ClickFunnels vs Thrive Themes: Which Is Better?

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At first glance, it seems like ClickFunnels and Thrive Themes are very similar. Both are landing page builders, and they both come with their own set of marketing tools. But which one should you use? 

You’ve probably heard everyone on the Internet saying how amazing ClickFunnels is. 

But in this post, I’ll help you choose between the two. Let the ClickFunnels vs Thrive Themes war begin!

Before signing up for ClickFunnels, make sure to get ClickFunnels 30 Days Marketing Plan. Everyone who has ever had a ClickFunnels account, needs these 30 day blueprints. The summit is totally free.

What are they?

First things first, it's important to have a bit of a background on both of these tools. While you may already know the basics, it's still important to find out everything you can about them both.


ClickFunnels is a landing page creation and conversion optimization tool, like Thrive Themes. It allows you to create landing pages and sales funnels that can convert web traffic into leads and sales. It also comes with other features like membership sites, email integrations, auto-responder integrations, ClickPops, embedded videos, etc.


To say that ClickFunnels is an all-in-one suite would be an understatement. It's a powerhouse that allows you to create landing pages, membership sites, and sales funnels.

It was developed by Russell Brunson in 2014, and it has been on the rise ever since. It's now a favorite of marketers everywhere because it simplifies their workflow and makes creating landing pages and funnels so much easier.

Thrive Themes

Thrive Themes is also a landing page builder like ClickFunnels. It allows you to build landing pages, membership sites, and sales funnels. It also comes with other features like responsive design and quick page building.

ClickFunnels vs Thrive Themes Which Is Better

Launched in 2012 by Eric Ross, Thrive Themes entered the market with a bang! It was an improvement over other popular WordPress themes at the time like Avada. Thrive Themes is hands down one of the best WordPress themes around at the moment for marketers looking for a way to create landing pages quickly.

ClickFunnels vs Thrive Themes: feature comparison

Now that you know the basics of these platforms, it's time to take a closer look at their features side by side! Here's everything you need to consider:

Sales funnel builder

The main reason why most people choose ClickFunnels is because they're looking for a way to build sales funnels easily. Sales funnels are proven to be extremely effective at converting traffic into sales. While you can create them for free using other tools, ClickFunnels is just so much easier to use than those tools. 

Not to mention, they're well-known for their sales funnel templates that make it easier to convert leads.

Thrive Themes also comes with the ability to create sales funnels, so it's pretty similar in that regard. However, it lacks the customization and flexibility of ClickFunnels.

The verdict: No matter which way you look at it, ClickFunnels is the clear winner here. I mean, it's there in the name! Thrive Themes isn't too shabby, but the track record ClickFunnels comes with isn't something you can easily ignore.

Landing page builder

The next thing you should look at when comparing ClickFunnels vs Thrive Themes is the landing page builder. It's important to have a landing page builder if you want to build high-converting landing pages, after all.

landing page

Both tools offer a pretty good landing page builder. You can create them in just a few clicks, and they're very customizable. You can add pages, widgets, images, and videos to them whenever you want. The only problem is that Thrive Themes has more options and versatility than ClickFunnels.

Thrive Themes is just a more advanced version of WordPress as far as the interface goes . It's also easier to use than ClickFunnels because you don't have to download all those apps and plugins. Furthermore, it has more landing page templates to choose from compared to ClickFunnels.

Unfortunately, Thrive Themes only works for sites hosted on WordPress so if you don't have a WP site, you may want to choose ClickFunnels.

The verdict: While both can get the job done, ClickFunnels definitely wins when it comes to landing page builders. While Thrive Themes is better than WordPress as far as the interface goes, it's also less flexible and less powerful.

User interface

The next thing you need to consider when comparing Thrive Themes vs ClickFunnels is the user interface. This is mostly a matter of personal preference, and it can't really be compared because they're both unique tools that have their own sets of usability issues.

