Are you looking for a WordPress-oriented builder to kickstart your online venture? If yes, my Elementor Review 2020 can help you.
In this article, I will help you bring to light whether Elementor is the right software to use for your online venture. I will discuss each of its tools, its pros and cons, as well as alternatives.
Let’s dive in.
If you've already decided to get Elementor, just skip to the end of this review and grab my bonus package.
What is Elementor?
Elementor is a website and page builder designed specifically for WordPress. Building websites using it requires zero coding skills and instead uses a visual interface that enables you to simply drag elements and release them into the canvas.
Essentially, the software serves as a means to help biz owners and marketers launch an online business as well as leverage their marketing efforts.
The editor is equipped with a wide range of essential tools and plugins too. Aside from that, Elementor also allows you to create visually appealing and fully functional pages and design layouts.
Here’s a quick preview of what’s inside the software:
On the one hand, if you are not the type who likes to start from scratch, Elementor provides a collection of 150+ landing page templates that you can modify or use as-is. It also renders a feature that allows you to create individual designs for different sections of your page.
Members will also receive an Elementor-exclusive affiliate kit to help in running marketing campaigns.
Who can use it?
Elementor is an excellent marketing software to launch a startup or a project. However, it has features that are more beneficial to a few groups of individuals.
To see if it is the right tool for your business, I listed down below a few people who I think should use Elementor:
1. Entrepreneurs and marketers who are WordPress users.
Elementor is designed specifically to produce WordPress-oriented content and websites. From landing pages to conversion tools, users can seamlessly integrate it into the said content management system.
It is why individuals who use WordPress as their CMS will benefit greatly from Elementor’s perks.
2. Affiliate marketers, industry leaders, and virtual shop owners.
Aside from webpages, Elementor WooCommerce builder is a great advantage for solopreneurs too.
It allows merchants and marketers to create fully functional online stores equipped with high-converting product pages.
3. Entrepreneurs and marketers with knowledge of web development.
Although Elementor page builder primarily cater to non-programmers, the software accommodates web developers as well via its extendable platform.
What it does it lets users build and customize their own themes and popups. It has educational materials too like tutorials that you can use to learn new things and improve your skills.
What are the pros and cons?
Elementor has its advantages as well as disadvantages too. I listed down below some of them to help you gauge its capacity.
Elementor pricing plans
Elementor is divided into three affordable plans: the personal, plus, and expert. Here’s an overview of each package:
1. Elementor personal
For starters, the $49 a year Elementor Personal bundle is a great package to launch a project. The plan includes theme builder, popup builder, and online store builder.
Subscribers will also receive 50+ pro widgets, 300+ pro templates, and one whole year support.
2. Elementor plus
The Elementor plus package is an excellent deal for people in the freelance industry if they are, say, working with two to three clients. For an annual payment of $99, you get to access 300+ pro templates, 50+ pro widgets, and used up three websites.
All building tools are included as well. People will receive one whole year of support and updates too.
3. Elementor expert
For mid-size to huge digital agencies, Elementor’s Expert plan is a good choice. It comes with all the features included in Elementor Plus with one whole year support.
The only difference is that you can distribute it to up to 1, 000 websites. It costs $199 per year.
4. Free version
For beginners and those who want to test the software first, Elementor offers a free version of their builder. It isn’t a free trial and anyone can download and use it with no expiry.
The only downside is that you can only access the drag and drop builder and 30 basic widgets.
Elementor review 2020: what’s inside?
Elementor comprises numerous advanced and intuitive features that aid digital marketers, entrepreneurs, and startups in improving their online presence, brand image as well as marketing campaigns.
Each of them offers a unique experience both to biz owners and customers. Having said that, I outlined each key feature of Elementor below.
Innovative building tools
Elementor renders four building tools. All built to help you produce websites, leverage conversion rates, and enhance web presence.
Drag-and-drop site builder
Elementor’s website builder is an advanced tool known for its visual user interface. It is an excellent starter tool for newbies without programming skills.
And anyone - especially those who are not confident with their technical and designing efficiency - can create a website layout by simply dragging and releasing elements into the canvas.
