Aweber VS GetResponse: Pricing, Pros & Cons, Differences

Aweber vs GetResponse - I’ve been asked to give my thoughts on the matter countless times. And for good reason, both of these platforms look like great email autoresponder tools. But that doesn’t mean either of them would serve your company best. 

It’s important to keep in mind that what might work for other ventures may not be the right idea for you. 

That’s why in this comparison, we’re tackling the pros and cons of each software as well as why you should or shouldn’t pick them. 

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Aweber vs GetResponse: which platform do I use and why?

Personally, I tend to gravitate towards GetResponse if only because it’s a handy tool for hosting webinars. And that’s something that I need on a professional level. 

But that doesn’t really mean you should jump to a conclusion based on that fact. There are many factors that contributed to why I prefer one over the other. 

getresponse

For example, my business requires a certain set of features. Aside from being able to host webinars, I also need to be able to build conversion funnels and because of my line of work, I need better marketing automation tools as well. 

In the interest of full disclosure though, I don’t actually use either of the two on a regular basis. But I have given them a fair chance by utilizing them for two weeks. You know, so I’m able to determine which of the features need improvement or otherwise. 

That said, it doesn’t mean that AWeber isn’t worth your attention. In fact, its AMP email feature is more than just a helpful bonus. 

Nowadays, nearly the whole world has gone digital. According to Google, an average 70% of people view emails on mobile devices. 

This only stands to reason that your campaigns should be friendly and remain optimized across all screen sizes. 

Aweber homepage

But it’s not always realistic or possible to manually convert and rearrange elements to fit and look good on all screens. 

The AMP feature makes it possible for you to design your content without worrying about it looking weird, or loading improperly on certain screens. 

Now, that isn’t to say that GR doesn’t offer this feature. Their templates are also mobile responsive. But the AMP feature on AW specifically lets you add widgets like appointment-setting directly on your newsletters.

If you’ve ever received one of those spam-scam “newsletters”, you’ll know what I mean. They never really seem to look right on certain screens. 

The reason I’m telling you this is because it’s an important aspect not many new business owners know about. 

  • Professionalism is key. Maintaining the image of a professional business no matter what kind of voice you’re trying to apply to it is essential in building trust with your audience. 
  • You need to be prepared for every kind of situation. With something as visual as emails, you need to make sure your content is well-received, attractive, easy to read, and interesting. Neither of these things can be achieved if you don’t make sure your content is optimized.

Overall, I might personally like specific features GetResponse has to offer right off the bat, but AWeber isn’t lacking significantly either. My recommendation is that you look into your needs and continue on this review with your priorities and goals in mind. 

This is why I think it isn’t necessary to put GetResponse vs AWeber since one isn’t specifically better than the other.

What are the platforms for?

Whether you’ve heard of the services before or not, you might be wondering what each of the autoresponders can offer your business. While they’re both technically meant to serve as your email marketing tools and for running campaigns that will ultimately help with boosting your conversion ratings, it’s important to understand that one may be better suited for your line of business than the other. 

Better yet, you’re also able to automate your emails with your contacts depending on the rules and situations you specify. 

What do you mean? 

Think of the last time you entered your email address in exchange for a deal or just to sign up for a newsletter. 

I’m willing to bet there’s even a 50% chance you’ve signed up to my mailing list. 

email marketing process

Did you receive a confirmation or thank you email immediately? If so, it’s unlikely you’re receiving one that was manually sent by the website owner. 

I mean, let’s be realistic. Even with a smaller directory, it would be impossible to send out these emails at the right time. And experts recommend following up immediately with a deal or something valuable to thank your audience for signing up. 

Software like AWeber and GetResponse make it easy and possible to follow up at the right times without needing your presence. 

Furthermore, you’re also able to send targeted content days, weeks, or even months after they’ve given you permission to email them. 

This allows you to personally advertise new products, content, services, and more on a personal level since social media isn’t a 100% reliable way of reaching your following thanks to constant algorithm changes.  

Pricing plans: how much do they cost?

It’s time to get down to the nitty-gritty details that I promised you in this review. And we’re starting with the pricing and plan options for each of these platforms. The first thing I ask when someone asks me which platforms they should consider is: what is your budget like? It’s important to know where you are financially in any venture.

