Is Internet Marketing Worth It? Pros and Cons of Digital Marketing

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In recent years, the Internet has revolutionized how people market and conduct their businesses. Websites like Amazon, Facebook, and Google have disrupted traditional brick-and-mortar stores and other marketing methods. But with all these new tech tools comes a price: the need to pay for an expensive website or hire a full-time employee to manage social media. 

Many people are left wondering if it's worth it to invest in digital marketing when traditional methods don't seem to yield results as quickly as internet marketing does.

In this article, I walk you through the pros and cons of digital marketing and answer the question: is internet marketing worth it?

What is digital marketing?

Before we get into the pros and cons, it's important to know what digital marketing is. It's a marketing platform that uses technology, including the Internet and mobile devices.

Is Internet Marketing Worth It

According to Inc., digital marketing has five pillars: search engine optimization (SEO), social media, paid advertising, e-mail marketing, and content creation. Let me walk you through each of these pillars before moving forward.

Search engine optimization

SEO applies to search engines like Google and Bing. It's about taking your site and making sure that it is easily found by people who are searching for a product or service like yours. This includes creating relevant content on your site, keeping it up-to-date, using keywords in your content, and optimizing images and videos on your site to show up in the right context.

SEO is one of the more important parts of digital marketing because it helps your site get more exposure. It's about making sure your site has the most visibility possible online.

Social media 

Social media has become a huge part of marketing thanks to the Internet. It's about using platforms like LinkedIn, Facebook, Twitter, and Instagram to build a brand and tell your story to your customers.

Pros and Cons of Digital Marketing

The most important platform to know when it comes to digital marketing is Facebook. It's the most popular social media site, and you need to be on it if you want to market your business online.

Facebook has made it easier than ever for your business to get exposure by allowing you to use mobile ads and create a business page that shows up in people's news feeds. However, you also need to remember that Facebook can also be used for good or bad.

Paid advertising

Paid advertising has been around for years, but it's become even more effective using digital marketing. It's about buying ad space or paying to have an ad show up on another site.

The most common advertising method is Google AdWords, which is a platform where people can buy advertising space next to certain keywords in search results. If you're looking for someone who does home remodeling, and you use the right keywords with your paid advertisement, your site will show up when people search for remodeling services.

Although it's a great way to get new business, paid ads have the potential to be really expensive if you're not careful. You need to develop a strategy and stay on top of your budget.

E-mail marketing

This is about sending emails to customers who have given you their contact information. It's also about sending emails out on behalf of your business using content that you've created. This can include blog posts, videos, or other content.

Convert visitors into email subscribers

Every business should be sending out email newsletters on a regular basis. If you're not already doing this, you're missing out on a great opportunity to grow your audience and communicate what's new with your business.

Content creation

This is another important part of digital marketing because it's about providing the right information to customers. It can include blog posts, videos, or other articles that help connect with people who are interested in your business and your product or service.

It's important to make sure you're providing valuable content to your customers, especially on social media platforms. The more people who see your content, the more likely they are to visit your site and buy from you. 

Is digital marketing worth it?

Now that you know more about digital marketing, it's time to answer the question: is internet marketing worth it?

The answer is a resounding yes. It's not just about taking online marketing out of the dark ages and giving it a modern refresh. It's about making the best use of available resources to help your business get exposure and stay visible in an overcrowded marketplace.

Don't forget that internet marketing is not limited to digital advertising. You can use social media, content creation, paid advertising, and more to help your company get noticed by the right people at the right time.

If you're looking to advertise online but aren't sure where to start, my suggestion is to speak with an experienced digital marketing expert who can help you with your campaign. Investing in a professional will ensure that your business is getting the most out of your advertising dollars.

Digital marketing is a powerful marketing tool. It can help your business reach its full potential, which is why it's so important to make sure you're getting the most out of your investment. 

How to leverage digital marketing for your business

If you want your business to make a lasting impression, you need to be making the most out of what modern digital marketing has to offer. Before we get into the details of various types of digital marketing, let's look at how it can help your business stay relevant in the marketplace.

How To Make More Money From Your Digital Marketing Strategy

No matter what industry you're in, there is a good chance that you will have competition. In fact, if you have a product or service in a competitive industry, there is almost always some sort of competition.

