Cupbop Net Worth: What Happened After Shark?

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Cupbop is a Korean BBQ food truck that has gained popularity for its delicious and authentic Korean cuisine. The business was founded by Junghun Song and his wife, Heekyung Song, in 2013. Cupbop quickly became a local favorite in Utah, with its unique concept of serving Korean BBQ in a cup.

The food truck offered a variety of options, including beef, chicken, and tofu, served with rice, noodles, and a selection of flavorful sauces.Shark Tank is a popular TV show where entrepreneurs pitch their businesses to a panel of investors, known as the "sharks."

The entrepreneurs have the opportunity to present their business ideas and seek investment from the sharks in exchange for equity in their company. The show provides a platform for entrepreneurs to gain exposure and potentially secure funding to grow their businesses.

Key takeaways

  • Cupbop is a Korean BBQ food truck that appeared on Shark Tank in 2015.

  • Before Shark Tank, Cupbop had a net worth of 0,000.

  • Cupbop made a deal with Robert Herjavec for 0,000 in exchange for 30% equity.

  • Exposure from Shark Tank helped Cupbop increase their net worth to million.

  • Cupbop has expanded to multiple locations and experienced significant sales and revenue growth.

Cupbop's initial net worth before Shark Tank

In the early days of Cupbop, the business faced financial struggles. Junghun and Heekyung Song had a passion for Korean cuisine and wanted to share it with others, but they lacked the necessary funds to start their own restaurant. Instead, they decided to start a food truck as a more affordable option.

Cupbop pitch

The couple funded the business themselves, using their personal savings and taking out loans to purchase the food truck and equipment. Their initial net worth was relatively low, as they had invested most of their savings into getting Cupbop off the ground. They faced challenges in attracting customers and generating enough revenue to cover their expenses.

The Shark Tank experience and deal with Robert Herjavec

Cupbop's appearance on Shark Tank was a turning point for the business. In 2015, Junghun and Heekyung Song had the opportunity to pitch Cupbop to the sharks on national television. They showcased their unique concept and the delicious flavors of their Korean BBQ dishes.

During their pitch, the couple impressed Robert Herjavec, one of the sharks on the show. He saw the potential in Cupbop and made an offer to invest $300,000 in exchange for a 30% equity stake in the business. Junghun and Heekyung accepted the deal, recognizing the value that Herjavec could bring to their business with his experience and connections.

How the exposure from Shark Tank impacted Cupbop's net worth

The exposure from appearing on Shark Tank had an immediate impact on Cupbop's net worth. Following their appearance on the show, Cupbop experienced a surge in popularity and demand for their Korean BBQ dishes. The national exposure helped to increase brand awareness and attract new customers.

The increased sales and revenue from the exposure on Shark Tank allowed Cupbop to expand its operations. The business was able to open new locations and enter new markets, further increasing its net worth. The exposure also led to partnerships and collaborations with other businesses, further boosting Cupbop's reputation and financial standing.

Expansion and growth of Cupbop after Shark Tank

After their successful appearance on Shark Tank, Cupbop experienced significant growth and expansion. The business opened new locations across Utah and expanded into neighboring states. They also began offering catering services for events and parties, further diversifying their revenue streams.


Cupbop's unique concept and delicious food continued to attract customers, leading to a loyal customer base. The business also received positive reviews from food critics and influencers, further enhancing its reputation and driving growth.

Sales and revenue increase post Shark Tank

Cupbop's sales and revenue saw a significant increase after appearing on Shark Tank. The exposure from the show helped to generate buzz around the business, leading to a surge in customer demand. The increased sales allowed Cupbop to not only cover its expenses but also reinvest in the business for further growth.

The business's revenue growth was also fueled by its expansion into new locations and markets. Cupbop's unique concept and delicious food attracted customers from different demographics, further driving sales. The business was able to sustain and build upon its initial success, thanks to its strong brand and loyal customer base.

The role of social media in Cupbop's success

Social media played a crucial role in Cupbop's success after appearing on Shark Tank. The business leveraged platforms like Instagram, Facebook, and Twitter to promote its food truck locations, menu items, and special offers. Cupbop used mouth-watering food photos and engaging captions to attract followers and generate excitement around its brand.

Cupbop also encouraged customers to share their experiences on social media by using hashtags and tagging the business. This user-generated content helped to create a sense of community and authenticity around the brand. The positive reviews and recommendations from customers on social media further boosted Cupbop's reputation and attracted new customers.

Cupbop's current net worth and financial standing

As of now, Cupbop's net worth has significantly increased since appearing on Shark Tank. The business has continued to grow and expand, opening new locations across multiple states. Cupbop has also diversified its revenue streams by offering catering services and partnering with other businesses.

customer loyalty

The increased sales, revenue, and brand value have contributed to Cupbop's higher net worth. The business has been able to reinvest in its operations, improve its infrastructure, and hire more staff to support its growth. Cupbop's success has positioned it as a leader in the Korean BBQ food truck industry.

Future plans for Cupbop and potential impact on net worth

Cupbop has ambitious plans for future growth and expansion. The business aims to open more locations across the United States and potentially expand internationally. Cupbop also plans to launch a line of retail products, such as sauces and marinades, to capitalize on its brand recognition and meet customer demand.

These future plans have the potential to further increase Cupbop's net worth. The expansion into new markets and the introduction of retail products could generate additional revenue streams for the business. Cupbop's strong brand and loyal customer base provide a solid foundation for its future growth.

Lessons learned from the Shark Tank experience and advice for other entrepreneurs

Cupbop's experience on Shark Tank taught Junghun and Heekyung Song several valuable lessons. Firstly, they learned the importance of having a unique concept and a compelling story to stand out from the competition. Cupbop's Korean BBQ in a cup concept caught the attention of the sharks and helped them secure a deal.

Secondly, Junghun and Heekyung realized the value of seeking investment and mentorship from experienced entrepreneurs like Robert Herjavec. Herjavec's guidance and connections have been instrumental in Cupbop's growth and success.

Cupbop food

For other entrepreneurs looking to pitch their businesses on Shark Tank or seek investment elsewhere, Cupbop offers the following advice: 

1. Be prepared: Have a solid business plan, financial projections, and a clear understanding of your market.

2. Know your numbers: Understand your financials inside out and be able to articulate them confidently to potential investors.

3. Be passionate: Show genuine enthusiasm for your business and its potential for growth.

4. Be open to feedback: Listen to the advice and feedback from investors, even if it may be challenging to hear. Use it as an opportunity to learn and improve your business.

5. Leverage social media: Utilize social media platforms to promote your business, engage with customers, and build a community around your brand.

By following these lessons and advice, entrepreneurs can increase their chances of success and potentially achieve the same level of growth and financial success as Cupbop.


What is Cupbop?

Cupbop is a Korean fast-food chain that specializes in Korean BBQ served in a cup.

What happened to Cupbop after appearing on Shark Tank?

Cupbop received an investment of $300,000 from Robert Herjavec on Shark Tank. Since then, the company has expanded to over 20 locations across the United States.

What is Cupbop's net worth?

As of 2021, Cupbop's net worth is estimated to be around $5 million.

Who owns Cupbop?

Cupbop was founded by Junghun Song and his wife, who still own and operate the company.

Where are Cupbop locations located?

Cupbop has locations in Utah, Colorado, Arizona, and Texas.

What is Cupbop's menu?

Cupbop's menu consists of Korean BBQ served in a cup, with options for beef, chicken, pork, and tofu. They also offer sides such as kimchi, rice, and dumplings.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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