11 Elements of Modern Web Design in 2022

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As the cliché goes, “change is the crux of life”; modern website design is also not an exception to it. There has been a big difference in the way websites are being designed. Some fundamentals remain the same, though.

For example, appropriate content is still considered important for the website’s impact. A Web Development Company still emphasizes developing meaningful, relevant, and engaging content.

How do different elements of website design affect it? Some elements help in conceptualizing your business, service, or products. Viewers assume based on the visual interpretation.

Some elements build a story and tell you more precisely. Whereas some elements keep the interest of the viewer alive and keep him engaged.

No element is considered inferior or superior. Each one of them has a unique role and responsibility. It is also not essential to use each of the elements mandatorily. There can be a ‘pick and choose’ approach from the entire bunch. 

The aim is to choose the most relevant elements so that the website can achieve the desired impact and bring productive results. 

Here are the 11 most important elements that may change the direction and approach of website design in the coming year.

#1 Unique typography

Typography or font is a vital element of web design. Experts say that every font builds a unique visual impact in the mind of the viewer. Hence, designers focus on a font that is not only eye-catching but also more precisely expresses the brand.

11 Elements of Modern Web Design in 2022

We can take the example of TATA, the most reputed brand in India and worldwide. It is identified by the unique font.  

When we say that unique typography creates uniformity, then it is essential that each page of the website maintains it. There should not be any jerk throughout the design, neither with the font size nor typography.

Remember, there is an undercurrent of emotion with each font. Hence, one should choose the right font. 

And, lastly, there is a technical aspect that should not be forgotten. The font chosen should be supported by all systems and browsers. Also, it should be seamlessly displayed across different devices.

#2 Engaging & responsive hero images

A Hero Image is one of the peculiar website elements that give the website design uniqueness. It is normally placed in the backdrop of the text. When viewers visit the page, they see it and automatically build a story in their minds.

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When a big image appears in the backdrop of some text, it offers multiple points of view. The visual experience is strong, and the viewer is tempted to scroll down the website to access further information.

A web designer spends size-able time brainstorming the ‘hero image’.

Also, he collects feedback from several sources about shortlisted hero images.

#3 Background videos

Like Hero Image, background videos also create a strong visual appeal. When they play automatically in the background, the videos do not distract the viewer. Instead, they tell a story and reduce the need of using content to elaborate your business.

Typically, a background video plays as soon as the viewer lands on the homepage.  It is an element of modern website design that keeps the viewer on the page longer.

Why do you need a background? 

Most importantly, it entices the user and keeps their curiosity alive. The video explains the key points of your business. Since the human brain processes moving images thousands of times faster than written material, a video can easily replace loads of text. 

A viewer can consume the crux effortlessly and instantly. As better digital devices are being introduced, the video experience is also getting better.

#4 Semi-flat design

When none of the website elements give any 3D experience, it is called a flat design. It loads easily and does not create any visual conflict.  The website design becomes easy and simple, without any excessive complication.  

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In recent years, more and more websites are shifting to flat or semi-flat designs.

The reason a Web development company finds semi-flat design useful is it becomes easier for the viewer to grasp the content.

When some element of the shadow is added to the design, it makes the website livelier. 

However, it is important that uniformity is maintained while using a semi-flat design. For example, the homepage, product page, and other key webpages should maintain total consistency. They should be navigated without any visual jerk.

#5 Hamburger menus

Menus are important because they tell the user what to choose. However, they become a visual hindrance when occupying a large space in the design. However, at times, it becomes difficult if the business offers a large number of choices. 

The best alternative, in this case, is the Hamburger menu. It is a hidden menu that displays choices in a condensed manner. It not only saves space but also makes the design cleaner and more systematic. Also, it is intuitive for a viewer when he navigates.  

The utility of a hamburger menu is admired by website designers. They say that by using a hamburger menu, the website gives a clear path to the navigator. For example, if you work in hospitality web design, you should look for new information to widen your creative perspective.

It ensures that the user finds website design engaging and easy. He finds the desired information required to finish an action. 

#6 High-quality product images

“A picture worth a thousand words”, and when the picture is a high-resolution image, it is furthermore worthy. That is the reason, B2B websites show big product images with ultra-resolution to highlight the features and qualities of products.

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The main page shows the large-featured image. In the subsequent pages, there are further detailed images (made using a background changer) that highlight every unique aspect of the product. 

The selection of images plays a critical role in perception building. Responsive images ensure a great viewing experience irrespective of the device they are accessing through.

A Web Development Company hires experts, who can choose images that help web designers highlight the unique elements of the product or service.

Since high-quality product images present various features in an impressive and promising manner, the visitors can build a deep understanding of the product and its features.