For example, let's say that you're the owner of a real estate company. You're competing with other real estate companies in your town. There is also competition from above like banks and mortgage companies. Even your company's employees could be competing with other people who are looking for jobs.

With all of this competition, you need to find a way to make your business stand out. If you don't, your business could go under or see a decline in its revenue.

Businesses use digital marketing to promote their products or services, grow their audience and try to stay relevant in an industry where being on the cutting edge is important. Here are some of the ways that businesses do this:

E-mail marketing

The most common way to promote your business is to send out emails. It's the easiest way to keep people in the know and make sure they're getting important information. E-mail marketing can be done through an email service provider (ESP) like GetResponse or another service that supports HTML or plain text.

Social media marketing

Using social media isn't just about keeping people in the know with important updates. It's also about getting new customers and boosting your brand's reputation.

You can use social media to reach out to potential customers and keep in touch with your current customers and audience. If you're using a service like Instagram or Facebook, you'll have more options than setting up a website. These platforms have made our life so comfortable that anyone can shop online and do a lot of stuff.

New business owners can easily promote their products through social media. There are also many opportunities to build a solid follower base, like you may choose to buy real Instagram followers to increase your engagement. 

There are other social media platforms like LinkedIn and YouTube that better cater to the needs of specific niches, but those are some of the most popular sites that businesses use.

Digital marketing content

If you have a business-related blog, website or YouTube channel, you can use it to promote your business. It's an effective way to reach new customers because of the word of mouth that comes from people who find what you're doing interesting.

You can also use social media to provide useful content that relates to your business. If people start talking about your blog post about how to use Dropbox for an upcoming event, it's possible that people will become interested in your business and begin following you on social media.

Video marketing

One of the most popular forms of digital marketing is video marketing. It's a great way to get your message out there because it's easier to understand than written text. You can use video marketing to tell your story, promote your business and increase customer engagement.

Youtube video marketing

If you're looking for help with videos, I can help you create a video strategy that will help you reach new customers, build your brand and start a conversation about what you're doing with social media and traditional advertising. 

Tips to succeed in online marketing

If you're wondering how to make the most of online marketing, there are some things you can do to maximize your efforts and get the best results out of your investment. Here are a few tips to help get your business started on the right foot:

Know your niche

If you're going to be successful at online marketing, you need to narrow down your niche and focus on what you do best. For example, if you make jewelry that's meant for men, don't try to sell it to women. You can market the jewelry to men and women who want jewelry specifically designed for men. Also, if you are selling jewelry with natural diamonds, don't try to cater to people who aren't willing to pay a high price. However, if you are selling jewelry made with lab-grown diamonds, you can target an audience that is looking to buy diamonds at a more affordable price.

Having a niche will help you reach more people with your marketing efforts. It's easier to advertise when you're advertising something specific instead of trying to appeal to everyone in a broad audience.

Create a marketing plan (and stick to it)

Marketing plans are all about working out the best strategy for your business. If you don't have an idea about what your plan will be, it's going to be difficult for you to get started.

The first step is creating a plan that is strategically appropriate for your business and the goals you have set for it. Once you figure out what your plan has to look like, you need to implement it.

Know your competitors

Like I said earlier, you need to know what your competitors are doing so you can stay ahead of the competition. If you don't know what your competitors are doing, it's going to be difficult for you to know just how successful you need to be.

Monitor and analyze web data

It's also important that you understand how people in your industry see things because not only will this help determine which marketing strategies will work best for your business, it could also help make the difference between a successful business and one that goes under.

Monitor and analyze web data

There are many metrics you can use to determine whether your marketing efforts are effective or not. If you're not monitoring and tracking your data, it's going to be difficult to determine if changes need to be made or whether you need to adjust your overall strategy. 

Pros and cons of internet marketing


  • it's inexpensive, and in most cases costs next to nothing
  • allows your audience to reach and find you 24/7
  • it can reach large audiences quickly
  • it can set your business apart from your competitors online


  • people can't see you in person, so you don't have the same connection with them as you would when in the physical world
  • customers have limited interaction with you and they can't see what you're really like (unless they take the time to look around your site)

Conclusion: is internet marketing worth it?

When you consider the advantages of internet marketing, it's clear that this is something your business should be involved in. 

It's important to remember to stay focused on your audience and your goals so that you can be as effective as possible with everything you do.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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