11 Best Luxury Watch Affiliate Programs To Make Money In 2022

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Everyone needs at least one luxury watch in their life. These luxe timepieces are not only the ultimate accessory, but they signify your success. And with companies like Rolex, Audemars Piguet, and Tag Heuer all churning out high-end timepieces worth saving up for, you'll never want to settle for an average watch again!

But what if you could make money buying these luxurious accessories? Turns out that there are some programs—affiliate marketing programs—that allow people to partner up with brands and make commissions on their products.

In this article, I'll walk you through some of the best luxury watch affiliate programs to help you make money in 2022!

Why should I become a luxury watch affiliate?

In 2020, the luxury watch market was valued at $23.63 billion. And while there are many reasons why these luxury timepieces are so valuable, the biggest reason is that they're timeless.

Best Luxury Watch Affiliate Programs

Having an Audemars Piguet isn't just about showing off your wealth—it's about investing in true craftsmanship and design. These watches can last for generations to come if you treat them right. But that's not what makes them so valuable—what really puts them on top is their build quality.

All luxury watch companies are founded on the principle of producing watches that can last. And while they all end up looking very luxurious and expensive, it's their classic designs, workmanship, and sleek style that really sets them apart from other timepieces.

So, to answer the question: Why should you become a luxury watch affiliate? Simple. You should do it because you're helping people find something that they truly appreciate—something that will be with them for years to come.

But let's be honest - there's a LOT of money to be made by promoting a luxury watch brand. Think about it. Luxury watches average at least $1000. Even with a smaller 5% commission per sale, that's around $50 per person who hits the checkout button. Not to mention, luxury watch affiliate programs average 20% on commissions. 

So really, the question is if it's within your niche, then why shouldn't you?

Best luxury watch affiliate programs

Many of the top luxury watch programs work the same way: You partner up with a company that produces luxury watches and put together an affiliate website. Once you do this, you'll be able to advertise their products on your website, on your social media pages, and in email promotions.

The best part of luxury watch affiliate programs is that most of them don't require any initial investment—you can just start promoting right away! In other words, it's really easy to get started.

Let's take a look at some of the best ones to promote in 2022.


The company behind Overstock.com is one of the leading e-commerce websites in the world. The company was founded in 1997 by Patrick M. Byrne and serves as an online shopping center for its customers.


With over 150 million unique visitors per month, Overstock boasts numerous brands that are constantly releasing new products. These include all time favorites like Apple, Nike, and the Royal Troon Golf Pack.

Overstock also has an entire department dedicated to luxury watches called "The Fine Watches Department." There you'll find countless brands like Rolex, Raymond Weil, Tag Heuer, and Citizen.

If you're interested in joining Overstock as an affiliate, then you should first become familiar with their products. This will allow you to use your web skills to sell them more effectively.

One of the things I love about Overstock is that there's tons of products to promote - not just luxury watches. You can even reel in your audience with a good deal on a $5 to start with.

Affiliate sign up link: https://www.overstock.com/affiliates

Commission: up to 10%

Cookie duration: 14 days

Daem Watches

Daem Watches is a leading luxury watch company that values quality over quantity. This Swiss manufacturer only makes a limited number of watches each year, and each one is hand-produced by master master watchmakers. And since the company only has a few hundred employees, the company is able to remain very selective when it comes to which watches they produce.


Daem produces some of the most expensive watches on this list. Suffice to say that their cheapest ones start at $300. But even so, they have some of the best affiliate programs on this list.

Daem watches also has a strong Instagram presence with more than 36,000 followers. This means that you can easily advertise their products to a large audience. What's even more impressive is that the average order per customer is $828 - meaning that these affiliate programs are well worth it.

Affiliate sign up link: https://getlasso.co/affiliate/daem-watches/

Commission: 20%

Cookie duration: 45 days

Spinnaker Watches

Spinnaker is a company that made its fortune in the luxury watch industry. And while it started out by selling only sports watches, they've grown to include other products to make up their portfolio.


The product spinnaker offers is a limited-edition collection of luxury timepieces. This collection consists of different models that give a nod to nautical designs. It's perfect for the "manly man" who wants a less polished timepiece that still suits tuxedos well. 

