How To Make Money On Pinterest With Affiliate Marketing

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Pinterest is a social network that has transformed into an e-commerce engine. It's no longer just about sharing and pinning your favorite things, but also about finding ways to make money from it. 

I can bet you didn't know that there are over 50 million people on Pinterest every month who have been pinned an average of 1 billion times each month? You may not be one of them yet, but what if I told you that the average user spends 40 minutes per day browsing pins and boards? That means there is plenty of time for companies to promote their products via Pins and make money. 

In this post, we'll take a look at how you can make money on Pinterest with affiliate marketing

What is Pinterest?

Pinterest is a social media platform that allows users to post images of things they want, need, or like. Pinterest has grown in popularity over the past few years and according to the latest Pinterest stats, by the fourth quarter of 2020, Pinterest had 459 million monthly active users worldwide.

How To Make Money On Pinterest With Affiliate Marketing

It's no surprise that marketers are beginning to use it as a way to market their products. With affiliate marketing, you can make money online with Pinterest simply by linking your pins back to your product(s) using special links called affiliate links. 

What is affiliate marketing?

Affiliate marketing is the process of earning a commission by promoting someone else's product. It can be confusing to understand or pull off at first, but it can also be extremely lucrative if you know how to do it right. In fact, with the significant growth in online interactions and the latest internet statistics that show web engagement due to COVID, the digital opportunity is even bigger than ever before. 

Some may think that this is just another way for online marketers to get an easy buck but in reality, affiliate marketing is one of the most effective ways to earn money on the internet today.  This article will discuss some basic information about this type of marketing so that you have a better understanding of what goes into being successful with your affiliate marketing campaigns. 

A lot of people think that affiliate marketing is just the act of promoting someone else's products online. But who really wants to do all that work? Affiliate marketing has evolved into a more strategic, valuable way to promote your own products and services through others' platforms. 

How affiliate marketing works

The reality is that it can take months or years before you've built up enough traffic and an email list to be able to sell your own stuff profitably. So if you're looking for faster results, affiliate marketing may be the answer

How to make money on Pinterest with affiliate marketing?

Do you have a significant fan following on Pinterest? Do people like, share, and pin what you post on your Pinterest profile? Yes. Then, you should leverage your Pinterest fan base to promote some affiliate products and make some money. 

You might not believe it, but eight out of ten moms in the USA are pinning today (Source: SEO Troupe). So, if you optimize your Pinterest in the right manner, you can make loads of money via affiliate marketing. 

Here are a few steps to maximize your Pinterest affiliate marketing profit:

1. Sign up for an affiliate program 

First of all, you have to find an affiliate program that you can promote on your Pinterest. Today, numerous businesses online offer referral programs that you can sign up to make passive income. 

But you should not sign up for just any affiliate program. You have to find an affiliate platform that you can recommend to your target audience. 

For example, if you have more moms and homemakers followers on Pinterest, you should select affiliate products that can benefit them like baby care products, home decor products, etc. 

Besides your audience, you should also focus on the affiliate product quality, terms of promotion, payments, and other factors. 

Always do proper research before signing up for an affiliate program. 

2. Create a Pinterest business account 

This tip is a crucial one. Pinterest allows users to create two types of accounts - personal and business accounts. With the business account, you will get many options to promote your affiliate product, such as: 

  • Ability to see analytics for your pins, especially for the ones you have saved from your site. 
  • You can run ads on your Pinterest business account to promote your pins in front of a targeted audience. 
  • You will get access to rich pins that provide more information about your landing page than regular pins. 
  • Pinterest business accounts offer you some additional features like a header full of your pins, insight on the number of pin views, and so much more.

Additionally, it’s super simple to create a Pinterest business account. First, you have to create a regular Pinterest account and then switch it to the business account; you can also switch back anytime. 

Here’s how to create a Pinterest business account:  

  • Log into your regular Pinterest account. 
  • Tap on the tick ✔️ icon on top of your screen and then on Settings. 
  • Go to Account settings > Convert to a business account > Convert account. 
  • Fill out the Build your profile and Describe your business fields. 
  • Click on the next, and your Pinterest business profile is ready.

3. Use descriptive, eye-catching, and relevant pins 

Pins are the most crucial part here. When you share a new pin on your profile, the Pinterest algorithm goes around to figure out your pin. 

Use descriptive, eye-catching, and relevant pins

Based on the image, keywords used in the title and description, Pinterest will understand your pin. Here if you share irrelevant pins on a board, it will confuse Pinterest. 

Yep, your irregular pins will send mixed signals to Pinterest and make it hard to determine what your pin is about. And eventually, Pinterest fails to find the relevant audience for your pins. 

So, I would highly recommend you to follow three simple steps to create perfect pins: 

Step 1. Find relevant keywords related to your affiliate products. To search keywords, you can use Pinterest search suggestions or third-party tools like Google Keywords Planner. 

Step 2. Using the relevant keywords, create catchy titles and descriptions for your pins. You can also use hashtags to tag relevant pins in the description.  And for greater web conversion and user interaction, use odd numbers in the title to get a high click-through rate.

