How to use SEO for Lead Generation? 10 tips from SEO Pros

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Search engine optimization (SEO) is one of the most important digital marketing strategies you can implement to drive leads and sales for your business. In the new digital world, SEO is more important than ever before. 

When you’re on a website that isn’t optimized for search engines, it can be challenging for users to find information about your business or company.

On the other hand, if you’re optimally optimized on Google Search, Bing, Yahoo, and other search engine algorithms, then your site will appear at the top of search results. 

Anyway, bringing a website to the first page on the search engine is not easy; it needs a lot of effort and the best SEO strategy. When we use SEO for lead generation, it generally requires two steps -

  • Step 1 - Drive Organic traffic on the website
  • Step 2 - Convert website visitors into leads

So I talked to some of the well-experienced SEOs and marketers around the world who use SEO for lead generation for their business. 

You can check out First Rank one of the best canadian seo company.

Tips for driving more organic traffic on the website

While there are millions of websites on the Internet and thousands of pages for a single query, it’s tough to get traffic from the search engine until your site doesn’t fulfill all the required standards for ranking by the search engine

Don’t worry! For well-trained SEOs, it’s like magic, and the following are some insights from them.

Build a blog with SEO-optimized content

A blog can be a powerful way to build an online presence and drive organic traffic. By creating well-optimized content that is relevant to your target audience, you can build trust and authority with your readers. 

How to use SEO for Lead Generation 10 tips from SEO Pros

In addition, having a blog can help you stand out from the competition by improving your SEO landing page scores.

When starting a blog, it’s important to remember that there are two main goals: to build trust and authority with your audience and to improve your SEO landing page score.

To build trust and authority, create high-quality content that is relevant to your audience. This will help the audience feel comfortable, and they would love to share their thoughts and opinions on your blog.

To improve your SEO landing page score, make sure that your content is optimized for search engines. This includes keywords, headings, titles, and descriptions. And make sure that the images used in your posts are also optimized for SEO.

Antonio Wells, CEO and Founder at NAMYNOT Inc.

Start link building

Link building is the process of acquiring links to your website. In today’s competitive environment, leveraging all available resources to generate traffic and build credibility is critical.

Link building can be done in various ways, including guest blogging, creating social media shares, and creating content that resonates with your target audience

The key is to make a concerted effort over time to acquire high-quality links that will help your site rank higher in search results.

Identify relevant influencers who can write about your topic. Reach out and invite them to share your content on their blog or social media channels.

Utilize outreach tools such as Inbound Link Building Tools or BuzzSumo to find new influencers related to your industry that you can reach out to.

Once you have built a strong network of influencers, start reaching out to them with content ideas and offers

When they accept, send them a link to your content and ask permission to re-share their post. This will help you build up a steady stream of new links without having to do much hard work yourself.

Vidyarthi Ram, SEO Consultant at Rank Care

Increase your website speed

The higher your website’s page speed, the more quickly visitors will find what they’re looking for.

Increase your website speed

This means they’ll spend less time on your site and be more likely to return in the future. In other words, fast websites attract more traffic and increase your website’s organic search ranking

It’s that simple. Following are some tips to increase your website’s speed -

  • Use a fast server - If your site is hosted on a slow server, it will affect the load speed of your website. A fast server is one that has sufficient bandwidth and performance capabilities.
  • Minimize images - Images can add a large amount of data to your site, slowing it down. Make sure you remove all unnecessary images from your site and only upload the needed ones.
  • Use a content delivery network - This is a network of servers that host your site. They’re very fast, but they can be expensive. A content delivery network like Cloudflare lets you use a free and fast server. Cloudflare offers one of the fastest load times while also being one of the most secure.

Christine Joy Binoya-Leal, Content Manager at Kanban Zone

Write for humans, not machines

There are many advantages to writing for humans, not machines. First, it's more engaging.

Humans need to read to be engaged and interested in a topic. When they read, they absorb the information and make sense of it

Machines have no understanding of what they're looking at or why they're reading it; they just read to find some predefined keywords set in their algorithm. It's like staring at a wall of text with no purpose or meaning.

On the other hand, humans can interpret the text and understand its intended meaning, helping them connect better with the content and ultimately leading to higher engagement rates.

Second, writing for humans allows for more flexibility in terms of length and style. This gives writers more freedom in expressing themselves and their ideas, allowing them to use their voices instead of being forced into a predetermined format. 

Tomar Aharon, Co-Founder at Prospero

Use analytics to continuously improve

Analytics is the key to a website’s success. It allows you to understand how visitors interact with your site, what they’re looking for, and how you can improve the experience.

