How To Take Your Clothing Brand To The Next Level

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Anyone who has created a clothing business understands the fulfillment of achieving a long-held ambition. It is no easy feat to get a clothing business up and running, but what steps do you take to succeed? Starting a clothing business is not the easiest task because getting noticed in a saturated marketplace means paying deep attention to marketing and developing unique products to stand out from the crowd.

It is one thing to create a brand, and it is another to grow the brand and ensure the proper application of the right strategies to take the brand to the next level. Adopting a creative strategy to take your brand to the next level will significantly impact your business profits. 

However, growing your clothing brand means you have to stand out from the thousands of clothing brands littered online and offline.

Whether you plan to collaborate with partners and professionals or take on the task yourself, you must develop a feasible plan and strategy to ensure you make the most out of every channel available.

6 tips that would help you take your brand to the next level

Select a fashion niche

Selecting a niche is one of the hardest choices to make because it takes you back to whatever inspired you to begin in the first place; it also involves deep creativity to ensure that what you have to offer is unique and can bring the push your brand needs to move to the next level. 

How To Take Your Clothing Brand To The Next Level

However, you must have identified your audience and their needs to make this choice.

You must have also understood the gap in the fashion market and have some unique designs you think can fill that gap. What is important is that you know what niche you will be operating in because it will guide the development of your business in the future. In addition, selecting or focusing on a niche doesn’t stop you from exploring other niches later down the road.

Identify your target audience

This step goes hand-in-hand with step one. Your aim is not simply to choose a clothing item or niche to focus on but also to choose the appropriate target market for that product and niche. After all, great designs are of little importance if they lack potential customers. Weigh the advantages and disadvantages of targeting certain groups.

For example, young people are more likely to be style-conscious. They may also be more receptive to online marketing (email and social media marketing) and word of mouth. 

However, they may sometimes have limited funds.

On the other hand, middle-aged customers may pay for higher-priced products, but they may also pay less attention to style and are sometimes already loyal to existing brands and design and may be unwilling to change. Assess your already existing audience and determine what works for them and how best to cater to their preferences. 

Build a website

Every brand owner knows the importance of taking your business to social media. However, if you you truly want to take your clothing brand to the next level; you need to do more than simply put out your brand on social media. Simply creating social media pages is not going to take you anywhere.

For instance, if you are using TikTok for your brand promotion then you have to figure out certain things like what are the appropriate content for your page, when is the best times to post on TikTok every day, how to create the quality content so more audience will visit your pages and so many other things.

You need to create and build a website where you can create a catalog of photos for your clothing brand, and this strategy should not be disregarded because, as the online window to your brand, your website is one of the most important factors to get right when promoting your brand especially to new audiences online. In line with your social media pages, it tends to educate your prospective customers and share your vision before purchasing your products, and in the end, turn them into loyal customers.

The major steps involved in setting up your website are getting a domain name and setting up a server and email hosting. However, it is preferable to employ a professional to set up your website for expertise’s sake.

Use high-quality images

If your images are not good enough to be listed in a fashion catalog, don’t use them. Put in the time, effort, and money into getting your product photography up to industry standard. High-quality product photography is vital for growing your clothing brand. 

Use high-quality images

For most customers, you will need more than a great product description to convince them. Your images can influence choices. It can influence whether or not people choose to buy your product.

Getting quality clothing photos does not always have to mean expensive. The major difference between professional photography and amateur photography is experience. You can hire affordable photographers that fit your budget. Many can and will deliver the kind of professional images you desire. But if you have an interest and an eye for photography and prefer to DIY, then you can save some money from hiring a photographer.

Although, the initial cost of DIY will be higher because you have to buy the essential equipment. For starters, you will need a digital camera or a good smartphone (of course), a tripod to help with stability, a light source so you can take pictures at any time and place, and a mannequin.

Connect with influencers

One of the effective ways to push your clothing brand to the next level is by connecting with influencers. Connecting or collaborating with influencers involves having significant social personas promote your clothing brand on various platforms, which they can leverage with the

expectation that their followers become your customers.

This method is proven to be highly effective because most prospective customers tend to purchase from you because of the trust or love they have for the influencer. However, most brand owners include influencer marketing as part of their social media marketing strategy.

Paid social advertising

Most brand owners mistake paid social advertising with influencer marketing because they are similar and have the same goal; they are still uniquely different. Paid social media advertising is the practice of displaying sponsored brand content on third-party platforms to target specific customers and increase sales. 

Paid social advertising

Occasional posts on your social media accounts may not give you the results you want. Therefore it is not a profitable strategy, which is why you need to factor this into your plan to take your business to the next level. Paid or sponsored posts can reach beyond your circle of followers. Using targeted audience selection, they can make your important posts visible to the people you are most interested in buying.

Automate email marketing operation

Email marketing is one of the efficient ways to take your clothing brand to the next level because most individuals tend to read their emails every day and check their inbox a good number of times each day. As a clothing brand owner, you can leverage this opportunity by sending weekly email updates to your customers on new products, matching outfits, or fashion styling ideas.

This strategy helps to regularly place your brand in the minds of your customers. Relevance is the most important aspect of email marketing. This is why you need to ensure that your emails are relevant to both your customers and to your brand as well. Think up relevant, feasible, and thrilling emails with eye-catching titles to send to your customers’ inboxes to ensure you remain in their thoughts.

Design or customize your products and brand

Being a clothing brand owner means that you have full or little knowledge of fashion, which would help push your business to the next level. The first thing you need to do to stand out from other clothing brands are put your designs on paper as sketches, after which you can turn them into nailed-down sketches using software like Illustrator.

It is important to note that while designing your brand, especially its logo, it should find a place on your clothing line. It is important to narrow in what your brand represents in your clothing line and ensure that every decision you make throughout your setup process reflects your brand’s unique identity.

Building and maintaining relationships

This is probably the tip that surpasses every other tip. The best way to grow your business and take your clothing brand to the next level is to master building and maintain quality relationships with your suppliers, distributors, and customers. You need to ensure that all your relationships are healthy, as this will determine how your business thrives.

Suppliers determine how early you get your materials or finished products. This is important because your brand’s growth depends on their timely delivery. For distributors, they help increase your sales channels and subsequently your profit. Treat them badly, and you just might shut down an avenue to make more income.

It is essential to stay in contact with your customers. They are the most important group that keeps your brand alive. If the customers are happy with your products and services, they will be the best promoters. They’ll tell their friends family about your brand, which will greatly increase your sales. 

Staying dedicated and loyal to them will make them loyal to you. 

Conclusion: How to take your clothing brand to the next level

As earlier stated, taking your clothing brand to the next level involves extra effort, which means

that you cannot apply these strategies and go on to fold your arms as you have to deliberately

remain consistent. Consistency takes time, but if you stick with it, over time, it works for itself, and be reminded that your audience can spot consistency when they see it. 

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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