How Live-Streaming Can Boost Your Marketing

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When it comes to reaching your audience, content marketing is the name of the game. 

You've probably already set up your social media accounts, gained a lot of Twitch followers, nurtured your email lists, and created online content that caters to your customers every step of the way. 

You might even have a bunch of pre-recorded videos in your marketing toolbox. But guess what? It's time to spice things up with a new strategy.

Live-streaming is all the rage these days, and it's no wonder why. With social media on the rise, people are gobbling up video content like never before. As a content marketer, you're in for a treat because we're about to uncover how you can ride this wave to success.

In this article, we'll explore the fantastic perks of live-streaming for your marketing game. Whether you're a pro or just dipping

5 Advantages of live-streaming for your marketing you shouldn’t miss out on

Live-Streaming Can Boost Your Marketing

1. Stay connected anywhere 

Many businesses struggle with staying in touch with their audience. With streaming solutions, you can effortlessly connect with anyone keen on your brand, no matter where they may be.

When you go live on platforms like YouTube, Facebook, or LinkedIn Live, your followers get instant notifications whenever you start a broadcast.

And here’s the best part: some social media algorithms actually give live videos a thumbs-up over other types of content. It could be because people tend to watch live streams up to three times longer than on-demand videos! 

2. Boosts engagement

If you're searching for a game-changer in your content marketing strategy, look no further than the incredible boost in engagement that live-streaming can offer. Engagement means how much your audience interacts and takes part in what you're doing. And when it comes to live-streaming, it can work wonders in this department.

Think about it; when you go live, your viewers can ask questions, provide instant feedback, and even join in on fun activities like polls and quizzes. This interaction creates a much livelier and captivating experience compared to pre-recorded or static content.

But here's the best part: it not only makes your content more enjoyable for your viewers, but it also forges a deeper connection with them. 

When people feel connected to your brand, they're more likely to engage with your content in the future, share it with others, and become loyal followers. 

3. Builds authority and credibility

When it comes to creating an impressive content marketing strategy, there are two key ingredients: authority and credibility. And fortunately, live-streaming is your secret weapon for achieving both.

Builds authority and credibility

When you go live, it's your chance to let your personality shine, share your story, and offer real-time insights and advice. This helps build a deeper connection with your audience because they feel like they're getting to know the real you.

But that's not all. Live-streaming also lets you address questions and feedback from your audience on the spot, fostering a genuine and transparent interaction. This builds trust because your audience sees you're attentive and open to their needs and concerns.

Last but not least, live-streaming provides a platform to flaunt your expertise and industry knowledge. By delivering valuable and informative content in real time, you showcase your know-how and position yourself as a thought leader in your field. 

This further boosts people's trust in you and your brand, making it a breeze to construct a successful content marketing strategy.

4. Doesn’t cost a fortune

Think of live-streaming as your cost-effective superhero. 

Unlike traditional advertising, it won't break the bank. All you need is a device with a camera and an internet connection – that's it. Even businesses with tight budgets can dive into the live-streaming game.

But guess what? Live-streaming doesn't just save you money; it also delivers an impressive return on investment. 

As we already discussed, it can supercharge engagement, boost brand awareness, and drive sales by reaching a broader audience and forging personal connections with your viewers. 

In other words, you can get a fantastic return on your investment, even if your budget is limited. 

And let's not forget the cherry on top: live-streaming offers you flexibility. You can go live from anywhere, at any time. This means you can connect with your audience when they're most active, ensuring the best bang for your buck. It's a win-win all around.

5. Offers immense versatility

Many marketers don’t know this, but streaming brings a whole new level of flexibility to the table. You can use it to deliver presentations, host Q&A sessions, give product demos, or peel back the curtain and share behind-the-scenes glimpses. 

This adaptability means you can craft content that speaks directly to your target audience and caters to their specific needs. But hey, there’s more to it. Live-streaming gives you a unique canvas to paint your brand's picture and convey your message. 

When you go live, it's your moment to showcase your personality, establish trust, and connect with your audience on a personal level. It's like having a one-on-one conversation with your viewers, and that's gold in the world of content marketing.

Some tips for effective live-streaming to promote your brand

Effective Live-Streaming to Promote Your Brand

Determine your goals

Your live video strategy might miss the target if you're unclear on your objectives. It's like setting sail without a destination in mind.

So, pause for a moment and ask yourself: What do you want to achieve? What conversions are you aiming for? And what kind of content truly represents your brand? As a live streamer, setting clear goals should be at the top of your list.

Find your niche

Here's a golden rule you should remember in your live-streaming journey: defining your niche early on is like planting seeds for your content ideas. It's your starting point for an exciting journey.

Why is it so important, you ask? Well, in every livestream you put out, there should be a chapter in your brand's story that resonates with your target audience. It not only sparks your content ideas but also ensures you forge deeper connections with your audience.

Identify your audience

Once you've pinpointed your niche, the next step is to identify your audience. Who are the stars of your show? How can your livestreams light up their world with value? 

Your audience has questions, challenges, or needs waiting to be met. Your job is to be the solution. By doing so, you cater to their desires and build a loyal following

Always plan ahead

A little planning can go a long way when it comes to live-streaming. While going live may not demand multiple takes or extensive editing like on-demand videos, it does require careful thinking.

Here's the trick: choose your livestream topics in advance. And don't forget to create a brief outline for each stream. Think of it as your roadmap – it keeps you on track and ensures your audience gets the most out of each live session.

Keep quality in check

The goal is to make your brand shine like a star in your live content. And the key to achieving that is by crafting content that's not just good but professional and high-quality

Did you know viewers today have little patience for a subpar stream? In fact, most won't stick around for more than 90 seconds if the quality is shaky.

But that doesn't mean you have to overspend. Even with a simple webcam, a budget-friendly microphone, and a touch of extra lighting, you can level up your game. And it doesn't stop there. To truly engage your audience, you should interact with them

Acknowledge people in the chat, call them by their names – try to have a real conversation. And when new faces pop up in the stream, give them a warm welcome. 

Consistency is the key

If you only go live every few months, it would be like playing hide and seek with your viewers. Consequently, they're less likely to show up (unless it's a big event you've hyped up for weeks). The thing is, when people find content they like, they want more of it

That's where having a regular schedule comes into play. You should dedicate time to your live streams and stick to it. But don’t just choose a time that suits you. Instead, put yourself in your audience's shoes. Pick a slot when they're likely to be free to watch.

Spread the word

What happens when you throw a party without sending out invitations? No one shows up! You don’t want to make that mistake with your live videos. So, get the word out! 

Spread the Word

Start by creating a teaser for Instagram Stories and give them a sneak peek of the festivities. Then, shout it from the digital rooftops on Facebook and Twitter. Don't forget your email subscribers – they're like the VIP guests you want to make sure are on the list.

And here's a pro tip: always record your stream so that people can catch the replay if they missed the live show. You can even take it further by editing your live stream into bite-sized snippets to share on your social media channels. 

Conclusion

Wrapping up, live-streaming is a tool you can't afford to overlook in your social media strategy. But it isn't a magic wand. It requires careful planning and preparation. Your content needs to be good, exciting, relevant, and engaging. 

With a strategic approach and thoughtful planning, you can unlock its full potential and take your brand to new heights. So, what are you waiting for? Consider this your cue to seize the opportunity and let live-streaming take your business to the next level! 

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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