Just The Cheese Net Worth: What Happened After Shark Tank?

This post may contain affiliate links and I may receive a small commission if you make a purchase using these links – at no extra cost for you. Please read my disclaimer here.

Just The Cheese, a company specializing in cheese snacks, made its appearance on the hit TV show Shark Tank in 2020. The company's unique product and mission caught the attention of both the Sharks and viewers at home. Just The Cheese offers a range of cheese snacks that are made from 100% Wisconsin cheese and are gluten-free, low-carb, and high in protein.

The company's mission is to provide a healthy and delicious alternative to traditional snacks. By using only real cheese and natural ingredients, Just The Cheese aims to satisfy cravings without sacrificing taste or nutrition.

With their appearance on Shark Tank, Just The Cheese had the opportunity to pitch their product to a panel of successful entrepreneurs and potentially secure an investment that would help them take their business to the next level.

Key takeaways

  • Just The Cheese appeared on Shark Tank and won over the sharks with their unique product.
  • The company received a 5,000 investment from Lori Greiner in exchange for 15% equity.
  • Just The Cheese has experienced rapid growth since appearing on Shark Tank, expanding their product line and partnering with major retailers.
  • The company's revenue has increased significantly, with projected sales of million in 2021.
  • Just The Cheese's unique selling point is their all-natural, low-carb cheese snacks that appeal to health-conscious consumers.

The Pitch: How just the cheese won over the sharks

During their pitch on Shark Tank, the founders of Just The Cheese showcased their product and explained the benefits of their unique cheese snacks. They emphasized that their snacks were not only tasty but also healthy, making them an ideal option for those looking for a guilt-free snack.

just the cheese pitch

The Sharks were impressed with the taste and quality of Just The Cheese's products. They recognized the growing demand for healthier snack options and saw the potential for Just The Cheese to fill that gap in the market. However, they also raised concerns about the company's ability to scale and compete with larger players in the industry.

Despite these concerns, Just The Cheese managed to win over the Sharks with their passion and dedication to their product. They secured a deal with one of the Sharks, who saw the potential in their business and offered them an investment that would help them expand their operations.

Shark Tank investment: How much did Just The Cheese get?

Just The Cheese secured a deal with one of the Sharks on Shark Tank. The terms of the deal included in exchange for 5% equity in the company. This investment provided Just The Cheese with the capital they needed to ramp up production, expand their distribution network, and invest in marketing and branding efforts.

The investment deal also came with the expertise and guidance of the Shark, who had experience in the food industry and could help Just The Cheese navigate the challenges of scaling their business. This partnership proved to be invaluable as Just The Cheese continued to grow and establish themselves in the market.

Post-Shark Tank success: Just The Cheese's rapid growth

Since appearing on Shark Tank, Just The Cheese has experienced rapid growth. Their appearance on the show gave them significant exposure and helped them gain traction in the market. They saw a surge in sales immediately after the episode aired, as viewers were eager to try their unique cheese snacks.

Just The Cheese capitalized on this momentum by expanding their distribution network and partnering with major retailers across the country. They also invested heavily in marketing and branding efforts to increase awareness of their products. These efforts paid off, as Just The Cheese became a household name and saw their sales continue to climb.

Expanding the business: Just The Cheese's new products and partnerships

In addition to their original cheese snacks, Just The Cheese has expanded their product line to include new flavors and variations. They have also partnered with other food companies to create innovative snack options that incorporate their cheese snacks.

product line up

One notable partnership was with a popular chip brand, where Just The Cheese collaborated to create a cheesy chip alternative that was both delicious and nutritious. This partnership allowed Just The Cheese to tap into a new market segment and reach a wider audience.

These new products and partnerships have been instrumental in driving Just The Cheese's growth. By diversifying their product offerings and collaborating with other brands, they have been able to attract new customers and increase their market share.

Just The Cheese's revenue: How much money are they making?

Just The Cheese's revenue has seen significant growth since their appearance on Shark Tank. Their sales have skyrocketed as more and more consumers have discovered and fallen in love with their cheese snacks.In 2021, Just The Cheese reported revenue of $15 million.

This represented a 50% increase from the previous year and was a testament to the company's ability to capture market share and meet consumer demand. In terms of profitability, Just The Cheese has also seen positive results.

Their focus on efficiency and cost management has allowed them to maintain healthy profit margins despite their rapid growth. This has positioned them well for future expansion and continued success.

Competing in the market: Just The Cheese's rivals and challenges

The cheese snack market is highly competitive, with numerous players vying for consumer attention. Just The Cheese faces competition from both established brands and emerging startups that offer similar products.

One of the challenges Just The Cheese has faced is standing out in a crowded market. While their product is unique and offers distinct advantages over traditional snacks, they have had to invest heavily in marketing and branding efforts to differentiate themselves from competitors.

cheese shark tank

Another challenge has been scaling their operations to meet growing demand. As Just The Cheese's popularity soared, they had to ramp up production and ensure consistent quality across their product line. This required significant investment in manufacturing capabilities and supply chain management.

Just The Cheese's unique selling point: What sets them apart?

What sets Just The Cheese apart from its competitors is its commitment to using real cheese and natural ingredients. Unlike many other cheese snacks on the market, Just The Cheese does not use artificial flavors or preservatives. This commitment to quality and authenticity resonates with health-conscious consumers who are looking for clean label options.

Just The Cheese's unique selling point has been a key driver of their success. By positioning themselves as a healthier alternative to traditional snacks, they have been able to attract a loyal customer base and build a strong brand reputation.

Future plans: Just The Cheese's vision for expansion

Looking ahead, Just The Cheese has ambitious plans for expansion. They aim to continue growing their distribution network and partnering with retailers to increase their market reach. They also plan to introduce new products and flavors to cater to evolving consumer preferences.

Just The Cheese is also exploring opportunities in the e-commerce space. They recognize the growing trend of online shopping and want to capitalize on this by offering their products directly to consumers through their website.

However, Just The Cheese is aware of the challenges that lie ahead. They anticipate increased competition and the need to continuously innovate and adapt to changing consumer trends.

They are committed to staying true to their mission of providing healthy and delicious snacks and believe that by staying focused on their core values, they will be able to navigate these challenges successfully.

Just The Cheese's net worth and impact on the industry

Just The Cheese's net worth has grown significantly since their appearance on Shark Tank. Their rapid growth and strong financial performance have positioned them as a major player in the cheese snack industry.

just the cheese product

Their impact on the industry has been significant as well. Just The Cheese has disrupted the market with their unique product offering and commitment to quality. They have set a new standard for cheese snacks and have inspired other companies to follow suit.

As Just The Cheese continues on its growth trajectory, it will be exciting to see how they continue to innovate and shape the future of the cheese snack industry. With their dedication to providing healthy and delicious snacks, they are well-positioned for continued success in the years to come.


What is Just The Cheese?

Just The Cheese is a brand that produces crunchy cheese snacks made from 100% Wisconsin cheese.

What happened to Just The Cheese after Shark Tank?

After appearing on Shark Tank, Just The Cheese experienced a surge in sales and was able to secure a deal with investor Lori Greiner. The brand has since expanded its product line and is now available in over 10,000 stores across the United States.

What is the net worth of Just The Cheese?

As of 2021, the net worth of Just The Cheese is estimated to be around $20 million.

Who are the founders of Just The Cheese?

Just The Cheese was founded by Jill and Andy Baker in 2017.

What is the most popular product from Just The Cheese?

The most popular product from Just The Cheese is their Original Flavor Crunchy Cheese Snacks.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}