Clickbank University Review (Upgraded 2.0 version)

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Selling online is one of the most lucrative income-generating activities. This has created millionaires all over the world - even those who didn’t start with a lot of capital.

The great thing about this is you can do it even if you don’t have an actual product to sell. By signing up as an affiliate, you’re acting as a middleman between the company and the customers. 

And if you know what you’re doing, there’s some serious money in it.

I’ve looked into a lot of programs that are supposed to help you learn how to sell online. But there’s one that’s been getting a lot of attention lately: ClickBank University 2.0.

So, I decided to try it to give you a comprehensive ClickBank University review. In this article, I tried to answer all questions that you might have about the program.

By the end of the article, you’ll get my honest recommendation. Are you ready to learn more about this program? Let’s get started!

If you've already decided to get this training, just click the button below to check it out.

What is ClickBank University 2.0?

ClickBank University 2.0 is the upgraded version of its first release.

It is a training program designed to help you generate income as a vendor or as an affiliate using the ClickBank platform.

Clickbank University Review_

Who will benefit from ClickBank University 2.0?

Anyone who sells online whether as a vendor or an affiliate can benefit from this program. This program is recommended for:

  • Businesses. If you have a company that offers its own line of products or services, CBU 2.0 can help drive more sales. Through the methods taught inside the course, you’ll learn everything you need to know to generate more income for your business.
  • Affiliate marketers. You don’t have to own a product or service to sell it. ClickBank actually started as an affiliate marketplace, so they can surely give you a competitive edge against other affiliate marketers.
  • Funnel builders. ClickBank University will also work if you direct your audience to a specific action, the end of which is usually making a sale.
  • Small-scale sellers. If your sales numbers are plateauing and you want to take it to the next level, the program will equip you with the tools you need to get there.
  • Aspiring entrepreneurs and marketers. The investment you need to access information that can make you a millionaire is very minimal. So even if you haven’t earned your first dollar yet, you can learn tricks and techniques that experts are already using.
  • Anyone who wants to promote a product or service online.

For as long as the end goal is to sell, ClickBank University can be very beneficial for you.

ClickBank University 2.0 Review - What will you get with your purchase?

You will get a lot with your purchase of access to ClickBank University 2.0. It’s so much more value-packed than its predecessor.

ClickBank University 2.0

Here’s a quick run of what you’ll get which I’ll discuss in-depth later. And let me tell you, you’ll get so much more than what their sales page promises:

  • 8-week Affiliate Track (Make Money as an Affiliate)
  • 12-week Publisher Track (Make Money with your Own Product) 
  • The Traffic Center
  • ClickBank Toolkit

8-week Affiliate Track

The ClickBank University Affiliate Program is especially designed to teach you how you can promote the products of other vendors. It complements the Vendor program (which we’ll talk about in a little while) really well, but it also works on its own.

You will be taught by Adam Horwitz, one of the two founders of ClickBank University. According to their site, this is great if you:

  • Just started out making money in the market
  • Haven’t generated a lot of money online yet
  • Don’t want to create a product or a website

If I have to choose between the two, I’d personally prefer this one because creating and developing a product takes a lot of time. 

8-Week Affiliate Track

This program lasts eight weeks and follows this schedule:

  • Week 1 - Affiliate Marketing on ClickBank
  • Affiliate Profit Plan
  • Setting Up for Success
  • Goal Setting
  • Week 2 - Understanding Affiliate Marketing
  • Affiliate Basics
  • Navigating Through the ClickBank Marketplace
  • Secrets of the Top ClickBank Products
  • Week 3 - Finding Your Passion
  • Discovering Your Passion
  • Researching in Your Niche
  • Picking the Perfect Product
  • Week 4 - The Ultimate Affiliate Funnel
  • The Truth About Traffic
  • Affiliate Funnel 101
  • Building Squeeze Pages
  • Week 5 - Free, Free, Free: Always Over Deliver
  • Building a Relationship with Your List
  • Different Ways to Deliver Free Content
  • Outsourcing Your Content
  • Week 6 - Writing the Perfect Swipe
  • Getting Them to Open the Email
  • Making Sure They Click
  • Offering Bonuses
  • Week 7 - The Email Blueprint
  • Using Broadcasts
  • Automating Your Emails
  • The Perfect Balance
  • Week 8 - Scaling and Expanding
  • Toolkit Traffic Area
  • Opening the FloodGates
  • Creating a Product
  • Bonus: Running Affiliate Promotions

There are also a lot of downloadables that help you better understand the program content and apply it to your journey of becoming an affiliate. This includes training video outlines that help better absorb the content.

