Beginner’s Guide To Video Marketing

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Are you thinking of video marketing as a means to grow your business? If this idea is in your head and you’re finding it challenging to take the first step given you’re new to the game, then you’re in luck.

In this article, we’ll share with you proven steps you can follow to create an engaging video that will ensure your marketing campaign is successful. Let’s get right into it.

Define your needs & goal

Video marketing follows the same principle as any other strategy used in marketing. Therefore, before you begin, you must define what you need and the goal you intend to accomplish.

At the end of the campaign, do you want more website traffic, a boost in sales conversions, product promotion, link building, or more time on your website? Having this need clearly defined will enable you to set a goal to measure your campaign’s success.

video marketing

For instance, if you want to achieve an increase in your sales conversions, you must clearly state the percentage increase you seek to accomplish. Doing this will help you to determine the proper concept that will persuade the viewers to purchase your product.

Defining your needs and goals is important to ensure you don’t waste your time on a drive that will produce results that are different from your current needs. 

Assess your resources

Creating a video requires certain resources. You need to honestly assess what you have at hand that can be used to produce the video. Do you own professional equipment as well as software or do you intend to use your smartphone? The type of equipment you have will determine the quality and the type of production you can create.

If you are not skillful when it comes to production or you don’t have an in-house team responsible for that, then you can outsource. If you do this, you need to determine the budget for hiring a firm for the production. Your budget will determine the kind of production you can request. 

Create the concept and write the script

Now it’s time to create the video concept. To help you achieve this, you need to reconsider the first step and then decide on the video type that will meet your needs as well as goals. Options you can choose from include customer testimonials, office tours, service overviews, product, etc. 

film script

Once you are certain of the concept, the next thing is the script which must be translated into a storyboard. You can visit to find out what a storyboard is. To get this done in its simplicity, you need a pack of 3x5 note cards. Draw or write scenes on each card in an orderly manner. 

Doing this gives you enables you to organize the scenes and visualize them. This process also allows you to decide on which ones will remain and which ones will be removed. Furthermore, it helps you determine if you need more scenes which you can easily add by drawing or writing them on additional notes. 

When creating the script, you need to determine where the video begins, the middle, and the end. It is not professional or wise to wait until filming to decide on this. Doing so can affect the entire production and make the final work look disjointed and unprofessional. Therefore, you need to spend time ensuring that the script is flawless before you start filming. 

Filming & editing

This is where your ideas are transformed into video. Therefore, you need to gather the resources we talked about in step 2. If you are outsourcing, ensure that the crew you hire is familiar with the storyboard you created before shooting begins. Depending on your budget, you can get them involved in the creation of the storyboard. 


To ensure you have a smooth shooting, here are some tips to keep in mind:

  • Ensure the battery in the device you’ll be shooting with (smartphone or camera) is fully charged. This is important because filming even for a few minutes of final content can last for a couple of hours. So, you need to ensure you have the juice to see through the task. 

  • If you are shooting with a crew (either in-house or outsourcing), ensure everyone knows their roles and placement before you begin. This will reduce the number of reshoots. Doing this will in turn cut down on production costs because the longer you spend on filming, the more resources you use. 

  • If you are shooting in your business area, and the location has much foot traffic, it’s advisable to shoot after closing hours. Alternatively, you can place a sign that prevents people from coming to the shooting area. This tip is not necessary if you’re shooting an office tour and want everyone in their natural working condition. 

  • If you’re promoting a product, get your props and products arranged before you begin. This will save you the stress of having to look for them when they are needed. This, in itself is a way of cutting down filming time.

After shooting, you need to take time to edit the video. These days, there is lots of software you can use for this. Just ensure that you pick one that you can easily use and that works best for you.

Sharing the video

At this point, your video is ready and you need to share it. There are different options you can choose from to share your content. These days most folks use social media platforms such as Facebook, Instagram, and TikTok. If you play your cards right you can get your content viewed by hundreds of thousands and it might even go viral. 

share your video

YouTube is another platform you can use to share your content. You can check out Raffiti to learn more about YouTube marketing. With YouTube, you can get your content ranked by Google, and with about 1 billion monthly viewers, you can get your content seen by millions. 


Video marketing is not as difficult as it sounds. If you’re a beginner, we’ve crafted an easy guide just for you in the article above. The basic steps you need to begin your campaign have been extensively discussed in this post.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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