Influencer Marketing Tips and Strategies From the Pros

This post may contain affiliate links and I may receive a small commission if you make a purchase using these links – at no extra cost for you. Please read my disclaimer here.

Being an influencer is a role or career title that many seem to utilize, but not all quite fully understand. That, or many don't put in the work that would allow them to maximize their earning potential. 

It is important that if you are thinking about becoming an influencer you learn some tips and strategies that will make you successful.

What goes into being an influencer?

Being an influencer seems like an extravagant job to have. All you see on social media is the many products and glamor that these individuals receive from a vast array of sponsors.

Influencer Marketing Tips and Strategies From the Pros

What you don’t see, however, is the work that is required behind the scenes on a day-to-day basis, but also the amount of time and energy that is required to build yourself up to the point that it seems almost too easy to make money in such a media marketing role.

It is important that you understand the different roles an influencer will play and the various jobs they have to work before judging those that are media savvy and have innovated and become trailblazers in the media industry. 

Basics of digital marketing

Becoming an influencer starts with social media, and establishing roots in digital marketing

It is key to build these foundational understandings in order to be able to maximize your capabilities and be an effective influencer to facilitate your growth and brand reach. 

Digital marketing includes but is not limited to the following branches:

Having this grasp and mastering these tools will help you build your brand exponentially, becoming a media mogul in little time.

Following competitors

Part of growth is a result of learning. Not only is learning accomplished by studying and researching the necessary and related subject matter, but much of learning comes from others that have the experience. 

Following competitors

Consider other influencers as key resources that can provide you with help and guidance. You can use them as examples of what they have done successfully, as well as what mistakes they have made in order to avoid the same pitfalls. 

Some influencers also provide knowledge and guidance to others in a teaching capacity, putting out videos that highlight all that you would want to learn from them and their previous experiences.

No matter what industry you are in, utilize people around you as mentors to help make your journey easier.

Focus on a niche

One of the first things that you need to do when you are building toward becoming an influencer is to look towards a specific niche and focus on it.

As much as you want to become an influencer that impacts any and all industries, the vast majority of influencers have a more targeted directive. 

You want to highlight a niche of your choice and focus your energy on that. Being an influencer means that you are an expert in your field, which in this case will be the industry or market that you want to influence. 

Some of the most popular niches include industries and categories like gaming, tech, fashion, and sports, but you can become an influencer in basically any topic niche. 

In fact, smaller niches might not have influencers in abundance saturating their markets and may allow you to break out into those specific niches much more easily. 

Once you determine your niche, you will be able to start building and growing your brand.

Building a clientele and community

As an influencer, your community plays such a large role in your success. You need to consider ways of growth, both when starting out and to continue improvement.

Building a clientele and community

The content you generate, whether through video, podcasts, or photographs all plays a role

You can choose to create different types of content, or similar ones, building a medium that your audience will get used to. Another method to help you grow your audience and community is through the use of an influencer marketing agency

Everyone has their own set of skills. Your talents may be in content creation, social skills, and charisma, or you may just be leaning into your physical appearance, which is in fact a marketable asset. 

The ability to grow quickly may not be one of the capabilities that you have yourself, but that does not mean you should give up or feel stagnant in slower growth.

Instead, you can find others and harness their skills for community building to provide you the guidance to help you or even hire them to expedite your growth for you. 

This will allow you to focus on other aspects that you excel at and the factors that will help draw and keep your audience numbers. Your growth will be reflected by how much you are willing to dedicate to your personal marketing brand.

Original and unique content creation

Once you have your chosen niche selected, it’s time to start working. In order to build your brand and become the influencer you aspire to be, you have to start creating content.

The type of content will depend on several factors, including the niche you have selected and the platforms you are choosing to cater to your audience.

Although the most popular platforms in social media have the most people on them and the largest potential for views, clicks, and data, your ideal platform is impacted significantly depending on the niche itself

Although most people do utilize Instagram, with it being one of the most popular platforms for fashion and lifestyle influencers, other platforms are just as critical in the success of specific industries and markets.

For example, Pinterest is a more popular platform for craft hobbyists, as it is more functional and aesthetically appealing for such markets. Youtube and Twitch are platforms that play a bigger role for gamers and video creators.

You need to consider what type of niche you are in and this will help you to create different types of content on various mediums, which leads you to the use of different platforms.

Utilizing tools at your disposal

Although the success of an individual will greatly depend on their own talents and merits, the tools they have at their disposal and how they use those tools will play a large role in success as well.

Utilizing tools at your disposal

The platforms you use and the content you create will all be significant when becoming an influencer, but there are many more tools that will help you through your growth and development through marketing. 

These tools will help with your organization, your creativity, and even with aspects, you might not even consider playing a direct role in your marketing. These technical tools would include equipment or software.

The digital age has made it easier to connect with people, and this will not only be a benefit but can also lead to increased competitiveness in your influence marketing industry. 

Others are using the most up-to-date equipment and tools, as well as hiring top professionals in their crafts to help build their brand.

You need to be able to keep pace with your industry leaders and ensure you are as well equipped as anyone else.

Being a constant student

You need to remember that no matter how much success you achieve, there is always more to learn. Industries, markets, audiences, and communities change over time

New platforms, companies, and brands rise and fall. You need to be vigilant in your studying and research of current and future trends that will allow you to always remain relevant for as long as you want to remain an influencer. 

Be humble enough to have an open mind and learn from others, regardless of their past

You might be surprised by how others, not even in your industry, can help you with new perspectives, ideas, and innovations. This will help you continue to grow in an ever-changing digital space. 

Growth and patience

The journey to being successful as an influencer is not as easy as many might think. Because so many people are trying to reach the same level of success, the market especially in some industries can be saturated

It can take months and years to see your efforts pay off but this is where your patience will be key

Understanding that it takes time to reach different milestones and goals is not independent and isolated for influencers, but for companies, businesses, and brands alike. 

However, not every company survives, as you have to have both perseverance to continue, but also preparation for the long term. Having these goals with the future in mind will increase the likelihood of your digital success.

Influencer marketing tips and strategies - summary

Influencer marketing is much more than just sharing pictures and videos on social media. It takes time and a great deal of work before you get to that level of success, and even then, there is still quite the amount of work generated behind the scenes

There are plenty of ways to reach this success, you just have to be cognizant of the paths you need to follow before you can lead and influence others.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}