Better Bedder Shark Tank Review + Update: Where Are They Now?

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As someone who enjoys a good night's sleep, I was intrigued when I heard about Better Bedder, a product that promises to make bed-making a breeze. 

Better Bedder's founders, Judy Schott, and Nita Gassen, appeared on the popular ABC TV show Shark Tank in Season 12, Episode 15, hoping to secure funding from one of the investors. 

In this article, I'll be taking a closer look at Better Bedder, its features, pros and cons, and what people think of the product. Additionally, I'll provide an update on what's happened to Better Bedder since it appeared on Shark Tank.

What is Better Bedder?

The Better Bedder is an innovative product that solves a common problem that most people face every day: the struggle to make their beds quickly and efficiently.

Better Bedder Shark Tank Review + Update Where Are They Now

The product is made of stretchy fabric that stretches around the mattress, holding the sheets firmly in place. 

Better Bedder is also designed to work with any size of the bed, so you don't have to worry about it being too big or small for your bed.

One of the unique features of Better Bedder is its versatility. The product is designed to work with any type of bedding, from fitted sheets to flat sheets and even heavy comforters

It also works with any mattress type, including memory foam, innerspring, and hybrid mattresses.

With Better Bedder, you can sleep comfortably throughout the night without having to worry about your sheets bunching up or falling off. Another great feature of Better Bedder is that it is effortless to install. 

The product comes with simple instructions, and it takes only a few quick minutes to set up. Better Bedder is also easy to remove and wash, making it a practical and low-maintenance solution to bed-making.

Better Bedder features

Here are some of the main features of Better Bedder:

Feature one: Easy to use

One of the standout features of Better Bedder is just how simple and easy it is to use. Unlike other bedding accessories that can be fiddly or difficult to attach, Better Bedder can be quickly and easily wrapped around your mattress and sheets

Once in place, it provides a secure and stable hold that keeps everything in place, no matter how much you move around during the night.

Whether you're someone who tosses and turns in their sleep or simply wants to ensure that your bedding stays in place throughout the night, Better Bedder is the perfect solution. 

With its simple and smart design, you can rest easy knowing that your bedding will stay exactly where you want it, night after night.

Feature two: Saves time

Making your bed in the morning is made much more convenient and faster with Better Bedder.

The product keeps your sheets from falling out, even if you toss and turn in your sleep. Another one of the biggest advantages of Better Bedder is that it saves you time. 

By keeping your sheets securely in place all night long, you won't have to spend extra time in the morning adjusting them or tucking them back in

You can simply get up, straighten out your covers, and be on your way. But the time-saving benefits of Better Bedder don't just stop in the morning. 

Because the product keeps your sheets from falling out, even if you toss and turn in your sleep, you won't have to spend time readjusting your bedding throughout the night either

This means you can get a better night's sleep, wake up feeling more refreshed, and be ready to tackle your day with ease.

Feature three: Suitable for everyone

Better Bedder is a product that has been designed with everyone in mind.

Feature three Suitable for everyone

Whether you're young or old, able-bodied, or have mobility challenges, Better Bedder is the perfect solution for anyone who wants to keep their bedding in place and their bedroom looking neat and tidy. 

For elderly or disabled individuals, making a bed can be a real challenge. But with Better Bedder, the process is made much simpler and more manageable

The product's easy-to-use design means that anyone can wrap it around their mattress and sheets with ease without having to worry about lifting heavy bedding or struggling to tuck in corners. But the benefits of Better Bedder don't stop there. 

The product is also great for anyone who wants to keep their bedroom looking neat and tidy.

With its reliable hold, you won't have to worry about your sheets becoming wrinkled or misaligned, and you can enjoy a more organized and visually appealing bedroom space.

Better Bedder pros and cons

Better Bedder is a product that has gained popularity for a number of reasons. Right here are some pros and cons of using the product.


  • Better Bedder is a product that is incredibly easy to use. 
  • Better Bedder saves you time by keeping your sheets and bedding in place all night long. 
  • Better Bedder is a product that has been designed to be suitable for people of all ages and abilities.
  • Better Bedder is an affordable product that won't break the bank.
  • Better Bedder is made of high-quality materials that are designed to last.


  • Some users have reported that it may not work as well with certain fabrics or materials.
  • Some users have reported that getting used to using Better Bedder takes a little time.
  • Better Bedder is only available in one size, which may not work for everyone.

Better Bedder: what people think

If you're curious about what people are saying about Better Bedder, you'll be happy to know that the general consensus among those who have tried it is quite positive.

