How To Hire A Content Writer: Technical Skills To Look For

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Are you looking to hire a content writer? It's essential to find someone skilled and experienced in the craft. But beyond that, it's also essential to look for candidates with the right technical skills

There are skills that every content writer should have, whether or not they have been working in the field for years. Of course, they should have soft skills, too, such as communicating well and working collaboratively.

But in addition to these key qualities, a content writer should also have a solid grasp of the technical aspects of their job.

This article will discuss some of the key technical skills you should look for when hiring a content writer to ensure your organization has access to top-notch talent.

1. Knowledge to use article writing tools

There are several tools that content writers can use to streamline their writing process and make it easier to create high-quality, engaging content.

How To Hire A Content Writer Technical Skills To Look For

For example, tools such as Grammarly can help you quickly identify and correct common grammar mistakes in your articles. 

Other popular tools include WordPress for creating website pages or blog posts and social media scheduling apps that allow you to manage your social media posts across various platforms easily.

So, when hiring a content writer, it's important to look for candidates who know the most popular tools and platforms in this field, as well as an understanding of how each one can help make their writing process more efficient.

Understanding how to use a certain article writing tool will be a plus for the job. Most of these tools are easy to use and can help your content writer create engaging content more quickly.

2. Understanding content management systems (CMS)

Understanding Content Management Systems (CMS) is key for any content writer, as it forms the basis of how they will create and manage their work

A CMS is a platform that allows users to easily create, edit, organize, and publish digital content such as articles, blog posts, web pages, and more.

It provides an efficient way for writers to store their work in one centralized location and ensure that all information is organized properly before publication.

A content writer should be able to work with various CMS platforms, including WordPress, Drupal, and Joomla

They should have experience using different platforms' various tools and features to create high-quality content optimized for ranking in search engines

Additionally, they should know how to use SEO best practices when creating content on a CMS, such as choosing the right keywords and including links to relevant resources.

3. Search engine optimization (SEO) knowledge

Search engine optimization (SEO) knowledge is essential for any content writer as it helps them create content that ranks well in search engines and attracts more organic traffic.

3. Search Engine Optimization (SEO) Knowledge

SEO involves optimizing a website or page's content, structure, and code to make it easier for search engines to identify the topic of a web page and rank it higher in their results pages.

It also entails writing copy with specific keywords or phrases so your target audience can find you more easily.

To be successful at SEO, content writers must have an understanding of how search engine algorithms work and what kind of factors influence rankings

They should also know how to research relevant keywords for their topics, use keyword density effectively, incorporate meta tags into web pages, optimize images with alt text descriptions, write engaging titles and descriptions for posts/pages.

Furthermore, they should also be aware of how to build quality backlinks from other websites/blogs, track performance metrics such as click-through rate (CTR), time on site & bounce rate, monitor competitor activities related to SEO.

4. Knowledge of various writing formats and styles

Content writers must have a strong grasp of different writing formats and styles to create content tailored to their target audience and resonate with readers. 

Depending on their audience and the purpose of the content, writers might choose to use a formal or informal style; they may also opt for a more journalistic or academic tone depending on the platform on which they are publishing.

In addition to understanding different writing formats and styles, content writers should also be familiar with best practices for writing for different online mediums such as social media posts, blog articles, and email newsletters.

They should be able to write compelling headlines and subject lines; they should also have a good grasp of grammar rules and be able to proofread their work to eliminate any errors or typos.

5. Skills in research and content curation

Content writers must also be skilled researchers who can find reliable, authoritative information on various topics

They should have a solid understanding of how to conduct research on the internet and other resources such as books and academic journals.

They should also have strong analytical abilities to evaluate, analyze, and synthesize information to create high-quality content.

In addition to being skilled researchers, content writers must also be content curators who can select the most relevant and up-to-date information on their topics of interest.

They should have an eye for identifying quality sources of information and the ability to discern which topics are trending in their industry.

By staying up-to-date on the latest news, trends, and developments, content writers can ensure they always have access to the most relevant information for their audience.

To be successful as a content writer, you must have a strong understanding of various writing formats and styles and the skills necessary for conducting research and content curation.

Additionally, you should be up-to-date on the latest trends in SEO to create engaging, high-quality content that will help your target audience find you online more easily.

6. An understanding of content marketing

In addition to having a solid foundation in writing, research, and content curation, content writers must also understand the principles of content marketing to create effective, high-quality content that meets their client's specific goals.

6. An understanding of content marketing

Whether working on an SEO campaign or developing a social media strategy for a brand, content writers must be able to engage their target audience through relevant and valuable content.

At the core of any successful content marketing strategy is a strategic, data-driven editorial calendar that includes a mix of long-form blog posts, short-form articles, infographics, and videos

Additionally, content writers must know various online channels, such as social media and email marketing, and be able to create content that performs well on each channel.

Plus, as a content writer, it's crucial to understand various online marketing concepts such as keyword research, and SEO best practices.

So that you can create optimized content for search engines and help drive more traffic to your client's website.

To be successful in this field, it's essential to have an in-depth understanding of all aspects of content marketing and how it can work together to achieve your client's goals.

7. An understanding of the importance of analytics

When hiring a content writer, it's important to look for candidates who have a solid understanding of the importance of analytics and metrics.

Tracking and analyzing key metrics such as website traffic, click-through rates, and time on page.

Content writers can gain valuable insights into how their content is performing and what changes they might need to make to improve engagement and conversion rates.

In addition to understanding how to use analytics tools, content writers must also be able to interpret the metrics they are tracking to make data-driven decisions about their content strategy moving forward.

For example, if your traffic is steadily increasing over time, but your click-through rate remains low, you might need to reevaluate the type of content you are creating and make changes accordingly.

8. Experience with various writing styles

As a content writer, it's important to be able to write in a wide range of different tones and styles.

Whether you are writing blog posts for a healthcare client or creating social media posts for a consumer brand, it's essential to have the ability to adapt your writing style to match the tone of voice used by each brand.

In addition to being able to write for different brands effectively, content writers must also switch back and forth between different types of content, such as blog posts, social media updates, and website copy.

This will allow you to create a wide variety of content for your clients and adapt to their needs as they evolve.

9. Ability to work with tight deadlines

As a content writer, working quickly and efficiently to meet tight deadlines daily is essential.

9. Ability to work with tight deadlines

Whether you are writing blog posts for several different clients or creating social media content for a big marketing campaign, it's important to produce high-quality content consistently while also managing your time effectively.

When hiring a content writer, it's important to look for candidates with a proven track record of delivering quality work on tight deadlines

This will ensure that your clients are always satisfied with the content you produce and that your team can meet all of their needs.

Final words: How to hire a content writer: Technical skills to look for

When looking for a content writer to join your team, it is important to look for someone with the technical skills and knowledge necessary to succeed in this role.

They should have an understanding of analytics and metrics and experience with various article writing tools, social media platforms, and different writing styles.

With these key skills and qualifications in mind, you can start searching for candidates to help take your business's digital marketing strategy up a notch.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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