What I absolutely love about their selection is the focus on quality . While you may pay a little more for a Spinnaker watch, you'll get a lot more in return.

Spinnaker has a strong online presence with thousands of followers across Facebook, Twitter, and Instagram. It also boasts great reviews on its products, so it's easy to see why this company is doing so well.

If you're interested in joining Spinnaker as an affiliate, then make sure you know the ins and outs of their products. For example, how do they compare to its competitors? What separates them? Once you know the answers to these questions, you can effectively sell their products.

Another thing you need to be aware of is that they have one of the smallest commission rates on this list. So while the earning potential is still there, it's not as substantial as that from other companies - like Overstock for example.

Affiliate sign up link: https://www.spinnaker-watches.com/pages/affiliate-program

Commission: 4%

Cookie duration: 30 days

Watch Gang

Founded in 2016 , Watch Gang is a unique offer on this list. It's a subscription box company that delivers high-end luxury watches to your doorstep. Talk about convenient! What makes it stand out is that you get an exciting watch each month. Simply fill out your order and wait for your watch to arrive - no stress involved!


The best part of Watch Gang is that you're able to get luxury watches at a heavily discounted price. So instead of paying a high price for the watch itself, you get it at a reduced rate. Plus the cost of shipping is included in the price.

The only downside to this program is that you have to wait up to 4 weeks before you receive your watch . This delay can be infuriating for some people but it's not always worth it - so make sure to do your research before committing to this company as an affiliate.

It's a great gift though. So if you're someone who loves surprises, or would like the feel of an heirloom watch waiting by your doorstep, then Watch Gang may be your best bet. Not to mention, since it's a recurring service, you'll also get a recurring commission each month!

Affiliate sign up link: http://www.viglink.com/merchants/102607/watch-gang-affiliate-program

Commission: $27 per lead

Cookie duration: 30 days

S-Force Watches

S-Force is an American luxury watch company that was founded in 2013. They specialize in creating watches for the military, law enforcement, and government agencies.


Their products are designed to be rugged and resistant to damage from elements like water, dust, and shock. Plus their watches have a sort of "sophistication" to them. So they're not super extravagant but still stand out on a man's wrist - which is how they want it.

S-Force's watch pieces are also generally considered affordable for their quality. Their cheapest watches cost around $300, but their most expensive ones go up to around $1000.

One of the things you'll love about S-Force is the fact that they have a huge social media presence. They have thousands of followers on Facebook, Twitter, and Instagram who constantly engage with them. This allows you to sell their watches easily, since they already have the people interested in what they're offering.

Nevertheless, you can't deny that S-Force Watches are still high up on the list of luxury watches. It's just that they don't look like your typical luxury watch. In fact, they look more like your average military watch.

Affiliate sign up link: https://www.sforcewatches.com/pages/affiliate-program

Commission: 20%

Cookie duration: 30 days


You can't say luxury without thinking about Swarovski. This German company is known for making some of the most dazzling pieces of jewelry. What makes it even better is that they make all of their products in their own factory.


Swarovski makes a full line of jewelry, watches, and luxury timepieces - including one that goes by the name "crystal watch". But that's not all they make. They also make crystal gifts such as diamond keychains and crystal photo frames.

These pieces are known for their beauty and high-quality cutting. Not to mention, Swarovski also makes items for luxury brands like Bulgari and Boucheron. So you know that regardless of what you buy, it's going to be top quality.

Swarovski's social media presence is quite impressive too. It has an active Google+ account with over 5,000 followers and an equally active Facebook fan page with more than 20,000 likes.

Affiliate sign up link: https://affi.io/m/swarovski

Commission: 8%

Cookie duration: 30 days

Kay Jewelers

Kay Jewelers is a luxury jewelry company that specializes in women's engagement rings and wedding bands. They've been around for nearly a century and are one of the largest jewelry brands in the world.


This company has given birth to many world-famous artists like Russell Crowe and Justin Timberlake - both of whom have worn their designs on the red carpet at some major award shows.

You may not know much about Kay Jewelers, but what you do know is that they're an investment brand. They have a wide range of products that range from the very affordable (like their $99 rings) to the more expensive items that are worth tens of thousands of dollars.

