Is Owning a Carpet Cleaning Business Profitable?

This post may contain affiliate links and I may receive a small commission if you make a purchase using these links – at no extra cost for you. Please read my disclaimer here.

When considering the range of businesses that you could invest your time, energy, and resources into, the cleaning sector may not immediately come to mind.

However, given the right market, dedication, and effective strategies, owning a carpet cleaning business can become a highly profitable venture.

Understanding the carpet cleaning business

A carpet cleaning business entails providing professional services that help clients maintain their carpets' hygiene, appearance, and longevity. The scope of the services can range from residential to commercial settings. 

Owning a Carpet Cleaning Business Profitable

Steam cleaning is one of the most effective methods used in the industry, utilizing the power of high-temperature steam to remove dirt, stains, and allergens from carpets. Steam cleaners are versatile tools that can also be used for cleaning upholstery, curtains, mattresses, and other surfaces.

Starting a carpet cleaning business has low barriers to entry. Entrepreneurs can start on a modest budget and gradually scale as their client base grows. This scalable characteristic is what makes this venture attractive to many. 

However, profitability is not guaranteed. It requires strategic planning and execution, market understanding, and excellent service provision.

Factors contributing to profitability

Several factors contribute to the profitability of a carpet cleaning business. Understanding these elements can help aspiring entrepreneurs determine whether this venture is a feasible investment.

Market demand

A crucial aspect that makes a carpet cleaning business profitable is the high demand. Carpets are a common flooring choice in homes, offices, and many public establishments due to their aesthetic appeal and comfort. However, they are also prone to accumulate dirt, stains, and allergens. Regular professional cleaning, including steam cleaning, helps to maintain the carpet's quality, making the service a necessity rather than a luxury.

In fact, data from IBISWorld indicates that the carpet cleaning industry in the United States has grown by 1.9% from 2016 to 2021, highlighting the increasing demand for these services.

Recurring revenue

The nature of carpet cleaning services enables recurring revenue. Carpets require regular cleaning, typically every 6 to 12 months, depending on the traffic and use. This need provides a steady income stream, especially if you can retain your clients and provide consistently high-quality services. 

IT Solutions That Can Greatly Impact Your Business Revenue

Steam cleaning, with its thorough and effective results, can be a selling point to attract and retain customers.

The Institute of Inspection Cleaning and Restoration Certification (IICRC) recommends professional carpet cleaning, including steam cleaning, at least once a year, and more frequently for carpets in high-traffic areas or homes with pets, children, or smokers. 

Therefore, a well-run carpet cleaning business can rely on this regular need to generate a stable revenue stream.


Starting a carpet cleaning business requires minimal initial investment, especially if you opt for a mobile operation. As your client base and revenue grow, you can invest in more advanced equipment, hire more staff, and expand your service area. This scalability allows for increased profitability over time. 

Upgrading to professional-grade steam cleaners can enhance the quality and efficiency of your cleaning services, attracting more clients and increasing customer satisfaction.

For example, you might start with a van and portable cleaning equipment, offering services primarily in residential areas. As your business grows, you can invest in truck-mounted cleaning systems and expand to commercial establishments, significantly increasing your revenue potential.

Expansion opportunities

A carpet cleaning business doesn't have to limit itself to just carpets. With the right equipment, such as versatile steam cleaners, and skills, the business can expand its services to include upholstery cleaning, tile and grout cleaning, and even a full-scale home cleaning business. This diversification can open up more revenue streams and increase profitability.

Moreover, according to a report by Grand View Research, the global home cleaning products market size was valued at $28.5 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 4.2% from 2021 to 2028. 

Therefore, expanding your services to include steam cleaning for various surfaces can tap into this growing market, further enhancing your business's profitability.

Building a profitable carpet cleaning business

Creating a profitable carpet cleaning business isn't an overnight task. It requires strategic planning, hard work, and continuous improvement. Below are some strategies to help you build a thriving and profitable carpet cleaning business.

Carpet Cleaning Business

Effective marketing strategy

Marketing is a crucial element of any successful business. With an effective marketing strategy, you can reach your target audience, communicate your value proposition, and generate leads. 

Here's how you can develop an effective marketing strategy for your carpet cleaning business: 

  • Identify your target market: Your target market could be homeowners, office managers, property managers, or even tenants. Understanding your target market's needs and preferences can help you tailor your services and marketing messages.
  • Leverage digital marketing: With the growing use of the internet, digital marketing has become indispensable for businesses. Build a professional website, optimize it for search engines (SEO), use social media platforms, and consider pay-per-click (PPC) advertising to increase your online presence and reach. Highlight the use of steam and steam cleaners in your marketing materials to emphasize the effectiveness and versatility of your services.
  • Use traditional marketing: Despite the digital age, traditional marketing methods like direct mail, flyers, and local newspaper advertisements can still be effective, especially in local markets. Highlight the benefits of steam cleaning and how it sets your business apart.
  • Build a strong brand: Your brand should reflect the quality and reliability of your services. Use consistent branding elements like logos, colors, and messaging across all marketing materials. Emphasize the use of steam cleaning as a premium service that delivers superior results.

Quality service provision

Providing high-quality services is not only key to customer satisfaction but also ensures repeat business and referrals.