Before you go about asking me which is cheaper: Aweber vs GetResponse, doesn’t mean it would be the best option for you.

Just because someone tells you a $99 service is the best in the industry doesn’t mean it’ll work for you nor does it mean you can afford it. And while we all want to make the best possible investments, it’s never wise to overspend especially if you’re just starting out. 

One of the biggest differences between both autoresponders is that AW offers a free plan while GR offers four plan options. Let’s take a closer look at what each of these platforms have to offer price-wise.

GetResponse plans and pricing

This autoresponder tool offers three billing cycle options: monthly, annual, and biennial where you get billed once every two years. The 12-month payment option bills you for an entire cycle with an 18% discount. On the other hand, paying every two years gets you a 30% discount off your total bill. 

I would recommend trying out its features first before making a biennial commitment. However, if you’re sure that it’s the right software for you, then getting a deal is never a bad idea especially if it’s for scaling your business

getresponse pricing plans

Like I said, there are four plan options: basic, plus, professional, and max. What I like most about GR is that aside from its fixed price options, you’re also able to contact them to arrange a custom plan and pricing for your brand. 

Each plan - aside from the custom Max tier, allows you to choose from 1,000 to 100,000 contacts. Obviously, you should expect to pay more for a larger contact list. So instead of getting a limited number of subscribers each month, you’re able to scale your lists up or down as necessary and only have to select other plans for their specific feature set.

Additionally, you’re also able to try out all its plan options within a 30-day trial period without having to input your credit card information. 

Basic

This plan costs from $15 to $450 each month. Like the name says, it’s the most basic option you have and is designed to help businesses do the absolute minimum on the platform. So if you’re not interested in a bulk of the GR features, this is a good choice for you. 

Take a look at its features: 

  • Email marketing
  • Autoresponder tools
  • Limitless landing page creation
  • Unlimited templates for automation
  • One sales funnel
  • Unlimited lead funnel creation
  • Facebook ad creation, management, and integration
  • Digital product store (e-books, webinars, mp3s, mp4s, and etc)

Plus

Marked as their most popular plan, this option is designed for generating leads, selling products, and scaling profit. It starts at $49 and can go up to $499 each month depending on the list size you select. It’s ideal if you’re just starting out on hosting webinars and are working on growing your audience.

In choosing this plan, you’re getting everything in the previous option as well as: 

  • Five automation workflow builders
  • Webinar hosting with a maximum of 100 attendees
  • Contact scoring and tagging
  • Five sales funnels
  • Three collaborative accounts
  • Five webinar funnels

Professional

This tier is the last that offers a fixed price. It starts at $99 each month and can cost up to $580 every thirty days. It’s described as built for optimizing results by utilizing integrations and professional automation tools. It’s a good choice if you want to scale your webinar attendance as well as start charging for your professional sessions. Additionally, since you’re also able to create unlimited funnels (both webinar and sales) makes it ideal for scaling your profits and campaigns.

It includes everything in the previous plans as well as the following tools: 

  • Limitless automation builder
  • Web push notifications
  • Paid webinars
  • Webinar hosting with a maximum of 300 attendees
  • Unlimited sales funnel creation
  • Unlimited webinar funnel creation
  • Up to five collaborative accounts
  • On-demand webinars

Max

I appreciate it when a service offers a customizable plan. However, you need to keep in mind that this is often reserved for larger enterprises. While this is not always necessary, but if you have very specific requirements for your business, and envision becoming a larger brand in the future, it’s always a good idea to stick to a single platform that will be able to accommodate your needs. 

Basically, you get everything in all the previous plans as well as: 

  • Transactional email paid add on
  • Dedicated customer support representative
  • Dedicated IP address
  • Microsoft dynamic integration
  • Deliverability consulting
  • SSO (single sign-on)
  • Webinars with a maximum of 500 attendees
  • Email campaign consultations

What are my thoughts on GR pricing? 

I like how there are multiple options on the platform. You can spend as little as $10.5 per month if you opt for the biennial billing option. I also like how you’re not forced to pay for an excessive number of subscribers just so you can gain access to certain features. 

Furthermore, the ability to discuss a custom plan and pricing option is an attractive offering that I think many larger businesses will have to look into. It also means you have a lot of room to scale your business on GetRespone without the need to migrate your information and create new content, campaigns and automations on another service. 