Generally, Thrive Themes is much easier to use compared to ClickFunnels. Its drag and drop interface and easy-to-navigate dashboard make it much more approachable than ClickFunnels. It has lots of different landing page templates to choose from, and it's much easier to make changes and add widgets on Thrive Themes.

While its interface is superior, it does have a few drawbacks. Some users claim that Thrive Themes feels sluggish and slow in certain situations, especially when used on mobile devices. 

On the other hand, ClickFunnels' user interface is pretty slick, and it has all kinds of great features like the visual editor and the meta boxes. However, it also comes with a significant learning curve. Unlike other landing page builders, it doesn't get slow even if it's loaded on mobile devices.

The verdict: If ease of use and speed are important to you, then Thrive Themes has a big advantage over ClickFunnels. However, for users who want greater flexibility, ClickFunnels is the clear winner.


If you're a newbie and you're looking for a quick way to build landing pages and sales funnels, it's important that your platform offers good training and support.


One of the things that makes ClickFunnels stand out from Thrive Themes is their approach to training. There are hundreds of online courses, videos, tutorials, and resources to help you get started. You can also schedule a one-on-one session with Russell Brunson if you want to learn more about the platform.

Thrive Themes works similarly to ClickFunnels in this regard. They offer tons of resources and courses, but it's not nearly as extensive as ClickFunnels.

The verdict: No matter which platform you choose, it's important that they have good training and support to help you get started. While Thrive Themes does lack in this regard compared to ClickFunnels, both are pretty solid in this regard.

Customer support

When it comes to customer support, both platforms have an excellent team behind them. ClickFunnels has a customer support team that's available to help you 24/7. They don't just respond to customers in a timely manner; they'll also provide you with the right advice for your needs.

Thrive Themes has a similar approach, and their customer support team is known for being exceptional in terms of getting back to customers quickly and giving them the answers they need. You can reach them via phone, email, or live chat.

This is a big plus when compared to ClickFunnels. When it comes to customer support, Thrive Themes actually wins out.

The verdict: Both companies have an excellent customer support team behind them. However, Thrive Themes definitely takes the cake here because their customer support team is much faster and more efficient than ClickFunnels!

Membership sites

With membership sites, a lot of people don't know what they're doing!

When it comes to membership sites, ClickFunnels wins out over Thrive Themes. It has better features for infrequent sellers, and you can add recurring billing for recurring revenue. This includes features like multiple subscription plans and automatic refunds.

In addition to that, ClickFunnels also offers secret deals, email series, Aweber integration, and autoresponder services.

Thrive Themes, on the other hand, doesn't offer these features. You'll need to subscribe to another platform to get that sort of functionality.

The verdict: Membership sites are common nowadays, and if you want to build one as an affiliate marketer, it's important that your platform can help you accomplish this. ClickFunnels has more options for membership sites compared to Thrive Themes.

Template options

Another important thing to consider when comparing ClickFunnels vs Thrive Themes is the template options. While Thrive themes has tons of templates to choose from, ClickFunnels has hundreds of templates that include landing pages, sales pages, membership sites, and blog posts.

It seems like ClickFunnels is more focused on the conversion side than Thrive Themes. If you're a freelancer or entrepreneur and you want to build some sales pages and landing pages, then ClickFunnels is definitely the better option.

The verdict: For the conversion-focused people, ClickFunnels is the better choice.

Ease of use

While both platforms are great, they're also quite different. This can make them suited to different types of users. Thrive Themes is best suited for beginners with little to no experience building landing pages, while ClickFunnels is best for experienced marketers and web designers.

Thrive Themes is much simpler to use compared to ClickFunnels. It's much quicker to build landing pages and funnels, and its drag and drop editor makes it easier to customize your landing pages.

It has over 200 themes to choose from, but if you want more customization options, ClickFunnels is a better choice. For instance, you can change the background of different elements on a landing page by using the text editor. You won't be able to do that on Thrive Themes.

The verdict: Thrive Themes is much easier to use compared to ClickFunnels. However, it is more limited in functionality.


