A Guide on Progressive Web Apps In 2023

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Nowadays, customers have become more discerning and tech-savvy than before. Many people utilize different devices- desktops, laptops, tablets, and smartphones, and want great experiences regardless of what they use to access a website.

Let’s say you need government services- you can do so immediately through an app. Maybe you require to order food- the same thing applies. You can even obtain emergency dental services via an app.

There is an app for virtually everything, from shopping to trading and from studying to banking. Every business today has an app, and even most governments around the globe have simplified their service delivery into an app form.

By 2023, customers are no longer satisfied with just having apps on their devices. Apps that are designed for downloading from the App store, reducing space on your phone and increased loading times- and typically, messy updates.

Today, progressive web applications are becoming more popular than ever before- taking the lead to become an alternative to conventional space-consuming apps.

In this guide, we will discuss in detail about progressive web applications, their key advantages, and elements, and show you how you can get into the PWA bandwagon in 2023.

Without further ado, let’s dive into our post.

What is a progressive web app and how is it different from a conventional mobile app?

A progressive web app is an app created with frameworks or technologies commonly utilized for website development like CSS, JS, React, and HTML to offer an excellent user experience and comprehensive functionality.

A Guide on Progressive Web Apps In 2023

While web technologies are utilized to create a progressive web app, its functionality resembles that of a conventional app. The goal of these apps is to offer an app-like experience.

With the help of PWAs, you can transform your site into an app on any device, regardless of the OS used.

In addition, there is no need to create a website or app separately; developing just one site is sufficient with progressive web app development.

A progressive website application can do everything a conventional app can, such as access your camera and microphone, operate offline, and more.

However, unlike a conventional app, it loads faster, doesn’t consume the space of devices, provides a great browsing experience and customers can access the app with a single click. 

What are the major characteristics of a progressive web app?

Progressive web apps have many key characteristics that make them stand out from conventional native and web apps.

It consists of a list of features and technologies that help bridge the gap between a progressive web app and a conventional app

Besides being able to adapt to different screens, browsers, and devices, a progressive web app has the following key features:

  • Full responsiveness and browser compatibility: Different brands create gadgets with various screen sizes, and as app developers, you must make sure that different users enjoy your product no matter the device they are using. So it’s highly recommended to ensure your app can be used on any screen size and the information is available at any viewport size.
  • Installable: A progressive web app can be pinned and installed to the screen of a device, thus making it accessible for future use. Having this app offers the users the feel, engagement, and look of an ordinary app.
  • Secure: To operate a site, it must be encrypted with an SSL certificate, which adds an extra level of security. Now, progressive web apps are websites converted into an app which implies that they are safer since they run on HTTPS.
  • Ability to operate offline: Where there is no connectivity, a progressive web app should run (with a screen showing that you require connectivity).
  • Discoverability: Conventional apps can’t be indexed by the search engines like Google or Bing, they can only be found via the Play store’s website/ App. Unlike conventional apps, progressive web apps operate like sites so that they can be indexed by Google or Bing. This assists them to rank higher in organic search results.

Benefits of using progressive web apps over a native app

A lot of companies are turning to progressive web apps not only because they are cheaper to build but also because they provide greater engagement.

Now let’s look at a quick overview of the advantages of progressive web apps;

  • They are responsive and can operate on different screen sizes
  • They work just like conventional apps
  • They are built using ordinary web technologies
  • They can operate offline unlike other business websites
  • They are lightweight and fast
  • They can be discovered through search engines like Google or Bing
  • They can be discovered and ranked by Google or Bing
  • Progressive web apps run on HTTPS which guarantees the safety of their users
  • The app performs seamlessly even on unstable networks
  • They can be installed easily.

8 best progressive web apps for 2023

There is no doubt that performance is essential to the profitability and success of any online business, and combining digital marketing bootcamp skills with a good PWA, enhanced further by proficient React.JS development services, it can help you level up your business. As a result, sites across industries are using progressive web apps to skyrocket their performance.

Without further ado, here is a list of PWAs to look out for in 2023 and beyond:

1.Starbucks

Starbucks has been a famous coffee brand for many years, but they decided to take its customer experience to another level by launching a progressive web app in 2017.

starbucks

They created an app-like remedy with smooth animations, offline access, and images. And now, customers can browse the nutrition and menu information and customize their orders- all these are done with limited or no internet connection

Once online, customers can see location-specific pricing and place their drinks and food order.

