How to Build a Tripwire Funnel | What Is A Tripwire Offer

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In today's video, we're going to look at how to build a tripwire funnel in minutes. Once you understand what a tripwire offer is and how to use it for your business, you'll be able to supercharge your results.

Let's get into it.

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As you know, building an email list is quite easy. However, It's not so easy to get people to buy something, especially in the beginning. When immediately trying to sell people a high-priced product, there is a tiny chance it might be successful, most of the time, however, you just scare them off.

That's why convincing people to make that initial purchase first makes an efficient start.

This is called a tripwire offer.

It's basically a very low-cost item that requires little commitment and helps you get people into your funnel first. Obviously, it needs to be interesting and irresistible enough both in price and in quality.

Surprisingly, it doesn't matter much if you don't get profit from your tripwire. The only purpose of this handy tool is to get people to make the first purchase, which is a micro-commitment.

In other words, it only serves as the opening of the buying loop. The basic idea behind this is that you're giving your prospects the chance to buy from you without too much risk. They need to see that they can buy from you and trust you. The real money doesn't come from this first product, it comes mostly from the upsell and backend offers.

Once they made their first purchase, they can be offered a product at a higher price because you earned their trust. This way, you are making incremental increases in price, and thus people will gradually increase the value that they're spending with you.

People who've already bought from you once are much more likely to buy again. Implementing this technique will allow you to sell high-value products, maybe even a $4,000 product. Another great way to increase conversion rates is to present the tripwire as a limited time or exclusive offer.

To summarise, a tripwire offer is an excellent way to get people to open their wallets. Additionally, it has some more advantages. Even if people don't buy your high-priced product at first, they're much more likely to buy your low-cost offer which might cover advertising costs for you.

Since the tripwire gets people into the funnel with micro-commitments, it also increases the conversion rate of high-priced products. The ideal price for the front-end offer might be between $1 and $30. Of course, testing is highly recommended, tweaking the price is always possible after that.

There are many different types of tripwire offers both for physical and digital products:

  • free + shipping products
  • ebooks
  • mini online courses
  • coaching through skype
  • consulting
  • $1 trial

If your leads buy your offer, they will be redirected to the second sales page and offered another product at a higher price.

Let's see how the whole thing works through a real-life example. I'm going to use Builderall Canvas Funnel Builder tool to build up this tripwire funnel very quickly with a graphical user interface.

Builderall is an all-in-one digital marketing platform that includes 30+ tools under one roof. Builderall Canvas Funnel Builder is one of them. It allows you to create and design complete sales funnels based on your blueprints along with checkouts, email sequences, CRM, and other features. So not only can you design your funnels but also create the whole. It just takes a few clicks and no technical knowledge is needed. Once you created your sales funnel on a visual interface, all the pages will be instantly generated for you with a simple click. Let's jump right in...

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About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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