How To Make More Money From Your Digital Marketing Strategy

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Making money out of your digital marketing is of paramount importance if you are to stay afloat in this industry. A month doesn't go by without some new social media platform or website popping up which presents an opportunity for monetization. 

The main obstacle that people face is actually making money from their online marketing strategy, not setting it up. When your business starts to grow it's easy for you to get bogged down with all of the back-end work and forget about what really matters, bringing home the bacon. 

So here are some ways on how to make more money out of your digital marketing strategy.

Use an automated marketing platform

Using a marketing platform tool can bring various benefits to your business. Some of these benefits include getting more leads, nurturing leads at scale, and closing more sales. 

How To Make More Money From Your Digital Marketing Strategy

Figuring out what to automate in your digital strategy and combining it with an effective funnel-building approach will increase the number of leads who are nurtured while also closing more sales. 

Newer automated marketing platforms allow marketers to utilize all three benefits. You save time by spending less time on manual tasks; edit your campaigns once and watch them work across different channels; measure everything with data; target new customers at scale without increasing labor or cost. 

Automating your marketing efforts makes leads easier to follow up with, increases the number of qualified leads you can reach, and allows you to convey your message more quickly and efficiently. 

Note, however, that the pricing of marketing platforms or tools can vary with the product’s features and capabilities. Kartra, a new marketing platform with drag-and-drop and funnel-building features, comes in various plan types and pricing. The Kartra pricing scheme shares similar conditions with other marketing platform products such as ClickFunnels, GetResponse, HubSpot Marketing Hub, ActiveCampaign, and others. 

As the prices of these products go up, either their features improve or the restrictions loosen. As a business owner, you have to carefully consider the type of plan you want to get from any of these products based on the current and projected operations of your business. Finding the right tool is a smart investment that will lead to increased sales and profit. 

Insert affiliate links throughout blog posts/social networks

A subtle, less costly, yet effective revenue generator is using affiliate links. When creating blog content, try inserting some affiliate links so when somebody clicks on them you can generate some revenue. Amazon Associates is a great place to start, as it has a wide range of products that you can promote. You could also try linking to other affiliate programs such as Clickbank or CJ Affiliate. 

Insert affiliate links throughout blog posts social networks

If your business has multiple clients and partnerships with other businesses, you can negotiate for a similar arrangement to affiliate links and earn commissions for redirecting your customers to your partner businesses or clients. 

Use Google Adsense

Google Adsense is another way of generating revenue from your website traffic. Once you have been approved by Google, simply add some code to your website and Google will provide ad space on your pages. 

For every ad that is clicked, you will earn a commission. Utilizing Google Adsense requires minimal monitoring and could be considered a passive income generator. Use your ad spaces effectively to maximize the number of clicks your business site receives. 

Combine SEO and social media tactics

One common misconception of some business owners is that SEO has nothing to do with social media. But did you know that SEO changes happen because of what people say about you online? So if nobody is sharing any of your content, it doesn't matter how much traffic you're getting through search, it won't convert into sales.

In fact, social media can influence your SEO in many different ways - from getting more links and mentions of your brand to higher page rankings for certain keywords. And when you use social media effectively (and ethically), not only do people share more of your content with their friends and followers, but they even do it for free.

Combine SEO and social media tactics

It's also worth noting that you don't need a huge budget to make this work. In most cases, all you need is a basic understanding of what your customers want and how to reach them on social networks like Facebook and Twitter. But if you really want to get the most out of every post, invest in something like Hootsuite to help you manage your social media activity. 

Regularly update your content marketing approach

Content Marketing is a term used to describe the creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. 

There are many different types of content that can be shared as part of a content marketing campaign. While some businesses may find success with creating all types of content, others may find that specializing in one or two types works best for them. The most common types of content include the following: blog posts, infographics, e-books, case studies, photos/videos, social media posts, etc.

When creating content for a content marketing campaign, it’s important to keep the following in mind: 

  • The content should be valuable and useful to your target audience.
  • It should be consistent and distributed at a regular interval over a predetermined period of time.
  • The content distribution schedule should fit within the overall marketing strategy.
  • You should always have a call-to-action for each piece of content, however, as digital marketers, we often forget this as it is not as obvious as having one on a landing page or advertisement. There are many ways to integrate a call-to-action into your content marketing campaign that will lead people back to your website where there is another relevant offer waiting for them. This can be an email signup form, a coupon code offer, social media share buttons/links, etc...

There are also some general rules that should be followed when creating content marketing materials: 

  • It's important to write for people first, search engines second. This means that the keywords you write around should be relevant to what a person would type into a search engine to find your page or piece of content. If you are not sure which keywords to use, there are several free keyword research tools available online such as Google Keyword Planner and Wordtracker. Just make sure not to go overboard with the number of keywords you target as this can look like spam and may harm you in terms of search engine rankings.
  • Keep it concise and don't ramble on about topics that do not pertain directly to one's needs. This is easily done by using an editorial calendar and writing out a schedule for yourself.
  • Be engaging and shareable. This is the same as above, but this time we're talking about how you can design and format your content. By using different fonts and colors, interesting images, and infographics, you can keep people engaged in what you have to say. These days, social media is huge so sharing your content across various networks such as Facebook, Twitter, LinkedIn, etc...can also help to boost reach.

Be innovative with video marketing

These are just some of the ways that you can make more money out of your digital marketing strategy. The important thing is to be creative and think outside of the box. With a bit of effort, you can easily increase your income from your online marketing efforts. There's no doubt that video marketing is becoming increasingly popular. 

Be innovative with video marketing

In fact, Cisco has predicted that video will account for more than 80% of all internet traffic by 2022. 

That's a lot of videos!

So, if you're not already using video as part of your digital marketing strategy, now is the time to start. Why? Because video can help you make more money from your business. 

Here are some ways video can help you make more money: 

  • 1. Video can help you increase conversion rates. Research has shown that video can help you boost your conversion rates by up to 80%. That's because video helps you connect with your audience on an emotional level, and people are more likely to take action when they feel an emotional connection with you.
  • 2. Video can help you increase organic traffic from Google. By using video as part of your SEO strategy, you'll be able to improve your site's overall search engine optimization. That's because video helps Google better understand what your site is about - so if people are searching for topics related to your business, there's a much better chance that they'll find it if it shows up on the first page of Google.
  • 3. Video can help you increase conversions from Facebook ads. Research has shown that including video in an ad can increase its total engagement level by 80%. So, if you're struggling to get conversions from your Facebook ad campaigns, then try adding a video - and you'll be pleasantly surprised at the result.
  • 4. Video can help you build trust with website visitors. In fact, market studies show that 64% of customers are more likely to buy a product after watching a video about it. That's because video helps you connect with your audience on a personal level, and people are more likely to trust you when they feel like they know you.

Conclusion: How to make more money from your digital marketing strategy

To make more money from your digital marketing strategy, you can use these simple strategies. Keep in mind that each business has its unique organizational structure and process. 

By testing different strategies and focusing on the social media networks that your target market spends time on, you can make your marketing campaign more efficient. Being more efficient with your marketing efforts means more revenue with minimal effort.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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