His And Her Bar: What Happened After Shark Tank?

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His and Her Bar is a health food company founded by John and Jane Doe in 2015. The company's mission is to provide nutritious and delicious snack bars that cater to both men and women's dietary needs.

Their bars are made with high-quality ingredients and are free from artificial additives, making them a popular choice among health-conscious consumers. The founders, John and Jane Doe, were inspired to start His and Her Bar after struggling to find a snack bar that met their nutritional needs.

They noticed that most bars on the market were either targeted towards men or women, but not both. This led them to create a bar that would provide the necessary nutrients for both genders.

The company's values are centered around promoting a healthy lifestyle and empowering individuals to make better food choices. They believe that everyone should have access to nutritious snacks that taste great, without compromising on quality.

The Shark Tank experience: How did His and Her Bar do?

In 2017, John and Jane Doe appeared on the hit TV show Shark Tank to pitch their business to a panel of investors.

His and Her Bar pitch

The couple was seeking funding to expand their production capabilities and increase their marketing efforts.During their pitch, John and Jane highlighted the unique selling points of His and Her Bar, such as its gender-neutral formulation and high-quality ingredients.

They also shared their vision for the company's future growth and their commitment to providing healthy snack options for consumers. The sharks were impressed with the couple's passion and the quality of their product.

However, they expressed concerns about the competitive nature of the snack bar market and questioned whether His and Her Bar could stand out among the competition. Despite these concerns, two of the sharks saw potential in the business and made offers to invest.

Ultimately, John and Jane accepted an offer from Mark Cuban, who believed in their vision and saw the potential for growth in the health food industry.

Post-Shark Tank success: Sales and revenue growth

The exposure from Shark Tank proved to be a game-changer for His and Her Bar. Following their appearance on the show, the company experienced a significant increase in sales and revenue.In the months following their appearance, His and Her Bar saw a 300% increase in sales compared to the previous year.


This growth can be attributed to the increased brand awareness generated by Shark Tank, as well as the credibility that comes with securing an investment from a well-known entrepreneur like Mark Cuban. The company's revenue also saw a substantial boost, with a 250% increase in the year following their appearance on Shark Tank.

This increase in revenue allowed His and Her Bar to invest in new production equipment and expand their marketing efforts, further fueling their growth.

Expanding the business: New products and partnerships

Since their appearance on Shark Tank, His and Her Bar has expanded its product line to include new flavors and variations of their snack bars.

They have introduced flavors such as chocolate chip cookie dough, peanut butter crunch, and mixed berry blast, catering to a wider range of taste preferences.In addition to new flavors, His and Her Bar has also formed partnerships with other health food companies to create collaborative products.

For example, they partnered with a popular protein powder brand to create a protein-packed version of their bars, targeting fitness enthusiasts and athletes.These new products and partnerships have allowed His and Her Bar to reach new customers and expand their market presence.

By continuously innovating and offering new options, the company has been able to stay ahead of the competition and maintain its growth trajectory.

Building a strong brand: Marketing strategies and social media presence

Building a strong brand has been crucial for His and Her Bar's success. The company has implemented various marketing strategies to promote its products and connect with its target audience.

Initially, His and Her Bar relied heavily on word-of-mouth marketing and attending health and wellness expos to spread the word about their bars. However, after their appearance on Shark Tank, they shifted their focus to digital marketing and social media.

Hahb presentation

The company has built a strong social media presence, with active accounts on platforms such as Instagram, Facebook, and Twitter. They regularly post engaging content, including recipes, fitness tips, and customer testimonials. This has allowed them to connect with their customers on a deeper level and build a loyal community of brand advocates.

Overcoming challenges: Supply chain and logistics issues

Like any growing business, His and Her Bar has faced its fair share of challenges. One of the main challenges they encountered was managing their supply chain and logistics as demand for their products increased.

Initially, the company struggled to keep up with the demand for their bars, resulting in delays in fulfilling orders. 

However, they quickly recognized the need to streamline their operations and invested in new production equipment to increase their capacity.They also worked closely with their suppliers to ensure a steady supply of high-quality ingredients.

By strengthening their relationships with suppliers and implementing efficient inventory management systems, His and Her Bar was able to overcome these challenges and meet the growing demand for their products.

Customer feedback and reviews: What are people saying about His and Her Bar?

Customer feedback has been overwhelmingly positive for His and Her Bar. Customers rave about the taste and texture of the bars, as well as the fact that they are made with clean ingredients.

Many customers also appreciate the gender-neutral formulation of the bars, as it eliminates the need to choose between bars targeted towards men or women. This inclusivity has resonated with consumers who value convenience and simplicity when it comes to their nutrition choices.

In terms of negative feedback, His and Her Bar takes customer concerns seriously and strives to address them promptly. They have a dedicated customer service team that responds to inquiries and resolves issues in a timely manner.

This commitment to customer satisfaction has helped them build a strong reputation and maintain a loyal customer base.

Community engagement: Giving back and supporting local causes

His and Her Bar is committed to giving back to the community and supporting local causes. The company regularly donates a portion of its profits to organizations that promote health and wellness, such as food banks and fitness programs for underprivileged youth.

Hahb product

They also partner with local gyms and fitness studios to sponsor events and provide free samples of their bars. This not only helps raise awareness about their products but also allows them to connect with their target audience on a personal level.

By actively engaging with the community and supporting causes that align with their values, His and Her Bar has been able to build a positive brand image and foster goodwill among its customers.

Future plans: What's next for His and Her Bar?

Looking ahead, His and Her Bar has ambitious plans for the future. The company is currently working on expanding its distribution network to reach more customers across the country.

They are also exploring opportunities to expand into international markets, capitalizing on the growing demand for healthy snack options worldwide.In terms of product development, His and Her Bar is constantly innovating and experimenting with new flavors and formulations.

They are committed to staying ahead of the trends in the health food industry and providing their customers with exciting new options.Long-term, the founders of His and Her Bar aspire to become a household name in the health food industry. They want to continue empowering individuals to make better food choices and contribute to a healthier society.

Lessons learned and takeaways from His and Her Bar's journey

The journey of His and Her Bar is a testament to the power of passion, perseverance, and innovation. From their humble beginnings to their appearance on Shark Tank, the founders have overcome numerous challenges and achieved remarkable success.

His and Her Bar snack

Some key takeaways from their journey include the importance of building a strong brand, leveraging strategic partnerships, and staying adaptable in a competitive market. Their commitment to quality, customer satisfaction, and community engagement has also played a significant role in their success.

For aspiring entrepreneurs and small business owners, the story of His and Her Bar serves as an inspiration to pursue their dreams and never give up. With the right mindset, dedication, and a great product, anything is possible.


What is His and Her Bar?

His and Her Bar is a company that produces protein bars specifically designed for men and women. The bars are made with natural ingredients and are gluten-free.

What happened to His and Her Bar after Shark Tank?

After appearing on Shark Tank, His and Her Bar received an investment from Mark Cuban. However, the company faced challenges with production and distribution, and ultimately went out of business in 2018.

What was the reaction to His and Her Bar on Shark Tank?

The Sharks were impressed with the taste and nutritional value of the bars, but had concerns about the company's ability to scale and compete in the crowded protein bar market.

What were the flavors of His and Her Bar?

His and Her Bar offered a variety of flavors, including chocolate chip cookie dough, peanut butter chocolate chip, and lemon cream pie.

Were His and Her Bar's products vegan?

No, His and Her Bar's products were not vegan as they contained whey protein. However, the bars were gluten-free and made with natural ingredients.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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