You can use analytics to understand your audience better, optimize your content and identify customer needs.

There are two main types of analytics: visitor analytics and business analytics. Visitor analytics measures the number of visits, page views, and bounce rate. 

Business analytics measures things like customer acquisition costs and cost per acquisition.

Both types of analytics are helpful for website traffic. But visitor analytics is more important because it tells you how many people have visited your site and how long they stay on it and help you to improve your content.

Manas Chowdhury, Digital Marketing Consultant at DesignBro

Tips to convert website visitors into leads

When you have traffic on your website, the next step is converting the visitors into leads. Here are some tips that you can use to convert your website visitors into leads: 

Use popups on your website

Popups are one of the most effective ways to convert a website's visitors into leads. They work by getting visitors to click on a button that initiates a popup on the screen. This can be an image, box, or popup ad.

There are several different types of popups. Each has its own advantages and disadvantages.

Choosing the right type for your business is important so you can make the most out of them. Popup sizes, call-to-action text, and colors all affect how successful they are.

Popups can be used for many different purposes, including:

  • A triggered ad that appears when it's time for your visitors to leave
  • Promoting special offers or discounts
  • Offering special deals for visitors who sign up for a newsletter or other form of communication
  • Increase brand awareness by displaying an image that is relevant to your audience
  • Building an email list by convincing them to get exclusive tips or guides related to their products and services

Laura Minafo, Marketing Manager at eclincher

Use email signup form

Email is a great way to build relationships and engage with customers. When you add an email signup form, you can collect more leads and increase your email list

People are also more likely to respond to an email if they know it’s from a trusted source.

There are two main types of email signup forms — one-time and recurring. One-time forms allow visitors to sign up for an event, product, or newsletter. Recurring forms let visitors subscribe to a newsletter or weekly digest.

The most important thing is to create a good design that looks professional and inspires trust. Make sure the form is easy to fill out, has clear instructions, and takes less than 20 seconds to complete. 

When you collect emails through your signup form, use them as quickly as possible. This will keep people engaged and encourage them to come back for more.

Michael Batalha, Founder and CEO at Emercury

Use chat bot

Using chatbots for lead generation is becoming more and more popular due to their real-time response. There are two main types of chatbots that are used for lead generation. 

Use chat bot

The first type is customer service bots. They are designed to operate as an interface between customers and companies. The second type is sales bots. They are designed to automate the process of lead generation.

Chat Bot is a type of software that interacts with human users via text or voice interactions.

It can be used for lead generation, customer service, marketing, and other purposes. Aside from just chatting, Chat Bot can also perform automated tasks such as scheduling appointments, responding to emails, and performing other tasks.

The main advantage of using a ChatBot is that it can be customized to fit your unique requirements.

For example, they can be programmed to respond to specific types of questions that your target audience might ask. They can also be programmed to answer multiple types of questions at once in order to increase their efficiency and coverage.

Gal Dubinski, Co-founder at Chaty, a chat app

Include a call to action

Any landing page worth its pixels needs a call to action (CTA). A good CTA will not only entice visitors to take action but also highlight the specific benefits of your product or service.

A CTA should also be designed with conversion in mind, ideally as simple as a button or form field that can be completed with a single click

While there are numerous ways to create a call to action, adapting your CTA according to your audience is the best strategy

For example, if you have a fitness blog, consider creating a CTA that asks your readers to ‘Get in shape’ or ‘Get fit.’ Similarly, you’ll want to avoid using jargon that might be unfamiliar to your audience. 

Another tip when designing your CTA is to avoid including long sentences or paragraphs in your button copy, as this can become too overwhelming for visitors reading on a small screen.

Instead, ensure your CTA is broken down into smaller parts. Research shows that companies that create effective CTAs are 17% more likely to get visitors converting into leads than those who don’t.

Sonika Mehta, Co-founder at Zonka Feedback

Use video and GIFs

Video landing pages are undoubtedly one of the best ways to convert website visitors into leads on the internet.

1 Use video and GIFs

Not only are they highly engaging, but they’re also perceived by visitors as more trustworthy than a website with just text, according to a survey by HubSpot. 

Consider highlighting different aspects of your product or service while creating your video landing page. This will help to differentiate your brand from your competitors and increase your chances of getting leads interested in your product or service.

Similarly, you may also want to include short, everyday scenarios in your video landing page to humanize your brand and make your landing page more relatable to your target audience.

Abbey Claire Dela Cruz, Marketing Manager at Klutch

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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