I love how they have multiple videos of 5 to 15 minutes for each week. Instead of condensing everything, they make it easy for you to go back to any information that you’re looking for.

After completing the first three weeks according to schedule, you’re free to skip weeks or cram everything if you like.

BUT I highly discourage going through them too quickly. Remember than with any program, you paid because of the potential results that you may get. And if you don’t take the time to understand each lesson, you’ll only be wasting your money.

Don't forget to check my article: Best Affiliate Programs With Recurring Commissions

12-week Publisher Track

The Publisher Track is created for subscribers who want to do the whole shebang - from creating the product to hiring different experts to help you with the launch.

It’s much more complicated and intimidating than the Affiliate Track, so I suggest you start with that one first. But most of the hard work here is at the beginning because once you’ve launched, you can have affiliates to do the selling for you.

12-Week Publisher Track

This track is taught by the other founder, Justin Atlan. And according to their site, this is great if want to:

  • Run a full-blown publishing business
  • Ratchet up your success to the next level
  • Leverage ClickBank’s massive affiliate network

This 12-week program follows this learning sequence:

  • Week 1 – How It Works
  • Here you'll learn the overall goal of the 12-week plan to success.
  • Week 2 – Finding Your Perfect Product
  • Blend your passion and experience with what’s profitable on ClickBankand will you get the exact insight needed to find your perfect product.
  • Week 3 – Creating Your Avatar
  • Your avatar is your customer, and in order to give your customerexactly what he or she needs, you have to understand their mind-set.It’s time to set into your customer’s shoes!
  • What are their interests? What are the demographics? But mostimportantly, what is their problem and how is your product going tosolve it? If you know their problem, then you can create a product thatsolves the problem.
  • Week 4 – Creating Your Product
  • Know exactly how to format your product, for instance, as videos or ane-book. Know the proven blueprint that successes products onClickBank use. They even teach you how to outsource your productcreation so you don’t even have to write it!
  • Week 5 – Creating your Perfect Upsell
  • Maximize the value of each and every customer by offering upsells.These upsells add more value to your customers by further helping thecustomer solve their problem.
  • This is very important for attracting affiliates. The more money they canmake per sales, the more they will love promoting your product!
  • Week 6 – Sales Copy & Conversion Maximizing
  • Learn the secrets of successful sales copy from our very own expertcopywriter.
  • Remember, you might have the greatest product in the world, but if youdon’t have a great sales pitch then you won’t be successful.
  • Week 7 – The Easy Video Sales Letter
  • Learn the secrets of creating a high value and effective video salesletters used by the experts. Don’t spend thousands of dollars on videoproduction.
  • Week 8 – Finalizing your Product
  • Let’s put the finishing touches on your product. Correcting any errorsand making sure all of the elements of your product are sound.
  • Week 9 – Getting onto ClickBank
  • Learn how to get your Product onto the ClickBank Marketplace! Theywalk you through step by step.
  • Week 10 – Attracting & Managing JV Relationships
  • Attracting affiliates is one of the easiest way you can becomesuccessful on ClickBank, but you’ve got to know what they want first.Learn how to get them to believe in your product!
  • Week 11 – Split Testing
  • Learn how simply testing different language, ads, and funnels candramatically increase conversions.
  • Week 12 – Scaling your Success
  • Learn how to build upon initial sales and success by generating moreand more traffic to create massive success.
  • Bonus: Selling High Ticket Products on Webinars ($1k Plus per sale)

I love how thorough this training is. It takes you step by step from product creation to launching. So even if you’re just starting out, you won’t get lost. Again, the key here is to focus on learning instead of speed.

The Traffic Center

I don’t know why they don’t advertise it up there with the two tracks. Even just this is already worth the subscription you pay for. With the traffic center, you’ll learn how you can drive traffic (and clicks) to your campaigns.

