How Small Businesses Can Benefit from Webinars in 2022

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Odds are, you probably attended some kind of webinar during the past year. If you didn’t, you at least heard about several webinars in your professional network or saw a webinar advertisement or two.

Indeed, webinars have become a normal facet of most people’s everyday online experiences whether they realize it or not. Almost equally used for personal and professional purposes, webinars are effective ways of sharing information with large audiences and are just downright convenient.

After living through the COVID-19 pandemic over the past couple of years, the value of being able to reach huge numbers of people virtually at any moment in time isn’t lost on many. 

Webinars are useful tools for businesses of all shapes and sizes, but they present particularly interesting opportunities for small businesses moving into 2022. 

Keep reading for a detailed breakdown of why that’s the case.

What is a webinar?

The term webinar brings the words web and seminar together. This is because webinars are basically seminars that are conducted online

How Small Businesses Can Benefit from Webinars in 2022

Anywhere from a few to hundreds of participants in different locations and across different time zones can access webinars at the same time. Not only can they see and listen to the webinar presenters, but they can often participate more actively by asking questions, writing in live chats, answering polls, and even playing games. 

Webinars have been around since the early stages of the internet, but they’ve gained serious popularity over the last few years. As the world gets more globalized and factors like the COVID-19 pandemic make it difficult to meet in person, webinars are a fantastic way to connect and exchange information virtually.

5 ways that small businesses can benefit from webinars

Now that we’ve established what a webinar is, let’s talk about what kind of businesses can benefit from them.

The truth is, webinars can be useful for businesses of all shapes and sizes. Nevertheless, they’re particularly powerful tools for small businesses. Keep reading to discover five reasons why.

1. Generate leads and collect their information with form templates

Generating a sufficient amount of leads is essential to the success of any business. Basically, small businesses that consistently bring in a healthy amount of fresh leads have great growth prospects. Without new leads, you simply won’t be able to grow your business.

How Small Businesses Can Benefit from Webinars

A recent Hubspot report even found that 61% of marketers identified lead generation as their biggest challenge.

Webinars are great lead generation tools because they both:

  • Deliver accessible, high-value content that aligns with a company’s target audience
  • Usually involve some kind of registration process

Most of the time, potential participants expect to submit their name and email address so they can express their interest in a webinar and receive the information they need to access it. By doing so they can also opt into an email list and identify themselves as part of a company’s target audience (because they’re interested in their content).

Therefore, if you’re planning a webinar to help with lead generation, it’s important that you have an effective, reliable registration process in place.

There are lots of different ways you can set up your webinar’s registration process. Online form builder 123 Form Builder is a great option because of the wide variety of templates they have available.

Whether you’re interested in registration form templates or order form templates, you’ll be able to find the perfect one for your webinar’s needs. 123 Form Builder templates are also easy to customize, so they’ll save you tons of time to boot.

2. Establish yourself as an authority in your field

Establishing your company as an authority in your field or niche is the best way to gain credibility, develop your reputation, and contribute to overall business success in the long-term. 

How Small Businesses Can

Ultimately, you want your target audience to think about your business and immediately feel that you’re a reliable source of information.

It’s much easier for major multinational businesses to position themselves as authorities in their fields. For instance, you’d likely instantly trust that big names like Apple or Microsoft are reliable sources of information when it comes to technology electronics. 

However, it can be more difficult for smaller businesses to establish their authority because they don’t have the same reach as larger companies and simply aren’t as well-known. 

Fortunately, webinars are an easy way that small businesses can begin to position themselves as authorities in their industries. Basically, if you conduct a webinar, deliver valuable information, and show participants that you know your stuff, you’ll begin to assert yourself as a knowledgeable resource as well as a company.

It might feel intimidating to organize and conduct your first few webinars as a small business, but it doesn’t have to be. Think about what you’ve learned through your business and what kind of guidance you could offer that your audience would genuinely find helpful. Basically, start with what you know best.

3. Share valuable, long-form content

Whether we’re talking about generating new leads or nurturing relationships with existing customers, consistently delivering valuable content is essential. Forget about the all sales all the time approach; people want to do business with companies that care about their customers, teach and share relevant information, and provide a high-quality, well-rounded brand experience overall.

How Small Businesses Can Benefit from

There are lots of different ways for a business to share content with their audience: with social media marketing, through email, on websites, through advertisements, with videos, and more. Nevertheless, it’s a little bit trickier to share long form content as a business because people tend to have short attention spans with most if not all of the aforementioned tools.

Webinars are an excellent way to share longer form content with your audience for a couple of reasons. First, most people know that a webinar will last for at least an hour as soon as they sign up. That means that they’ll show up ready to focus.

Additionally, registering for a webinar shows commitment to a specific topic, so you can rest assured that those who end up participating are interested in what you have to say and will be ready to soak in all the valuable content you plan to deliver.

Impressively, a Make Social Media Sell report even found that 40% of webinar attendees pay attention from start to finish.

4. Reach a lot of people with minimal time and effort

Put simply, it’s easier for large organizations to reach large numbers of people than small businesses. Whether we’re talking about potential leads or returning customers, big companies most often have access to much larger audiences.

How Small

One of the main reasons for this is because they have larger budgets to use for things like online advertising, email marketing, and content creation.

These kinds of costs can certainly add up quickly.

Now for a bit of good news. Webinars are great tools for small businesses because they can reach hundreds if not thousands of people all at the same time. The time you spend putting together a webinar truly goes a long way when it can be viewed by an impressive amount of people all around the world.

Webinars don’t have to be live, either. If you release a successful webinar, you can continue to promote the recording and give even more people access to it on demand over time. 

5. Create content that can easily be repurposed

One of our favorite things about webinars is the fact that they’re incredibly easy to repurpose into other kinds of content. You might spend several hours (or days) developing an excellent webinar, but that will be time well spent once you see how many different things you can create out of the very same materials.


Because most small businesses operate under tight budgets when they’re first getting started, it’s important that they get a lot of bang for their buck with their marketing efforts. Webinars accomplish just that and more.

Here are just a few different ways that webinars can be repurposed into other kinds of content:

  • Writing a blog post, a series of blog posts or even an eBook.
  • Creating shareable infographics, email marketing graphics or social media graphics.
  • Recording a podcast with the webinar’s key points or using a podcast as a space for follow-ups and questions.
  • Breaking the webinar down into short video clips.

Find out what a webinar can do for your small business in 2022

All in all, webinars are where seminars and the internet come together. They’re dynamic, innovative, and effective ways to share valuable information and instantly bring people together from all around the world.


Along with just disseminating content, webinars are also becoming increasingly potent marketing tools. Although most small businesses probably wouldn’t even think about integrating webinars into their marketing strategy, they’re great tools that shouldn’t be overlooked.

Not only are webinars great at generating and capturing leads, but they can also help small businesses position themselves as authorities within their niches, share longer form information, expand their reach, and create additional repurposed pieces of content.

If you want to discover what webinars can do for your small business in 2022, we’d encourage you to give Airmeet a try.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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