1. Research market and validate your product idea
2. Decide what type of information you’re going to create
3. Make an outline of your product
4. Start creating your product
5. Revise, Edit and Proof the content
6. Create a website
7. Add an email list
8. Submit your product to your distribution platforms (third-party websites)
9. Promote and market your product
10. Ask for feedback
11. Analyze and improve the conversion rate
12. Analyze the most successful and least successful marketing channels
13. Plan your next product
The first step is research. You need to follow the trends and figure out what the most profitable niche markets online are right now and what format would work best to meet that need. A great place to start is with your own interests. If you can match a profitable business with a passion, you’re all set.
So start with an interest you have. Look for blogs, Facebook groups, and online forums for discussions about this niche. Look at the mainstream news — is it mentioned? Look at retailers like Amazon or eBay to see what products they have for sale in this niche.
For information products, in particular, you should check out the site Clickbank.com, which used to specialize in information products although it has branched out into other areas.
As far as creating your information products, that’s easy too. Remember that the content, whatever the format, should be useful advice. You could create how-to guides, strategies, tips, and tricks… provide something the prospect can’t get on their own.
For ebooks, magazines, and similar products, you can create them in Word and then save them as a PDF. For the cover, find a freelancer on a site like Fiverr.com to design a professional looking cover for you for very little money — as little as $5.
To film videos, you can use your smartphone or a simple point-and-click camera. Once you have the “raw” movie file, you can use an intuitive video editing software to create your own cleanly edited video.
Audios are simple too. Use an app to record your voice. You will also need a microphone.
If you want to interview others, you could use something like Skype or a webinar platform.
Another option, if you want to show something on your computer screen, like explaining the features of a piece of software, you can use a screen capture program like Camtasia...
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