The designing process is also straightforward. You can fine-tune every detail of the webpage to ensure a visually pleasing outcome.
Adding and altering building blocks is also seamless. The left-side part of the editor is packed with numerous designing options and modules such as:
But what gives the building process a unique experience for the users is its front-end editing feature.
Front-end or live-editing is an awesome feature that enables you to preview the changes you make in real-time. It is a time-saving method which gives you a more precise image of how the website will look like when it is already live.
Hence, you can implement the exact look and function you want for the website.
Moreover, you can import and export your design easily as well via a JSON file.
Theme and landing page editor
Aside from website creation, Elementor also provides theme and page builder to help you produce high-converting landing pages. It is equipped with advanced tools that make the designing process easier and versatile.
Apart from that, the software added essential widgets that you can use to maximize your page’s usability.
But what sets it apart from its competitors is that it has a feature that lets you make individual designs for each area of your page.
Essentially, here’s what you can do using the theme builder:
On the other hand, for those who have poor designing skills, Elementor provides a library of premade web layouts and content blocks that you can utilize as an alternative and a guide.
Below is a brief explanation of each.
1. Elementor page templates. Page templates are web layouts that you can use to dress your entire site. Elementor's library consists of more than 150 templates and each of them varies according to the different industries we have today.
Here are the types of templates you will find in the collection:
2. Content blocks. These are templates designed for different sections of a landing page. It enables you to design each area of your page separately.
And rather than creating your own layout, which is time-consuming, you can utilize these blocks as a guide. It includes the following sections: about, call-to-action, contact, archive, clients, features, footer, header, 404 pages, etc.
The mentioned features above, however, are not available in Elementor free version.
A fully functional and equipped virtual store is crucial to succeed in any type of online venture that, of course, involves selling.
For that reason, Elementor added a built-in online store builder that aspiring virtual merchants like you can use.
Just like the other building tools, it has a drag-and-drop interface which requires users zero coding skills. It comes with a wide array of store customization options too to help you visualize the design you intend to make.
The editor is also equipped with essential widgets to ensure quality performance and great shopping experience for your customers.
Apart from that, you can integrate essential widgets to optimize your product pages.
Here are the elements you can use:
Popups are online advertising displays that typically appear intrusively on websites. It is a well-known digital marketing technique to push the audience to take particular actions.
Having said that, Elementor added a built-in popup builder to improve marketers’ and merchants’ campaigns further.
Elementor’s popup editor is an intuitive all-in-one tool created to increase conversions.
Essentially, it helps users create fully functional and high-quality ads and lead gen forms. It is packed with intuitive options too that make the designing process versatile and simpler. In fact, Elementor bills its popup builder as a design-oriented tool.
Aside from that, the feature lets you add content - particularly if it is from your WordPress page - seamlessly into your popups. If you subscribe to its pro version (Elementor pro), you will receive non-restricted access to the builder as well. It means you will get unlimited popups, page views, and interactions.
Elementor also lets users set targeting conditions for their popups. Here are a few examples:
When it comes to drafting, the platform gives you the freedom to visualize the exact design you want; thanks to its pixel-perfect feature.
It is because, unlike other builders, Elementor’s popup editor is free of any constraints such as grids, boxes, and rulers. It comes with 100+ widgets to optimize your popups more.
If, on the one hand, you are not confident with your designing skills, the builder comes with a collection of more than 100 popup layouts too. All templates are customizable and can be used as-is.
Having said that, below are the different types of popups you can create via the builder:
If there is one thing that sets Elementor apart from its competitors - aside from its advanced theme and page builder - it would be its web-developer-oriented features.
It means the platform does not only cater to non-programmer entrepreneurs but also those who can code and are looking to improve their knowledge.
Elementor’s extendable platform for developers is a program wherein web developers can build and visualize their own websites and pages from scratch. It is built with programmer-oriented options and full-stack solutions too like HTML and CSS optimization to leverage your site’s functionality.
It also serves as an educational platform as Elementor added in-depth coding tutorials created by their web developers. It also has a community page where you can interact with other website creators.
Having said that, below are some of the coding options included in the feature:
Elementor has also a suite of features tailored specifically for online campaigns. It ranges from lead generation and conversion tools to brand optimization tools.