This company is also known for their great customer service. So if you sign up as an affiliate, then you can leverage this established reputation to help your customers.

Furthermore, Kay Jewelers also has a line of more affordable pieces for kids and women.

Affiliate sign up link: https://www.kay.com/kay-affiliate-program

Commission: up to 2%

Cookie duration: 7 days

LIV Swiss Watches

LIV Swiss has a full line of watches including quartz, mechanical, and automatic watches. They also have quite a bit of variety - ranging from simple watches for regular people to elite high-end pieces for the rich.


Their watches are designed to be "durable, yet affordable". They don't break or stop working after a few weeks or months. So you can pretty much wear their watches any time of year without worrying about it looking bad or getting damaged.

LIV Swiss is one of those luxury watch companies that has personality. They have a lot of different watch styles that even the stylish folks will enjoy. Pagani, supercars, and sports are just some of the themes they incorporate into their collection.

I like how they're built on 20 years of experience in the industry. This means that you can trust what the company is offering, since it's tried and tested for years. What's even more impressive is that the lowest commission you'll get per average order is around $40. 

Affiliate sign up link: https://www.shareasale.com/join/livwatches

Commission: 10% per sale

Cookie duration: 90 days

Flex Watches

These watches aren't your typical luxury brand. In fact, their watches may look more quirky and whimsical than sophisticated. Nevertheless, it stands out from the crowd in a good way. That's because their watches are perfect for people who want something that matches their unique style.


Flex Watches specializes in making durable and long-lasting watches that are far from boring . It appears that they even have a pretty good budget watch for their more affordable pieces - something usually unexpected in high-end watches.

They also have a strong social presence. They have a large Facebook page with over 80,000 likes and an active Twitter account with over 13,000 fans. This allows you to easily market your service for free by simply tweeting about the company's great products.

Furthermore, their watches usually come in bold colors and are associated with unique artwork to really give you a hint of creativity.

What I really love about the company is that with each purchase, 10% is donated to the charity that's associated with the artwork on your watch. So you're not only getting a new timepiece, but you're also giving back to the community.

Plus, it's much easier to promote a brand that gives back to humans in some way. Unlike other luxury brands out there, you're supporting a brand that actually cares for its consumers.

Affiliate sign up link: https://shop.filippoloreti.com/pages/affiliates

Commission: 10%

Cookie duration: 30 days

Filippo Loreti

Filippo Loreti is a luxury watch brand that's known for making their products in-house. They pride themselves on constructing their watches from scratch . In fact, they even make the majority of parts for some of their most premium and expensive watches.


What makes their watches a truly unique experience is that each is limited to only one. So it's a great option for anyone looking for a truly unique and one-of-a-kind watch. With that in mind, it means that your customers will be truly unique just like their watches. And this is something worth promoting since there are not many other watch companies out there that sell only one watch at a time for the whole world.

The brand is also a Fair Trade partner with the Better Business Bureau. So you can feel good about promoting them.

Affiliate sign up link: https://shop.filippoloreti.com/pages/affiliates

Commission: 10%

Cookie duration: 30 days

Brooklyn Watch Co.

If you're looking for a watch that's rugged and simple, then the Brooklyn Watch Company might be your best bet. They have a lot of simple, but detailed watches for all sorts of moods.


I like how their watches are made out of stainless steel - this means that they'll last longer without becoming damaged. This also makes them look more sophisticated, which will make it easier to sell if you're promoting it to your customers. Their watches are also great for those who want something simple, but stylish. So if you're selling fashion items in addition to watches, then the Brooklyn Watch Company offers a full suite of great watch designs.

If you're looking to make an investment with your brand, then I would definitely try out the Brooklyn Watch Company. They specialize in making great looking watches that will surely last for a long time.

Affiliate sign up link: https://www.shareasale.com/shareasale.cfm?merchantID=78065

Commission: 8.5%

Cookie Duration: 30 days

Conclusion: what's the best luxury watch affiliate program?

If I had to choose the best luxury watch affiliate program, then I'd have to go with Overstock. They have really great looking watches and they offer a lot of different categories. So no matter what brand of watch you prefer, they'll probably have something even if you're more into fashion over style.

And it looks like their watches cover all sorts of price ranges as well - they are just as affordable as they are expensive.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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