Are you undecided which all-in-one marketing platform to pick? Is it best to choose Clickfunnels or Kartra?
If yes, you found the right article to read. In this Kartra vs Clickfunnels review 2020, I’ll help you determine which is the right software for you and your business. I will tackle each of their strongest points, suitable users, and a few pros and cons.
If you've already decided to buy Kartra or Clickfunnels, just skip to the end of this review and grab my bonus package.
All about Kartra and Clickfunnels
What is Kartra?
Kartra is an all-in-one marketing software built by Andy Jenkins and Mike Filsaime under Genesis Digital. It is a professionally built platform that aims to help online business owners and internet marketers in leveraging their lead generation efforts and sales.
The platform features different applications ranging from website builders to data gathering tools. Essentially, they are designed to help users execute various tasks such as:
Aside from that, the tools are pretty accessible as well as most of it functions as a drag and drop. It also comes with premade marketing funnels that are designed by advertising and sales experts like Frank Kern. In fact, it is typically compared with Clickfunnels DFY funnel templates when it comes to its efficiency.
As a professional platform, Kartra consequently came with a steep learning curve. Hence, I do not recommend it to individuals with little or no experience. On a good note, it does fit with seasoned marketers and entrepreneurs.
What is Clickfunnels?
Clickfunnels is a complete digital marketing solution built by Russell Brunson with the objective to assist and support digital entrepreneurs and advertisers with their marketing efforts.
Packed with essential marketing tools, the software can help you bring the following:
On the one hand, its primary purpose is to aid users to build and design marketing funnels in a convenient yet efficient way. The software works as a drag and drop which makes it convenient even to entry-level biz owners.
Clickfunnels offers a 14-days free trial as well, which gives users the opportunity to have full and unlimited access to all its features. It also comes with two pricing plans (which I will explain further in the next sections) only.
Who can use Kartra and Clickfunnels?
Kartra target users
As I have noticed, Kartra target users are professionals who wish to establish a strong brand and competitive online venture. It is not for the faint of heart as lots of marketers rated it with a high learning curve.
So, although its user interface is intuitive, its overall function can be quite complicated for people with less to zero marketing experience.
One more thing: if you are only starting and you don’t have solid subscribers of, say, over 2, 000 active people, I suggest you start with a beginner-oriented software like Builderall or Kyvio.
If you are an amateur and not quite knowledgeable yet, it would be tough to maximize all its features. Hence, I suggest you opt for a software that is beginner-friendly and affordable at the same time.
Clickfunnels target users
Essentially, Clickfunnels suits best with people whose top priority is to form high-converting sales funnels. And this is also the reason why I find it suitable to utilize for mining high-quality leads and successfully push them to make a purchase.
Apart from that, if you are an amateur marketer or you aspire to venture in selling online, Clickfunnels features will fit well with your intentions too. Its library of premade funnels, for instance, lets you carry out a compelling sales process even without prior experience.
But there is a catch: it requires you a considerable amount of money to access all its tools. Its Etison suite plan costs $297 per month. And that is quite a splurge particularly for inexperienced solopreneurs and online marketers.
What are the pros and cons?
Kartra benefits and disadvantages
Clickfunnels benefits and disadvantages
Kartra pricing plans
Kartra offers five bundles: starter, silver, gold, platinum, diamond. Here’s a brief overview of each subscription:
1. Starter. For $99 per month, Kartra basic plan lets you have access to all its features. However, it is quite limited. For instance, you want to run email campaigns, you are granted to send 15, 000 emails per month only. As such, if you are, say, a medium-sized or huge company, better get a higher subscription.
2. Silver. For $149, the silver bundle enables users to access all Kartra features with unlimited pages to create and products to sell. On the other hand, its email capacity is capped at 125, 000 a month.
3. Gold. If you are an established entrepreneur or marketer, Kartra gold package will fit well with your goals. It provides you 200 GB of bandwidth per month with unlimited pages and products. Users, on the other hand, can send up to 255, 000 emails per month. Not bad for mid-size to large teams.
4. Platinum. This plan comes with the same perks as the gold. The only difference is that users can send up to 500, 000 emails a month. It also comes with a 500 GB bandwidth instead of 200 per month.
5. Diamond. For huge digital marketing agencies, the best-recommended plan is the diamond. The bundle gives users an unlimited number of products to sell as well as pages to create. But instead of an unlimited number of emails, you get 1, 000, 000.
Clickfunnels pricing plans
Users can avail Clickfunnels for two pricing packages: the standard and the Etison suite plan. Here’s a breakdown of the two bundles:
1. Standard plan. Clickfunnels basic bundle gives users full access to all its tools except its built-in email service provider Actionetics and affiliate management system Backpack. It is the cheapest and costs $97 per month.
The standard plan is very limited. It capped your page and funnel usage, for example, to 100 pages and 20 funnels only.
