Instapage Pricing Plans – How Much Does Instapage Cost?

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Instapage is one of the best landing page builders in the market; and for good reason. By now, you’ve probably heard of its merits and what you can do with the platform. 

So now, it’s time to talk about the Instapage pricing plans

Just how much does it cost? And is it worth the price?

If you've already decided to get Instapage, just click the button below to get it for free.

Instapage pricing plans

The platform offers two plan options. I like how the tools are flexible and offer a great deal of features that you can use no matter how small or large your business is

Instapage Pricing Plans


The business plan is the only subscription that offers a fixed rate. It’s also the least expensive option. It starts at $149 a month for annual billing or you could opt for a monthly billing cycle but you’d have to pay $199 each month

It comes with a 14 day trial. (no credit card required)

If you ask me, you get a better deal if you opt for the annual payment option. However, I also understand that this might not be realistic for most businesses especially if you’re just starting out. 

This option includes everything a business needs to begin building and creating optimized landing pages that are geared towards conversion.

Take a look at the set of features that come with the plan below: 

  • Unlimited conversions
  • Top drag and drop landing page software
  • Instablocks
  • Thor Render Engine
  • Postclick scoring
  • AdMaps
  • Multi-step forms
  • Server-side split A/B testing
  • Heatmaps
  • Conversion analytics
  • DTR (Dynamic text replacement)
  • Zapier integration
  • Salesforce integration
  • Marketo integration
  • Hubspot integration
  • SSL Encryption
  • GDPR compliance
  • Google SSO (single sign-on)
How much does Instapage cost

Despite its impressive list of features, you’re still missing out on a few other features such as: 

  • Okta and OneLogin Enterprise SSO
  • 1:1 Ad to Page Personalization
  • Real-time visual collaboration feature
  • Customizable global blocks
  • AMP pages and experiences
  • Direct lead bypass
  • Audit logging
  • Guaranteed Uptime Enterprise SLA
  • Ad Spend Conversion Attribution
  • Page Migration services
  • Dedicated launch specialist
  • Customer success manager
  • Custom feature implementation

What I like most about Instapage is that it allows you to test out the plans for 14 days without payment. This basically gives you the ability to test out the features without spending a dollar. 


Instapage enterprise plan option is a customizable one. It basically means there isn’t any set price or cost for subscribing to it. Instead, you’re able to get a hold of a specialist who will weigh exactly what your business needs and how much it would cost you. 

Instapage get a demo for enterprise

It’s best for advertising conversion cloud which increases conversion rates, lowers CPC, and boosts ROAs for your business. 

Usually, this is reserved for larger businesses; or as the name suggests, large enterprises. It comes with all the features your business could need.

What does Instapage allow me to do?

I know what you’re thinking. Why is it so expensive? Believe me, the first time I took a look at the pricing and plans pages, I might have choked a little there.

Even discounted at 25% for paying annually, it’s nearly $150 a month. Which, to me, sounds perfectly reasonable if you’re a larger business. 

But if you’re just starting out or don’t really have the resources to spend upwards of $100 a month, you might want to overlook this platform. 

That said, there’s a reason it’s one of the leading landing page builders in the industry. 

It has a what you see is what you get editor

One of the most attractive aspects of the platform is that it’s builder and landing page editing tool is incredibly beginner-friendly

You’re simply able to select templates and customize them to fit the needs of your business, all while viewing exactly what it will look like. 

Instapage landing page builder

I like how nearly every element can be moved around and altered according to your discretion. 

Another thing I like about it is that you’re also able to add in social sharing buttons as well as make use of the SEO plugins which allow you to raise your visibility and search engine rankings

Third-party integrations

Instapage makes it easy for you to integrate with multiple platforms. You can choose from several email automation, marketing, and even social media services like SalesForce, Facebook, MailChimp, Google Analytics, and more. 

What I like most about the integrations feature is that it’s able to set your landing pages up as a natural extension to WordPress. This is a great feature if you have a WP website since it’s easier, and helps you seamlessly join both platforms together. 

Split A/B testing

The built-in split testing tool is a helpful feature since it lets you view multiple versions of your pages to make sure they’re as optimized as possible

The platform allows you to track audience behaviors which you can then apply to existing or future campaigns. 

This can help you maximize conversions and make sure you get as much traffic to your site as possible. 

Instapage ab split testing

Smooth campaign management

One of its largest merits is the fact that the user interface is optimized, easy to use, and very user-friendly

I like how everything is well-organized so you don’t miss out on certain areas you need to work on. But more importantly, you’re not spending an inordinate amount of time trying to figure out how everything should work. 

A former mentee of mine actually told me that when he first started using Instapage, it only took him around ten minutes to figure everything out. 

What other products or features does Instapage offer?

The platform is best known as a landing page builder. But did you know that it’s so much more than that? 

It’s a powerful tool for any digital marketer or affiliate who wants to gain a foothold in the industry. 

Aside from its landing page capabilities, here are some of the other features you need to be aware of so you can get a complete grasp of why it costs as much as it does. 

After all, if I’m spending upwards of $100 each month, I’d expect a tool to do more than just design pop-ups and lead generation pages for me, you know? 


This feature allows you to manage your team, or let your clients view the progress you’re making. Basically, it gives others enough remote access to see what you want them to see so they can give you their thoughts or vice versa. 

It also allows you, your client, or a team members to make approvals. 

instapage collaboration

Think of it as a digital workspace where you’re able to work with others, exchange ideas, track progress, and give go signals when necessary without having to take screenshots or recordings to explain what you did. 