Another thing I like about it is that you’re able to test out each plan and all the features for free for an entire month. What’s more, you aren’t required to input your credit card information which minimizes the risk of an accidental charge. 

Aside from that, the only things I have to say that would be even remotely negative are: 

  • A larger list means you have to pay more and it does get expensive fast. 
  • The basic plan doesn’t have many features but it’s a good starter option.
  • Its webinar hosting features set a very clear limit to the number of attendees you can have at a time. I think the limitations are reasonable but are still quite constricting when you think about it long enough. 
  • The professional plan is quite expensive if you want to be able to create unlimited funnels for your venture

Overall, I have to say that while GR is reasonably priced and offers a lot of options when it comes to billing cycles, pricing, features, and list size, it may not be the best choice for everyone. It is - however, a decent option if you’re wanting to start on a small scale while still being able to host webinars and sell digital goods such as ebooks, PDFs, mp3s, and more.  

AWeber plans and pricing

Unlike GetResponse, AW only has two plan options - one that is free and one that is paid. I like how the platform puts in a free option for startups and that you can use it - with certain limitations, for a seemingly unlimited amount of time. 

Like its competition, you have the option to choose between three billing cycles: monthly, quarterly, and annually

Aweber pricing plans

Unlike GR, however, the paid plan option scales its pricing according to the number of subscribers you need instead of relying on the feature set to determine the cost. 

As of writing, you’re able to choose from five price tiers on the paid option. This covers from zero to 25,000 subscribers and will cost you from as little as $16.5 up to $149 each month.

You do get a small discount if you opt for either a quarterly or annual recurring billing. However, I’ve found that the discount offered is not as much as what you get with GR. 

Of course, that isn’t to say that the service isn’t reasonably priced. Despite it being on the pricier side, its feature set is meant to cater to a different audience. 

Take a closer look at each plan and what it offers below:

Free

Unlike other platforms out there that severely limit what you can do on an unpaid subscription, AWeber gives you a reasonable number of features that will help you gain a foothold for no cost. 

Basically, you get up to 500 subscribers, a maximum of 3,000 email sends each month, and the ability to create one list profile whereas all these restrictions are lifted on the paid option.

The plan remains free until you’re ready to upgrade and comes with the following:

  • Newsletter creation and sending
  • Email automation
  • RSS to email
  • Access to the drag and drop builder
  • Over a hundred email templates
  • HTML emails
  • Dynamic content
  • AMP capability
  • Hosted broadcast archive
  • Vast professional image library
  • Unlimited landing page creation
  • Conversion-geared landing page templates
  • Video landing pages
  • Google Analytics and Facebook Pixel
  • Custom domains

Additionally, you also gain access to list building, segmentation, analytics, eCommerce, and team management tools such as:

  • Sign-up forms
  • WordPress plugin
  • Subscriber tagging
  • Send to basic segments
  • Subscriber and message analytics
  • eCommerce third party integration
  • Unlimited collaborative accounts

You’re also able to integrate with multiple third-party applications and access a free migration service and 24/7 live customer support through phone, email, or chat. 

One of its biggest advantages is that there’s no pressure to upgrade unless absolutely necessary. That’s because you aren’t obligated to enter your credit card information and you aren’t bombarded with constant upsells asking you to upgrade before time runs out. 

This also means you can comfortably scale your business and decide when it’s time to use the additional tools that come with a paid subscription.

Pro

Basically, if you’re ready for a limitless experience on the software, this tier is the perfect choice for you. 

Starting at $19 each month for 0-500 subscribers, the plan comes with everything the platform has to offer its users.

To start with, usage on the app is limitless on a paid plan. You get a limitless number of subscribers, email sends, and list profiles on a pro plan.

You also get all the tools the free tier has to offer as well as:

  • Split A/B testing for your emails
  • Behavioral automation
  • Branded click-tracking links
  • Remove AWeber branding
  • Split testing for sign up forms
  • Save and send to custom segments
  • Advanced messaging reports
  • Advanced audience and account analytics
  • Webpage tracking
  • Sales tracking for eCommerce
  • Cart abandonment and purchase tagging

Additionally, there are also a few web push notification features that aren’t ready yet, but will only be available to those on the pro plan once they’re launched:

  • Collect subscribers
  • Send messages
  • Analytics

What are my thoughts on AWeber pricing? 