Although that is a fact, Elementor provided a small number of marketing-oriented features only.
Here are some of it:
Another commendable aspect of Elementor is that it allows third-party integrations. You can incorporate any external solutions - whether it be marketing tools, social networks, or CRM - into your website seamlessly.
Below is a list of third-party software that you can add into your Elementor pages and sites:
Third-party Elementor add-ons
Here are some you can use and integrate with your Elementor websites and pages:
1. Essential add-ons. It's a new and advanced elements gathered into one virtual toolbox. These third-party features are built to enhance your WordPress pages’ visuals as well as functionality.
Essential add-ons, however, are not free. And users can avail it via its three affordable plans.
2. Ultimate add-ons. The ultimate add-on is a toolbox of unique and innovative widgets that you can utilize to strengthen your landing page’s functionality, versatility, and overall performance.
All blocks are designer-friendly, desktop and mobile responsive, and WooCommerce compatible. It also has a white label feature which means you can rebrand its addons as yours on your client’s webpages.
3. Envato elements. Envato elements are plugins that you can use to create WordPress websites and import royalty-free photos directly into your page.
It also has thousands of free quality web templates. All designs are customizable as well.
Do Elementor’s perks are unable to impress you? If you think the software is not apt for you and your online business, consider the Elementor alternatives I shared below:
It's a comprehensive WordPress-oriented virtual toolbox created as a solution to low performing sales funnels. And same as Elementor, it comes with various builder plugins equipped with numerous features designed for optimization.
Each of them is built with beginners in mind, which means all are straightforward to use with entry-level accessibility.
Aside from that, premade web templates are available too. Here’s a quick overview of how the package can help you:
But what makes Thrive Themes different is that it gives more emphasis on how your pages perform. It is because it comes with a suite of building blocks that allow business owners to create conversion-focused landing pages and web layouts.
Aside from that, the company made all their plugins available for individual purchase.
If you want to know more, study my Thrive Themes review.
Divi is a WordPress theme and page builder plugin produced and developed by Elegant themes. It has a drag-and-drop interface similar to Elementor and a collection of premade website themes that users can customize to their needs.
Elegant Themes features almost resemble Elementor’s. It is packed with advanced tools both for designing and optimization purposes.
In fact, both emphasize their designing process by making it flexible and simpler.
Another aspect they share is the front-end editing feature. It means both builders allow you to customize layouts and at the same time see the changes in real-time.
On the other hand, I noticed a few things which I think make Elementor one-step ahead from Elegant Themes. And these aspects are:
OptimizePress is a marketing tool and a WordPress-oriented page builder. It is a drag-and-drop editor with advanced tools as well as web templates that you can alter or use without changing the design.
However, unlike Elementor, its main selling point is not only lead generation and conversion optimization features, but sales funnel enhancing tools.
The company offers tools that you can use in building sales funnels, training pages, and membership sites. These features are what make OptimizePress different from Elementor as well.
As such, if you are looking to leverage not only your landing pages, I suggest you try it instead.
Apart from these alternatives, Beaver builder is also another great WordPress page builder plugin you might want to try out.
In case you want to choose a great funnel builder, check out my guide - Best Sales Funnel Builders
Putting it all together
Elementor being a WordPress page builder has indeed achieved an amazing job - whether it is about the design or optimization process - in providing site and page solutions.
Its developers come up with the most advanced and fresh concepts to help users like you in providing most of the digital needs your business requires.
Elementor’s features assure you that you will not only be producing ordinary marketing materials but quality and high-performing content.
All in all, Elementor and its entirety is a commendable marketing platform to kickstart an online venture.
If you've decided to try Elementor, you can grab it through my link and all the bonuses below:
Personal 1 on-1 mentoring
Regular coaching calls to help you succeed with anything marketing or technical related.
Different software packages
Different tools regularly like graphic design tools, covers, templates.
Done-for-you emails, guides, books, articles that you can customize and publish.
Affiliate Action Plan Handbook
A complete, step by step digital marketing plan to succeed in affiliate marketing
Best premium WordPress themes, page builders and plugins.