And the best part?

It reflects real-time.

Say you’re discussing your work with your client and showing them what your vision is for their campaigns. 

But then they bring up an idea which means you need to make a minor change. You don’t want to have to go through several rounds of editing just to make sure you get it right. 

Through this feature, you're able to show them exactly what you’re doing and they can guide you on exactly what they want as you’re doing it. 


This tool basically allows you to keep track of all your marketing efforts. Think of it as your all-in-one analytics platform on Instapage. 

What’s unique about this offering is that you’re able to recreate certain marketing experiences and results by selecting them from the list. 

It’s a well-organized, no-nonsense interface that allows you to check on your ads so you know which ones are working and you can focus on creating more that actually help with your conversions and interactions. 

Fast loading speeds

Think about the last link you closed. What was the issue? Was it because you clicked on it unintentionally? Or was it because it was too slow for your taste? 

Did you know that you have an average of five seconds to catch the attention of your potential customers? 

Instapage Thor Render Engine

Most beginner marketers don’t even think about loading speeds up until someone tells them it’s the reason why their bounce rates are so high. 

Instapage makes sure you don’t lose valuable time by optimizing your campaigns to load at lightning speed

This is possible with the use of the Thor Render Engine which is the platform’s proprietary AMP tech. The same technology optimizes your pages for mobile screens so it’s optimized regardless of the device it’s getting viewed on. 

The pros of Instapage

There’s a reason this software is a top contender in the industry. From its user-friendly interface to its high-converting templates, let’s take a look at what benefits it brings to the table and why your business will thank you for using it. 

  • The interface is extremely beginner-friendly. Unlike other platforms that are very advanced, it will only take you a few minutes to get a hang of its features and everything you can do on it. Of course, that isn’t to say that the platform is too simple. It’s actually quite robust for its interface with a good set of features that even experienced marketers like myself have no qualms with.
  • It’s an all-in-one landing page solution. Personally, I’ve never needed to rely on other applications while using Instapage. I like the set of features Instapage offers and how I’m able to focus on certain tasks while I’m using it. 
  • Third-party integrations are smooth. I like how this app integrates seamlessly with others like WordPress, Facebook, and even MailChimp. It’s easy and takes no more than just a few minutes to set up which is something I look for whenever I’m investing my business resources in a platform.
  • It’s geared towards conversion. If you aren’t too savvy with SEO and how it works, it’s always nice to have a helping hand. The analytics and in-built optimization features allow you to do just that with a reasonable guide to help you out. Even if you are already well-versed in optimization and campaigns, it’s also nice to have a well-organized drop-down that essentially acts as your checklist.
  • It offers flexible plans that can cater to larger businesses. By now you’re aware that the service offers two plan options. And I’m sure that sounds very limited, but the fact that the other option is a customized plan is highly efficient especially if you’re a larger business that needs specific features for your company.

Summary: Overall, I’m sure you can agree that there’s more than just a handful of pros to the platform. But these are a few of the ones I think are most helpful to anyone who’s trying to decide whether Instapage is a good choice for their business.

instapage templates

Cons of Instapage

Like any product out there, you can’t expect it to be perfect. There’s bound to be one in this case two, flaws. Personally, I only have good things to say about the software. But when looking at it from another point of view, there are clearly a few points that you need to be aware of in case you start thinking it’s perfect. 

  • It’s quite expensive. Even the cheapest plan costs over $100 a month to run. If you’re just starting out, that may not be a realistic choice for your business. However, if you’re not afraid of diving head-first, then, by all means, it’s a great platform.
  • The page editor glitches. SOMETIMES. The keyword here is sometimes, and I don’t know if it’s just me, my crappy internet, or a problem with the software itself. But every so often, my screen freezes for a split second before it goes back to normal. Other than being a minor inconvenience, it’s not something I’d be too worried about.

Summary: It’s not a perfect platform. It’s pricey, and it tends to glitch rarely. That said, if this doesn’t scare you away, then I think you’ve already made up your mind.

Who is Instapage for?

It’s best suited for you if you’re looking for an all-in-one landing page solution. Keep in mind that it’s not just for single businesses. You can run an entire agency on the platform helping out other businesses. 

who is instapage for

You’ll like its easy to use interface. And how you’ll be able to make use of it even if you’re new to creating campaigns. Its in-built optimization features allow you to keep track of your work and better raise your chances of visibility, interaction, and conversion. 

Basically, what I’m trying to say is, the software is ideal for businesses, digital marketers, affiliates, and enterprises who want a high-converting platform that’s simple to use while still maintaining efficiency and a robust set of features ideal for any niche. 

Is the price worth it?

Definitely. Instapage may not be a 360-degree digital marketing solution, but if you’re looking for a no-nonsense landing page builder with a specific set of features that allow you to lower bounce rates and raise conversion, then you’ve found it. 

I like how it’s well-priced even at nearly $150 a month. After all, you can’t pay for top-tier analytics and SEO help that’s built into a platform. 

What’s more, I enjoy the seamless integration with several third-party applications that make it look like you had the help of a professional web developer. 

If you want to create top-quality landing copies that will help your brand and business thrive, then it’s certainly worth your attention. I hope this Instapage review about the pricing plans was useful to you.

If you’re still not too sure, you can always give the 14-day free trial a whirl to see if it’s the right fit for you. Otherwise, there are several other options in the market you could look into. One of them is LeadPages.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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