To be honest, I think AWeber is certainly fairly priced. It offers a good set of features that cater to eCommerce and there is even a tool that lets you create video landing pages. 

Additionally, you don’t have to worry about your newsletters looking right on mobile screens thanks to the AMP feature. 

Furthermore, I like how there is a reasonable number of features that come with the free plan. You’re basically able to start scaling your venture a decent amount - when done correctly, to give you enough room and revenue to upgrade to the paid plan in the future. 

What is AWeber

Additionally, they also offer a custom plan option for those who have mailing lists with over 25,000 subscribers. 

I like how you’re able to choose between different prices depending on the size of your contact directory. But more than that, the fact that there are only two plan options makes it less complicated. 

But that also means you might end up paying for features you don’t really need. That said, upgrading from the free plan is only a necessity if you really need the added features (which isn’t much) or if you need a larger mailing list and email sends each month. 

However, one of the key points I really didn’t enjoy with the pricing offered is the fact that you’ll be paying for a lot of features you most likely don’t need. 

I mean, it’s a good deal. But if I’m paying $15 each month and I end up not using half of those features, I still consider it a loss or unnecessary expense. 

Which platform offers the best pricing and plan options?

To put it simply, I can’t really tell you a clear winner. At the end of the day, it all depends on what your business needs and how much you’re able to spend on an autoresponder platform. 

Let’s be honest - email automation is important. However, it’s not always a wise investment especially if you’re just starting out. 

Don’t get me wrong - you should definitely allot a budget for sending out correspondences and collecting leads. However, you also shouldn’t push it if it isn’t effective, profitable, or costs too much. 

In this aspect, I like how AWeber lets you choose an unpaid subscription even though you have a limited usage threshold. The feature set is reasonable and abundant enough, which means you’re able to effectively grow your business for free

Aweber marketing automation

On the other hand, you might also not want to pay for unnecessary features. This is where GetResponse shines. Its price tiers are categorized according to feature sets instead of usage limits which means you’re only ever paying for what you need. 

It might not have a free plan, but like I said before - each software caters to a different audience and needs of your venture which we will discuss in the next segment.

Comparing features and what each platform is best used for

Before we take a look at the most important features each platform has to offer, let’s discuss what they have in common. It’s not unheard of to see the following features with autoresponder apps

  • Data capture and mailing list hosting.
  • A template library for newsletters.
  • Autoresponder feature which sends out newsletters and emails automatically according to rules you set.
  • Statistics and analytics
  • Email and newsletter drag and drop editors that don’t require coding experience.
  • Third-party integration.
  • Landing page creation.

Now that you know their most basic similarities, let’s see how their individual features stack up against each other. 

The template library

Template options are a key ingredient in any software that promises the ability to create and build campaigns like newsletters. 

Both AWeber and GetResponse come with an impressive design library. In fact, there are hundreds of designs to choose from. 

I like how both of them provide mobile-responsive pages. This basically means you don’t have to worry about rearranging elements to fit across different screen sizes. 

Something you need to be aware of is that GR is currently introducing a new beta builder. This means there will be two sets of templates - one for the classic editor and one for the beta tool.

  • There are over 100 new templates to choose from for the new addition while there are still over 500 choices on the older version.
  • AWeber currently has around 700 template options on a single builder platform.

Size-wise, or if you want to base your decision primarily on the number of options you get with each software, I’d say AWeber has a larger - not to mention, more comprehensive library to choose from.

AWeber template library

However, if you’re keen on quality, GetResponse has an overall better selection of quality, attractive styles to choose from. But that’s mostly with the new library. I like how the new offerings are more contemporary, modern, and stylized compared to AWeber’s extensive library. 

But if you’re looking at the classic designs, I’d say AW has an edge over GR. That’s mainly because it works better especially with reports of the Get Response templates not looking right on some mobile devices when viewed from the Gmail app.

Who won? GetResponse’s new builder has fewer options compared to AWeber. However, design-wise, the options are more attractive and functional.

