The digital age has made it possible to get most of our information within the convenience of our mobile phones. In lieu of old widespread magazines, newspapers, and books, consumers have evolved to favor shorter content that gets the message across more quickly and efficiently.
Digitized information has given birth to two of the most popular content mediums in the industry: blog and article writing. But when you’re stuck choosing between blog vs article, which should you choose for your business?
Today, we’re talking about the difference between blog and article writing. Keep reading to find out more.
Blog vs article: which is right for me?
Before setting up a dedicated page for content on your website, it’s important that you determine which approach you’ll take. Are you going to publish articles, or will you opt for the blog route?
Establishing the type of content you’ll publish on your website will allow you to make an impression on your target audience. It will also help you identify your target audience better. Remember, consistency is key.
Make sure your content remains consistent throughout its journey. This not only means you have to keep up a consistent schedule or standard of value, but it also means you have to make sure your voice and the type of content you put out remains consistent.
What do I mean? I mean you need to choose early on whether you’ll publish blog posts or articles.
But why is it important?
Establishing your brand voice is important in every aspect. The same can be said for the type of content you plan to put up. Think about it: the type of content you put up on your website will determine the kind of business you’re trying to be.
Whether it’s a blog post or an article, make sure you set a clear definition of what your brand is going to be.
What will happen if I don’t set boundaries?
Your audience will end up confused. Most of the time, the reason brands and businesses lose their audience is because their content is all over the place. If you don’t stick to one medium, not only will it be difficult to maintain the quality and standards you set for your content, but it will also end up confusing your audience.
Think about it: how many times have you unfollowed a page on Facebook because they’re not posting the content they promised you?
Your business is at risk of losing touch with your audience if you do not maintain a clear line with the type of content you plan to publish.
Now, this begs the question: which type of content is right for you and your business?
To answer that question, we need to look into a few things:
Each business is different.
You need to keep in mind that there are several factors that go into play when you’re choosing the content you wish to upload on your website.
Make sure you’re looking at it from all angles and make sure you’re putting out content that your audience would best be interested in for the best results.
To cut it short, most of the time you’ll find that articles leave no room for your business. They’re best for websites that are solely meant for giving out information or for affiliate marketing. On the other hand, if you’re dedicated to making sales and connecting with your audience on a professional and personal level, then blog posts are the way to go.
What is the difference between a blog post and an article?
Usually, when you look at content online, you should be able to identify a blog post from an article from a mile away. It’s really simple! To start with, the title should give you a hint. Most blog posts - while still informative, will not come across with the same formality an article would.
But there are still some ways that a blog post is different from an article. Take a look below:
SEO and keywords
Due to the nature of articles, there’s barely any need to utilize SEO strategies and keywords. Sounds good right? After all, if it helps your website with a *little* less complication, then why shouldn’t you go for it?
Well, for starters, articles will not help your website rank. It will also not help you target your audience. And most importantly, articles will not promote your brand and business.
While articles are a great way to put content out there, there will be some form of disconnect with your business. That’s why I recommend article writing for other ventures. This includes websites that are mostly focused on earning a passive income through ads or affiliate marketing or websites that are solely focused on giving out information.
A blog post, on the other hand, will require at least a bit of SEO and keyword optimization. After all, the ultimate goal of blog posting is to help your target audience find you. And you can’t do this if you’re not doing anything special to make it easier for them to reach you.
Your personal thoughts
As we have previously established, an article is the ice-cold aunt you have on the holidays telling you that you’ve eaten too much and that you’ll never find love. While a blog post is the warm cup of hot cocoa your mother makes for you specially.
Kidding aside, articles leave no room for emotion and a personal opinion from the writer. It’s simply geared toward giving information and tackling that information in depth. On the other hand, a blog post adds value and enrichment to your readers’ lives by connecting with them.
This means you’re free to add a touch of your personal opinion when writing a blog post. In fact, you’re often required to give your opinion when it comes to posting a blog. This gives you the opportunity to showcase your brand’s voice and establish your professional authority.
Articles are generally long publications and for good reason. They’re usually published formally and would lose all their credibility in giving out information when they’re not scrutinized well and if they give out incomplete information.
That’s why articles usually run a minimum of 2,500 words. It tackles every aspect of a topic until there are no questions left unanswered.
On the other hand, a blog post is more snappy and easier on the eyes. It gets the main point across with a lot of room for discussion. This also means you’re less likely to see blogs run upwards of 5000 words.
The bottom line
Whichever type of content you choose to go with, there’s no denying that content is important to any website owner. While you debate about the pros and cons of article and blog writing for your own needs, keep this in mind: which would help you better reach your audience?
For businesses and professionals who want to share their services, I highly recommend you look into creating a blog for your website instead of uploading articles. This will allow you to reach a wider audience and also allow your brand’s voice to come through.
On the other hand, if your website relies heavily on ads, articles might be the right choice of content for you. This will give you a better reach without having to actually reach out to your audience for engagement.
Overall, the article vs blog debate shouldn’t even exist. They are simply two vastly different content forms that require no comparison whatsoever.
What you do need to focus on, is taking a look at your audience and determining the type of content they would respond to better.