15 Proven Ecommerce SEO Tips That Will Boost Your Sales

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SEO is a proven inbound marketing strategy that can help you convert more website visitors into customers. Contrary to the popular misconception, getting started with Ecommerce SEO doesn’t take a lot of time, money, or effort. 

The fifteen tips mentioned in this blog can help you create your personalized Ecommerce SEO in no time – keep reading to find out more!

1. Choose the right keywords

To ensure that your website ranks against the right keywords and you close more sales, you need to be careful about choosing your keywords. You have to understand the keyword intent and align the keywords you find with your long-term goals to ensure you get the right results. 

choose the right keyword

Here are some tips that can help you identify the intent of keywords easily:

  • Analyze the top SERP results against the keywords. 
  • Find out the keywords that are being targeted in PPC campaigns. 
  • Take a look at the analytics dashboard to find pages with high bounce rates and identify keywords that don’t satisfy search intent.

You won’t be able to find the right keywords if you rely on keyword research that gives inconsistent results. Compare different KW research tools to find the one that suits you most.  

2. Build quality backlinks

Ignoring the importance of backlinks is the biggest mistake you can make when creating a SEO strategy for your ecommerce store. You have to compare different backlink building strategies and stick with the one that you find the most relevant. 

Guest posting is considered the best strategy for online businesses that are looking to boost their credibility along with building quality backlinks. However, the reason why many ecommerce stores ignore guest posting is that it requires a lot of time and effort. 

But creating a proper guest posting framework can make things easier for you. For example, you can explore resources that list guest posting sites in one place such as in a Attrock post, so you can save time spent on finding relevant websites for publishing guest posts. 

3. Don’t forget about technical SEO

Persuasive content CAN help you strengthen your brand and make it easier for you to increase your sales. However, relying on content or backlinks alone is never going to help you rank higher for your target keywords if you don’t rely on Technical SEO. 

Optimizing your website according to Technical SEO best practices is not a difficult task. Contrary to what many people think, you can explore online resources to build Technical SEO expertise and optimize your website without hiring an expert. 

4. Make your website user friendly

A cluttered ecommerce website will never help you make more sales. If your website is filled with unnecessary blocks of text and useless extensions, you will fail to follow the SEO best practices and won’t be able to keep your audience engaged. 

User friendly website

This is why you should keep user experience in mind when optimizing your ecommerce website. Understanding what a visitor is looking for in your website and how you can align your website experience with their needs will help you boost your sales in no time. 

5. Publish persuasive content

The presence of high-quality content on your website can allow you to rank higher against target keywords. Besides that, it can also help you convert more readers into customers without wasting time and effort. 

This is why your primary focus should be on publishing SEO-optimized, persuasive content. Consider mastering the best practices of content writing so you can find out how to write better content in short. 

Although you can rely on AI tools that will help you optimize the content for your audience. For instance, let’s think about an online summary generator. It can help you concise the lengthy text so that readers can easily consume information in less time.
However, it’s advisable not to trust AI blindly for all your content needs.

6. Develop a proper sitemap

One of the best ways of winning the trust of search engines and getting your website ranked higher on SERPs is submitting a sitemap. In simple terms, a sitemap lists all the pages of your website in one place and allows search engine bots to understand the contents of your website. 

Creating a sitemap and keeping it updated is not a difficult task. There are several tools that can help you automate the process of creating XML sitemaps. However, relying blindly on a tool is not a good practice. You should review the sitemaps manually to ensure there are no mistakes. 

 

7. Improve website speed

A slow website that doesn’t load up properly can make the website difficult to use for visitors. Besides that, website speed is an important factor that is judged by search engine bots to choose the website that will rank on top of SERP for a specific keyword. 

This is why you need to test your website speed and optimize your website to get better SEO Results and boost your sales. To get started, you should remove any plugins that might slow down your website. You should avoid using themes on your website that might be heavy.

Website speed

Instead, it’s better to develop your website from scratch so you can optimize for speed and user experience at the same time. 

8. Benefit from schema markups

In simple terms, schema markup is a code that search engines use to understand the content present on your website. Optimizing your website for the right schema markups can make it easier for you to rank your website higher on SERPs. 

Schema markups are basically HTML tags that help search engine bots better interact with your website. Once you have populated your website with quality posts and have acquired quality backlinks, you can increase your chances of ranking higher by optimizing for schema markups. 

The five types of schema markups you should optimize for your ecommerce website include:

  • Product schema
  • Review schema
  • Price schema
  • Video schema
  • Product availability schema

One of the biggest benefits of using schema markups is that they increase your chances of getting featured in search snippets. You can consider exploring documentation related to schema markups so you can optimize your website the right way.

9. Use simpler URLs

Creating random URLs for every page of your ecommerce website will not help you satisfy the rules of search engines or improve user experience. You need to create simple URLs according to patterns that help you create a hierarchy of content on your website. 

For example, to create a URL for a product on your website, you don’t necessarily need to use the full name of the product in the URL. It’s better to mention the name of the product category in the URL so users and search engine bots can easily navigate your website.

 

10. Get rid of duplicated pages

Having a lot of pages on your website that contain the same content will result in problems in cluttered user experience and content cannibalization. You have to ensure that there are NO duplicate pages on your website to ensure that you can provide a seamless experience to your website visitors. 

In some cases, you might have to keep the same type of content and images on different pages. You can use canonical tags to link such pages together. The presence of canonical tags will show search engines that you have put your thought and effort into creating a proper user experience for your website visitors. 

11. Don’t forget about image SEO

Adding quality images to your product pages is one of the best things you can do to improve the user experience for your website visitors. However, with an Image SEO framework in mind, quality images can also help you rank your website higher. 

Along with Image SEO, you should also focus on Video SEO to ensure that you can convince your visitors to spend more time on your webpage. 

12. Make your website secure

Secure website

If your website doesn’t meet the safety standards set by search engines, you won’t be able to secure higher positions against keywords. This is why you should follow practices like using SSL certificates to provide a safe experience to website visitors. 

13. Rely on A/B testing

It’s important to find out which pieces of copy on your website engage users the most. To compare the effectiveness of one piece of copy with another, you should consider relying on A/B testing. Splitting a test copy into two versions will allow you to gauge your persuasive copywriting skills. 

14. Stay active on socials

Relying on SEO alone won’t help you engage your audience the right way. If you want to get more people to visit your website and improve the results of your SEO campaigns, you should spend time and effort on building your social presence. 

Getting started with social media is not a difficult task. You can start by identifying where your audience is active the most so you can get more followers. 

15. Track your results

Not all the SEO campaigns you run will give fruitful results. You need to figure out which SEO campaigns are providing better ROI to ensure that you invest your time, money, and effort in the right strategies. Use the right tracking tools so you can find the effectiveness of your SEO campaigns in no time.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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