How To Create The Perfect Commercial Video: Useful Tips And Tricks

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In today’s day and age, it is essential for businesses to have a commercial video that will highlight their products or services in the best possible light. 

Fortunately, creating a commercial video doesn't need to be complicated with this useful guide of tips and tricks! 

This article will go through some most important stuff about creating commercial videos that you should know so read on to learn more.

Hire voice actors

Hiring professional voice actors will do a lot of good for your commercial video so take this into consideration. Voice actors are professionals who are great at giving speeches, presentations, etc., with their voice alone. 

How To Create The Perfect Commercial Video

This is what you need since it can help convince potential customers through the power of speech to buy your product or service. The actors you choose should come across as authoritative and knowledgeable in the field since they will help sell your product or service.

Luckily, it won't be hard for you to find someone to do this as there are many freelance voice actors on the market today. When choosing between voice actors, you can listen to their demos online or you can ask for quotes from different actors if you prefer. 

Make it sure that the imaginative custom avatars need to be well-synchronized with the voice overs being used over there. Otherwise, it might hurt the impact of commercial content.

Create an engaging story

When creating content for your commercial video, you need to keep in mind that this will be what ultimately convinces people to buy your product or service. The sad truth is that most companies fail at doing this so it's important for you not to do the same. To create solid and engaging content for your commercial video, it is best to lie down the elements that will make this possible.

You can do this by talking about how your company started, what are its goals, what differentiates your product or service from the others on the market, etc. With these pieces of information in place, you will have an easier time creating a great commercial video that will convince the viewers to buy the product or service you are trying to sell. 

Make use of a script

When creating a commercial video, you need to make use of a script – there's no debate about this. To save time and money, it is best that you write your own script for this but if your budget is bigger, you can always hire someone to do this for you. 

Remember that the script is crucial since it will tell the viewers what your product or service does and why they should buy it. The more professional your script looks, the more appealing your commercial video will be to potential customers so keep this in mind when creating one. 

The first few seconds are the most important ones

This might seem like a no-brainer, but it is still worth mentioning. The first few seconds of your commercial video will be what convinces the viewers to watch the rest so make sure these are solid and engaging since they can either hook the viewers or lose them forever. 

The first few seconds are the most important ones

To create eye-catching opening sequences for your commercial video, you should check out some other successful videos in the same category as yours to see how they are doing it. This will allow you to learn from other companies’ mistakes so your video will be better than theirs! 

Be creative and innovative

You need to be creative and innovative when creating your commercial video – this is where the hard work comes in. Your creativity and innovation will determine how different and unique your commercial video is so it's important for you to come up with something that has never been seen before – only then the final product will be great. 

To get creative and innovative, it might be a good idea for you to keep a journal where all your ideas go. For example, try thinking of something new every day so you will have more ideas to work with. 

But remember that being creative doesn't mean that you should take crazy risks – it means that you need to use the elements of creativity and innovation in a way that they don't compromise your business goals. 

Make the video as short and simple as possible 

Since there are many commercial videos that people need to watch today, it is best to make yours as short and simple as possible – this way, more people will be able to watch it. Your video commercial shouldn't be longer than 30 seconds at most since people tend to lose interest quickly when it comes to watching videos that are longer. 

Remember that you don't need long videos for your commercial video, just make sure that what you have is concise and straightforward. There are many short commercial videos such as Coca-Cola's holiday commercials that people like to watch today so try your best to follow this example. 

Use call-to-action 

One of the best ways to encourage people to buy your product or service is by placing call-to-action buttons in the commercial video. These are images that will represent websites where you can buy the product or service that you are selling in the video. 

To create compelling images for these, try to use bright colors, images of the product/service you are selling, etc. Your call-to-action buttons should be placed at the end of your commercial video since that is when people will naturally feel more inclined to go buy the product or service you are selling in the video.

Choose the equipment for your commercial video 

Choosing the right equipment for your commercial video is very important since this will influence what the final product will look like. To create a great commercial video that has a professional appeal to it, you should have good equipment that is up-to-date with the newest releases in this industry. 

Choose the equipment for your commercial video

With this in mind, be sure to choose a camera that can record videos of high enough quality for your commercial video and a microphone that can pick up voices clearly.

Lighting is important!

This is another important factor in producing a good commercial video. Lighting will be the difference between making an amateur-looking video and creating something professional looking so don't forget to check out lighting options such as lights, reflectors, etc. 

To create the best possible lighting for your commercial video, it would be best if you can hire a professional cinematographer to do this for you. 

This will help you create an appealing commercial video that people will enjoy watching and sharing with their friends and family members. 

Wardrobe as well 

The way your actors dress plus the setting they are in will have a huge impact on how people perceive them and what kind of impression they give off.

For example, if your commercial video features people wearing business suits or elegant dresses then this will give off the impression that you want to be taken seriously. 

With this in mind, you should dress your actors accordingly so they can portray the image that you are trying to create for them. If your commercial video is more light-hearted though, it would be best if your actors are dressed in casual clothes that people can relate to easily. 

Take your time with the video editing process

When creating a commercial video, it's important for you to take your time with the editing process since this will help ensure that the final product is what you envisioned when you created the original content. 

Video editing

If you are not too familiar with how to edit videos, you can hire someone who does have the necessary skills to do it for you. Alternatively, there are a lot of online tutorials that can help you create a great commercial video by yourself even if this is your first time doing it! 

Market your commercial video effectively

After you've created your commercial video, it is essential for you to market it effectively. You can do this by sending out emails to people on your mailing list or creating online ads that feature the commercial video. Also, you need to promote your commercial video on social media platforms such as Facebook and Twitter. 

With this in mind, you need to have a marketing strategy for your commercial video so it's not going to be overlooked by those who should see it the most – those who need the product or service that you are selling. 

If this is done successfully, there's no doubt that your commercial video will be seen so many times! 

Conclusion: How to create the perfect commercial video: useful tips and tricks

It's essential for businesses to have a commercial video that will highlight their products or services in the best possible light. Fortunately, creating a commercial video doesn't need to be complicated with this useful guide of tips and tricks! 

We've provided you with everything you need to know about how to create an eye-catching opening sequence, compelling call-to-action images, what equipment is needed during filming and editing processes, as well as how marketing your commercial video effectively can help ensure it gets seen by those who should see it most.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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