The Complete Guide to Growing Your Brand On Instagram

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When it comes to growing your brand online, social media marketing is probably one of the first things that comes to mind. With 1.44 billion users, Instagram is a leader in the social media space–particularly for younger generations

What exactly is Instagram marketing, and how can you use it to grow your brand? In this post, we’ll look at what Instagram marketing is and some tips on how to use it to grow your brand.

What Is Instagram Marketing?

As anyone who's ever scrolled through their feed can attest, Instagram is one of the most popular social media platforms. Businesses of all sizes are using Instagram to reach new customers and grow their brand.

The Complete Guide to Growing Your Brand On Instagram

Instagram marketing means using the platform to promote your business, products, or services.

This can be done in various ways, such as creating engaging posts, running ads, partnering with influencers, and holding contests or giveaways

Through the use of the platform, Instagram marketing enables brands and companies to tell their story, build a community, and boost sales.

Why Use Instagram Marketing?

Instagram marketing is relatively inexpensive compared to other marketing channels, and it's a great way to reach a large audience.

Especially if you own an online business, Instagram marketing is an important component of your social media marketing strategy for numerous reasons:

Boosts brand awareness: Since such a large audience uses Instagram on a daily basis, it's one of the best places to connect with your audience. If you're a beginning brand, Instagram marketing is one of the best ways to mark your presence.

Generates leads: Not only can you use Instagram to raise awareness for your brand, but you can also use it to generate leads. By including a CTA in your posts or running ads, you can encourage users to purchase your products.

Helps you connect with your audience: 

Whether it's answering customer concerns, responding to customer service queries, or posting interesting content and responding to users, Instagram marketing provides an opportunity to connect with your audience on a personal level.

Strategies to Improve Your Instagram Marketing Today

When it comes to marketing, there are lots of long-term strategies that you can implement to see success.


If you're just getting started, there are a few quick and easy things you can do to improve your Instagram marketing today:

1. Have a Brand and Style Guide Ahead of Time

Once you decide to start your company, your first instinct may be to start posting on social media right away.

Before you start sharing content, it's important to have a brand and style guide in place. This will ensure that all of your content is cohesive, on-brand, and visually appealing.

A brand guide should include things like your company's mission statement, values, logo, color palette, and fonts. A style guide should include guidelines for the types of content you'll share, as well as the tone and voice you want to use.

Having these in place ahead of time will make it much easier to create content that is on-brand and visually appealing–two important factors in successful Instagram marketing. There are various Instagram tools that can help you achieve this

2. Have a Content Plan Before You Begin Posting

Consistency is key when it comes to posting on social media, so it's important to have a content plan in place before you start sharing. For optimal results, you should have your first month or two completely planned out before you start posting.

This doesn't mean that you can never deviate from your plan, but having a general idea of what you'll be posting and when will help to keep you on track.

When creating your content plan, be sure to include a mix of content types, such as posts, Stories, carousels, videos, and Reels.

Over time, you'll be able to test these different content types to see what works best for your brand. As you start to get a feel for what works best, you can adjust your content plan accordingly.

In addition to having a plan beforehand, you'll want to schedule your posts. The best times to post on Instagram will vary wildly based on your audience, your location, and the type of content you're sharing.

More than likely, you won't be awake or ready to post each time your audience is most active.

Scheduling your posts ahead of time will take the pressure off of you to be available at all times and will help to ensure that your content is being seen by your audience when they're most active. You can use the free Instagram scheduler to post at the right time.

3. Have a Clear Understanding of Instagram Ads Best Practices

Before you spend a lot of money on Instagram ads, it's important to clearly understand Instagram ads best practices. Among these are making sure that your ad is visually appealing, using persuasive language, and including a compelling CTA.

You should also have a fundamental understanding of Instagram ad specs, which include things like image size, video length, and caption character limit

Failing to follow these best practices could result in your ad being less effective–and a waste of money. Be sure to do your research before you dive into the world of Instagram ads.

4. Avoid Buying Followers

When you're starting out, buying followers can be tempting, but this is one of the worst things you can do for your brand. Many use this tactic to make their Instagram profiles appear more legitimate when starting out, but it doesn't work.


Not only will buying followers not help your brand, but it can actually hurt it. This is because the majority of these fake followers are inactive, which means they won't engage with your content

When you have a low engagement rate, Instagram will push your content down in users' feeds. With low engagement and no real traffic going to your page, the number of followers or likes you have is just a vanity metric. Instead of buying followers, use a QR code generator to share a link to your profile and share the QR code with potential customers and collaborators so they can follow you in an instant.

Long-Term Strategies for Growing Your Brand on Instagram

Now that we've covered some of the basics, let's move on to some long-term strategies for growing your brand on Instagram.

These are things you can do to slowly and steadily grow your following and engagement over time. Here are a few long-term strategies for growing your brand on Instagram:

1. Recycle and Duplicate Your Content

Every popular content marketer will tell you that recycling and duplicating your content is essential. This is because not everyone who follows you will see every piece of content you post.

In fact, most people only see a small percentage of the content you share. By recycling and duplicating your content, you're increasing the chances that your followers will see it.

This doesn't mean that you should post the exact same thing over and over again, but you can repurpose old content in new ways, such as turning a blog post into an Instagram carousel or a video into a Reel. 

Another benefit to doing this is it will help you create and plan for new content. When you use high-performing content as the basis for new content, you're more likely to create something that does well.

2. Use Your Instagram Profile to Promote Other Content

Once you have built up a following, your social profiles are one of the best places to promote your blog for free. You can post your new content on your Instagram story, highlight key points in your bio, or even run ads


When promoting your content on Instagram (or any other social platform), it's important to make sure that you're not being spammy. No one wants to be bombarded with links to your latest blog post every time they open up Instagram.

Instead, focus on sharing valuable information and providing value to your followers. If you do this, they'll be more likely to click on the link when you do share it.

3. Consistently Test Your Ads

When you're running Instagram ads, it's important to test different elements of your ad constantly. This includes things like the image, copy, CTA, and target audience.

By testing different elements of your ad, you can figure out what works best for your brand and goals. And once you find an ad that performs well, you can scale it up and invest more money in it.

Don't just stop at testing–you should also be constantly monitoring your ads. This includes things like your ad spend, engagement rate, and click-through rate. 

By doing this, you can catch any issues early on and make sure that your ads are performing as well as possible.

4. Understand Your Budget and Plan Accordingly

Some companies have $100,000 per month to spend on paid social. If this isn't you, you must be very strategic about spending your money. This means understanding your budget and planning accordingly.

One way to do this is by setting a monthly, or yearly ad spend budget. Then, based on that budget, you can figure out how many ads you can run and what kind of results you can expect.

When running ads on a limited budget, it's also important to focus on quality over quantity. Instead of running a bunch of low-quality ads, invest your money in a few high-quality ads that are more likely to perform well. 

Don't go after targets with high CPCs–focus on targets that have a lower CPC but are still relevant to your brand.


Instagram marketing is a great way to grow your brand, but it takes time and effort to see results.

By using the strategies in this guide, you can slowly and steadily grow your following and engagement over time. Eventually, you'll start to see the results you're looking for.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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