How to Find The Best eCommerce Platform for B2B

This post may contain affiliate links and I may receive a small commission if you make a purchase using these links – at no extra cost for you. Please read my disclaimer here.

When it comes to eCommerce, the first question to ask yourself is: What do you want to sell? The answer to that question will help you determine which type of eCommerce platform is the best eCommerce platform for B2B.

For example, if you're a wholesaler who wants to sell items at wholesale prices online, then a B2B commerce platform might be best. 

On the other hand, if you're an individual looking to open an online store selling handmade goods or vintage clothing—a retailer who sells just one type of item—then an B2B solution like Shopify is probably better suited for that use case than another B2C (business-to-consumer) platform.

That's why we'll focus on finding the best B2B platform here instead of reviewing all possible platforms in general.

What is B2B eCommerce?

B2B eCommerce is the sale of products or services between businesses. It differs from B2C (business to consumer) in that the buyer is not an individual, and the seller is not a retailer

How to Find The Best eCommerce Platform for B2B

For example, if you're selling software to business owners, your customers are likely other businesses that need software for their use or use by their employees.

An excellent example is web hosting: if you host websites for other companies, those companies are your customers rather than individual consumers.

What should you look for in a B2B eCommerce platform?

When it comes to eCommerce platforms, you should first consider what kind of product you are selling

Do you sell products that need to be displayed in a visually appealing and engaging way? Or do they require more of an informative approach where the buyer wants to read about the product before making a purchase decision?

The second question to ask yourself is how many customers will be visiting your website regularly. Will it be one person at a time or hundreds or thousands at once? 

You'll want an eCommerce platform that can handle whatever volume of traffic hits your site so that content doesn't get lost in translation. 

A platform like this will also make it easier for employees who have little-to-no experience with digital marketing technology to understand how everything works together seamlessly.

Plus, it gives them tools that empower them further their roles within their organization without having too much power over certain areas of responsibility (which could lead into some conflict situations down the road).

Thirdly, ask yourself if there are any special needs explicitly related to justifiable reasons why some people may not have access from anywhere else but from home offices/offices. 

This could mean different things depending on whether these individuals work remotely full-time or occasionally throughout certain hours during weekdays only;

However, personalization options such as those provided by integrations between PayPal & Square might help eliminate potential problems resulting from lackadaisical employees not showing up after all when they said they would come back tomorrow instead.

How will you manage and fulfill orders?

One of the most important things to consider when choosing an eCommerce platform is how you will manage and fulfill orders.

How will you manage and fulfill orders

Most platforms have a fulfillment solution integrated into their platform, but some platforms offer third-party or custom solutions. 

For example, Shopify offers a built-in fulfillment option called Shopify Shipping Apps, which lets you automatically send your products to customers when they place an order

If you want more options and flexibility in your fulfillment process, consider using Amazon Fulfillment by Amazon (FBA). 

This service allows merchants who sell on Amazon's marketplace to store inventory in Amazon warehouses worldwide, so they don't have to warehouse goods themselves.

FBA gives merchants access to tools like automated inventory management and shipping label printing right from within their seller dashboard

It also gives them more control over pricing since they don't pay any upfront fees for storage or picking/packing services offered through FBA as part of their pricing structure.

Will your site be able to handle your product catalog?

The size of your product catalog is an essential factor to consider when choosing an eCommerce platform

This includes the number of products you sell, SKUs you carry, categories, images per product, and variations/variants. Suppose your product catalog is extensive and contains a large volume of information, such as attributes or variants. 

In that case, it may be worth considering an enterprise-level solution such as Magento Enterprise Edition (EE).

EE can handle these challenges very well, but this is only sometimes possible for small businesses that don't have the budget for such solutions.

Will the platform allow for wholesale pricing?

If your business needs to sell products wholesale, you'll want to find an eCommerce platform that allows for it.

This feature will enable companies to set up wholesale accounts with other businesses and sell products at a lower price.

It's important to note that this differs from setting up a discount or bulk store; once you've set up a wholesale account, the buyer can only buy from your website, not from Amazon or another third-party marketplace

If you're interested in offering these advantages for your business, look for an eCommerce platform that provides this feature, so you don't have to build it yourself.