#7 Card design

Some website elements have gained importance due to the change in the environment. A perfect example of this is the use of cards, which has become vital after the popularity of the social media platform Pinterest. 

It is a power-packed small version that presents information in a condensed manner. It conveys the maximum information in the least words. 

It gives the chance to the user to pick and choose the desired things they want to dig deeper. Due to the use of cards, your homepage remains systematic and crisp. It doesn’t have to carry a lot of text.

Though card design is useful for all, it is more relevant in B2B or B2C scenarios. In these business models, there are multiple products that need to be presented simultaneously. Therefore, a web design with responsive cards gives a convenient viewing experience. 

The number of cards and their respective size gets adjusted according to the screen size.

#8 Feature videos

Every element of web design is important because it contributes differently. While we explained the use of background videos in this blog earlier, there is another crucial element called feature video. It shows a specific use case to the user

It is a crisp video that gives a lot of information in a short duration. It shows how the product is easy to use. 

A particular feature could be a game-changer in the decision-making process, especially for a B2B user. Featured videos can be extremely useful here. 

#9 Mobile-friendly layouts

Studies say that people spend average five hours on their mobile phones. Though the most of it is content viewing, accessing websites is also a big chunk.   No wonder, developing a mobile-friendly website is the latest website design trend.

More than 50 percent of people discover new products or services while browsing. Also, around 40 percent of the people believe in the information given to them by a website.

When we say this, we should not forget this fact also that half of the users do not visit the website again if it is poorly designed or slow. Not just that, they do not recommend it to others also.

Now you can understand the importance of designing a mobile-friendly website.

Since the earlier websites were designed for big screens, they had design features accordingly. In today’s scenario, a website has to give a similar experience throughout all devices.

Responsive web design is the key. It means, the text and images get resized and rescaled according to the device they are being accessed.

Since half of the traffic is contributed by handheld devices, you may lose the business if your website is not compatible.

Nobody can afford to lose a single prospective customer today.

#10 White space

Modern web designers think that the White Space is an equally important element as the content is.  When there is a good balance between links, text, videos, and white space, users can view the site better.

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The attention span of viewers towards the key aspects increases. Experts do not highlight any specific standard for the amount of white space, there should be some portion dedicated to it. Ideally, there should be some white space between the two contents.

Remember, you aim to give the best viewing experience to the user. He should not struggle to find the content he is looking for. It is sure that he will lose interest very soon and leave the website.

All your featured product images and videos need to be separated from the rest of the content using white space. Then only you can draw attention. The focus on critical items should not be lost or distracted by other elements.

A good example of a fresh and modern web design is one by Rebel Websites. They're a web design agency in Bournemouth. Their website has a lot of white space, clear bold text and a responsive design style. Something we talk about a lot in this guide. 

#11 Speed optimization

Don’t you get frustrated when a website doesn’t open after a few seconds? Yes, you do, and the same as your viewers! 

Despite having a content-rich, beautiful, and engaging website, you will not get conversions if it is dead slow. Users will wait for a few seconds and browse some other websites. 

That highlights the role of speed optimization. The time gap between a user clicking the option and content loading should be the least. 

You need to look into each and everything to optimize. Balance the image quality, use the right image format. Adjust the resolution to optimal, don’t go for the ideal. It will make the images or videos heavy.

Compressing files could be one way of reducing load. There are various tools available that can do compression without losing any features or functionality.

Make use of dedicated VPS to give a faster viewing speed. Shared hosting works in a time-sharing mode where your website will suffer if it is visually loaded. 

Statistics prove that visitor bounce rate increases exponentially with the delay of every second in loading. Though the connectivity has improved drastically, still most of the websites load slowly on a handheld device. 

Therefore, effort should be put into optimizing the website for all devices, including mobile phones and tablets. It will bring a big dividend.

Remember, Google also gives credits for faster loading while ranking a website. Thus, developing a fast website automatically improves search engine ranking and visibility also. 

And if we talk about the speed optimization you might hire a web development company so that you may never face any site speed issues which can cause you in loosing your site traffic.

Conclusion: 11 elements of modern web design

Website development could be a daunting and challenging thing in the competitive environment if you do not pay attention to the basic elements.

A website that loads faster, gives information in a soothing and engaging manner, its content is good and adequately placed, and it has the right balance of content and white space can bring good results.

It is not a one-time process indeed. Designers have to constantly work on optimizing the impact. By analyzing the performance and tweaking the parameters, they can tune the website for optimal results.

These 11 elements are important. 

“One size doesn’t fit all”, is true when you design a website. All the elements need to be used according to their relevance and usability. A smart web designer makes use of the best of them and builds a perfect website that gives you results year after year.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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