How Experience Changes Google’s Quality Rater Guidelines

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Google's E-A-T, which stands for expertise, authority, and trustworthiness, is a crucial ranking factor that Google uses to evaluate the quality of websites.

That means having a website with reliable content has become increasingly important to rank well in search engine results pages (SERPs). 

Within this context, web admins and SEO professionals must understand what constitutes high-quality content from Google's point of view.

In this article, we will discuss the update on Google's Quality Rater Guidelines so that you can create better content for your site.

Google's 2022 update on quality rater guidelines

Google's Quality Rater Guidelines are essential to how the search engine giant evaluates websites

How Experience Changes Google's Quality Rater Guidelines

In order to rank well in Google's SERPs and create content that is considered high-quality, web admins and SEO professionals need to understand what constitutes quality content from Google's point of view.

With its recent 2022 update on Quality Rater Guidelines, Google has provided more insight into its criteria when evaluating a website's content

This update includes new guidelines for determining expertise, authority, trustworthiness (E-A-T), as well as other factors that can impact a website's ranking potential.

They added another criterion called experience, which will be a game changer for ranking your website in the coming months. It will now be called E-E-A-T moving forward.

What has changed in the new guidelines

The new Google Quality Rater Guidelines have made several changes that aim to increase the accuracy and efficacy of search engine results.

One significant change is the addition of the experience factor, as noted above, which stands for experience, expertise, authority, and trustworthiness (E-E-A-T)

This new criterion is meant to understand better how Google evaluates a website's content and reliability.

The guidelines also provide more detail on what types of information can be considered expert or authoritative.

That includes detailed descriptions of topics, facts supported by evidence, recent studies, statistics, and comprehensive reviews from reliable sources.

Furthermore, these updates also emphasize the importance of providing an accurate description and representation of a service or product.

Essentially, Google aims to ensure that its search engine results are more accurate, relevant, and trustworthy for end users

As such, the new Quality Rater Guidelines give web admins and SEO professionals a better understanding of what is expected from them when creating high-quality content.

Ultimately, creating content that adheres to Google's Quality Rater Guidelines is essential if you want your website to rank high in SERPs and provide a great user experience.

By understanding the criteria used by Google's Quality Raters, you can ensure that your website provides valuable and reliable information to your target audience.

Let's dive deeper into these guidelines.

What is experience?

Google's revised guidelines emphasize "experience," which means that authors must demonstrate their experience in the topic they are writing about. You can do that through certifications, awards, or references from external sources

For example, for an author discussing medical issues, having a doctorate or other accreditation would be considered proof of their experience in the field.

Additionally, references from professional organizations or other respected groups can help demonstrate an author's expertise on a subject.

In Google's eyes, experience defines a website as trustworthy and authoritative, so authors need to provide evidence that they have the qualifications and experience necessary to create well-informed content. 

You can also do this by displaying certificates or awards on their website, including references from external sources, or by providing supplemental information related to the topic they are discussing.

Doing this will help authors build trust with their readers and ensure that Google evaluates their site favorably in its Quality Rater Guidelines.

What is expertise?

Regarding expertise, Google looks for knowledgeable authors in their field who can offer credible advice on a given topic

What is expertise

Google also looks at the author's qualifications, such as relevant degrees or experience, that would grant them authority over the subject.

If authors have expertise in a field, Google will see this as a sign of trustworthiness and be more likely to rank them higher in their search results.

Additionally, readers are more likely to trust an author who is knowledgeable in their field and has the experience, which makes them a credible source of information.

Expertise in a topic also increases the chances of your content being shared on social media since readers will view it as informative and reliable.

What is authority?

Authority is one of the four main components of this acronym. It refers to a website or page's ability to demonstrate its expertise and knowledge by providing reliable sources and necessary evidence for its claims

Google uses the authority of a website or page to determine its quality and relevance in search engine ranking algorithms.

What is trustworthiness?

Trustworthiness is the last component of Google's E-A-T criteria and is based on how reliable and credible a website or page appears to its viewers. 

