Kartra vs Clickfunnels 2022 – Features, Pros & Cons

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Are you undecided which all-in-one marketing platform to pick? Is it best to choose Clickfunnels or Kartra?

If yes, you found the right article to read. In this Kartra vs Clickfunnels review 2022, I’ll help you determine which is the right software for you and your business. I will tackle each of their strongest points, suitable users, and a few pros and cons.

Let’s start?

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All about Kartra and Clickfunnels

What is Kartra?

Kartra is an all-in-one marketing software built by Andy Jenkins and Mike Filsaime under Genesis Digital. It is a professionally built platform that aims to help online business owners and internet marketers in leveraging their lead generation efforts and sales.

Kartra review_home page

The platform features different applications ranging from website builders to data gathering tools. Essentially, they are designed to help users execute various tasks such as:

  • Brand exposure
  • Email campaigns
  • Lead generation and conversion

Aside from that, the tools are pretty accessible as well as most of it functions as a drag and drop. It also comes with premade marketing funnels that are designed by advertising and sales experts like Frank Kern. In fact, it is typically compared with Clickfunnels DFY funnel templates when it comes to its efficiency.

As a professional platform, Kartra consequently came with a steep learning curve. Hence, I do not recommend it to individuals with little or no experience. On a good note, it does fit with seasoned marketers and entrepreneurs.

What is Clickfunnels?

Clickfunnels is a complete digital marketing solution built by Russell Brunson with the objective to assist and support digital entrepreneurs and advertisers with their marketing efforts.


Packed with essential marketing tools, the software can help you bring the following:

  • Create professional and eye-catching landing pages 
  • Drive leads and sales
  • Help nurture your brand
  • Increase audience engagement
  • Build a meaningful relationship with your viewers/readers
  • Run high-converting email campaigns
  • Leverage your sales and revenue through its membership site
  • Split testing and analyzing your results

On the one hand, its primary purpose is to aid users to build and design marketing funnels in a convenient yet efficient way. The software works as a drag and drop which makes it convenient even to entry-level biz owners.

Clickfunnels offers a 14-days free trial as well, which gives users the opportunity to have full and unlimited access to all its features. It also comes with two pricing plans (which I will explain further in the next sections) only.

Who can use Kartra and Clickfunnels?

Kartra target users

As I have noticed, Kartra target users are professionals who wish to establish a strong brand and competitive online venture. It is not for the faint of heart as lots of marketers rated it with a high learning curve.

So, although its user interface is intuitive, its overall function can be quite complicated for people with less to zero marketing experience.

One more thing: if you are only starting and you don’t have solid subscribers of, say, over 2, 000 active people, I suggest you start with a beginner-oriented software like Builderall.

If you are an amateur and not quite knowledgeable yet, it would be tough to maximize all its features. Hence, I suggest you opt for a software that is beginner-friendly and affordable at the same time. 

Clickfunnels target users

Essentially, Clickfunnels suits best with people whose top priority is to form high-converting sales funnels. And this is also the reason why I find it suitable to utilize for mining high-quality leads and successfully push them to make a purchase.

Apart from that, if you are an amateur marketer or you aspire to venture in selling online, Clickfunnels features will fit well with your intentions too. Its library of premade funnels, for instance, lets you carry out a compelling sales process even without prior experience.

But there is a catch: it requires you a considerable amount of money to access all its tools. Its Etison suite plan costs $297 per month. And that is quite a splurge particularly for inexperienced solopreneurs and online marketers.

What are the pros and cons?

Kartra benefits and disadvantages

  • All plans offer full access to all Kartra tools. Although each bundle renders a varying set of restrictions, all plans allow users to have full access to all tools. Perfect for both starters and seasoned marketers who wish to test Kartra features.
  • Enables users to host videos. The platform has a built-in video hosting app for those who prefer to add visual content. You can then play your videos anywhere including the membership portals and marketing pages.
  • Its membership portal system has plenty of functions. The membership site builder not only offers a convenient way to manage your subscribers, but it is also rich in applications that you can use to optimize your marketing efforts and sales too. It comes with drag and drop interface, video embeddings, file sharing, and many more.
  • It is an all-in-one solution to run your business. Kartra saves you from the hassle of using different external tools. No need to purchase standalone platforms for email marketing, membership site building, as well as page and funnel creation since the software has it all.
  • It comes with other handy tools like Kartra Videos, Kartra Helpdesks, and Kartra Calendars. As mentioned, there is no need to use other external tools as Kartra provides a variety of features. You can upload and embed videos, set schedules via Kartra Calendar, and give excellent customer support using Helpdesk.
  • Pages as well as checkout process load a bit slow
  • The website builder should have more features. Although its page/funnel editor is professional, it's not so advanced compared to modern builders.