Will the platform meet your accounting needs?

You need an accounting system to track sales and inventory to ensure your eCommerce business is operating at its full potential

For example, if a customer orders one product but returns it later, it's crucial to see how many of each product has been sold and when they were purchased. This way, you will know what kind of inventory you'll need to fulfill orders.

One of the most important things to look for when choosing an eCommerce platform is whether or not it will help streamline accounting functions like invoicing customers and managing products and inventory. 

Suppose these features aren't available within the software itself (meaning they're only accessible through external programs).

In that case, their use may be less efficient throughout the business day cycle because everything needs to be imported from another location rather than integrated into one program or database system as some platforms allow today.

Does the platform have customer service capabilities?

You will want to ensure that the eCommerce platform has customer service capabilities.

You will want it to be available at all times of the day so that you can be responsible for your customers. Make sure it has a live chat feature, phone number, ticketing system, and a knowledge base for more complicated customer issues.

Adobe Commerce

Adobe Commerce is an all-in-one eCommerce platform that is easy to use and has robust features.

adobe commerce
  • Adobe Commerce offers many integrations with third-party apps, such as payment gateways, analytics tools, shipping carriers, and more.
  • Adobe Analytics—the company's powerful reporting and analytics tool—integrates seamlessly with Adobe Commerce to help you understand your customers' behavior across your website or mobile app.
  • The platform comes pre-built with templates, so you can get started quickly without spending hours on customization.


If you're looking for a flexible eCommerce platform that companies of all sizes can use, Shopware is a good choice.


It's one of the most popular eCommerce platforms for B2B companies, and it offers several features that make it an attractive option for this type of business.

First and foremost, Shopware is open source. You'll pay lower licensing fees than other software systems like Magento or WooCommerce

In addition, since Shopware is open source, there are no restrictions on who can use it: Anyone can develop extensions or customize their version without paying additional fees or royalties

This provides tremendous flexibility for smaller businesses that might not have access to the same level of resources as larger ones but still want some customization options instead of just using "off-the-shelf" software solutions;

which are offered by large providers like Amazon Web Services (AWS) or Microsoft Azure Marketplace (which only offer limited functionality).


OroCommerce is another one of the leading eCommerce platforms for B2B. The company has been in business since 2011, which means it has a wealth of experience in developing products for this market segment.


If you are looking for an eCommerce platform that will allow you to sell internationally and scale as your business grows, OroCommerce may be the perfect choice for your company.

To get started with OroCommerce, you need basic information about your company's needs and goals.

Once they have this information, they will provide recommendations on how their platform can help meet those needs and achieve those goals. They also offer a free trial so that you can test out their services before committing to them long-term.


SeeBiz is a revolutionary B2B E-Commerce marketplace that simplifies the B2B experience. As an online sales portal and networking platform, SeeBiz enables manufacturers, distributors, wholesalers, and retailers to easily exchange goods and connect with each other in one convenient location. 

By offering a seamless way to find and connect with desired businesses SeeBiz helps streamline the buying and selling process, ultimately saving businesses time and money.

Know what you need before you invest in a new eCommerce platform.

Before you start looking for a new eCommerce platform, you must know precisely what you need. When creating your business, thinking about the various features can be confusing and overwhelming.

Make sure you have a clear list of requirements for your eCommerce site so that you can make an informed decision about which platform is best for your business.

Once you've developed this list of features and functionality, don't get distracted by all the bells and whistles that come with many platforms. These may sound impressive on paper but may not be necessary for your business.

Instead of getting lost in the hype of these features, focus on what matters most to help grow your company's bottom line (and increase customer satisfaction).

If possible, speak with someone who has used the platform in question before so they can give feedback on their experience using it—especially if they could achieve their goals after implementing the solution provided by the said tool.

Final thought

B2B eCommerce platforms are an excellent solution for companies that want to sell products and services to other businesses.

They can help you manage the sales process from beginning to end with ease, allowing you to focus on different aspects of your company.

However, before jumping into this type of technology, make sure you understand what it takes for your business model

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}