The result? Maximum income.

Clickbank toolkit-traffic center

Selling online is a numbers game. And with the traffic center, you learn how to reach more of your target audience perhaps without spending more on ads.

Here’s something that everyone who sells online must understand: you can have the highest-converting funnel or the most responsive website, and never make a sale.

If you can’t get people to your offer, the offer might as well not exist. And in the Traffic Center, you learn about different types of traffic. The modules cover Facebook Advertising (3 modules) and Instagram Shoutouts and Influencers (3 modules).

And done right, you would be able to unleash a ‘flash flood’ of traffic at will to your offer.

ClickBank Toolkit

With your subscription, you’ll gain access to lots of downloadables including “how-to” PDFs, starter guides, videos, and checklists to help you get your funnel or offer up and running.

And they’re very useful, especially if you’re not tech-savvy. I know how it feels to feel stuck on this one thing, preventing you from moving forward with your plans.

That’s what the ClickBank Toolkit addresses. Instead of spending hours searching the net for answers, you can find them all in one place. Here are what you’ll find:

  • Introduction to Tools
  • Setting Up a Custom Domain with GoDaddy
  • Creating a Sales Presentation with PowerPoint
  • Video Editing and Recording with Camtasia
  • Camtasia Alternative: APowersoft for Screen Recording
  • Design Banners, Posts, & Giveaways with Canva
  • Setting Up Your Funnel with CB Builder
  • Split Testing with Visual Website Optimizer
  • Increasing Conversions with Optimonk
  • Enhance Your Social Media Activity with Hootsuite
  • Outsourcing with UpWork
  • Sending Broadcasts and Automating with AWeber
  • Demographic Research with Google & Twitter

It’s a lot, I know. But you shouldn’t look at this as additional content that you have to consume in the same manner as the programs.

Instead, visit the ClickBank Toolkit when:

  • You feel stuck and need additional guidance.
  • You’re looking for answers and don’t want to spend hours on them.
  • You want to learn more about a certain topic.
  • You want reliable recommendations from experts like Justin and Adam who have already built an affiliate marketing empire.

I realize that there are a lot of authority sites that you can look at as well. But when taking a program (especially a paid one), I suggest you stick to the methods and tools they recommend.

Remember, they’ve found these tools effective for them. And because you’re learning the same methods to generate online sales, they can be effective for you too.

Bi-Weekly Expert Classes

Every two weeks, they will introduce you to people who have attained financial success using ClickBank.

CBU-Bi-Weekly Expert Classes

And this isn’t just to inspire you. They’re giving you this opportunity to learn directly from people who already made it.

During these expert classes, you’ll learn exactly how they did it so you can replicate their success.

CBU Chat Forum

They don’t advertise this on their sales page, but I think they should. Because it’s great! It’s literally years of knowledge shared by all members since the beginning of CBU.

The topics are not that organized, so topics may have been repeated already. ClickBank has been around for a long time, and I guess this is just a remnant of its past.

Exclusive ClickBank Community

Think of this as the more modern and more convenient version of the CBU Chat Forum. But instead of having it inside the membership area, you become a member of ClickBank University 2.0 Private Facebook Community. 

Inside, you can ask questions, collaborate with members, access tools and information from the other members, and many more.

You’ll have an entire community cheering on your success and helping you through the path of financial success.

Special Curated Add-on Trainings

The Affiliate and Publisher Tracks are like the foundations of a building - they set the structure but don’t make the building. And these add-on trainings complete the house.

There are different areas of marketing which may be applicable to your campaign or business. You will get targeted strategies on these different areas to improve your performance on implementing what you learned.

You will learn from the best of the best like Gary Vaynerchuck, Abel James, and Matt O’Connor. Currently, there are three add-on trainings that you can access with your subscription:

  • Facebook Ads Course
  • YouTube Ads Course
  • Copywriting Course

Weekly CBU Live Q & A

Get value bombs straight from Adam and Justin every week through their training webinar. You’ll have all your questions answered, so you don’t have to do any of the guesswork.

What I love about these Q & A is that even if you can’t make it live, you can still access the recording to view at your convenience.

