The Ultimate Guide to Copywriting for Affiliate Marketers

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Have you already determined your niche and built a website for affiliate marketing? You’ve done a great job! 

Now you need to get involved in the most important part of affiliate marketing – in copywriting. You should decide what content you will create and how you will create it.

In this guide, you will find tips on how to build an effective copywriting strategy from scratch. Let’s talk about the steps you should take next to make your online business a success!

What is copywriting, and why it’s important for affiliate marketing?

Copywriting is the practice of writing texts (copies) with the aim to inform, educate, motivate, or persuade the reader. You can apply copywriting tactics when creating blog posts, newsletters, ad copies, and social media posts. 

copywriting example1

In affiliate marketing, we use copywriting to drive traffic to our websites, increase sales, and boost conversion rates. 

Know your target audience

The first step you should take is to define your target audience. It will help you to understand what information you should include in your copies to make them informative and interesting to read.

If you want to maximize your affiliate marketing efforts, you need to define not only the demographics of your audience but also psychographics:


  • Age
  • Gender
  • Ethnicity
  • Location
  • Education level
  • Income level


  • Values
  • Lifestyles
  • Attitudes
  • Principles 
  • Believes

Research the pain points

You already know who your target audience is. Now you need to learn more about its pain points – you should figure out what problems your readers face when using a specific product or service. It will help you understand how to present the affiliate product to the audience in the most appealing way.

Let’s consider an example.

Imagine that you need to write a review of a new hypoallergenic laundry detergent. Depending on the niche you work in, you might be targeting one of the following customer groups: 

  • Customer group #1.Young mothers aged 25-35 who are preoccupied with the health of their newborns. They are looking for a hypoallergenic laundry detergent that doesn’t irritate baby skin.
  • Customer group #2. Eco-conscious Millennials who are looking for an effective laundry detergent. They need a product that wasn’t tested on animals and isn’t harmful to the environment.
  • Customer group #3. Seniors who live alone and who suffer from allergies. They need one not expensive detergent for all clothes.

Basically, all these customers are looking for the same product. But their pain points are different. Your task is to write a copy that explains how this detergent solves specific problems of each customer group. 

Here are the examples of the headlines and content ideas you can use: 

  • The best baby laundry detergent every mother should use
  • Review of the best green laundry detergent that is worth switching to
  • Review of the best laundry detergent for seniors with sensitive skin

Successful identification of customer pain points is a key to effective copywriting. What can you do to define the problems of your target audience? 

  • Visit niche forums and check the most frequently discussed questions
  • Read customer reviews of similar products on Amazon and popular review websites
  • Run a poll or survey on social media

Learn the basics of SEO copywriting

SEO (search engine optimization) is an integral part of copywriting. 

Naturally, you create content for people. But only Google decides whether to show your content to people. If you want your affiliate website to get to the top of the search results page, you should learn SEO basics and optimize your content for Google.


How do people find content online? They type a search query – a specific word or phrase – in a search box and hit the “enter” button. Google web crawlers analyze thousands of pages that contain this keyword and related content and choose the most relevant pages to display to the users.

To make your affiliate website visible online, you should research keywords, select long-tail keywords, and use them to write content. But don’t worry, this process is half as difficult as it seems.

You don’t have to be an SEO expert to complete this task. Using tools like Ubersuggest, Google Keyword Planner, and Keyword Explorer by Ahrefs, you can find relevant keywords with ease.

Let’s say you want to write an article about hypoallergenic laundry detergent. What keywords should you use? Check Ubersuggest and get a detailed keyword overview. Choose keywords with the highest search volume and the lowest competition – the keywords highlighted in green in the screenshot below – “can you be allergic to detergent” and “how to tell if you are allergic to laundry detergent”. That’s it!

ubersuggest keyword research

Once you complete keyword research, you can jump into writing. At this stage, you should naturally integrate keywords into your content.  

There is no such thing as an “ideal” keyword density. So don’t add too many keywords to the text just for the sake of it. Use as many keywords as necessary to create a piece of content that adds value to the readers.

Content structure

Content structure is as important as keyword usage. Why? Poorly structured web content is hard to read and hard to understand. If a webpage looks like a wall of text – it scares website visitors away.

If you want to make Google like your affiliate website, you should improve the readability and skimmability of the textual content: 

  • Use headings H2 and subheadings H3 to guide the reader through the content.
  • Keep your paragraphs short (preferably, 2-3 sentences long).
  • Add bulleted lists where possible.
  • Eliminate wordiness. Replace wordy phrases with one short word if possible. For instance, write the word “daily” instead of “on a daily basis”.
  • Don’t use passive voice. For instance, write “use this product to solve X problem” instead of “this product can be used to solve X problem”.
  • If you target non-English native speakers, write everything in plain English.
  • Don’t overuse jargon and rarely-used words.


