Beginner Guide To LinkedIn Outreach

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Did you know LinkedIn is 277% more effective at generating leads than Facebook and Twitter? If you want to start generating new business, you need to be active on LinkedIn

If you keep up your LinkedIn outreach efforts, it won't be long before you start receiving responses.

You'll receive messages from those you've connected with - provided you've messaged them first, of course - and this is where you can engage in more meaningful ways.

But what is the best way to conduct outreach on LinkedIn? Keep reading to find out as we show helpful tips to get you started!

What is LinkedIn Outreach?

LinkedIn outreach is the process of connecting with potential customers via the LinkedIn platform

Beginner Guide To LinkedIn Outreach

The most common purpose of LinkedIn outreach is to generate leads and ultimately make sales. However, it is also effective for expanding your company’s network and building brand visibility.

Due to the size of LinkedIn and the fact it is a business professional social media platform it is an extremely effective place to hunt for clients

However, there is more to LinkedIn outreach than simply sending thousands of connection requests and spamming people’s inboxes.

If you go down that path you will be swiftly banned from the social media platform and generate bad publicity for your company.

In this article we will provide you actionable advice which you can use to instantly boost the effectiveness of your outreach.

Why is LinkedIn Outreach important?

LinkedIn outreach offers a number of key advantages that can help take your business to the next level and unlock new revenue streams and growth.

LinkedIn makes it easy to connect with people in your industry. You can take advantage of LinkedIn’s advanced search feature to find the key moves and shakers in your space and start forging relationships.

LinkedIn outreach helps you study your target market by giving you key insights into who your ideal customer is, their interests and why they use your products and services.

You then can use these insights to adapt your products and services to more effectively meet the needs of your customers.

Anyone who is familiar with social media will tell you how important social circles are. Whether it's Facebook friends, Twitter followers, or whatever, it's important for your network to grow over time.

This is no different with LinkedIn, though you should be aware that this platform is intended more for work colleagues and individuals in similar industries than for personal connections.

If you want everyone in your industry to know about your company then LinkedIn is a great platform. 

By building your profile, posting content, joining groups and chatting to people it won’t be long until your company is recognizable and a thought leader in your industry.

The biggest advantage of LinkedIn outreach is the vast opportunities to generate new customers. You can quickly search based on your target market and find companies that are perfect for your products and services.

You then can add their information to your CRM and begin marketing to them or get in contact with them directly and chat about your offerings.

Optimize your LinkedIn profile

Your LinkedIn profile is essentially your online business card

Optimize your LinkedIn profile

When you message prospects or send invitation requests on LinkedIn, their profile is going to frame their perception of you. First impressions are everything in a cold approach. 

A well-optimized LinkedIn profile will drastically increase the number of people who accept your invitation requests and reply to your messages. 

To attract customers, you should ignore listing your personal achievements, previous work experience, or education.

Instead, focus on what expert knowledge you have and how you have used this expert knowledge to help companies in your industry

You should also focus on the results that your company’s products have delivered for companies in your space.

For example, you could include a case study explaining detailing how you helped XYZ Company’s sales team improve their yearly revenue by 15%. 

You want to broadcast measurable results and signal to other companies that you can achieve the same result for them.

You will be surprised at the results you can achieve on LinkedIn by spending a few hours fixing up your profile.

Just remember everything about your profile should be about demonstrating to prospects how you and your company’s products can improve their business.

Start sending connection requests

If you have a free LinkedIn account, the only way to message other users is if you are connected.

To get connected, you need to send a request and write an accompanying message. To actually start messaging prospects, you need to begin trawling through LinkedIn for prospects and then click that connect button.

To increase your chances of a successful connection, you need a clear idea of who your ideal buyer is

Then you can use LinkedIn’s search function and filters to find them. For example, you might search a particular industry and geographical location.

To further boost your chances of connecting with prospects, spend some extra time crafting your connect request message.

Your message should be personalized, should not be overly salesy, and should briefly identify a pain point that the company is likely facing and demonstrate how you can solve that problem.

For example, you might write, “How much extra revenue could your company generate if you improved your outbound conversion by 10%?"

Check out this case study where he helped XYZ Company increase their outbound conversion by 20% and help 80% of their sales team hit the target. 

The key to sending LinkedIn connection requests is quantity over quality, understanding your customer profile, and crafting inviting personalized messages.

If you nail those 3 aspects, your LinkedIn network will be flooded with high-quality prospects.

Use InMail to reach prospects

Did you know you can send messages on LinkedIn without connecting with prospects? You just need to upgrade your account.

Use InMail to Reach Prospects

LinkedIn premium accounts start from as low as $30 per month and allow you to use InMail. InMail allows you to send messages on LinkedIn to people outside of your network

With this form of messaging, it is possible to achieve open rates of over 80% and click-through rates in excess of 5%.

InMail is definitely worth trying out and can save you a lot of time as you don’t have to worry about sending connection requests and waiting for replies.

Premium LinkedIn accounts also come with other helpful features, including advanced search and Boolean search, which makes finding specific prospects that much easier!

We recommend experimenting with a Linked premium account or try that allows its user some of the LinkedIn premium features while automating the lead generation process for a couple of months, and then you can determine if it generates enough leads for your company to keep using it.

Try LinkedIn automation software

Don’t have time to spend hours on LinkedIn every day? Then it is time to deploy LinkedIn automation software!

This software can automatically send connection requests, messages and reply to messages.

While you can be focusing on calling, demoing and closing clients your LinkedIn automation software can keep your pipeline healthy by generating thousands of new leads.

Expandi is one of the top LinkedIn automation tools on the market. With Expandi you can send out engaging and personalized Connect requests, messages, and InMails all through one dashboard!

Use a LinkedIn prospecting tool like SignalHire

While LinkedIn is an amazing resource for outreach, reply rates can often be low because many users either don’t check their messages or are flooded with spam, they don’t bother replying to anyone.

Use a LinkedIn prospecting tool like SignalHire

Luckily, SignalHire allows you to leverage the power of LinkedIn’s 800 million users while making contact through other channels outside of the social media platform.

SignalHire has a LinkedIn email finder extension that pulls a prospect’s direct contact information, including their email address, social media profiles, and phone numbers from their profile.

To use SignalHire, download the extension from the Google Chrome Store, open any LinkedIn profile, click on the extension, and tap Reveal Contacts. Instantly you will access all of the prospect’s contact information.

Armed with prospect’s email and direct dial phone number, you can add the prospect to your CRM and start marketing to them through email campaigns and even get your sales team to try their luck with a cold call.

Instead of waiting for a prospect to reply to your LinkedIn message, use SignalHire to quickly access their contact details and start pitching your products directly today! 

There are also other LinkedIn prospecting tools on the market. The most popular of them are Leadberry, Findthatlead and LeadGibbon.

Wrapping up

LinkedIn is one of the top-performing platforms for generating leads and performing outreach.

To really get the most out of LinkedIn outreach, remember to optimize your profile, nail your connection requests, try out InMail, test our LinkedIn automation software, and use a LinkedIn prospecting tools.

It's now up to you to take action and incorporate all of these suggestions into your own strategy!

Comment below on your experience using LinkedIn for prospecting, including the biggest clients you have landed from the platform.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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