And they’ve been doing this for a long time. That means lots of past recordings you can binge watch whenever you want. Here are some of the topics that they’ve covered:

  • Deciding on a Niche, Creating Content, Sending Broadcasts
  • Influencer Marketing
  • The CB Marketplace
  • Building an (email) List Without a Giveaway
  • Squeeze Pages, Instagram, and Keywords
  • Autoresponders, Content, Promotions
  • FB Ads and Marketplace Stats
  • Opt-In Pages, Promotions
  • Researching Your Market, CB University TV, Opt-In Pages
  • Instagram, CB Marketplace, Affiliate Promos
  • Pen Names, Potty Training, Apocalypse Products
  • Instagram Ads, List Value, ClickBank Builder
  • How to Pick a Product to Promote & Researching It
  • Driving Traffic via Social Media
  • Q&A Session, GDPR, and Scaling Ads
  • Affiliate marketing on Instagram and Opt In Pages
  • Niches vs. Product Angles
  • Refunds, click thru rates, cold vs warm traffic
  • Choosing a Product, Running Traffic
  • WebinarX Funnels, Networking Events, Competition
  • Staying Focused, Funnels, Essentialism
  • Market Research, New Updates, Optin Page Feedback
  • Analytics Tracking, Influencer Marketing, Focus
  • And many more!

One recording is added every week, so this bonus becomes more valuable the longer you’re inside CBU 2.0. The questions answered here are from members like you. So if you really listen, you’ll learn things that you may be able to apply to your business as well.

Exclusive interviews with industry experts

Get inside the minds of household names in different industries. They’ve interviewed online gurus and asked them tough questions.

Exclusive interviews with industry experts

Although the topics don’t always help you directly with generating income, it’s pretty useful to know how the best of the best think.

No one gets this kind of access to industry experts without paying thousands of dollars. But by being a part of ClickBank University, you’ll get access to existing and all future recordings without any additional payment. 

Some of the existing recordings include:

  • Gary Vaynerchuck on Branding and Work Ethic
  • Mike Whitfield on Getting and Staying Connected
  • Tony Almeida on Pre-selling
  • Jessica Lastimosa on Personal Growth
  • Jim Yang on Testing and Perseverance
  • Demetrius on Launching and Optimizing
  • And many more

You can get all these expert insights on different topics for free.

And you won’t get this access to these experts any other way - that’s what makes this feature so attractive. Because even if you can afford to sit one-on-one with an industry expert, their time is very valuable and limited. The chances that they can accommodate you are slim to none.

Massive discounts on highly-rated tools

As part of the ClickBank University 2.0, you don’t have to pay full price on highly-rated tools that you’ll need to escalate your success as a vendor or affiliate.

I get how others can see this as advertising, but I don’t see it that way. The ClickBank toolkit gives you information on a lot of free tools that you may not know of.

But if you’ve decided to pay for a specific tool anyway, wouldn’t you rather save a little money in the process? I know that I would!

Massive and exclusive discounts to ClickBank live events

If you’ve been following ClickBank for a while now, you know that they regularly hold webinars for free. And on top of that, they also launch massive live events that sold out long before the event starts.

By being a part of ClickBank University, you don’t have to claw your way to get a pass. You’ll get massive and exclusive discounts just for being in the inner circle.

All future updates

The cherry on top? Any addition or upgrade to the ClickBank University is free when you sign up.

Any successful subscription increases its price later on as they add more and more valuable content. And ClickBank’s been around for a long time - long before people even heard of affiliate marketing.

So even though no one knows for sure what the updates are going to be, you know they’re going to be relevant and useful.

(Secret Bonus!) Unlimited Crash Courses

Currently, there are three add-on trainings which you can access with your membership. But they’re planning to add more crash courses very soon!

And when they do, the cost to get into ClickBank University will definitely increase. 

How much does ClickBank University cost?

To get access to all these, you only need to make an investment of $47 per month. For as long as you keep your subscription active, you will also get all future updates for free.

Clickbank University Pricing

And to make it even easier for you to buy, they offer:

  • 100% satisfaction, 30-day guarantee
  • Make money, or you don’t pay guarantee
  • Friendly customer service
  • ‘No questions asked’ easy refund policy

If you haven’t bought the $47 subscription yet, you won’t know that it’s actually a front-end offer to their $600 Website Builder.

