next step is to figure out who exactly you are selling the product to. When creating a product, you need to know who will be buying it so that you can cater your message and branding around them. If you sell clothing, for example, know whether your customer prefers the casual look of Betty or if they enjoy dressing up like Emily. 

Knowing your target audience will help you find the right keywords and use them throughout your posts so that it can be found more easily by who you are trying to sell to.

By knowing exactly who you're selling to, you can create a message that they want to hear. You utilize your knowledge of their buying preferences and use it to your advantage so that you can get them to buy whatever product of yours they come across.

Hint at the solution in your messaging

On the surface, this seems like pretty obvious advice. After all, if you solve a problem and make it blatantly obvious that your product solves said problem, then people will flock to you. Unfortunately, this is not always the case; people hate being told what to do too much for this to be true most of the time.

The truth is, people like to feel smart and in the know. After all, this is why the "hinting" part of this commandment exists; if you give your users snippets of information that makes them feel like they're on the right track while remaining mostly ambiguous enough to make it seem like they figured it out on their own, your users will be much more receptive.

Get the trademark

One of the many benefits of getting a trademark is that you get to legally claim ownership over your product. This means that it becomes easier for you to keep track of all your sales and profits. It also lets customers know where to find more products from the company they enjoy so much.

You also get to put a symbol before or after the name of your product to show that it is indeed yours. An example would be the famous Nike swoosh, which is put before and after all Nike products.

Final words: an easy guide to creating a good product

Basically, there are two types of product quality. One is good quality which means that the functionality of the product meets the users' demands and that the problems with the design are few or not present at all. The second type of quality is excellence. This basically means that your product really stands out from other products on the same market.

So what does it take to create good products, in the sense of high product quality? The answer is work and dedication. Keep in mind that the process of creating a product is often iterative; this means you cannot just design something and release it immediately, even if it seems mostly complete at first glance. 

For instance, when bringing a product to life, you need to seriously consider the packaging as well as the design of the actual product. Again, creating good products requires having attention to detail if you want them to be excellent.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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