Blogging vs. Vlogging: What Is the Difference?

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The digital world is evolving at a rapid pace, and it can sometimes be hard to keep up with some of the latest advancements. You might have heard about blogging and vlogging in recent years, and it’s easy to assume the latter is simply a typing error.

However, blogging and vlogging are two different things, and both might be worth your consideration if you’re trying to increase your popularity in the online space

If you’re not familiar with blogging or vlogging or don’t understand the differences between the two, you can learn more below. 

What is blogging?

Many people make a living by blogging, the process of managing an online blog, and writing about topics that hold their interest.

Blogging vs. Vlogging What Is the Difference

Bloggers might do it for pleasure and write about things that interest them, or turn their blog into a commercial venture and incorporate search engine optimization techniques that make them money. 

When blogs first became popular, people used them as online diaries with pictures, videos, and written content. Now, they are essentially a prerequisite for having a website to help you gain traction in the online space

What is vlogging?

In the same way that blogging allows bloggers to create content on topics that interest them, vloggers can do the same thing.

What is vlogging

The main difference is that vloggers don’t write content. Instead, they create videos and upload them to video streaming platforms and their blogs. Sometimes, they might include video transcripts for SEO and marketing purposes. 

If you upload video content to leading video platforms like YouTube, it’s easy to assume you’re a vlogger, but that’s not always the case.

Vloggers tend to film their lives, interests, and everyday actions, whereas YouTube and similar platforms are designed for all manner of video content. 

The main differences between blogging and vlogging

There is one significant similarity between blogging and vlogging: the creation of content.

However, that’s traditionally where the similarities end and the differences begin. Vloggers create content in a video format and can often be described as more influential than bloggers. 

They also need different equipment, such as a camera, tripod, and video upload accounts like YouTube. Bloggers create written content and must have a blogging website subscription and a writing platform like Squarespace or WordPress.

However, bloggers can also incorporate videos and photos into their content to enhance their storytelling abilities.  

Should i blog or vlog?

If you’re considering blogging or vlogging as a new hobby, it can be hard to know which option to choose. Both hold value in internet users’ lives. Generally, your goals can dictate which avenue you explore. 

If you’re trying to grow your popularity in the online space, vlogging might be worth your consideration

However, if you love writing, want to enhance your writing skills, and potentially earn passive income, you might consider starting a blog. With time, you might branch out into both blogging and vlogging to further enhance your reach. 

Benefits of blogging

When both blogging and vlogging take an investment of your time, it’s only natural to question whether it’s worth exploring or if you should spend your time doing something else.

There can be many benefits associated with blogging, such as those below. 

Drive traffic to your website

While your loyal customer base knows your website and will enter it into their browser bar to browse your current offerings, future customers don’t.

They only know what products and services they’re looking for and have yet to discover a business to provide them. 

As a result, they enter what they’re looking for into a search engine and click on businesses with matching keyword terms.

If you have blog content with those search terms, and you’ve optimized your website in other ways, you might find that it’s your website link they’re clicking

Convert traffic into leads

Once you’ve successfully brought a visitor from a search engine to your website, you then have to convert them into a paying customer.

This won’t happen with every visitor, but you might improve your chances by including a call-to-action for something desirable in your blog posts that leads them to another landing page with a form to fill out. 

Once they fill out the form, they receive the offer, and you can start sending them marketing and promotional emails that help them learn more about your business and its offerings. 

Share company news

Helping customers see that your business is legitimate isn’t always easy. With so many scam sites on the internet, customers are wary about giving their payment information to a company they’ve never heard of. 

Share company news

If you use your blog as a way to share company news, such as what your team has been up to and the changes that have been happening, you might build trust. Very few scam website owners would go to the same lengths to secure a fake sale.

These blog posts also help customers become more familiar with what you stand for, which might help you build long-term relationships with them

Assists with link building

Link building is one of the most crucial factors associated with search engine optimization. Any time you add a link to an authoritative website, it tells Google that you’re trustworthy and an authority in your field

As a result, you might enjoy better search engine rankings when you take the time to adequately research your content and back up any claims you make with links to sources. 

Benefits of vlogging

If you’re not yet convinced that blogging is right for your business and you personally, explore your vlogging options. Vlogging can have many advantages, and you might consider it for the reasons below. 

Appeal to a wider website

You might appeal to audiences already on your website and those who visit from search engines through blogging, but vlogging provides you with several more platforms to help you make a name for yourself.

When you start making videos, you can upload them to your website and video platforms like YouTube with links back to your website and social media pages

Once you start gaining a following on video platforms, you might then notice an increase in traffic to your website. 

Become internet famous

There’s no denying that your writing skills can help you become well-known in the online scene, but video content might also be of assistance. 

Depending on your video style, content subject, and how you promote your videos, you might find that people actively seek out your videos to watch, leading to a form of internet fame that blog writers might not always experience themselves

Being internet famous for your videos might even have flow-on effects for your website traffic.

If you are well-known on video platforms like YouTube, you might enjoy even more site visitors than you did before, which might result in a profit increase for your efforts. 

Business promotion

You can talk about anything you like in your vlogs as long as you stick to the rules outlined by the video platform you’re using.

As a result, you have plenty of opportunities to plug your products, talk about your business process, tell your audience to sign up to receive your newsletter, or inform them about online and in-store sales

While it’s essential to strike a balance between personal and professional content to maintain your audience, there’s no harm in plugging your business frequently to keep your sales strong.

How to start blogging

Even if you’ve decided that starting a blog will be a sound business decision, you might be unsure how to make it happen. Your approach can depend on whether you already have an SEO-optimized website or if you’re starting from scratch. 

Well-established businesses can simply add a blog section to their website and use blogging plugins to refine their SEO optimization and track reader stats.

Those without websites or internet users who want to start a blog separate from their website might need to put in extra effort. 

Blogging can be as easy as choosing your blog name, organizing your blog hosting, and using a platform like WordPress. You can then select a theme, add blogging plugins, and write compelling content. 

How to start vlogging

Starting a vlog can require a little more time, research, and effort than blogging

How to start vlogging

You typically need to think about a niche that will appeal to the masses, identify your target audience, purchase quality equipment, and ensure you publish your content consistently

It’s also important to choose platforms you know your target audience will be on, such as YouTube and possibly even TikTok.

Don’t forget to deliver value to your audience and speak directly to them, so they feel like you care about engaging with them. 

Marketing your vlog can also be important, especially when you’re hoping to push traffic toward your website.

Publish your videos to multiple platforms like Facebook, Twitter, and Instagram, and don’t forget to include appropriate titles, descriptions, and tags to improve their searchability in search engine results. 

Conclusion

Keeping up to date with the latest internet trends is never easy, but it can often be worth familiarizing yourself with vlogging and blogging.

The more you know about these marketing techniques, the more comfortable you might be to try them and see if they work for you and your business goals.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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