But don’t worry! The second purchase is totally optional and won’t affect your access to the first one.

ClickBank University pros and cons

Like with any other digital training, there are pros and cons. And below is my honest evaluation of CBU 2.0:

ClickBank University pros and cons


It’s very newbie-friendly

The Affiliate and Vendor Tracks take you step by step so even a total newbie can follow the program. I love how they make complicated topics simple and unintimidating.

And because there are support programs like the crash courses and the toolkit, you’ll be more confident to apply what you’ve learned inside.

They keep content fresh

Sure, they don’t update their videos every launch. But that’s what’s great about creating content pillars: you don’t need to change them as much.

What the main training videos contain are universally true, so they don’t have to be updated every launch. But to help you keep up with the latest trends, they hold expert interviews and weekly live Q & A sessions.

They have a helpful and thriving community

Even after consuming the content, it might not be clear to you how it’s applicable to your case. But with a helpful community of newbies and experts, you’ll have support.

helpful and thriving community

From what I see, questions are being posted daily, so you know that people really are trying to learn from the content.

But here’s what surprised me: other members are answering questions in great detail. And the moment I saw that, I felt confident about posting my own queries if I needed to.


You can’t access all track modules right away

For the first three weeks, you have to follow the schedule. Everything else will only be unlocked after you complete these first three weeks.

I don’t recommend rushing through the videos, but you should still have that choice. I feel like they’re only doing this to force people who are only interested in the tracks to continue their subscription.

The Traffic Generation section is a little sparse

Apart from Facebook ads and Instagram shoutouts, there many more ways that you can drive traffic to your offer:

  • Organic search
  • Paid ad spots
  • Facebook pages and groups
  • Other social media platforms

Traffic is super important in your revenue, and I hoped they delved more into this.

The live Q & A sessions aren’t organized

They literally just answer questions that people are typing in. I know how good it must feel to have your exact question answered, but they’re sacrificing quality. It’s becoming so random.

I hope they consider sticking with one topic per session or getting most of the questions beforehand. That way, they can organize them before going live.

ClickBank University review: Is it worth it?


ClickBank University 2.0 really is an upgrade from its predecessor. Granted that the first CBU is also value-packed, but they really took it to the next level here. You’ll be paying for access and information easily worth $5,000 for just $47 per month.

ClickBank University- Is it worth it

There are a lot to look forward to, but here are some of my favorite features:

  • Publisher Track which teaches you how you can successfully create your own digital product and earn from it.
  • Affiliate Track which shows you how you can sell and earn money online without creating a product.
  • ClickBank Toolkit which gives you on-the-go and bite-sized information that you can use to level up your selling game
  • Weekly live Q & A where you can have all your questions answered, no holds barred.

There are a lot more that they offer, but these are what really sold it for me. If you’re a total newbie, I suggest that you go through the Affiliate Track first because it’s less complicated.

ClickBank University 2.0 is a great purchase that brings a lot of value. There’s always something new to look forward to every week, so this one is up there with other value-rich training programs.

An alternative can be ExamLabs. ExamLabs offers comprehensive online courses, providing a flexible and accessible learning environment. With expertly curated content, practice exams, and study materials, ExamLabs empowers learners to excel in diverse subjects and certification exams. The platform prioritizes practical skills,
ensuring students acquire the knowledge necessary for success in their chosen fields.


CBU 2.0 is a comprehensive program that creates two distinct pathways for you to earn money through the ClickBank platform: by creating your own product or by becoming an affiliate.

With the amount of information that you can immediately access when you pay the $47, it’s borderline overwhelming!

So I suggest that you take it slow. Remember that you’re not paying for access. You’re paying for the results that having content access brings you.

Apart from the foundational knowledge that you get from the two, you get a lot of supporting information through crash courses, checklists, exclusive interviews, and live Q & A sessions. 

They’re giving you everything you need to succeed. But again, it’s a given that you’re going to use the ClickBank platform to attain that success.

So even with some of the issues, it’s great! If you want to use the ClickBank platform to generate income by selling, you’ll love the CBU 2.0. 

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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