6 Emerging Business Trends Shaping the Cloud Industry

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Cloud computing has revolutionized how businesses are run, with its vast array of services and capabilities that can be harnessed for a more efficient and cost-effective operation.

Companies of all sizes have been able to take advantage of the cloud's scalability, security, and reliability.

As the cloud continues to evolve, both existing and emerging trends are shaping the way businesses are leveraging this powerful technology. 

In this article, we explore the major emerging business trends that are currently shaping the cloud landscape

Some of them include but are not limited to investing in cloud security and resilience, implementing multi-cloud strategies, and providing low-code and no-code cloud services.

Being aware of these trends is key, considering the increasing dependency of such businesses on this technology.

Whether you’re considering starting a small business from scratch or researching expert tips for buying an online business, join us as we discover how these trends are helping companies to capitalize on the cloud's potential.

Only then will you be able to reap the rewards of a more effective and streamlined operation.

Investing in cloud security and resilience

As more and more businesses move their operations to the cloud, security has become a significant concern

Emerging Business Trends Shaping the Cloud Industry

While the cloud does offer a more secure environment than on-premises data centers, there are still potential risks that need to be taken into account. This has led to a growing trend of businesses investing in cloud security and resilience solutions.

There are several different options available when it comes to securing your cloud infrastructure:

  • Invest in a robust identity and access management solution to help ensure that only authorized users have access to your cloud resources.
  • Invest in cloud security solutions, such as firewalls, intrusion detection and prevention systems, and data encryption.
  • Focus on data security, which can be achieved by encrypting sensitive data at rest and in transit.
  • Implement disaster recovery solutions essential for any business that relies on the cloud for critical operations. For instance, disaster recovery as a service (DRaaS) solutions provide a cost-effective way to protect your data and applications from outages and disasters.
  • Ensure that data is backed up regularly and stored in multiple locations. This way, if there is a security breach or data loss, businesses can quickly recover their information.

Making the cloud infrastructure more resilient refers to the ability of said infrastructure to withstand and recover from outages and disruptions. One way to improve resilience is to implement a multi-cloud strategy – more on that below.

Another way is to invest in cloud management solutions that provide features such as auto-scaling and self-healing.

Implementing hybrid or multi-cloud strategies

Hybrid and multi-cloud solutions are two different approaches to managing cloud infrastructure, but there are some key differences between the two.

Implementing hybrid or multi-cloud strategies


A multi-cloud strategy involves the use of multiple cloud service providers (CSPs) by a single organization in order to achieve greater flexibility, agility, and scalability

This solution is becoming more common as companies look for ways to avoid vendor lock-in and increase flexibility.

One of the key benefits of a multi-cloud strategy is that it gives you the ability to take advantage of the best features and capabilities of each platform and choose the best solution for each individual workload.

For example, you might use one provider for storage and another for computing.

This allows you to benefit from each provider's strengths while avoiding weaknesses, thus mitigating the risks associated with using one particular provider.

Another benefit of multi-cloud is that it can help businesses improve their disaster recovery and business continuity plans.

By using multiple CSPs in different geographical locations, companies can ensure that their data and applications are always available, even in the event of a major outage.


A hybrid cloud solution combines on-premises infrastructure (private cloud) with public cloud resources

This approach allows organizations to take advantage of the scalability and cost-effectiveness of the public cloud while keeping some data or applications in a private cloud environment.

Hybrid cloud solutions can provide greater control over sensitive data while still taking advantage of the flexibility and scalability of public cloud services.

As such, the main difference between hybrid and multi-cloud solutions is that hybrid cloud involves a combination of public and private cloud resources, while multi-cloud involves using multiple cloud platforms from different providers.

Which one to choose?

While both approaches offer benefits, the best solution depends on the specific needs of the organization and the workloads being managed.

Some organizations may choose a hybrid cloud solution if they need to keep some data on-premises or require greater control over sensitive information.

Others may choose a multi-cloud approach to take advantage of the flexibility and cost-effectiveness of different cloud providers.

Providing low-code and no-code cloud services

The Xano agency recognizes the trend towards low-code and no-code cloud services is another major development that’s currently shaping the cloud landscape.

This refers to using graphical user interface (GUI) tools to develop cloud-based applications, without the need for traditional coding.

Both these platforms provide a visual interface that can be used to drag and drop different elements to create the desired application without requiring extensive programming knowledge. However, there are some key differences between the two.

No-code cloud services typically provide a visual drag-and-drop interface that allows users to create applications without any coding whatsoever.

These platforms are designed to be extremely user-friendly, and users can build applications simply by selecting pre-built templates and dragging and dropping elements into place.

No-code platforms are ideal for users who have little to no programming experience and need to build simple applications quickly and easily.

Low-code cloud services, on the other hand, still require some programming knowledge, but they provide a simplified, streamlined environment for building applications.

Low-code platforms offer pre-built modules and templates that can be customized to meet specific needs, and they often provide a visual interface that makes it easier to write and modify code.

Low-code platforms are ideal for users who have some programming experience and need to build more complex applications that require customization and scalability.