Backlinks are another important factor that influences website ranking. The more backlinks your affiliate website will get, the more likely Google will display your content at the top of its search results. 

How can you earn backlinks? 

Firstly, you need to focus on creating high-quality content that other websites will refer to.

Secondly, you should consider writing guest posts for popular blogs in your niche. Here is how guest posting works.

Imagine the following situation. You have recently published a review of red nail polish of Z brand on your website. Now you should write a guest post, “The best red nail polishes of the year,” for a beauty blog that targets the same audience as you do. 

In this post, you should mention your product review and add a link to your website. After that, you should submit your guest post for review. Once your guest post is published, you will earn a backlink.

Do you wonder how to find blogs that accept guest posts? Just Google the phrase “write for us” and the name of the niche your work in. There are many blogs out there that will be happy to share your content.

guest post - write for us google search

Use the power of persuasion

What is the difference between an ordinary piece of content and a well-written copy for an affiliate marketing copy? A well-written copy persuades readers to complete a specific action: click the link, visit a website, buy a product, leave a comment, etc. 

Did you write persuasive essays in college? You can use your writing skills to make website visitors believe in your opinion and trust your recommendations. In case you missed writing classes at school, you can learn more about persuasive writing techniques online. 

Below, you will find a few tips that will help you to boost your copywriting strategy.

Focus on benefits

Let’s clarify one important thing. People do not care about the products. The only thing they care about is whether these products can satisfy their needs (fix their pain points). 

So when you write a product review, don’t try to convince readers that an affiliate product is a “good product”. Instead, make them believe that this product is “exactly what they need” to feel happier, look better, work more effectively, or be healthier. 

Draw customers’ attention to the benefits they can get rather than product features – and you will skyrocket your conversion rates.  

Be honest with your readers

Affiliate marketing is not about selling whatever brands offer you to sell. It’s about building trust in a relationship with the audience and providing adequate, useful product recommendations.

connecting with your audience

If you want your affiliate business to thrive in the long run, be honest with your readers. Don’t try to hide details that may shatter your credibility as an expert in the field. Don’t recommend products that are not worth buying.

Be critical

Every product has its advantages and disadvantages. So don’t try to trick your readers by talking about product benefits only.  Always add a few words about the features you dislike or features that need some improvements. 

Some affiliate marketers wrongly believe that if they write negatively about the product, the conversion rate will be low. But the truth is that when shoppers see that a product review discusses both advantages and disadvantages of the product, they will be more likely to click the link. Why? Because they find such content more authentic, genuine, and trustworthy.

Use rhetoric and repetition

Another way to grab the users’ attention and encourage them to take further action is to ask a rhetorical question. For instance, if you promote wedding dresses, you may ask questions like “Do you want to be the most beautiful bride ever?” or “Are you looking for the perfect dress that will make your wedding day even more special?”

Also, you can use repetition. You can write a few short statements that your readers agree with in order to increase engagement and evoke a feeling of trust. For instance, if you write a blog post about wedding dresses, you can add such a paragraph: “You have been dreaming about being a bride since you were a little girl. You deserve to have the best wedding dress ever. Your childhood dreams deserve to be brought to life.” 

Master the art of writing catchy headlines

Finally, let’s talk about the last but not the least important aspect of copywriting – headline writing. 

Since you compete with hundreds of other content creators and affiliate marketers, it’s crucially important for you to make your copies stand out. It’s vital for your success to write captivating headlines that leave no one indifferent.

Here is a list of key elements you should use to create a highly clickable headline: 

  • The keyword – It’s important for both Google and users. The keyword shows that your content is relevant to the search query.
  • The pain point – It grabs users’ attention and drives curiosity.
  • Emotional adjective – It makes the headline even more “irresistible”.

Take a look at the following headline examples:

 The Ultimate Guide on Choosing Wedding Dress for Pregnant Brides

 Fighting Eczema? 5 Easy Ways to Choose the Right Laundry Detergent for Your Sensitive Skin

Wrapping up

Copywriting skills are important for achieving success in affiliate marketing. So if you can’t boast of having high copywriting skills right now, you should find a way to fix it.

We highly encourage you to use this guide to learn the basics. It will give you a quick overview of the steps you should make next to take your affiliate marketing project off the ground.

About the author 

Bridgette Hernandez

Bridgette Hernandez is a blogger, freelance writer, and editor. She has vast experience in the field of digital marketing and e-learning. Bridgette strives to inspire her readers to bring their creative ideas to life and develop their skills.

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