Since Starbucks launched a progressive web app they reported:

  • 2x increase in the number of daily users
  • More than a 23% increase in placed orders.

2.Debenhams

Debenhams is a leading British departmental store that has leveraged the benefits of using a progressive web app.

The new PWA is designed to provide customers with a seamless shopping experience by combining the best features of both web and mobile applications

With the help of this technology, shoppers can now access their favorite stores from any device with a browser, including laptops and tablets.

3.Flipboard

Flipboard, is a progressive web app that helps curate global stories for readers to stay engaged and informed.

As one of the most popular social magazines, Flipboard helps users to keep up with all news, topics, and events occurring around the globe at one place.

4. Alibaba

Alibaba, a global wholesale platform, has gone beyond offering a great mobile experience to its customers.

alibaba

Still, they have realized they don’t need a conventional app anymore. Recent research showed that their customers would rather place an order via the browser version than via an installed app

Alibaba PWA was a way to enhance user engagement. And the results were great.

5.BMW

As a leading brand in the car manufacturing industry, BMW proves that they cannot be ignorant of emerging technologies, be it with their site or their cars.

In order to enhance the client experience, BMW sought to offer engaging and quality content, which portrays its core values.

The car manufacturer is now making it easier for clients to remain connected with the launch of its new progressive web app.

The app will make it possible for clients to access BMW services and content from any device, be it a smartphone, tablet, or laptop

The most prominent feature that any user would notice is the high-resolution videos and images, and the site loads faster than their old website.

5. Uber

Uber is one of the best illustrations of successful PWAs that can inspire your business to build one.

Uber is an American firm that built a mobile app of the same name for calling, finding and paying for private drivers or taxis.  

The firm embraces a new concept in the online economy when the company doesn’t produce any product but becomes an online intermediary between the buyer and the seller.

Uber's progressive web app (PWA) is a great option for users who need the convenience of an app but don't want to download it. It combines the best features from both apps and websites, offering a fast, reliable, and convenient experience.

6.OLX

OLX is another successful example of a progressive web app. This is an online marketplace with its headquarters in Amsterdam that operates in more than 40 countries.

The site obtains most of its traffic (90%, to be more specific) from mobile devices rather than desktops. The primary sources of their traffic are their mobile website and native app.  

The app generates the most conversions while the slow speed of their site led to a higher bounce rate. That’s why they turned to a progressive web app because they wanted to enhance the metrics of their business.

For clients who want to sell and buy well, the OLX progressive web app is a great tool. It is a web-app version of the famous app with numerous benefits over other mobile marketplaces. 

The OLX PWA comes with unique features that differentiate it from other apps in the same category.

7.Tinder

Tinder is a famous mobile app that helps people in the dating world utilizes your location information from your device to connect with other users in your region.

Tinder

Many people instantly loved the app for its innovative approach to matching partners.

In 2017, Tinder launched its own PWA after three months of design and development. One advantage was that Tinder PWA could minimize its data from 30 MB in the conventional app to just 2.8 MB in the progressive web app. 

Moreover, the Tinder PWA ensures better user interaction, and faster loading, including shopping, browsing, spending sessions, messaging, and browsing.

8.Spotify

Spotify is a music streaming platform launched in 2008 and headquartered in Sweden. It is one of the best PWAs and the best music streaming service provider, with more than 190 million subscribers.  

Spotify's progressive web app (PWA) is transforming the way music lovers access their favorite tunes. It's a new type of web application that combines the best of both worlds — a website and a mobile app.

By allowing users to access the same content on any device, PWAs offer convenience and ease of use unmatched by traditional web apps.

 Wrapping up

Progressive web apps are an excellent tool for enhancing customer engagement, UX design, and SEO growth of your site. They offer great capabilities with offline support, push notifications, and more.

They close the gap between various services that were only available on conventional apps and are a great trend to remember when building web apps.

We trust that this guide has comprehensively introduced the idea of progressive web applications as well as provided some inspiring progressive web app examples for utilizing them in your business website.

If you have any questions or would love to discuss how we can assist create a custom progressive app, reach out to us today.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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