How Businesses Can Increase The Number Of Views On Their Instagram Stories?

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In the dynamic world of social media marketing, Instagram Stories have emerged as a powerful tool for businesses aiming to enhance their online presence and engage with their audience. With over 500 million daily active users engaging with Stories, mastering this feature can significantly boost a brand's visibility and customer engagement. 

Know the practical strategies businesses can adopt to increase the number of views on their Instagram Stories.

8 Key strategies for enhancing views on business Instagram stories

Increasing the number of views on Instagram Stories is crucial for businesses looking to enhance their social media presence and engage more effectively with their audience. 

8 Key Strategies for Enhancing Views on Business Instagram Stories

Here are eight detailed strategies:

1. Consistent posting schedule

Establish and maintain a regular posting schedule for your Stories. Consistency keeps your brand top-of-mind for your audience. 

Use insights to determine when your followers are most active and schedule your posts accordingly. Regular posts, without overloading your audience, ensure a steady stream of content that can increase viewership.

2. Interactive content

Interactive content on Instagram Stories, such as:

  • Polls
  • Questions
  • Quizzes

serves as a dynamic tool for engaging directly with your audience. By incorporating these elements, businesses can transform passive viewers into active participants. 

This heightened engagement not only increases the time spent on each story but also enhances the overall visibility of your content in followers' feeds. 

Furthermore, the responses and interactions garnered offer insightful data about audience preferences and behaviors. This valuable feedback can guide future content strategies, ensuring that businesses remain aligned with their audience's interests and needs, fostering a stronger, more interactive community.

3. Collaborations and takeovers

Collaborating with influencers and businesses for Instagram Story takeovers and partnerships is a strategic way to broaden your reach. These collaborations introduce your content to diverse audiences, significantly boosting potential views. 

Selecting partners whose follower base aligns with your target demographic is key to ensuring the impact is maximized. This approach not only extends your visibility but also leverages the credibility and appeal of your collaborators, creating a mutually beneficial relationship that can lead to increased engagement and audience growth for your business

4. Utilize story highlights

4. Utilize story highlights

Curate your best and most engaging Stories into Highlights on your profile. This allows new followers or visitors to view your top content, increasing the overall views on these Stories. Organize Highlights into thematic collections for easy navigation.

5. Engaging visuals and captions

Investing in high-quality, engaging visuals and captions is vital for captivating Instagram Stories. Eye-catching images and videos, combined with creative, well-thought-out captions, are key to attracting and retaining viewers. 

Consistently using your brand's colors and maintaining a distinct aesthetic style ensures your Stories are immediately identifiable to your audience. This approach not only enhances the visual appeal but also strengthens brand recognition, making your content more memorable and likely to draw in a larger, more engaged audience.

6. Promote stories on other platforms

Leveraging other social media platforms and email newsletters to promote your Instagram Stories can effectively broaden your audience reach. By sharing your Stories beyond Instagram, you tap into a diverse follower base across various platforms, directing them to your Instagram content. 

This strategy is particularly beneficial for engaging followers who are less active on Instagram. It helps increase the views of your Stories by connecting with an audience that exists outside of the Instagram ecosystem, thereby enhancing overall engagement and visibility.

7. Analyze and adapt

Regularly review your Instagram Insights to understand what type of content resonates most with your audience. Look at metrics like views, replies, and exit rates to gauge performance. Use this data to refine your content strategy, focusing on what works best for your audience.

8. Strategic purchase of Instagram views

In certain cases, buying Instagram views can be a strategy to boost the visibility of your Stories, especially for key posts or campaigns. When opting for this approach, it's essential to do so judiciously and in line with the content. 

8. Strategic purchase of Instagram views

Purchase views for especially important stories, such as major announcements, product launches, or special events. This can create an initial surge in visibility, encouraging organic views.


Can using specific hashtags impact my Instagram Story views?

Using relevant and trending hashtags can increase the discoverability of your Stories. Strategically selected hashtags can expose your content to a wider yet targeted audience.

How can a business use Instagram Story ads to increase views?

Instagram Story ads, when targeted correctly, can significantly increase views by reaching a larger and more specific audience that may not yet follow your account.


Increasing views on Instagram Stories involves a combination of understanding the platform’s algorithm, creating engaging content, leveraging platform features, maintaining consistency, and analyzing performance. By implementing these strategies, businesses can effectively enhance their online presence and foster deeper connections with their audience.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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