One of the biggest advantages of ClickFunnels over Thrive Themes is the number of integrations. It has an integration with Aweber, MailChimp, and other email marketing services. You can integrate it with your favorite services like Stripe, PayPal, and more.

In Thrive Themes, you can integrate your site with Facebook and Twitter if you want to use their lead generation features. It has a bit more to offer, but you'll mostly need to rely on the built-in widgets which may not make it easier for you to expand your business.

The verdict: For the convenience of having tons of integrations, ClickFunnels is the better choice. Thrive Themes doesn't offer as many integrations for different services and you'll need to rely on their built-in widgets to get them done.

The page and website builder

It's no secret that Thrive Themes has a better page and website builder compared to ClickFunnels.

It's completely customizable, which means you can do a lot of things with it. For instance, you can add different types of slides and images to your pages depending on the theme. You can also upload logos, customize buttons and texts, change the background color, and more.

Some people may prefer this approach over setting up images with code on ClickFunnels.

Then again, ClickFunnels has a few things on its side. The biggest one is that it's drag and drop and it's easier to use. ClickFunnels also allows you to rename sections, change their order, and even merge multiple sections into one.

The verdict: Both platforms have their pros and cons when it comes to the page builder. Thrive Themes has a lot of customization options, which is great. But if you'd rather have something more straightforward, ClickFunnels is the better choice.

The price

While it's important to have a higher-priced product, this shouldn't be the deciding factor in your decision making.

When it comes to the price of Thrive Themes, it's pretty reasonable. If you're just starting out, you can get a small plan for $19 per month.

thrive price

However, if you compare it to ClickFunnels, it might be more expensive than you'd like.

click price

If you want the basic version of ClickFunnels, it costs a whopping $297 per month! The small plan costs $97 per month and is definitely not recommended for most businesses.

Even if you want ClickFunnels plus, it will set you back $297 per month. There's also the Pro and Enterprise plans which cost even more!

It's important to note that Thrive Themes and ClickFunnels are both good choices for different types of businesses. While Thrive Themes has many themes to choose from, it lacks integrations for email marketing services. If you're looking to build an email list from the start, then ClickFunnels is probably a better option for you.

Then again, if you're more experienced and need more customization options, Thrive Themes is the best platform for you. Or if you have a larger business with a lot of different pages, ClickFunnels might be better for you.

The verdict: It all depends on what you need. If you have a larger business and don't want to worry about having to upgrade your account, then ClickFunnels might be a better choice. But if you're just starting out and are looking for the quickest and easiest way to build landing pages and sales pages, Thrive Themes is going to be the better option for you.

ClickFunnels vs Thrive Themes: final verdict

With all things considered, it's difficult to say which platform is better.

Both ClickFunnels and Thrive Themes are great. They're excellent platforms that allow you to build landing pages and sales pages with little to no coding skills.

However, they do differ in many ways. If you're an experienced marketer, you're probably going to want more customization options so you can tweak your landing pages however you want.

If that's the case, Thrive Themes is going to be a better choice for you. It has a lot of customization options and you can easily customize your site.

However, if you're looking for something a bit simpler and less time-consuming, then ClickFunnels is probably the better choice. It's a bit faster to use and it allows for more customization.

Of course, there's another option…

If you have a business that's already built on WordPress or another CMS platform, then you might be able to get away with WordPress + Thrive Themes.

If you're not sure if this is the case, then you can try out Thrive Content Builder which is a plugin that works with WordPress.

The good news is that it allows you to create landing pages and sales pages without the need for any coding skills. It's definitely not as powerful as the tools offered by ClickFunnels and Thrive Themes, though.

So if your business is built on WordPress or another CMS platform, we recommend using Thrive Themes plus a third-party tool like Editorials.

Before signing up for ClickFunnels, make sure to get ClickFunnels 30 Days Marketing Plan. Everyone who has ever had a ClickFunnels account, needs these 30 day blueprints. The summit is totally free.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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