How to Create A Good Introductory Video For New Hires

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One of the best ways to show off your company and introduce yourself as the new boss is to create an introductory video

This short video can be seen by potential employees, clients, and others who might be interested in what you’re all about.

In this guide, we’ll teach you how to create a great video that will win you over - from setting up your camera to editing it down to the final product.

Why would your company need a video?

If you're looking to attract top talent and build brand loyalty within your company, creating a good introductory video is a key part of the equation.

How to Create A Good Introductory Video For New Hires

A well-made video can help new hires feel welcomed and appreciated, instill trust in management, and create a more cohesive corporate culture.

Here are four reasons your company would benefit from creating an introductory video:

1. It builds brand loyalty.

Creating an introductory video shows new hires that your company values them and their contributions.

This can foster trust and encourage employees to stay with your company for years to come.

2. It helps new hires feel welcome and appreciated.

A well-made video will start off by introducing the company's history, mission, and goals

After that, it'll show clips of employees doing amazing things – making a training video will show new hires that they're not alone and that their skills are valuable.

Finally, the video will close with a message from management welcoming them to the team. This sentence can be especially important as it sets expectations for how new hires should interact with their colleagues (e.g., by upholding standards).

3. It creates a more cohesive corporate culture.

By showing footage of employees working together towards a common goal, a good introductory video can help create a more positive work environment – which leads to increased productivity and satisfaction among employees. 

Additionally, videos provide managers with insights into employee morale that they may not be able to gather through written surveys.

4. It helps attract top talent.

A well-made introductory video can help top talent identify your company as a desirable place to work.

It'll also show that your company is committed to innovation and growth, which will make it more likely that top talent will choose to join your team.

Keep in mind that a good introductory video isn't limited to just new hires. It can also be used to introduce your company to potential customers or clients

By creating an engaging and informative video, you'll be able to attract new business and boost customer loyalty.

What are the different types of videos?

There are three basic types of videos you can create to help new hires feel at home and connected with your company: overviews, interviews, and demonstrations

What are the different types of videos

Each type has its own strengths and weaknesses, so it's important to choose the right one for your situation.

An Overview Video is a great way to introduce yourself or your company as a whole. It shows off your brand and what you're all about in a concise, easy-to-understand format. 

This type of video is ideal for showcasing your company culture or explaining how your products work.

An Interview Video is good for getting to know someone better. It can be used to interview current or past employees, cover key topics like the company's mission or vision or showcase unique aspects of your business. 

You'll need someone who is comfortable talking on camera – an interviewer or speaker – and someone who knows the basics of how video production works (like lighting).

A Demonstration Video is perfect for showing off a product or service in action. It should be short (30 minutes max) and easy to follow, with clear instructions, so users can try out the thing they're seeing onscreen themselves.

This type of video is especially helpful if you have a new product that needs some early buzz – demonstrating it in action can give potential customers more confidence in buying it.

Keep in mind that each type of video has its own strengths and weaknesses.

An Overview Video is great for introducing your brand and what you're all about, but it can be difficult to keep the focus on the specific points you want to make.

An Interview Video is good for getting to know someone better, but it can be tough to keep the conversation on-topic if the interviewee isn't super comfortable talking on camera.

A Demonstration Video is perfect for showing off a product or service in action, but it can be difficult to keep the viewer's attention if the video isn't well-made or if there are too many instructions.

How do you create a video?

Video creation can be a daunting task, but with the right tools and know-how, it can be easy to create an effective introduction for new hires.

How do you create a video

In order to create a good introductory video for new hires, start by thinking about your audience

Who will watch your video? What are their needs? What do they want to learn from it? Once you have a better understanding of who you're trying to reach, you can begin to create content that speaks to them. 

Next, consider the tone of your video. Is it celebratory or serious? Informational or engaging? This will affect how strong the emotional connection is between you and your viewers. 

Finally, make sure your video is well-made. The visuals should be attractive and easy on the eyes, and the audio should be clear and easy to understand.

And don’t forget the timing: A well-made video should flow naturally and not feel like an advertisement.

The structure of your video should also be planned carefully. Start with an introduction, which is your main message, and then follow with body content that supports that message.

Be sure to use clear and concise language so that viewers don’t get lost. And finally, end your video on a powerful note that will leave a lasting impression

For example, if your main message is “hire the best,” make sure to close with a story or example of someone who has succeeded using this approach.

Keep in mind that video creation is an ever-evolving process, so don’t be afraid to experiment. If you’re not sure what will work best for your particular video, try out different styles and see what resonates with your audience.

With some effort, you can create a powerful introduction that will help your new hires succeed in their new role.

Who should be in the video?

There are a few key people who should be in your introductory video for new hires

  • The CEO or president of the company 
  • The HR manager 
  • A representative from the human resources department 
  • An employee who will be presenting the new hire's experience and qualifications
  • Someone from customer service or marketing if applicable

Basically, the more people who are in the video, the better. However, depending on the size and scope of your company, only a few key people may be necessary.

Keep in mind that your video should be short and to the point, so focus on highlighting the key points of the new hire and why they are a good fit for your company

If you yourself are in the video, be sure to stay on message and professional.

What is the importance of production quality?

Producing a good introductory video for new hires is important for several reasons.

What is the importance of production quality

First, it can give potential employees a better understanding of what your company is all about. Not only that but producing a high-quality video can help attract top talent and keep them interested in your company. 

Additionally, producing a good video can also give potential customers a better idea of what to expect when they visit your company or interact with you online.

Second, producing a high-quality video can help you save time and money down the road. Not only that, but a well-made video can also help you stand out from your competitors. 

In the world of online marketing, producing a good introductory video is key to making a strong first impression.

Thirdly, producing a good video can help you build relationships with potential customers and employees

Not only that, but a well-made video can also help you win new clients or retain current ones. Creating quality content is one of the best ways to connect with people and build lasting relationships.

Lastly, producing a good video can help you stand out from your competition and attract new customers. In an ever-competitive world, producing a high-quality video is key to success.

Final words: How to create a good introductory video for new hires

When it comes to creating an introductory video for new hires, there are a few things you should keep in mind.

First and foremost, your video needs to be engaging and visually appealing. Make sure to use captivating visuals and lively music to set the right tone for your audience.

You also want to make sure that your video is short enough not to overwhelm or bore viewers, but long enough to provide all of the necessary information

And finally, remember that a good introductory video is tailored specifically for your audience – don't try to shoehorn in general company information into a video designed specifically for new hires.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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