Step 3. Create a separate board for your specific affiliate products so Pinterest can know exactly what types of pins are available on the board. This also helps Pinterest to show your pins to the relevant audience that searches for your targeted keywords. 

4. Share your new pins on your website or social media platforms

If you have a website or good fan following on other social media platforms like Facebook or Instagram, direct it towards your Pinterest page. 

Pinterest

In simple words, promote your pins on all the social channels where you are active. For example, you can add a Pinterest plugin to your website to drive your website traffic towards your Pinterest shop. 

You can also place your pin links within your blog posts to expand your reach. 

Additionally, you can share your affiliate pins on other social media platforms like Facebook, Instagram, and Twitter to boost your affiliate sales. 

You can always use other online techniques like email marketing or digital eBooks with links inside to spread the word about your new pins too. 

5. Get creative with your Pinterest board 

As I have mentioned above, your Pinterest boards play a significant role in getting recognized by your relevant audience. Thus, you should let your creative juices run wild to make your Pinterest boards engaging and attractive.  

Here are a few ideas to promote your Pinterest boards: 

Use festivals/seasons in your favor 

If it’s Christmas, turn your board into a Christmas wonderland with attractive visuals. And for the spring season, you can create pins that can capture the season’s vibe. 

Offer giveaways and rewards 

Often affiliate programs offer referral codes or exclusive deals to their partners. If your affiliate product vendor has shared some promotional offers with you, use it to organize giveaways and rewards for your audience. Make sure you promote your special offers via your Pinterest boards. 

Create a tip board 

Tips and how-to topics always work online. So, you can create a mega tip board for your audience and promote your affiliate products. 

For example, if your affiliate product is a hair care product, you can create boards like ‘101 hair care tips’ or ‘50 ways to style your hair in summers’. 

6. Add your affiliate product link everywhere 

Suppose a person likes your affiliate product pin and wants to order the product, but there’s no information where they can place the order. Now, no person has time to go online and search for your website to order the product, so you lose a lead here. 

affiliate marketing strategies_marketing channels_

affiliate marketing strategies_marketing channels_

Therefore, make sure to add your affiliate product link in all your pins’ descriptions. If you have 50 pins on your affiliate board, place your product link or website link in every pin description. 

That’s because you never know which pin a person likes and wishes to purchase. Therefore, leave your product links everywhere for Pinterest users to buy from. 

One more thing, make your product links easily visible in the description. For this, you can use special symbols or emojis, for example— 

🔥 👉🏻  add your link 

7. Make sure all of your photos are visually stunning 

It’s all about getting the user’s attention. Pinterest is a visually stimulating platform. Thus, the quality of images you share on Pinterest boards and pins has to be eye-pleasing. 

On Pinterest, people first view visual elements and then read the content. So, make sure that your Pinterest photos are always stunning to look at. For this, take care of the following things: 

  • Make sure your images have a clean background — no messy laundry or unwanted objectives 
  • Pinterest algorithm scan images content, so add relevant keywords to your images
  • Use a consistent color scheme on all your photos to establish your unique brand identity 
  • Pinterest loves landscape mode photos, so pay attention to the size of your photos 
  • Use a photo editing tool to make Pinterest-compatible photos like Canva, Photoshop, etc.

8. Analysis your results and make well-informed decisions 

This is a highly crucial step. All your pining and creating visually appealing photos will drive no results unless you constantly monitor your affiliate marketing campaigns 

Pinterest business account users already get insightful data on the performance of their pins. But if you want to know more insightful information about your affiliate pins to better target your audience, you can use third-party Pinterest analytics tools.  

Using the real-time information, you can better plan your pins, boards, and affiliate marketing campaigns. Importantly, you get to know whether affiliate marketing programs are generating the desired results or not. 

Additional tips to grow on Pinterest 

To help you make tons of money from your affiliate marketing program on Pinterest, I have some personal tried and tested tips for you. 

  • Don’t just settle with one pin per affiliate product. You should at least create 3-10 different pins per affiliate product targeting different boards. 
  • Create an engaging image for your affiliate product and link to a buying guide. Also, add affiliate links and CTAs in the guide to compel users to buy. 
  • Link cloaking is too shady for Pinterest. Plus, it is legally safe to disclose that you are promoting an affiliate link as per the Federal Trade Commission guidelines. 
  • Understand when your audience is more active and then share your pins accordingly. 
  • Engage with other Pinterest accounts to keep traffic flowing your way.

Let’s sell on Pinterest today! 

Today, if you are partnered with a good affiliate product brand, you can quickly multiply your sales and income with Pinterest. Simply because the platform has a huge user base and engagement rate compared to other social media platforms. 

All you have to do is properly optimize your pins, boards, and Pinterest business account, and you can sell affiliate products easily. 

In the end, I will just repeat the line that you have read hundred times — be consistent. No matter how old this tip is, social media platforms always love consistency.  

So, go now and start creating pins on Pinterest to make money online. 

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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