Crypto SEO Encompasses Strategies To Make Your Site Appear Higher On The SERPs

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The odds are you’re throwing away an unparalleled opportunity if you don’t launch a cryptocurrency startup because there are fantastic rewards for tenacious entrepreneurs who aren’t afraid to face challenges.

Blockchain technology, an integral part of the financial system today, has become the basis on which numerous different projects are built, aimed at simplifying life and creating more ease for consumers and the business sector.

There are multiple business options, such as a crypto exchange, a crypto processing service, a crypto asset management solution, an NFT marketplace, and a crypto mining platform. 

You can also use cryptocurrency to undertake cross-border transactions so that money doesn’t pass through several dislocated banking systems and intermediaries.

Accepting payments in Bitcoin will be more profitable for your company than in fiat currency, as it will attract a new audience to your business. Generation Z and Millennials drive cryptocurrency adoption, actively investing in Bitcoin, which aligns with values like diversity, transparency, and inclusivity.

No new tokens will be released after the limit of 21 coins is reached, but it’s important to remember that competing cryptocurrencies and investor sentiment influence Bitcoin’s price. 

SEO for crypto companies bring more sustainable results in the medium to long term

Search engine optimization (SEO) helps increase search visibility, attract organic traffic, and build brand credibility. Marketing and advertising are the cornerstones of success; the more people learn about your crypto startup, the more income you’ll generate.

SEO is one of the most prominent strategies for getting your website found in search engines.

SEO For Crypto Companies Bring More Sustainable Results in The Medium to Long Term

As far as cryptocurrency and blockchain are concerned, they must be approached differently, so invest in an effective and targeted strategy if you want your enterprise to thrive. You’ll want to reach the right people at the right time, getting your project viewed by those who are most likely to be interested in what you have to offer.   

The biggest players in the industry have prohibited cryptocurrency and ICO advertising, making it difficult, if not impossible, for companies to create ads on a frequent basis with more traditional marketing techniques. Facebook, for instance, has expanded the number of regulatory licenses it accepts on account of the fact that the cryptocurrency landscape continues to mature and stabilize. 

If you limit your business to only one or two placements, you won’t reach as many consumers as you would if you were limited to more. Having a steady, detailed SEO strategy will bring in more results. 

Proven SEO strategies to improve your website’s search engine ranking 

SEO helps you get more organic traffic within the cryptocurrency niche – it’s the main driver of customer growth, sales, and referrals. It involves various techniques, such as keyword research and link building, that help you get found organically by your targets, making your website or landing page more appealing to Google and other search engines.

The goal is to rank higher in the SERPs, which give people the best results for their queries. Follow the best practices for SEO if you want to rank as highly as possible.

Perform keyword research for your SEO

Ideally, you should create content targeting keywords people search for when looking for products and services to attract the attention of search engine algorithms. In other words, you should be creating content around what people want to discover. Find and analyze search terms that people enter into search engines to understand whether or not a content idea is worth spending time and resources on. 

erform keyword research for your SEO

Brainstorm an initial list of words and phrases describing your core offerings and expand on the list you’ve built using AlsoAsked or A good keyword has a high or medium number of searches

Ensure your content is presented in a way search engines can understand

Your content must be optimized for both human readers and search engines, adding missing subtopics or showing how your product/service can solve others’ problems. If the first page of Google shows listicles, write articles in the format list and distribute them across various platforms. Indeed, it’s essential to stand out from the competition but take into account the similarities between top-ranking posts.

The meta description can be any length, but Google will only show between 155 and 160 characters. It’s not a direct ranking factor, but it can help you get the search attention you deserve. 

Use a mobile-friendly design

More than 55% of website traffic comes from mobile devices. Location-based searches are almost exclusively carried out on a mobile, so to ensure you’re reaching your targets, ensure your website looks amazing on smaller screens. In other words, focus on simple, clear navigation that helps users find what they’re looking for.

Use a mobile-friendly design

Remove the complexities from the site menu and check the platform’s zoom to ensure content is clear and visible; people shouldn’t have to use complicated turnarounds to view your website. Equally important is to minimize the number of steps to complete a transaction. 

Add titles and captions to your photos

Image naming is still important and has several benefits, such as making your articles easier to read and sending you traffic from Google Search Image. Keep image names short and use only one focus keyword, describe what the image is in plain language, and don’t stuff your ALT attributes. Images, charts, and infographics convey information that’s useful for the intended audience.

Add titles and captions to your photos

The only problem is that search engine spiders and crawlers don’t crawl pictures, so you must caption your photos to ensure keywords are included in each one. Only add captions where they make sense to the website visitor, so think about consumers first. 


Using SEO to drive organic traffic to your website is a fantastic way to boost the visibility of your crypto startup and establish yourself as a reputable player in the blockchain industry. Your business will have the most effective online presence possible.

Balancing the long-term benefits with the immediate impact of SEO is paramount to establishing a solid strategy and driving awareness and conversions through effective campaigns. It’s a good idea to explore all possible promotion methods.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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