Web fonts

The use of web fonts for branded content isn’t new. But not all mail providers incorporate the use of specialized typefaces into their emails. 

Recently though, applications like Apple Mail and Outlook have begun to support web fonts which is why platforms like AWeber and GetResponse have begun to allow fonts beyond the standard Times New Roman, Arial, and Sans Serif you usually see on these platforms. 

AW gives you the ability to choose from a handful of fonts to use on your newsletters like:

  • Arvo
  • Lato
  • Merriweather
  • Roboto
  • And more

If you’re basing your decision purely on the classic or standard editors, AW certainly has leverage over GR. However, the new beta builder on the GetResponse platform allows you to choose from a larger selection of Google typefaces.

So if you plan on utilizing the newer builder, GR has a better - not to mention, more extensive library of fonts to choose from compared to AWeber’s typically standard and quite boring fonts. 

Who won? Despite not yet releasing the final version, GetResponse offers more typeface options compared to AWeber. However, if you want to focus entirely on simpler fonts, AWeber’s selection isn’t too shabby either.

AMP for emails

This feature is only available on AW. But it’s one that needs to be highlighted. Although one of its biggest drawbacks is the fact that you need a good amount of technical skill to make much use out of this tool.

That said, it’s still a very handy add-on especially if you want to remain a step above your competition. For example, you’ll have the ability to enable your subscribers to book appointments, add live survey results, football scores, or respond to an event directly on the email without redirecting them to your website.

It may seem like a very simple add on, but in reality, this feature isn’t available for many of AWeber’s competitors out there. Furthermore, the dynamic content also allows you to give your subscribers a reason to flag your emails and to return to it at a later time. 

That said, if you’re adamant about using drag and drop features only, you’ll still be able to add an image carousel. Otherwise, you might want to hire someone to help you out - or better yet, learn the specific skills needed to make use of this handy feature. 

Who won? GetResponse’s obvious lack of this feature obviously means AWeber wins this round. However, if you’re not keen - or don’t really have a need for this specific feature, then it’s certainly a non-factor. That said, the ability to add dynamic content is a refreshing and welcome addition to the usually boring and generally static nature of newsletter.

Autoresponders

One of the biggest factors you need to consider when choosing an email automation platform is definitely the autoresponder feature. After all, that’s the main objective, isn’t it? To automate your email messages. 

Getresponse email marketing

While both services offer the basic necessities and deliver a smooth user interface on top of a comprehensive and beginner-friendly workflow, I found that GetResponse has a better layout. 

There are more choices for triggers, and it’s also easier to understand. That isn’t to say that AWeber lacks in this department. But for me personally, GR’s UI is far easier to navigate and it’s also easier to set specific triggers. 

aweber drag and drop email designer

Who won? Both services are great and provide basic to advanced autoresponder functionality. However, GR’s interface runs more smoothly and is easier to comprehend compared to AW. Overall, it isn’t a large difference and is usually easily overruled by how picky you are when it comes to the user experience.

Marketing automation

Another factor that should never get overlooked is the marketing automation aspect. The ability to automate your advertising efforts should play a significant part in your choice. After all, the more advanced the features are, the better right? 

Well. that’s usually true. But it all really depends on what you need. I find that GetResponse allows you to create a more detailed workflow based on certain triggers. It’s also easier to track the customer journey on their UI compared to AWeber. 

getresponse marketing automation tool

That’s not to say you aren’t able to perform these functions on AW. However, you need to be aware that it’s significantly simpler compared to the GR flow. 

For example, you’re only able to set certain emails to send out through segmenting emails using tags. They’re labeled as campaigns, but aside from that, it’s quite confusing and would take up much more of your time than it really should. 

It’s a good enough marketing automation feature if you’re looking for something simple and don’t plan on employing multilevel marketing strategies. However, it’s a significant difference from the more dynamic nature of GR’s interface. 

Who won? GetResponse is a head above AWeber in this aspect. Its UI allows you to create better-targeted - not to mention, more sophisticated campaigns that are more comprehensive, easier to understand, and smoother to work with compared to AW. However, if you’re looking for something much simpler and don’t really have much need for a complex automation, then AWeber is a decent enough choice. Be warned though, that you might find yourself missing out on key strategies.

