How To Drive More Organic Traffic To Your Real Estate Website

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Whether you are just starting your career in real estate or have many years of experience under your belt, it may surprise you how competitive this market has become.

Whether you work in a well-developed area or a rural community, establishing a reputation as a trustworthy realtor is not an easy task

In this digital era, you are competing against every other agent working in the same area as you.

For this reason, the best way to attract new customers is by polishing your portfolio - which is essentially your website. By generating organic traffic to your site, you can get leads, which can be converted into sales. 

However, this isn't as easy as it sounds. Read on to find out how to drive more organic traffic to your real estate business website. Keep in mind that whatever strategy you choose to employ will take time to take effect.

Start locally

If you are already struggling to drive traffic to your site and generate profitable leads, you can't expect to compete with large portals that operate on a nationwide level. For this reason, you should focus on optimizing your website for local search

How To Drive More Organic Traffic To Your Real Estate Website

By appearing in local search results, you'll have much better chances of attracting potential clients, and for one simple reason. When browsing for a local service or company, most people only look at the first page of their search engine results. 

If your website doesn't appear on the first page when someone is on a hunt for a local real estate broker, they won't even know it exists.

If you are building a new website, you can begin by picking a domain name that tells people what you do. Next, you'll need to provide the relevant descriptions and keywords related to your location and business in your metadata. 

Search engines use this information to rank websites - and, through this, they essentially recommend them to customers.

If you want to boost an existing website, make sure to include keywords related to the specific area you are working in. 

Reviews from people living in that area can also help build trust with customers - the more satisfied customers you have to back you up, the more traffic your website gets. 

Plus, people nowadays are very hesitant to work with professionals without testimonials. 

Even if they visit your site, if they can't see reviews of your work, they probably won't hire you and won't recommend your services to anyone else in your community.

Focus on low competition keywords

Another crucial factor in optimizing your site is using low competition keywords with a high frequency of searches

This can be tricky as sometimes the most popular keywords have the most competition. The easiest way to do this is to select keywords without similar alternatives.

As mentioned earlier, you'll want to generate most of your leads from people living in your area. In this case, you can't use generic phrases but implementing the same keywords every other realtor in your area is using won't work either.

Look at the keywords your competition is using and find particular phrases that are only similar to those. 

Naturally, you won't be able to avoid all the search terms others are using, as that would defeat the purpose of your efforts.

After all, the goal is to create organic content, and that's only possible when you are using phrases people in your area most commonly search for. 

"Even in less competitive spaces like property auctions, it's unusual for providers to not have an optimised website these days. That's why it's vital to be on top of your SEO game and understand what is the driving factor in bringing in traffic to your site," comments Ruban of Property Solvers Auctions.

Create a mobile-friendly website

Nowadays, when people want to find relevant information on the internet, the quickest way for them to do so is by looking it up on their smartphone.


 This means that mobile responsive websites get a lot more traffic than those only optimized for PC or laptop users

Optimizing your page for mobile devices is the best strategy if you want to avoid losing potential clients due to an unresponsive site. In addition, some of the most innovative tech solutions are designed specifically for mobile sites.

The more ways clients can look you up on the internet, and the more options you have to offer them, the higher your chances are of generating leads and making sales.

Even if you can't afford to have an all-inclusive website, you should at least make it mobile-friendly by creating an interface that runs smoothly on these devices.

This way, the structure of your site and the content on the individual pages will display properly for the majority of users, and they will be able to navigate without interruptions.

Find a balance between being original and productive

Creating original content is a great way to stand out from the competition. While defining your niche is a great start towards this, it isn't always enough to generate enough leads. 

With a little bit of research, you'll see that the most successful real estate broker websites are all empowered by the combination of quick and easy solutions and original content.

The former includes features like searching for properties by zip code, type, or businesses and other institutions nearby, and anything else the people in your community may be interested in. 

A quick survey on the website can easily let you know what the real estate needs in your area are so you can implement them.

There are also several online tools you can use to gather data about local searches - in case you are looking for a faster way to become more productive. 

These can often collect information about more specific problems people try to find a solution for and not just the type of property they are selling or buying.

Generate popular content

The reason the real estate market is getting more and more competitive is because businesses are coming up with new ways to attract clients

Apart from keeping in touch with people who can inform you about the latest innovations, it is also a good idea to post about them on your website. After all, generating popular content is one of the best marketing tools in any business.

What could be more popular than real estate-related news and information about local listings?

It's recommended to post this type of content several times a week because not everyone has time to check your website on a daily basis. You, on the other hand, should always be available so you can respond to any inquiries related to your posts.

Select local listings

Choosing local business listings is another issue brokers often struggle with, particularly if they have little experience with online listings. However, doing this is fundamental for attracting your target customer group.


 Fortunately, there are many tools you can use for this purpose - from maps to software for uploading images and descriptions

You can also make inquiries about advertising your business locally - which is another way to boost organic traffic on your website. 

Offering local properties on different channels will make people from your community more interested in your website. 

Control your listings

Simply focusing on adding as many local listings to your profile won't make more people interested in your site. A better way to compete with local brokers is if your site reflects your niche

For example, if you are selling commercial properties, your website should only contain relevant information about this market. And you shouldn't try to make up the traffic by adding different properties either. 

However, once you start adding more and more listings to your website, you may lose track of the type of properties you are promoting. To avoid this, it's a good idea to use IDX, a tool that helps you control MLS (Multiple Listing Services). 

By compiling all your listings in one cohesive database, this tool allows you to update them in a timely manner, making them as accurate as possible. Plus, it will be much easier for you to filter out unwanted property types.

Use Google My Business

Google My Business is another great tool for generating a high SEO ranking. Remember, Google also uses geographical location when positioning websites in searches - and people rely on this more than you think.

Use Google My Business

 When buying or selling a property in an area, they want to find a broker that operates as close to them as physically possible. By creating a Google My Business account, you must provide your location. 

This, and the type of business you run, will appear on your profile, so people who live close to you know you are at their service for their real estate needs.

Another feature of this account is that you can add any additional information you may find relevant.

For instance, you can add images or, even more importantly, links to your website. In a way, you can use this as an advertisement tool to drive more potential customers to your website. 

Just make sure that whatever you add is a clear reference to your business or services.

Final words: How to drive more organic traffic to your real estate website 

The real estate market is fiercely competitive. Driving a sufficient organic market to your website is challenging but not impossible. It's all about learning how to generate enough leads to stand out from your competition in your community. 

From the keywords you use for SEO optimization to how responsive your page is on mobile devices - every little detail matters when you want to attract potential customers

And, of course, you shouldn't forget to post relevant and interesting content either. 

Regular updates help maintain user engagement, while reviews will allow you to build a reputation that benefits your bottom line. 

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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