Animated Video Production Made Easy With These Helpful Tips

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Videos can be powerful tools for delivering information, teaching lessons, and convincing others. With the popularity of videos skyrocketing over the past decade, more and more people are becoming interested in learning how to make them. 

Today, the number of resources available is limited and highly fragmented, so finding all the information you need can be difficult. Animated video is a subset of video creation and is something that every business should understand if they wish to increase conversion rates and engage their audience. 

This type of video has proven indispensable for those who utilize them, but the biggest problem is the perceived complexity of their creation process. The purpose of this post is to discuss the benefits of creating a video and some tips on how to do so.

What is an animated video?

An animated video uses a sequence of images to convey a message or make a visual effect.

Animated Video Production

An increasing number of animated videos have been used to create more engaging content in recent years. You can use animated videos for a variety of purposes, including: 

  • Marketing
  • Advertising
  • Education
  • Entertainment

Furthermore, they are becoming increasingly popular to tell stories in the digital age. YouTube and Facebook are among the most popular social media platforms to share animated videos due to their potential to reach a wider audience.

The reason it is often used for viral marketing is that it is engaging, more affordable, and interactive compared to other types of videos. 

How do they benefit businesses?

Animated videos are a great way to help businesses with their marketing efforts. They can create a more captivating and memorable experience for the audience and be used in various ways. For example, you can use them to advertise products, highlight your company's achievements, or even introduce new products and services. 

Animated videos have become quite popular in recent years due to their ability to engage audiences effectively. With this said, businesses must use them effectively in order for them to get the most out of these videos. 

Moreover, they are far more cost-effective than regular videos, especially if you consider that most businesses only need to convey a message as concisely as possible without having to invest heavily in production. Some of the primary benefits of these videos include: 

  • You can bring any idea to life: Animated videos are only limited by your imagination, meaning you can bring almost any vision to life via animation.
  • Your ideas can be contextualized: Context is vital when portraying a message like company values, and animation makes this process easier. For instance, you might show how your product is helping millions of people around the world. Real-world video can make this a complex process, but animation makes it a breeze.
  • You can set the right tone: When you use color, characters, and voice-overs correctly, you can select the tone you wish to portray.
  • Visualizing abstract ideas is possible: This is often the most significant pain point with conventional videos, as it can be challenging to insert abstract concepts into real life. However, animation enables you to do this without issue.

Things to consider before embarking on your first project

Animation videos might seem more straightforward than a high-production, live-action video, but they still present challenges for those without the requisite skills. They typically require sophisticated software to create animations, such as CGI effects, along with editing them to make a polished final product. 

Things to consider before embarking on your first animation project

Furthermore, the animation team at says the process begins with an idea that evolves as research, concepts, and collaboration are considered. Only after understanding your brief can you begin to tie everything together and get the process started.  

Consider why you are making the video in the first place

The first thing you need to do is think about why you are making a video. What are you hoping to gain from it, and what is it trying to portray? It is essential to consider what your target audience wants to learn from your video so that you can give them exactly what they need. A well-thought-out concept will help you improve engagement with your audience. 

Moreover, think about the purpose of the video. You don't want to create videos that are too long and boring or too short and not informative enough. The purpose of the video should be clear and concise so that viewers can easily understand what it is trying to do.

What are your goals?

Video marketing is a great way to get your brand out there and make it known to the public. However, if you are unsure what you want to achieve with your video, it can be a waste of time and money. 

Before creating a video, you must know what your goals are. This will help you decide on the kind of video that best fits your business's marketing strategy. Understanding what type of video will work best for your business can also help avoid common mistakes that some companies make when they create their videos.

What are your goals with the animation

For whom is this video intended?

Understanding your target audience is one of the most important things you need to do in any aspect of your business, including making a video. It will help you in creating something relevant and engaging.

What is your core message?

When creating a video, it is crucial to understand your core message. You should present yourself as someone who can assist other people and solve their problems. 

How do you create an animated video?

Now that you understand what you should consider, your next step is actually creating your video. The following tips are meant as a general overview of what's involved rather than a step-by-step guide. Nevertheless, you should learn some interesting tips that will provide you with insight into what is involved.

Develop a strategy

When making an animated video, creating a strategy helps you determine the type of animation style and storyboard you will use. It also helps in figuring out what will be the best way to generate interest in your video. However, how do you create a strategy to begin with?

Prepare a production brief

A video production brief or storyboard is a document that outlines the requirements of a project and the vision of what the end result should be. It outlines what needs to happen, who needs to be involved, and how long it will take.

Think about how you will showcase your video

To create a video without knowing how to exhibit it is a waste of time and money. Thus, as part of your overall strategy, you should consider how you will present it to your target audience. Utilizing social media channels will be the most evident option, but it will depend largely on your business and who your target audience is.

Consider outsourcing the process

There are many ways to create your own video, but outsourcing is usually the better choice. Outsourcing video production can be beneficial for companies in a number of ways. It can help you save money, improve efficiency, and increase the quality of your videos. 

Outsourcing allows you to focus on your core competencies and let your team take care of the rest. It also gives you access to the expertise of professionals who can help you to come up with a story that fits your expected outcome. 

But what if you want to save money by producing the video yourself? 

Even though it's recommended to outsource the project to the pros, you can still make a video on your own. 

Write your script

Writing a script before creating an animated video is also essential because it helps you know what you want to say and how to say it. It also lets you know what kind of animation style to use and how much time should be spent on each scene.

write your script

Create a storyboard

Storyboards help you plan out your video and figure out how to make the most of your time and resources. Storyboards also help you organize your scenes so that everything flows well with the animation process.

Choose the style of animation

The style of animation plays a considerable role in storytelling. It helps in creating a different mood and setting for the story. Choosing an animation style before making an animated video will help achieve the desired effect.

Record an engaging voice-over

Voice-overs are an important part of the animation process. They can convey emotions and add a sense of realism to the video.

Be sure to include background music

Background music is vital for the video because it helps create the mood and atmosphere needed for the video. It also helps keep the viewer's attention on what is happening in the video. 

Final words: animated video production made easy with these helpful tips

As you can see, there are many things to consider before you even begin your video. You will have to think about why you are making the video and what you want to convey. 

Furthermore, you will need to consider whether outsourcing the process would be more efficient and beneficial. 

However, you will find that an animated video can be a real boon for your business if you do it right.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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