Many users have found Better Bedder to be a helpful product that delivers on its promises.

One of the most cited benefits of Better Bedder is its ease of use. Users appreciate how quick and easy it is to wrap around their mattresses and sheets and how it keeps everything in place throughout the night.  

This means that they can enjoy a more comfortable and restful sleep without having to worry about readjusting their bedding throughout the night. Another benefit of Better Bedder that people appreciate is how it saves time in the morning. 

With traditional bedding, it can take several minutes to tuck in sheets and comforters, but with Better Bedder, the process is much quicker and easier. This means that users can enjoy more time in bed or use that time to do other things. 

However, some users have reported that Better Bedder may not work as well with certain types of sheets. Specifically, some users have found that it doesn't hold up as well with silky or slippery sheets. 

Additionally, some users have reported that it can take a bit of getting used to, especially if they've been making their bed the traditional way for years.

Overall, the feedback on Better Bedder is overwhelmingly positive, with most users finding it to be a useful and effective product

However, as with any product, it may not work for everyone. Some users may need to experiment with different bedding materials or adjust their routines for the best results.

Better Bedder alternatives

If you're in the market searching for a product that can help keep your bedding in place, but Better Bedder isn't quite the right fit for you, there are a few alternatives that you may want to consider.

  • BedBand: One alternative to Better Bedder is BedBand. BedBand is a similar product that wraps around the corners of your sheets to keep them in place. Like Better Bedder, it's easy to use and doesn't require any special tools or equipment. 

    BedBand is also adjustable, which means that it can be used with various different sheet sizes.
  • SheetLock: Another option to consider is SheetLock. SheetLock is a set of clips that attach to your sheets to keep them in place. The clips are easy to use and can be adjusted to fit a range of sheet sizes. SheetLock is also a good option if you prefer not to wrap anything around your mattress.
  • Mattress Wedge: If you're looking for a more substantial solution, you may want to consider the Mattress Wedge. The Mattress Wedge is a foam wedge that fits between your mattress and box spring, filling the gap and keeping your sheets in place. 

    This is a good option if you have a larger bed or if you prefer a more permanent solution.

Ultimately, the best product will depend on your needs and preferences. Consider factors like easy to use, compatibility with your bedding, and overall effectiveness when weighing your options.

What happened during Shark Tank?

The pitch was successful, with the Sharks expressing interest in the product and its potential. However, things didn't go entirely as planned, as the Sharks began to argue among themselves about the product's sales potential.

What happened during Shark Tank

Mark Cuban, one of the Sharks, ultimately opted out of making a deal, stating that he didn't see the potential for massive sales. This was a disappointment for Judy and Nita, who had hoped to secure funding from Cuban.

Despite this setback, the two entrepreneurs remained optimistic, and ultimately, they were able to strike a deal with Lori Greiner, known as the "Queen of QVC." Greiner offered $150,000 for 25% equity in the company, which Judy and Nita accepted.

The deal with Greiner was a significant win for Judy and Nita, as she has a proven track record of success in the direct-to-consumer market

Her investment and support would help to ensure that Better Bedder would become a household name and a successful product in the years to come.

Overall, Judy and Nita's experience on Shark Tank was a wild rollercoaster ride of ups and downs. Still, ultimately, they were able to secure a deal with one of the most successful and respected investors in the business.

What happened after Shark Tank?

After the Sharks invested in Better Bedder, the company's popularity skyrocketed, and they received a lot of orders.

The company's website crashed due to the overwhelming demand. They had to hire more people to fulfill the orders and invest in inventory

Better Bedder also started selling their product on QVC, which brought them even more sales and recognition.

Better Bedder also received some great media coverage, with publications like Good Housekeeping and USA Today featuring their product. 

They also made an appearance on The View, where the hosts praised the product's ingenuity.

Better Bedder's current net worth

Better Bedder's current net worth is estimated to be around $5 million, a significant increase from the $150,000 investment they received from Lori Greiner. 

Better Bedder's current net worth

The company has grown significantly, and they now have a team of people working for them, including customer service representatives, marketers, and product developers

Better Bedder continues to sell their product on their website and QVC, and they have also expanded to Amazon.


Better Bedder is an excellent example of how a practical and straightforward product can make a massive impact on people's lives.

Their appearance on Shark Tank was a turning point for the company, and they have since gone on to achieve great success. 

The Better Bedder's practicality, affordability, and ease of use make it an attractive product for anyone looking to make their bed-making experience more comfortable and faster

Better Bedder's entrepreneurial journey should inspire anyone with a simple and practical idea to take a chance and turn it into a successful business.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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