Clickfunnels benefits and disadvantages

  • Professional platform (design) with a consistent user interface. Just like Kartra, Clickfunnels provides an intuitive user interface. Suitable for beginners with less to no experience in handling digital marketing tools.
  • It is an all-in-one solution to operate sales funnels. Creating high-converting marketing funnels is the platform's main selling point. Thus, it provides all the basic, as well as advanced features one needs to run efficient sales funnels.
  • Can’t host videos. Unfortunately, Clickfunnels doesn't allow users to upload videos directly. You can, however, embed videos from video streaming platforms like Vimeo and YouTube. 
  • Fewer membership options. Although the site builder works perfectly fine, Clickfunnels integrated fewer functionalities to it compared to Kartra’s. It is pretty limited and quite unfit for those who wish to monetize their fans via membership.

Pricing packages

Kartra pricing plans

Kartra pricing

Kartra offers five bundles: starter, silver, gold, platinum, diamond. Here’s a brief overview of each subscription:

1. Starter. For $99 per month, Kartra basic plan lets you have access to all its features. However, it is quite limited. For instance, you want to run email campaigns, you are granted to send 15, 000 emails per month only. As such, if you are, say, a medium-sized or huge company, better get a higher subscription.

2. Silver. For $149, the silver bundle enables users to access all Kartra features with unlimited pages to create and products to sell. On the other hand, its email capacity is capped at 125, 000 a month.

3. Gold. If you are an established entrepreneur or marketer, Kartra gold package will fit well with your goals. It provides you 200 GB of bandwidth per month with unlimited pages and products. Users, on the other hand, can send up to 255, 000 emails per month. Not bad for mid-size to large teams.

4. Platinum. This plan comes with the same perks as the gold. The only difference is that users can send up to 500, 000 emails a month. It also comes with a 500 GB bandwidth instead of 200 per month.

5. Diamond. For huge digital marketing agencies, the best-recommended plan is the diamond. The bundle gives users an unlimited number of products to sell as well as pages to create. But instead of an unlimited number of emails, you get 1, 000, 000.

Clickfunnels pricing plans

Users can avail Clickfunnels for two pricing packages: the standard and the Etison suite plan. Here’s a breakdown of the two bundles:

1. Standard plan. Clickfunnels basic bundle gives users full access to all its tools except its built-in email service provider Actionetics and affiliate management system Backpack. It is the cheapest and costs $97 per month.

The standard plan is very limited. It capped your page and funnel usage, for example, to 100 pages and 20 funnels only.

2. Platinum plan (Etison suite plan). If you want to receive unlimited access to all Clickfunnels features including the Actionetics and Backpack, you have to get the platinum plan. The catch is it costs $297 per month. On a good note, it comes with unlimited pages and funnels usage.

Kartra vs Clickfunnels 2022: what are their best features?

Should you get Kartra or Clickfunnels?

In this section, I’ll enumerate Cickfunnels and Kartra strongest points you should consider first before deciding which one to buy.

Kartra best features

Membership site builder

Although it works better with individuals who accumulated a massive amount of active audience, the top in the list of Kartra’s best features is its membership portal builder.

Kartra membership site builder and manager

I find it as the platform’s strongest tool because of its broad usage. You can use it whether it is for organizing your members or handling secure transactions.

Here are the other tasks you can do using it:

  • Creates a management system to organize your members
  • Efficient and quick delivering of content
  • Integrates automation tools
  • Set the type of access

Apart from that, you can also set different membership payments for your audiences to choose. You can give a one-time payment, monthly payment, or installment.

The portal enables you to monetize your subscribers using two methods: sell full access membership or sell gated content.

Built-in product builder and checkout page

If you have a sales system or planning to build one, it is essential to have an efficient as well as a secured checkout page and product builder.

Aside from giving your customers the guarantee that their personal info is safe, you get to improve your conversion rate by giving a convenient and accessible checkout page.

That said, here’s how its product builder and checkout page work:

Product Builder

As its name suggests, it enables users to create and add new products. But it does not just about new products, you can also leverage your sales by adding upsells.

Kartra vs Clickfunnels_product builder

When it comes to its user interface, the tool is pretty user-friendly and straightforward. It comes with step-by-step instructions on how to use the feature.

The builder gives you options to add whatever visual elements you like to place on the page. Say, you want to add an interactive tutorial on how to use the product you are selling, you can then upload a video.

You can also add other details such as:

  • Images
  • Product description
  • Product name (official and internal name)

The app also comes with editing tools that you can utilize when designing your product page. It lets you integrate a shopping cart abandonment process, set languages, and modify the text’s color and font.

Checkout Page

Kartra built-in checkout page is a reliable and secure app that you can use for your sales pages. It is not only about security, but it also comes with a wide range of options to make your checkout page look more professional.

For instance, it has a feature where you can set the types of payment processes. It lets you integrate payment platforms like PayPal, debit/credit card, or one-click payment.


Another lucrative Kartra app you should check out is its analytics tool. As its name tells, it is used to track and gather essential data from your site as well as your internet marketing campaigns.

Kartra analytics

Data gathering enables marketers to understand how their target market interact and their purchasing behavior. Such information is useful if you want to optimize your marketing efforts. And Kartra analytics tool can help you do that.

