Apolla Socks: What Happened After Shark Tank?

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They say that a person's pain can only be understood by a person going through the same pain. 

Well, if you are a dancer, you might understand how painful the learning process is. Dancers go through constant pain, soreness, and injuries in their feet that remain with them their entire life. 

This is because there are no proper gears for dancers that might save them from pain and injuries. To solve this problem, two dancers, Kaycee and Brianne came together to design a sock that might reduce the pain and also the chances of injuries. The sock is called Apolla Socks. It solved a major problem not just for dancers but also for athletes and hikers. 

Although most people who are not much into hiking and dancing recognize Apolla Socks from Shark Tank. Kaycee and Brianne came on the 13th season of Shark Tank to raise $300,000 for 15% of their company. 

Luckily their pitched work and apart from global visibility and media publication, they got an offer of $300,000 against 25% stakes from Lori who is also fond of dancing. 

Now most people want to know updates on Apolla socks after their shark tank deal. If you are interested too, then read this whole article. In this article, we have shared everything about Apolla Socks that you would like to know.  

Founder of Apolla Socks

Apolla Socks was founded by Kaycee Jones from Florida and Brianne Zborowski from Michigan.

Kaycee Jones has a master's degree in Kinesiology from California State University. She is also a dancer and a yoga instructor. 

Apolla Shark Tank

On the other hand, Brianne has a degree in Marketing from Oakland University and is a professional dancer. 

In the year 2013, Kaycee was suffering from pain from dance practice and Brianne was also going through the same pain. That's when they decided to look for socks that would help them relieve the pain and provide some arch support

However, they were unable to find any socks that would help. So they decided to create socks that would decrease pain and chances of injuries for them and other fellow dancers. 

They consulted with many doctors and surgeons, podiatrists, and physical trainers to help them with the creation of the sock and its design. Eventually, they incorporated the company in 2014 and started selling in the year 2016. 

What is Apolla Socks? 

As stated earlier, Apollo Socks is a life-changing patented and research-backed company used and endorsed by dancers

They create socks that provide support to your feet, prevent joint tears when you land on your feet, and also keep your legs moisture-free. 

Here are a few features that you can expect from Apolla Socks:

Arch support

Apolla socks have patented arch support technology that lifts your arch and provides support to it in a way that makes it less prone to inflammation and hence soreness and fatigue. 

It also prevents problems like plantar fasciitis and tendinitis. Their patented arch support also keeps the blood moving just right, so your feet don't get swollen.

Energy absorption

They also help prevent joint tears. Apolla Socks have energy absorption technology which makes them feel like a spring. So whenever you jump on your feet, you feel lesser impact making it easy on your joints. These are very beneficial for dancers as well as athletes and people who do physical activities. 

Ankle Stability 

They have another patented technology that helps to reduce the misalignment of the joints of the ankle and spine. 

Apolla product

They employ the Kinetic Chain Link Principle to make sure that their socks stabilize the ankle, align joints, and alleviate pain. 

Moist free

Apolla Socks are made from Nylon and Polyester but the product is very breathable and hence your feet remain moisture free

They also use a material that does not allow microbes to flourish making your feet not smell bad. 

Apollo Socks before Shark Tank

After being launched in 2016, Apolla Socks quickly became famous among the dancing community. Only a few months after the launch, they were endorsed by Sonya Tayeh and other dancers performing at NYLA. 

After Sonya’s performance, Apolla became more famous among the dancing community and everyone wanted Apolla Socks for themselves. Since the socks felt like shoes in the comfort of a sock, the dancers started calling them Shocks. 

Soon they got initial funding of a few thousand dollars to help them with research and inventory. After the funding, they were present in offline shops as well targeting dancers. 

Before they went on Shark Tank, they had great sales numbers as well. According to Brainne, they had sold 120,000 pairs of socks which was great since each sock costs $32-40 in retail. They had sold socks worth $800,000 the year they went on Shark Tank

However, since they wanted to grow more and wanted not just dancers and athletes but normal people to buy their products as well, they pivoted and relaunched their company in the year they went on Shark Tank. 

Apolla Socks Shark Tank pitch review 

Both the founder did a great job in pitching their company. They came in with a smile on their face and introduced themselves followed by the amount they were seeking from Sharks which was $300,000 for 15% stakes in Apolla Socks. 

Kassey and Brianne started by telling the judges that more than 75% of Americans experience foot pain and saying that they have found the solution. 

They go on to tell the features of their socks such as energy compression, arch support, ankle support, etc which when used reduces the pain, and chances of soreness, swelling, and injury. 

After this, they asked the sharks to put on the socks and try it for themselves to check whether the socks worked. All the shocks were amused by the results. They walked with the socks on and also jumped and immediately felt relief from the pain. 

