You’ve undoubtedly heard “content is king” a thousand times already. However, in today’s world, this saying isn’t entirely true. Content might be the bedrock of successful marketing, but creative content is king.
What exactly makes a piece of content creative then, and how do you come up with creative content ideas? Here’s the thing: we’ve all come across a blog post or video that made us wonder: “how did the author come up with this?”. However, actually creating content like that isn’t so easy.
Although it can be challenging to grasp and apply the concept of creative content, this article will explore its nuances and where the most incredible ideas are born. But first, let’s begin with the basics.
What is creative content?
Contrary to popular opinion, creative content isn’t limited to a “well-written” blog post or article. It’s more than just words strung together with puns and wit/wordplay humor. Rather, creative content is an umbrella term that encompasses everything from basic social media content to photos, videos, infographics, and even audio content.
It involves using multiple formats and possibilities to create innovative content that will raise brand awareness and trigger your audience to take the desired actions.
Although many brands still struggle to develop creative content, some more prominent ones that have marketing experts and resources at their disposal have been able to create numerous creative content marketing campaigns. Take Coca-Cola, for example. Coca-Cola is a mainstream brand known worldwide for its fizzy drinks and soda.
However, they also put together Coca-Cola Journey, a separate website that explores every aspect of the company’s releases, innovation, history using engaging articles, videos, and graphics that really take their audience on a “Coca-Cola journey.” Now, that is a core example of creative content creation.
And like we mentioned earlier, creative content can come in different formats such as:
Where do you get images for your web content from? Most starter brands and businesses prefer to use generic stock photography and then throw in a few basic photos of their product once in a while. While this is an economical option if you’re working with a tight budget, it presents a significant problem for your business.
That’s because most businesses are already toeing the “generic stock photography” path, so using these images will only blend your business into the crowd rather than help it stand out. In the same vein, you aren’t exactly building consumer trust because most customers like to see real images of a brand rather than generic images obtained from Shutterstock or Unsplash.
Thus, if you’re trying to sell your product or brand, professional product photography is the way to go. Take creative, professional pictures of your products and pair them with text to make them more memorable for your audience. This way, you can build consumer trust and garner interest in your brand instead of blending with the crowd.
According to statistics, about 78% of people watch videos online each week, and 55% watch videos every day. Another survey has also shown that up to 78% of users get more website traffic after using videos.
This proves one fact: video marketing is a massive goldmine for every business and brand. Thus, your business should be churning out regular creative video content. It can be an informative video that explains how your product works and what it can do for consumers.
Remember: customers are always on the lookout for information, so you should cram your videos with sufficient information - not just about your product but also about solutions to their pain points. Think explainer videos, DIY videos or Instagram videos that can provide your audience with all the information they need.
This approach will help to garner curiosity and trust in your brand.
You might also want to consider loop video backgrounds. These are short, looping video clips that you can use as a background for your product videos or explainer videos. The audience will find these engaging and they’ll watch them over and over again—which means they’ll remember what they saw in the first place!
Most people often think of blog posts when the subject of creative content comes up, and they’re right. Blog content gives your audience a sense of your brand’s voice, persona, and purpose. With the right blog content, you can increase brand awareness and authority and let your audience know that you’re committed to finding solutions to their pain points.
However, it’s important to note that blog content doesn’t automatically translate to innovative, creative content. For your articles and blog posts to be deemed creative and shareable, they have to be well-written and rich with scannable information. You’d need to be able to break down even the most complex concepts into tiny, understandable bits of information. If you’re familiar with Neil Patel’s type of long-form content, then you already have a glimpse of what your content should aim for.
You can even implement a blog automation strategy to save a lot of time on manual tasks.
Although you don’t need to create lengthy blog posts or center your article around SEO and marketing as he does, your blog content should certainly answer your audience’s questions in detail, and that’s our major takeaway here.
Graphic design is the bedrock of a successful, memorable brand image. Sure, you might have a vibrant online business idea, but it won’t break even without the right brand image. Thus, if you’re trying to raise brand awareness and build a relationship with your target audience, you should channel your creative juices and resources towards graphic design.
Think of how much you could do with an innovative, witty logo that stops your audience in their tracks and makes them curious enough to check out the rest of your website or social media handles.
Good graphic design involves using specific colors, shapes, and illustrations to evoke the right brand-specific emotions in your target audience. Graphics can be anything from a high quality image to a rose vector inserted on your content. This way, you can build a strong relationship between your brand and your audience.
Why is creative content so important for your business?
Just before we explore the essential tips for coming up with creative idea lists, let’s take a closer look at why every business needs to invest in creating innovative/creative content.
