Boost Email Marketing With Smart AI Tools Beyond ChatGPT

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We are knocking on the doors of 2024, and the attention span in the online space is shrinking further and further. That makes it difficult for digital marketers to conduct their usual email marketing services in full force. Now, we have to create an instant impact in very quick succession. And not just impact, we need to grab and hold on to the attention of our audiences. 

In comes artificial intelligence. And it revolutionizes the way the email marketing game is played. From automation to personalization, the overall effectiveness of our email marketing campaigns gets enhanced with the introduction of AI tools. And in the current scenario, we are not just limited to ChatGPT’s content generation advantage alone. 

AI tools play a pivotal role in elevating the impact of email marketing services. They are not just futuristic concepts but practical solutions that enhance personalization, efficiency, and overall campaign success. While ChatGPT has made waves in content generation, we're about to delve into a realm beyond, exploring advanced AI tools that can take your email marketing game to unprecedented heights.

ChatGPT's role in email marketing

ChatGPT’s generative technology has not only helped in creating content but also made it easy for people who weren’t well-versed in using AI tools. The simple UI, along with a simple and few simple lines of prompts, has made things too easy for all of us. Writing content used to be so time-consuming, but not anymore.

ChatGPT

This generative technology, when matched with Natural Language Processing, allows ChatGPT to generate human-like texts. However, the responses are not always accurate since AI depends upon data to process and generate responses. And data can be biased since it accumulates human perception. 

Let’s look at the brighter side of it. This drawback of ChatGPT gave a chance for other tools to come to the party. 

Personalization, a cornerstone of effective email marketing services, finds a new ally in ChatGPT. It goes beyond the basics, understanding nuances and tailoring messages that resonate with individual recipients. From subject lines to body content, ChatGPT adds a touch of personalization that captures attention in the crowded digital landscape. 

Beyond ChatGPT: Exploring advanced AI tools

ChatGPT has revolutionized the way we govern our email marketing campaigns traditionally. Although automation mechanisms were available to us, but only in fragments. And there was little to no accountability in gathering data and taking them over the bar to fruition.

ChatGPT is indeed the tip of the iceberg. With OpenAI’s generative technology and Natural Language Processing (NLP) technology coming together, more AI tools have come to life, each playing a unique role in email marketing

Machine learning algorithms are the real reason behind predictions of your customer’s next actions based on their interactions with your email in the past. To tackle each touchpoint, you need different tools to cater to the needs of your campaigns.

For example, you need a tool for content creation, another tool for data and analytics, another for personalization, and so on. However, there is a possibility that one tool can conduct duty in two or more areas. 

Let’s do one thing. We won’t talk about these tools straightaway. Rather, we will distinguish different areas in email marketing and talk about which tools will be apt to enhance those areas. Fair thing? Let’s start. 

Personalization with AI: Crafting tailored email experiences

The first articulated task of AI is to make your customers feel at home. You need to create a personal, one-on-one bond with your audience to be able to put your products/services before them in a way they can’t ignore.

Leveraging email marketing

And it’s possible only through hyper-targeting and personalization. And you need data for it to happen. Lots of data. We are far from using the first name in emails and calling it personalized. It’s the era of AI, and we’re living in it. 

TUP E-Commerce and Reply.Io are two of the most popular and apt tools that can take your personalization game to the next level. Try them out and get closer to your customers more than ever. 

Predictive analytics: Anticipating customer actions

What if I told you there is a high probability of knowing the actions of your audience in advance? You’d call me crazy. But with AI tools, it is very much possible. Predictive analytics is one of the key features of new-age AI tools that analyze customer behavior and their interactions with your business. 

They consider every digital footprint your customers leave on your website, social media profiles, emails, etc., and suggest their next move. 

IBM Watson Studio and Microsoft Azure Machine Learning are some of the best tools for predictive analytics. 

Enhancing engagement with AI-driven content recommendations

Relevancy is directly proportional to engagement in emails. Think about the emails that have an interesting subject line, and the moment you open it, you are awestruck in the first few seconds. 

To boost the engagement of your emails, first, you need to improve your deliverability and land directly in your customer’s inboxes instead of their spam box. 

AI tools have the potential to recommend products and services based on your past interactions with your customers and your business. You can automate dynamic content in the emails on the basis of the interests and behavior of your customers. 

Unspam.email and Seventh Sense are some of the best AI tools out there that will help boost engagement in your emails. 

Data security and compliance in AI-driven email marketing 

General Data Protection Regulation (GDPR) is a regulation that governs how customer’s personal data should be handled. Your customers expect you to be transparent about the use of AI in your email marketing campaigns. Also, tell them about the security measures you are taking to protect their integrity. 

GDPR

Before you use their data for personalization or targeting, ask for their consent. You can mention how you are working towards offering a seamless user experience, and for that, you will need to share their personal data with the AI tools. 

You can also use AI tools to encrypt communication and data storage. This will protect them against any external threat. 

Pontus and Hush Privacy are two of the most popular AI tools that help in upholding your customers' privacy. Do check them out. 

How do we get that smooth transition to AI-enhanced email marketing?

You can’t just wake up one day and decide you want to use AI in your email marketing campaigns. Here are a few things to consider before implementing AI in your strategies. 

1. Educate your team

Ensure that your team is aware of the basics of AI. If not, provide training and educate them so that they can learn how to use the AI tools effectively in favor of your business objectives. 

2. Data quality matters

Data is the most valuable asset of AI to deliver the best results. So, organize your data feed with accuracy. 

3. Test and iterate

AI delivers better responses by gaining insights into past strategies and campaigns. So, keep testing what works best to get the enhanced results in due time. AI helps you with A/B testing to learn about the exact variable that creates the difference. 

Now, let’s learn how to implement AI in our campaigns. 

Tips for implementing AI in email marketing strategies

1. Define clear objectives

List down your end goals first. Ask yourself: what do I want to achieve from the integration of AI in my email strategies? Do I want to boost engagement on my emails? Once you have clear goals, utilization of resources gets easier. 

2. Understand your audience

Next, you need to have a deep understanding of your target audience. Create their profiles or segment them on the basis of their demographics, interests, buying habits, etc. Learn about their likes and dislikes to be able to send them targeted emails during your campaigns. 

3. Start small, scale gradually

You don’t have to start using AI in each segment of your email marketing campaigns. Take baby steps and start with an area that requires more human effort. Try to automate it and analyze the results. Once you have positive results, you can execute the same strategy in other areas. 

How do you choose the right AI tools for your business?

AI tools
  • Ensure that the tools align with your business goals. Choose the tools that fulfill your requirements, and not just the most popular ones. 

  • Ensure that the tools you choose are scalable; otherwise, it will be difficult to switch at later stages. When demands increase, you will expect your tools to deliver. 

  • Ensure that your AI tool has a friendly user interface. Anyone on your team should be able to access and understand the tools and their functionality. 

Key takeaways 

Like every other digital marketing field, email marketing is evolving as well. Trust me when I say this: we have only scratched the surface until now. There is a journey yet to be traversed from personalization to hyper-personalization. 

That’s a place where each one of your customers will feel that they are most important to you. Let’s shape the future of email marketing together with these new-age tools. 

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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