That includes factors such as transparency, the accuracy of the information, security, privacy policies, and customer service

All these factors combined help build trust between the viewer and the website or page, which is an essential factor for Google's Quality Rater Guidelines.

Websites and pages that are considered trustworthy by viewers are more likely to receive better rankings in search engine results pages. Additionally, visitors will be more likely to share content from a website or page they trust.

How Google's E-E-A-T update will impact your SEO strategy

Google's E-E-A-T update will have a significant impact on SEO strategies.

How Google's E-E-A-T Update Will Impact Your SEO Strategy

Web admins must now focus on creating accurate, informative, and trustworthy content to meet Google's revised standards for E-A-T.

That means focusing on content with a wide range of information and insights, providing proof of professional credentials and experience, and including supplemental information alongside primary sources.

In addition, web admins should update their existing content regularly to keep it fresh and relevant. Doing so will help the website maintain a higher ranking on SERPs, leading to increased website traffic and conversions.

Finally, Google's E-E-A-T update emphasizes the importance of creating content that meets the needs and interests of readers. By doing this, web admins can create an engaging experience for visitors that keeps them returning to the website.

Implementing Google's E-E-A-T update into your SEO strategy can help you gain an edge over the competition and drive more success for your business. 

By understanding and following Google's E-E-A-T update, web admins can ensure their websites provide high-quality content that search engines recognize as authoritative and trustworthy.

That, in turn, can lead to improved rankings on SERPs, increased website traffic and conversions, and better reader engagement with the website.

Analyzing your site's performance after the E-E-A-T update is implemented

Once you've implemented Google's E-E-A-T update into your website, it is crucial to analyze your site's performance to ensure that your changes are having a positive effect.

Start by looking at the overall number of visitors and pageviews and any changes in bounce rates or session duration on key pages. Additionally, it would help if you used analytics tools to measure changes in organic search traffic and rankings.

After comparing your website's performance before and after the update, you'll be able to determine if it benefits from Google's E-E-A-T update or if further changes need to be made.

If implemented correctly, Google's E-E-A-T update can positively impact your website performance and ultimately lead to tremendous success for your business.

Google's E-E-A-T update is essential in improving the quality of content found on search engines

By following these guidelines, web admins can ensure their sites are evaluated favorably by Google's Quality Raters, leading to higher rankings in SERPs and better website performance overall.

Analyzing the results of your SEO strategy will help you determine if changes are positively impacting your site's performance and ensure that your website is up-to-date with Google's latest standards.

Tips for optimizing content based on the updated guidelines

Creating content that meets the standards of Google's E-E-A-T update can be manageable and straightforward. Here are a few tips for optimizing existing content and creating new content that complies with Google's latest standards:

  • Keep content accurate, timely, and up-to-date, including supplemental information from reliable secondary sources.
  • Ensure to include credentials and evidence of expertise on any discussed topics.
  • Ensure articles are well-written and free of spelling and grammar errors.
  • Create content that is interesting as well as informative for readers.
  • Use appropriate images and multimedia to explain ideas or topics further.

By following these tips, web admins can ensure their content meets Google's E-E-A-T update standards and is evaluated favorably by search engine algorithms.

Consider hiring professionals in doing your SEO campaigns

Google's E-E-A-T update is a significant change to the way content is evaluated by search engine algorithms.

Consider hiring professionals in doing your SEO campaigns

By following its guidelines, web admins can ensure their sites are providing high-quality content that is trustworthy and authoritative, leading to improved rankings in SERPs and increased website traffic and conversions.

However, understanding Google's Quality Rater Guidelines can be complex for those without an SEO background or digital marketing expertise.

That's why it can be beneficial to consider hiring seasoned professionals such as SamBlogs, an award-winning digital marketing agency USA, with experience in implementing these new standards into your SEO strategy.

A trusted partner will help you create compelling content that meets readers' needs while also ensuring compliance with Google's E-E-A-T criteria so you get maximum returns on your investment.

With their assistance, you'll have access to cutting-edge strategies explicitly designed to maximize ROI from organic search visibility—making them invaluable partners in driving success for any business online today.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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