Easy Treezy: What Happened After Shark Tank?

This post may contain affiliate links and I may receive a small commission if you make a purchase using these links – at no extra cost for you. Please read my disclaimer here.

Personally, I've always been intrigued by the entrepreneurial spirit and the innovative products that surface on the hit TV show Shark Tank. One such product that caught my attention was Easy Treezy, a company aiming to revolutionize the way we approach Christmas trees.

Their pitch on the show left me intrigued, but I really like to follow up on these businesses to see how they fare in the real world after Easy Treezy Shark Tank journey. 

The Easy Treezy Shark Tank pitch

Before we delve into what happened after the show, let's briefly recap their Shark Tank pitch. Easy Treezy's founders, Jesse Cota and Matt Bliss, introduced a Christmas tree that could be assembled in just 60 seconds, promising to make the holiday season hassle-free.

Easy Treezy pitch

They were seeking a $400,000 investment for a 20% equity stake in their business. It was a novel idea, and the Sharks took a keen interest. Ultimately, they secured a deal with Lori Greiner for the requested amount.

The product innovation at its best

One thing that stood out to me when I first heard about Easy Treezy was their innovative product. Traditional artificial Christmas trees can be quite a chore to set up, often involving a tangled mess of branches and endless frustration.

Personally, I couldn't help but appreciate the convenience and time-saving aspect of Easy Treezy's offering. This unique approach to an age-old holiday tradition was what set them apart.

A closer look at Easy Treezy

  • Innovative design: The Easy Treezy Christmas tree boasts a unique design that eliminates the need for fluffing branches or attaching multiple sections. It comes in a single piece with pre-lit LED lights, making setup a breeze.
  • Time-saving: Setting up this tree takes, as they claim, only 60 seconds. No more wrestling with strings of lights or dealing with tangled branches.
  • Variety: Easy Treezy offers a range of tree sizes and styles to suit different preferences, ensuring everyone can enjoy a hassle-free holiday season.
  • Storage convenience: Its compact design makes it easy to store in the off-season, eliminating the need for bulky storage solutions.
  • Sustainability: Easy Treezy's trees are built to last, promoting eco-friendliness by reducing the need to dispose of a tree each year.

While Easy Treezy didn't secure a deal on Shark Tank, their journey is a testament to resilience and adaptation. The sharks cited concerns about the product's pricing, yet their timing couldn't have been more fortuitous – their appearance on the show coincided with the festive season of Christmas 2019, drawing substantial attention

In 2019, the company had ambitious projections of $2.2 million in sales. However, the advent of the COVID-19 pandemic in 2020 disrupted many businesses, including Easy Treezy, leading to lower-than-expected sales at $1 million.

Yet, their determination shone through, and they managed to stabilize with an annual revenue of $1 million in 2021, and a promising rise to $1.5 million by 2022. This post-Shark Tank journey underscores the power of adaptability in the face of unforeseen challenges.

Post-Shark Tank success towards growth and challenges

Easy Treezy Shark Tank

In the wake of their Shark Tank success, Easy Treezy faced a dynamic landscape of opportunities and obstacles. Their journey, marked by remarkable growth and unforeseen challenges, paints a compelling story of entrepreneurship in action.

Initial growth spurt

After securing a deal with Lori Greiner, Easy Treezy saw a significant increase in sales. Their appearance on Shark Tank brought them the exposure they needed to break into the holiday market. Sales soared, and their innovative product was well-received by customers looking for a hassle-free holiday experience.

Personally, I was not surprised by the initial success. Easy Treezy's product was in line with current consumer trends - convenience, time-saving, and innovative design. I really like when innovative ideas become reality and find a place in the market.

Expanding the product line

With the initial influx of cash and increased demand, Easy Treezy made strategic decisions to diversify their product line. They introduced different tree styles, such as snowy trees and colorful trees, to cater to a wider range of customer preferences.

They also ventured into tree accessories, offering storage bags and tree skirts designed to complement their trees.

Overcoming production challenges

While their product was well-received, Easy Treezy had to tackle some production challenges. Meeting the high demand became a significant hurdle, as their trees required intricate manufacturing processes. They had to invest in expanding their production capabilities to ensure they could deliver on time.

Customer feedback and improvements

Easy Treezy actively sought feedback from their customers, making improvements based on their suggestions. This customer-centric approach was a key factor in their post-Shark Tank success. It not only helped them refine their product but also built strong customer loyalty.

Pandemic impact on Easy Treezy’s boost

As we all know, the COVID-19 pandemic dramatically changed consumer behavior, impacting various industries in unique ways. For Easy Treezy, the pandemic was a mixed bag. While many businesses struggled, they experienced both challenges and opportunities.

Increased demand for e-commerce

With more people staying at home during the holidays due to the pandemic, there was a surge in online shopping for holiday decor. Easy Treezy's e-commerce platform became a crucial revenue driver. Their convenient, easy-to-set-up trees were a hit among customers looking for contactless shopping options.

Shipping and supply chain challenges

Easy Treezy factsheet

However, the increased demand also brought its set of challenges. The pandemic disrupted supply chains, causing delays in manufacturing and shipping. Easy Treezy had to navigate these challenges to meet customer expectations.

Holiday decor pivot

To further capitalize on the shifting market, Easy Treezy expanded their product range beyond Christmas trees. They introduced a line of holiday decor, including wreaths, garlands, and other seasonal items. This pivot helped them maintain a steady revenue stream throughout the year, not just during the holiday season.

Personally, I see this as a strategic move to diversify revenue streams and reduce seasonality-related risks.

Looking ahead in the future

While Easy Treezy enjoyed considerable success after their Shark Tank appearance and during the pandemic, they are not immune to the challenges and uncertainties of the business world. Like any company, they have their fair share of hurdles to overcome as they look to the future.

Competition in the market

The holiday decor industry is competitive, with established players and new entrants constantly vying for market share. Easy Treezy must continue to innovate and differentiate themselves to stay ahead of the competition.

Personally, competition can be a healthy motivator for businesses to continuously improve and offer unique solutions. I really like when companies rise to the challenge and surprise customers with innovation.

Sustainability and eco-friendliness

As consumers become more environmentally conscious, Easy Treezy will need to focus on sustainability in their product offerings. Many consumers are now looking for eco-friendly decor options, and addressing this trend can open new doors for the company.

However, embracing sustainability is a journey that takes time and effort. Easy Treezy will need to balance sustainability with their innovative and convenient approach to holiday decor.

Scalability and international expansion

To continue their growth, Easy Treezy might consider international expansion. While they've seen success in the U.S., tapping into global markets could be the next logical step. This, however, comes with its own set of challenges related to scaling operations and understanding diverse customer preferences.

Easy Treezy

Personally, I'm intrigued to see how they navigate this potential phase of expansion. It's always fascinating to observe companies as they reach for new horizons.

Maintaining brand loyalty

Maintaining the loyalty of existing customers while acquiring new ones is a constant challenge. Easy Treezy will need to continue providing excellent customer service and innovative products to ensure their customer base remains loyal.

Conclusion

The journey of Easy Treezy Shark Tank appearance has been a rollercoaster ride, filled with both triumphs and challenges. Their innovative approach to Christmas trees captured the hearts of many, and they leveraged the opportunities presented by the pandemic to further expand their product offerings.

In a world that is always changing, Easy Treezy has proven that adaptability, innovation, and dedication to customer satisfaction can lead to a bright and sparkling future, just like the holiday season they celebrate.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}