To give you an overview, here are a few key metrics you can track and record using the application:

  • Website traffic
  • Conversion rates
  • Number of subscribers
  • Sales
  • Click-through-rates (CTR)
  • Open rates

Essentially, you will regularly receive comprehensive data concerning your customers' behavior and how they interact with your sales funnel.

Kartra email analytics dashboard

The information you get comprises email sequences, quality of your content and site, products, and offers.

If you want an in-depth review of Kartra features, click here.

Clickfunnels best features

The funnel builder

Clickfunnels funnel builder is divided into two categories: the cookbook and the classic builder. Both come with funnel templates that you can customize or use as-is.

The only difference is that the cookbook consists of a wide array of templates, while the classic editor designs a funnel based on a specific goal.

Clickfunnels cookbook funnel builder_classic builder

To give you a full grasp, here’s an overview of each.

The cookbook builder

Essentially, the cookbook funnel builder is a library of done-for-you marketing funnels users can utilize as-is or modify depending on their internet marketing strategy. But the remarkable feature about it is that it provides a variety of niches you can opt and base your funnel.

Clickfunnels cookbook funnel builder

For quick sorting, you can choose what type of funnel you like or you need. Here are the three options you can base your funnel from:

  • Sales page funnels
  • Lead capture funnels
  • Event funnels

The process is straightforward too. You only have to pick one criterion and the tool will transfer you automatically to the editor page where you can change the material.

The cookbook builder provides paid and free templates.

The classic funnel builder

Clickfunnels first funnel builder is the classic builder. It is a basic - and also limited - application to create a sales process. Compared to the newly added cookbook builder, it produces templates by three conditions only:

  • Product selling
  • Lead collection
  • Webinar hosting

It does not have a library where you can sort and pick one. And instead of basing it off a niche, the tool will derive it depending on the three mentioned ‘goals/conditions’.

Membership site builder

A reliable digital store is crucial if your online venture involves product selling. You need to provide your products with a safe virtual space to store as well as a secured site to make transactions with your customers.

Clickfunnels membership access

Thankfully, Clickfunnels has a built-in membership site builder.

Essentially, the feature allows users to earn money in various ways. But typically, it is utilized to sell via two methods: by offering gated premium content or by selling full-access membership.

It also supports different payment platforms including PayPal, Stripe, and Apple Pay.

It has pre-made membership funnels which I find advantageous, particularly to those who are only starting and have no idea how to leverage membership sites. It can help users with tasks like:

  • Page promotion
  • Persuade potential customers to take action
  • Provide various approaches to push leads down the funnel
  • Show your content or product’s value

No need to fret when it comes to its user interface, especially if you are a tech-noob since the application has entry-level accessibility.

Webinar integration

The webinar tool is another handy and cost-effective feature you will find in Clickfunnels. Basically, you can use it to maximize and strengthen your lead generation techniques.

A webinar is a great platform for industry experts to showcase their knowledge and how they can provide help being “experts”.

It is typically utilized by speakers, coaches, consultants, and other entrepreneurs whose service involves knowledge-sharing. In fact, 60% of marketers say that they use webinars as part of their content marketing strategy.

Clickfunnels webinar app can help you hold live events online such as seminars, workshops, and lectures. It enables you to either hold a live event or pre-record it using a video streaming tool.

But what’s impressive - and truly useful for starters - is that it comes with premade webinar funnels that you can modify or use as-is.

The webinar funnel comes with three stages. They are:

  • Registration 
  • Confirmation page
  • Broadcast room. 

Putting it all together

Clickfunnels and Kartra are both all-in-one marketing solutions that share the same purpose and features. The only difference is that:

  • Kartra is ideal for professionals who wish to improve their online marketing campaigns and online soloprenuers who want to sell digital products and leverage them through building a membership site.
  • Clickfunnels is geared towards starters as well as seasoned marketers who want to build high-converting sales funnels and build compelling landing pages

Aside from that, Kartra membership site builder provides more functionalities than Clickfunnels’.

But if there is one factor that the two shares, I think it would be the accessibility and caliber of their sales funnel builder.

However, Clickfunnels is beginner-oriented with an extensive library of pre-made funnels, while Kartra has a high learning curve and offers a limited number of models only.

So, ask yourself. Does your biz require compelling funnels or advanced portal membership system?

Choosing the most fitting software to help you run your online venture is crucial as an internet marketer and business owner.

It is why although Kartra and Clickfunnels share the same purpose, it still better to check diligently what aspects of your business you need to improve and how the two platforms can help you. 

Before signing up for ClickFunnels, make sure to get ClickFunnels 30 Days Marketing Plan. Everyone who has ever had a ClickFunnels account, needs these 30 day blueprints. The summit is totally free.

About the author 

Peter Keszegh

Most people write this part in the third person but I won't. You're at the right place if you want to start or grow your online business. When I'm not busy scaling up my own or other people' businesses, you'll find me trying out new things and discovering new places. Connect with me on Facebook, just let me know how I can help.

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