A/B split testing

Split testing is a key feature that you need to consider if you want to be able to build the best possible campaigns. It allows you to view multiple versions of a single newsletter, and compare their results so you’re able to better gauge how to structure your workflow to improve efficiency and boost results. 

While both platforms allow for split testing, I find that AWeber’s more extensive A/B tool is overall better compared to what GetResponse offers. The reason why I say this is because GR’s recent adaptation of a beta system only allows for split testing the header which isn’t very ideal unless you’re confident you don’t need to test out the content of your email itself. 

Who won? This round goes to AWeber. The more thorough split testing tool they offer compared to GR’s measly new headline A/B testing feature is more functional and overall a better investment in my book.

Landing page builder

The key to successful campaigns is building a mailing list. And you very well can’t just go about this by messaging your audience asking them for their email information. Landing pages or squeeze pages allow you to collect data from willing viewers while displaying certain information about your brand. 

While both platforms give you the ability to build landing pages, they’re not equal by any means. I found that GetResponse has a more extensive library and overall better user interface when it comes to their editor. 

getresponse landing page builder

Don’t get me wrong, AWeber’s builder is user-friendly too. But there are fewer template options, and it’s not as dynamic as what GR has to offer. Plus, the lack of an A/B testing feature for your landing pages means you’re not able to fully optimize your web pages to their full potential.

That said, AW’s builder is better equipped for beginners. Its simplicity has its merits which means you’re less confused or overwhelmed while you’re using it. 

Who won? If you ask me, I gravitate towards GR’s builder. This is mainly because it’s more dynamic, there are more template options, you’re able to build as many as you want, and you can also do split testing on your pages. That said, if you want a simpler interface with fewer template options, AW is a decent enough choice.

Pros and Cons

Like any piece of software in the market, these two have their fair share of positives and negatives. Let’s take a quick look at their benefits and shortcomings below. 

AWeber Pros

  • There is a forever free plan
  • It’s beginner-friendly and better for inexperienced users
  • Its template library is larger compared to GetResponse
  • It offers a full range of support options
  • Their customer service is easy to reach and incredibly helpful
  • Its pricing is reasonable enough
  • It offers an AMP for email feature
  • You can choose between single sign-on and double opt-in
  • It’s very easy to set up
  • All template options are mobile responsive
  • There is a good selection of web fonts to choose from
  • There are plenty of third-party application integration options

AWeber Cons

  • The landing page builder does not have split A/B testing functionality
  • Some of the templates are outdated
  • Its autoresponder features are a bit too simple, the same can be said of its marketing automation
aweber Customizing registration forms

GetResponse Pros

  • The marketing automation tool is easy to use but allows for complex campaigns
  • You can try out any plan for 30 days without commitment
  • The analytics feature is comprehensive and very helpful 
  • The new templates are attractive 
  • There is a webinar functionality
  • You can sell directly on the platform
  • The user interface is easy to use 
  • The basic plan is cheaper compared to its competitors
  • The conversion funnel tool allows you to manage all of your social media ads in one place
  • Plan hierarchies are decided on the features you want instead of your usage threshold
  • It has a wide selection of Google fonts

GetResponse Cons

  • The premium plans are quite expensive
  • The beta builder only comes with around 100 templates
  • The maximum number of webinar attendees you can host is 500
  • Phone support is only available on the Max plan

Final words: which is better?

I always say that it depends on your needs and your preferences as a business owner. It’s hard for me to tell you which is better, but I can help guide you through choosing what’s right for you and your brand.

Some of the most important questions you should be asking yourself are: 

Can I afford it? Would you be happy to pay around $15 a month? Or would you prefer to not have to pay for the services?

Depending on your answer, Aweber might be worth your attention if you want to make use of a free forever plan. 

Are you experienced or are you a newbie and don’t have plans to learn the more technical side of things?

You may want to stick with AWeber if you want a simpler and more beginner-friendly interface. That said, you’re going to miss out on a significant number of advanced marketing features that GetResponse offers. 

Overall, what I’m trying to say is that while AWeber might work for beginners and startups, if you’re willing to put in the work, GetResponse is more attractive, smoother, and gives you a better range of tools to scale your business. That said, AWeber’s AMP feature is certainly worth your attention if you want to be able to build more dynamic emails.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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