Invest in an international service provider

This includes:

  • Investing in the best equipment and cleaning solutions: Quality tools, including steam cleaners, and solutions ensure efficient cleaning and protect carpets and other surfaces from damage.
  • Training your staff: Well-trained staff can provide excellent services, handle equipment properly, and respond effectively to client inquiries and concerns. Train them on the proper use of steam cleaners and the different applications for steam cleaning.
  • Excellent customer service: This involves being responsive, professional, and courteous to your clients. Good customer service can set you apart from your competitors and help you build strong relationships with your clients. Highlight your commitment to customer satisfaction and the use of steam cleaning as a premium service that exceeds expectations.

Pricing strategy

Your pricing can significantly impact your profitability. While it's essential to keep your prices competitive, they should also cover your costs and provide a reasonable profit margin.

  • Research your competition: Understanding what your competitors charge can help you set competitive prices. However, avoid the temptation to undercut your competitors excessively, as this could negatively impact your profits. Emphasize the value-added by using steam cleaners and the superior results they deliver.
  • Understand your costs: Your pricing should cover all your costs, including direct costs like labor and cleaning supplies, and indirect costs like marketing, transportation, and administrative expenses. Consider the additional cost of steam cleaners and highlight the benefits they bring to justify your pricing.
  • Value-based pricing: Consider the value you provide to your clients when setting your prices. If your services offer unique benefits or superior quality, clients may be willing to pay a premium. Highlight the use of steam cleaning and its effectiveness in delivering exceptional results.

Streamlining operations

Efficient operations can save time and reduce costs, significantly enhancing your profitability. Here are some ways you can streamline your carpet cleaning business operations:

  • Use technology: Technology can help you manage your business more efficiently. Consider using scheduling software to organize appointments, customer relationship management (CRM) systems to manage customer information and interactions, and accounting software for invoicing and financial management. Explore steam cleaning equipment that offers advanced features and automation to improve efficiency.

  • Implement standard operating procedures (SOPs): SOPs ensure consistency in your operations and make it easier to train new staff. They can cover various aspects of your business, from cleaning procedures to customer service. Develop SOPs specific to steam cleaning to ensure consistent and effective results.
  • Plan your routes: Efficient route planning can save fuel and time, allowing you to serve more clients in a day. Use GPS or route planning software to optimize your travel routes. Incorporate the use of steam cleaners into your route planning to maximize their utilization.

Case study

To illustrate the successful implementation of the strategies we've discussed, let's explore a few real-world case studies.

A remarkable return on ad spend

In one impressive instance, a carpet cleaning business generated a staggering $20,000 in sales with a 1,286% return on ad spend. This was achieved by leveraging digital marketing platforms - specifically targeted Facebook ads and Google AdWords. 

The business emphasized their use of steam cleaning and its superior results in their marketing campaigns, attracting customers seeking premium services.

A Quick profit with online and offline marketing

Another example of success in the carpet cleaning business world is a company that managed to make $254 in just 58 minutes. This swift profit was the result of a combined online and offline marketing strategy


By utilizing social media platforms, email marketing, and direct mail, the business could engage with a wide customer base and quickly generate revenue. They highlighted their expertise in steam cleaning and its benefits in their marketing materials.

Leveraging customer reviews for high conversion

An interesting approach was used by another carpet cleaning company, which capitalized on reputation signals on their website to achieve high conversion rates. Understanding the power of social proof, the business used customer reviews and ratings to build trust with potential customers. 

This case study demonstrates the value of excellent customer service, including the use of steam cleaning, and the importance of showcasing positive customer feedback.

Direct mail marketing success

A case study of a business that employed direct mail marketing to great effect serves as an example of traditional marketing strategies still holding value. The carpet cleaning business sent postcards to targeted mailing lists, a strategy that resulted in increased sales. 

The importance of a professional email address

By highlighting the benefits of steam cleaning and the quality of their services, they attracted customers who were seeking superior cleaning solutions.

Wrapping up

Starting and running a carpet cleaning business can indeed be profitable, given the right conditions, execution, and effective use of steam and steam cleaners. The high demand, recurring revenue, scalability, and expansion opportunities contribute to its potential profitability. 

By implementing effective marketing strategies, providing quality services, setting competitive prices, and streamlining operations, you can maximize the profitability of your carpet cleaning business. With diligence and strategic planning, you can build a thriving and profitable carpet cleaning business.

Frequently asked questions

How much does it cost to start a carpet cleaning business?

The cost to start a carpet cleaning business can vary based on factors such as the type of equipment you choose, the size of your operation, and your marketing strategy. Generally, you can start a small, home-based carpet cleaning business for as little as $3,000 to $5,000, including the cost of steam cleaning equipment.

What are the key elements to a successful carpet cleaning business?

Key elements include understanding your market, effective marketing strategies that highlight the use of steam and steam cleaners, delivering high-quality service using advanced equipment, setting competitive prices that account for the benefits of steam cleaning, and continuously improving your operations.

How can I market my carpet cleaning business?

You can use various marketing channels such as social media, email marketing, SEO, Google AdWords, direct mail, and local advertising. Emphasize the use of steam and steam cleaners in your marketing materials to showcase the effectiveness and versatility of your services. Highlight the benefits of steam cleaning for different surfaces and the superior results it delivers compared to traditional cleaning methods.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}