In this post, we are going to talk more about using articles as a tool for driving traffic.
As I’m sure you know by now, traffic is very important for any website to be successful and it’s especially vital if you want to earn money from the site. As we have discussed before, you can drive traffic to websites using a variety of methods including free and paid.
Some may say that article marketing is dead, but in my opinion among all of the different ways of driving traffic to a website, writing and submitting articles remains one of the most powerful tools you can use to get more visitors not to mention it helps turn you into an expert in your industry, which can only lead to good things!
Why is writing and submitting articles so great for driving traffic?
One of the main reasons is because they produce long-term results. A good article will continue to drive traffic to a website for a very long time after it’s published. They are always working for you by being available for anyone to read with a convenient link for them to visit to find out more.
Unlike other methods that offer quick results, articles have a lasting effect that keeps on giving sometimes for years. While they may not bring in hordes of traffic, all at once, they will often bring a small amount on a regular basis and this type of targeted traffic shouldn’t be ignored. They also provide permanent one-way links to your website, which is great for search engine rankings.
They are a very affordable way of driving traffic to any site you choose. You can write your own articles or you can hire a ghostwriter to write them for you, which usually isn’t very expensive.
You can then publish your articles to various places like your blog, social networks and article directories. There are also tools that you can use to automatically submit your articles to multiple directories at one time which when done correctly can increase the number of links pointing back to your site substantially.
As I mentioned earlier they also help build online credibility by turning you into an expert in your niche. Once you become recognized as you an expert people will listen to what you have to say because they trust you. Then they will feel confident when it comes to purchasing the products and services you recommend.
Articles are great search engines bait and the more you publish the more your site will be indexed and the better your rankings will be in the directory results. If your article happens to set listed in the top ten results on one of the major search engines like Google or Bing, you have the potential to get massive amounts of free traffic.
By including specifically targeted keywords in your articles you can get even better results, because the search engines will show your listing to people who are looking for information related to your niche and type those keywords, your articles and website show up on, therefore making it easy for you to get a lot of traffic on your website.
Lastly, they have a very viral effect. People who read and like them are likely to share them on social sites, with friends and even put a link to them on their own websites, which makes them extremely powerful for driving traffic anywhere you want to go.
Although it’s important to generate high volumes of traffic to a website in order to see result, it’s even more important for that traffic be targeted so that the people who visit your website are more likely to purchase the products and services you offer.
Since getting visitor’s to any website can take time and money, you don't want to waste your energies getting every person you can to the site. It’s much better to focus your efforts on reaching the people who are really interested in what you have to offer.
Now let’s go over a few ways you can accomplish this.
First, get to know your target customers and make sure that all your traffic campaigns are targeted. Once you know who you’re targeting it will be much easier to reach them.
This means understanding their wants and needs. It also means using the right method of contact as well as the right keywords and emotional triggers in your content and advertising materials. For instance, if you’re using Google Adwords, your ads must be designed to appeal to targeted consumers. If you’re writing articles, they must contain the carefully chosen keywords and phrases that your customers search for online.
Make sure your website is listed in the top search engines and directories that are related to your niche. For example, if your website is about selling products or services that relate to staying healthy, get your site listed under the health category. This way when people who are looking for this type of information there will be a better chance that they will find your website.
Publicize your website in relevant forums and online groups. Remember, the more you know about your potential customers, the better you will know where to find them. This means you can go to the relevant forums or online groups where they hang out so they can get to know you and you can subtly point them where you want them to go by sharing a link in your signature, which will conveniently show up whenever you post.
Make sure to be helpful, post relevant content and always keep in mind that the people in these forums are targeted consumers who are much more likely to buy from you once they get to know you.
Always be on the lookout for other websites that your target customers visit and inquire about advertising your site on theirs. Often time you can work out a trade where you promote their site in exchange for them promoting yours. This usually works best if the site you want to advertise on isn’t a direct competitor.
By combining several of these targeting techniques, you can generate plenty of targeted traffic to any website you want.