Low-code and no-code platforms are becoming increasingly popular as they offer several benefits for businesses.

  • Increased speed of application development. With pre-built modules and templates, users can easily assemble applications without having to write complex code from scratch, enabling them to build applications much more quickly than with traditional programming methods.
  • Improved efficiency and productivity. With low-code and no-code cloud services, users can focus on the business logic of their applications rather than spending time on coding and debugging. This allows developers to work more efficiently and be more productive, leading to faster time-to-market for new applications.
  • Increased accessibility for non-technical users. No-code cloud services make it possible for non-technical users to build applications without requiring any programming knowledge. This empowers business users to take control of their own application development needs, without having to rely on IT teams or external developers.
  • Reduced development costs. With low-code and no-code cloud services, companies can save on development costs by reducing the need for highly skilled developers. This can also reduce the cost of maintaining and updating applications over time.
  • Greater scalability and flexibility. Low-code and no-code cloud services are designed to be highly scalable and flexible, making it easy to add new features and functionalities to applications as needed. This allows companies to respond quickly to changing business needs and to easily scale up or down as required.

Which one to choose?

The main difference between low-code and no-code cloud services is the level of programming knowledge required.

No-code platforms are designed for users with no programming experience, while low-code platforms are designed for users with some programming knowledge.

Both platforms can be useful for building applications quickly and easily, but the choice between them will depend on the specific needs of the user and the complexity of the application being built

For instance, no-code platforms are ideal for companies that want to empower non-technical users to create their own applications. This is a huge plus for small businesses.

Adopting serverless architectures

Serverless architecture is a type of cloud computing that allows businesses to run applications and services without a dedicated server.

Adopting serverless architectures

This trend relies on using a combination of platform as a service (PaaS) and function as a service (FaaS) solutions.

One of the key benefits of a serverless architecture is that it can help reduce business operations costs since you only pay for the resources you actually use rather than maintaining a server even when it’s idle.

Serverless architectures are also highly scalable and can be easily adapted to meet the changing needs of your business, allowing you to remain flexible, thus – competitive.

Focusing on edge computing

Edge computing is a type of distributed computing that brings data processing and storage closer to the devices and sensors that generate it. This can be achieved by using edge servers, gateways, and devices combined.

Edge computing can help improve the performance of applications and services, as data doesn’t have to be sent back and forth to a central location for processing. Edge computing can also help to reduce latency and improve security.

Defining and building digital immune systems

A digital immune system, as defined by a business technology firm Gartner, is the use of technology, processes, and practices to minimize risks within a business.

Defining and building digital immune systems

This involves effectively implementing business technology across the organization to minimize issues such as bugs, security risks, downtime, and other factors that could negatively impact business operations.

By adopting this approach, companies can reduce downtime by up to 80%.

A strong digital immune system relies on six key elements that are essential to effectively implementing business technology across an organization. These elements, as identified by Gartner, include:

  • Software and Technology Observability. Observability refers to the ability to observe and understand the performance of software and technology across an organization. By building observability into a technology strategy, teams can gain more information to optimize how technology is being used. This can include monitoring and analyzing application performance, infrastructure utilization, and other metrics to identify areas for improvement.
  • Automated AI-Augmented Testing. Automated testing using AI can help businesses test software and technology more effectively. With AI-augmented testing, businesses can test software automatically, providing fully-automated analysis and reporting. This helps teams to identify and address issues more quickly, reducing downtime and improving system performance.
  • Chaos Engineering. Chaos engineering involves the intentional introduction of system failures or anomalies to test the resilience and recoverability of a technology system. By testing for unknown and hard-to-find vulnerabilities, teams can identify and address areas for improvement and increase the overall robustness of a system.
  • Auto-Remediation. Auto-remediation involves the automatic identification and correction of issues in applications. By leveraging automated tools and processes, teams can quickly identify and fix issues before they become larger problems, reducing downtime and improving system performance.
  • Site Reliability Engineering. Site reliability engineering is a set of engineering principles and practices aimed at improving customer experience and retention. By applying these principles to an organization's technology systems, teams can increase the reliability, scalability, and maintainability of those systems, improving overall performance and minimizing downtime once again.
  • Software Supply Chain Security. With the growing complexity of software supply chains, it's important to safeguard against third-party risks and protect the integrity of an organization's technology stack. By implementing more security functions and monitoring software supply chains more closely, teams can reduce the risk of supply chain attacks and improve the overall security of an organization's technology systems.

Overall, these six elements are essential to building a strong digital immune system, helping organizations to mitigate risks effectively, reduce downtime, and improve the overall performance and reliability of their technology systems.

In conclusion

Cloud computing has revolutionized how businesses are run and is continuing to evolve. As companies look for ways to take advantage of the cloud's major benefits, they must stay on top of the emerging trends in the cloud industry.

By staying aware of these trends, businesses can stay ahead of the competition and benefit from a more efficient and cost-effective operation

So, don’t hesitate to conduct further research on the trends we’ve discussed in the article above and see which ones will bring the best value for your business needs.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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