Checklist For Selling Information Products

This post may contain affiliate links and I may receive a small commission if you make a purchase using these links – at no extra cost for you. Please read my disclaimer here.

Checklist For Selling Information Products

1. Research market and validate your product idea

2. Decide what type of information you’re going to create

3. Make an outline of your product

4. Start creating your product

5. Revise, Edit and Proof the content

6. Create a website

7. Add an email list

8. Submit your product to your distribution platforms (third-party websites)

9. Promote and market your product

10. Ask for feedback

11. Analyze and improve the conversion rate

12. Analyze the most successful and least successful marketing channels

13. Plan your next product

The first step is research. You need to follow the trends and figure out what the most profitable niche markets online are right now and what format would work best to meet that need. A great place to start is with your own interests. If you can match a profitable business with a passion, you’re all set.

So start with an interest you have. Look for blogs, Facebook groups, and online forums for discussions about this niche. Look at the mainstream news — is it mentioned? Look at retailers like Amazon or eBay to see what products they have for sale in this niche.

For information products, in particular, you should check out the site, which used to specialize in information products although it has branched out into other areas.

As far as creating your information products, that’s easy too. Remember that the content, whatever the format, should be useful advice. You could create how-to guides, strategies, tips, and tricks… provide something the prospect can’t get on their own.

For ebooks, magazines, and similar products, you can create them in Word and then save them as a PDF. For the cover, find a freelancer on a site like to design a professional looking cover for you for very little money — as little as $5.

To film videos, you can use your smartphone or a simple point-and-click camera. Once you have the “raw” movie file, you can use an intuitive video editing software to create your own cleanly edited video. Make sure you use an "all-size-fits-all" format, which is usually MP4 for most platforms. You should either create your movie in this format right away or go here to convert it.

Audios are simple too. Use an app to record your voice. You will also need a microphone.

If you want to interview others, you could use something like Skype or a webinar platform.

Another option, if you want to show something on your computer screen, like explaining the features of a piece of software, you can use a screen capture program like Camtasia...

In case you want a complete and free business training, make sure to sign up for the 7-day business challenge.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}