Creative content gives your brand a personality
Every brand has a personality. Yours certainly does too, but your audience has no way of knowing that unless you show it to them. Content like blogs, videos, photo ads, and social media posts can convey your brand’s personality and show your audience what kind of people are behind the business. Creative content makes your business more than just a brand name and logo; it makes it more relatable, likable and appealing to anyone who comes across it.
Original content helps you stand out from the crowd
In today’s world, thousands of businesses are clamoring for consumers’ attention and patronage. As such, the market is oversaturated, and the competition is stiffer than a flat board. Thus, the only way to stand out from the crowd and gain attention is by creating original and unique content.
The more creative your content is, the higher its chances of going viral and capturing the right audience’s attention. When done right, creative content can give your business the push it needs and set you apart from the competition. For instance, there are tons of shoe companies worldwide, but somehow, Nike still manages to stay on top of the competition. While its quality products are the main factor behind success, their creative content marketing certainly plays a huge part as well.
Search engine optimization
Search engine optimization can be daunting for a lot of fledgling businesses and brands because trying to boost SEO strategies in an oversaturated market is certainly no easy feat. However, creating and releasing unique content can help to drive your inbound marketing approach and increase your ranking on search engine results pages.
The more creative and original your content is, the more people will view, like, and share it until it gets so popular that the algorithm will want to acknowledge and boost it too.
How to come up with creative content ideas
Creative content is no easy thing to come by, especially if you’re doing it independently without hiring an essay writing service. It requires dedication, grit, and of course, an insane amount of creative juices. Let’s take a closer look at some of the best tactics for coming up with ideas and embarking on the right innovative content:
Identify your audience before creating content
Identifying your audience is the baseline of any content strategy because creativity can get lost or wasted on the wrong audience. For instance, writing an article filled with millennial terms and buzzwords for a group of professors will undoubtedly be confusing for readers. As such, you want to identify your audience before you delve into the content creation process.
But how exactly do you pinpoint your audience?
Well, it’s simple.
You can start by creating a buyer persona. A buyer persona is an outline of a fictional character that makes up your intended audience. It’s just like having an imaginary friend, but in this case, they’re your imaginary readers or viewers. With a buyer persona, you can develop the right ideas and begin to create targeted content for your audience.
Create a brainstorming brief
Trying to think of ideas for a new piece of content can be hard if you’re experiencing a creative block. However, an intense brainstorming session might be just what you need to get out of that rut. If you’re having numerous ideas rushing into your head at once, write them down on a piece of paper and sift through them one after the other.
If you’re not feeling inspired at all, you might want to garner inspiration from other content creators. Take a look at available creative blog posts, videos, and Instagram ads and see if you can draw inspiration from them.
Inject a bit of humor
When all else fails, humor is always a great resort, especially when it comes to writing an introduction for an article or blog post. Everyone loves to read or watch content with a dash of humor in it.
Thus, regardless of your brand or niche, you can always sneak in a bit of humor.
If you aren’t sure how to inject humor into your content, you could start by watching a funny video on YouTube. Such videos can lighten your spirits and have been proven to positively affect people’s problem-solving skills. Thus, if you’re looking to develop creative content ideas, you may need to watch humorous content to get some positive priming.
Sometimes, trends can be sources of inspiration for new content. For example, something big has just happened on social media, and everyone keeps talking about it. How can you incorporate that trend (regardless of how silly it sounds) into your content? Don’t let the moment pass you by; you can captivate and snag your audience’s attention by incorporating a funny or newsworthy trend into your content.
For instance, the hashtag #couchguy once trended on TikTok after a user posted a video of her visiting her long-distance partner. Brands like Ryanair hopped on the trend to create funny, relatable content, and of course, their engagement levels shot through the roof.
So, the bottom line here is this: take advantage of trends and draw content ideas from them.
Keep track of old content
When was the last time you checked on that article you wrote three years ago? How’s it doing now? Is it still garnering curiosity and engagement from the audience?
If you’re unsure about how to develop creative content ideas, you can always take a hint from your old content. Analyze the high-performing ones and see if you can come with creative spin-off ideas from them.
Your low-performing content can also provide clues as to what you did wrong and what you should avoid when creating new content. This way, you’ll learn from your past mistakes and be able to come up with better flawless content.
There’s a huge difference between regular content and creative content. While the former makes you feel like you’re doing the best you can, creative content brings in actual results.
If you’re unsure how to start your journey to creating innovative content, the tips and examples of ideas listed above should set you on the right track.
We hope they help. Good luck!