Apolla pitch

Lori goes on to say that she is not a sock person. She adds that the heels she was wearing were very uncomfortable but the socks are providing comfort to her feet. 

After testing the socks, the sharks ask how they got the idea of creating such a product to which Kassey replies that being a dancer, she knows how much pain a dancer goes through. She also gives the stats that dancers have twice injuries from the knee down compared to football athletes. That’s why she wanted to create something that would change a dancer’s life. 

They also told the sharks that they had 2 utility patents registered and a design patent which impressed all the sharks, especially Lori. 

After hearing the pitch, Kevin wanted to get to business. He told the founders that he loves the socks now tell me about the numbers. 

In response, Brianne tells them that they have sold 120,000 socks since their launch and sold $800,000 worth of products in the year 2021. She also says that they anticipate the sales to reach more than a million dollars. She goes on to add that they already crossed $1 million in sales numbers in 2019, but since COVID, the sales were down. 

After the sales, Emma asks about the pricing of socks. She and the other judges were astonished to hear that they cost $7-10 to make and were sold for $32-40. She also says that they were spending around $45,000 on marketing each month.

To add credibility to their brand, Brianne says that they have a 52% customer return rate and just a 2% product return rate which is a great feat when selling things online. 

Now after they had told everything about their company to judges, it was time for investment. 

Kevin was the first one to be out of the deal because he thought he was not the right fit for the company however he goes on to praise the product stating that he has been a dancer as well.

Next was Mark Cuban, who also stated that he had been dancing since he was 16 and also taught dancing in his college days. However, he won't be able to invest because the product couldn't go viral without a demonstration and he didn't know how to do that. So he got out of the deal. 

After Mark, Robert also got out because he thought the product was not for him.

Left with just 2 sharks, Kaycee again emphasized that they are very popular among the dancing community and are worn by Oscar and Tony winner dancers.

However, like other sharks, Guest Shark Emma also didn't invest in Apolla Socks because she thought the company had to be growing at a faster pace but wasn't which made her skeptical. 

Lori on the other hand was very much interested in investing as she had faced foot injuries and liked the product as well. Although she could not give what the founders asked. She gave an offer of $300,000 for 25% stakes. After listening to this, Brianne asked if Lori would close the deal at 20% to which she refused. 

In the end, after some discussion, Brianne and Kaycee accepted the deal and onboarded Lori as an investor. 

What happened to Apolls Socks after Shark Tank? 

After the episode featuring Apolla Socks aired on TV, they gathered many eyeballs and reached a worldwide audience. 

After the episode aired, it got tough for them to fulfill their orders. In an interview, they said that they had advance orders that they had to fulfill. They also got a huge follower base on Social media as well and started a podcast on YouTube.

After Shark Tank, they have released more products. The good thing is that they are not increasing the pricing very much

Their products can be bought from their official website and also from Amazon.

What makes Apolla Socks unique?

Many brands sell compression socks. But what sets Apolla apart from them is the fact that they are a completely research-backed company

Apolla

Their products have been tested and endorsed by many celebrities. They have also got testimonials from users that prove that they work better than other socks. 

The main differentiating factor is that while other socks use bad polyester, Apolla socks are made of certified Repreve sustainable yarns and they also have the American Podiatric Medical Association Seal of Acceptance.

They also have patented compression technologies which result in pain relief and soreness and injury prevention and also provide support to your arch.

Wrapping up

For many years, no one cared about dancers and they had to use old gear which never helped with pain in their feet. At times, ballet dancers go through injuries that end their dancing careers and give them life-long problems. 

Thanks to Kaycee and Brianne who thought about the dancers and created a product to help them support their arch and also help improve their performance.

Starting in 2016, Apolla socks have come a long way. After being endorsed by several award-winning dancers, and getting a deal from Lori on Shark Tank, they have gained a global customer base. 

Now they are being used by not just dancers but footballers, athletes, hikers, and also normal people who experience foot pain. 

Their socks come in different varieties and have improved from before without the price changing much. 

FAQs

Did Apolla Socks get a deal in Shark Tank?

Yes, Apolla Socks got a deal in Shark Tank. Lori Greiner invested in the sock company. 

Although the founders asked for $300,000 against 15% equity, Lori negotiated for 25% for the same amount of investment. 

Is Apolla profitable in 2024?

Yes, Apolla Socks is profitable in 2024. Although we do not have the sales data, we believe it is profitable based on what Brianne told the sharks in 2021 in the Shark Tank Pitch. 

Do Apolla Socks really work?

While we have not tried the socks ourselves yet, based on the customer reviews and online testimonials, we believe that Apolla socks help to get rid of pain in your feet. 

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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