2. Platinum plan (Etison suite plan). If you want to receive unlimited access to all Clickfunnels features including the Actionetics and Backpack, you have to get the platinum plan. The catch is it costs $297 per month. On a good note, it comes with unlimited pages and funnels usage.
Kartra vs Clickfunnels 2020: what are their best features?
Should you get Kartra or Clickfunnels?
In this section, I’ll enumerate Cickfunnels and Kartra strongest points you should consider first before deciding which one to buy.
Kartra best features
Membership site builder
Although it works better with individuals who accumulated a massive amount of active audience, the top in the list of Kartra’s best features is its membership portal builder.
I find it as the platform’s strongest tool because of its broad usage. You can use it whether it is for organizing your members or handling secure transactions.
Here are the other tasks you can do using it:
Apart from that, you can also set different membership payments for your audiences to choose. You can give a one-time payment, monthly payment, or installment.
The portal enables you to monetize your subscribers using two methods: sell full access membership or sell gated content.
Built-in product builder and checkout page
If you have a sales system or planning to build one, it is essential to have an efficient as well as a secured checkout page and product builder.
Aside from giving your customers the guarantee that their personal info is safe, you get to improve your conversion rate by giving a convenient and accessible checkout page.
That said, here’s how its product builder and checkout page work:
As its name suggests, it enables users to create and add new products. But it does not just about new products, you can also leverage your sales by adding upsells.
When it comes to its user interface, the tool is pretty user-friendly and straightforward. It comes with step-by-step instructions on how to use the feature.
The builder gives you options to add whatever visual elements you like to place on the page. Say, you want to add an interactive tutorial on how to use the product you are selling, you can then upload a video.
You can also add other details such as:
The app also comes with editing tools that you can utilize when designing your product page. It lets you integrate a shopping cart abandonment process, set languages, and modify the text’s color and font.
Kartra built-in checkout page is a reliable and secure app that you can use for your sales pages. It is not only about security, but it also comes with a wide range of options to make your checkout page look more professional.
For instance, it has a feature where you can set the types of payment processes. It lets you integrate payment platforms like PayPal, debit/credit card, or one-click payment.
Another lucrative Kartra app you should check out is its analytics tool. As its name tells, it is used to track and gather essential data from your site as well as your internet marketing campaigns.
Data gathering enables marketers to understand how their target market interact and their purchasing behavior. Such information is useful if you want to optimize your marketing efforts. And Kartra analytics tool can help you do that.
To give you an overview, here are a few key metrics you can track and record using the application:
Essentially, you will regularly receive comprehensive data concerning your customers' behavior and how they interact with your sales funnel.
The information you get comprises email sequences, quality of your content and site, products, and offers.
If you want an in-depth review of Kartra features, click here.
Clickfunnels best features
The funnel builder
Clickfunnels funnel builder is divided into two categories: the cookbook and the classic builder. Both come with funnel templates that you can customize or use as-is.
The only difference is that the cookbook consists of a wide array of templates, while the classic editor designs a funnel based on a specific goal.
To give you a full grasp, here’s an overview of each.
The cookbook builder
Essentially, the cookbook funnel builder is a library of done-for-you marketing funnels users can utilize as-is or modify depending on their internet marketing strategy. But the remarkable feature about it is that it provides a variety of niches you can opt and base your funnel.
For quick sorting, you can choose what type of funnel you like or you need. Here are the three options you can base your funnel from:
The process is straightforward too. You only have to pick one criterion and the tool will transfer you automatically to the editor page where you can change the material.
The cookbook builder provides paid and free templates.
The classic funnel builder
Clickfunnels first funnel builder is the classic builder. It is a basic - and also limited - application to create a sales process. Compared to the newly added cookbook builder, it produces templates by three conditions only:
It does not have a library where you can sort and pick one. And instead of basing it off a niche, the tool will derive it depending on the three mentioned ‘goals/conditions’.
Membership site builder
A reliable digital store is crucial if your online venture involves product selling. You need to provide your products with a safe virtual space to store as well as a secured site to make transactions with your customers.
Thankfully, Clickfunnels has a built-in membership site builder.
Essentially, the feature allows users to earn money in various ways. But typically, it is utilized to sell via two methods: by offering gated premium content or by selling full-access membership.
It also supports different payment platforms including PayPal, Stripe, and Apple Pay.
It has pre-made membership funnels which I find advantageous, particularly to those who are only starting and have no idea how to leverage membership sites. It can help users with tasks like:
No need to fret when it comes to its user interface, especially if you are a tech-noob since the application has entry-level accessibility.
The webinar tool is another handy and cost-effective feature you will find in Clickfunnels. Basically, you can use it to maximize and strengthen your lead generation techniques.
A webinar is a great platform for industry experts to showcase their knowledge and how they can provide help being “experts”.
It is typically utilized by speakers, coaches, consultants, and other entrepreneurs whose service involves knowledge-sharing. In fact, 60% of marketers say that they use webinars as part of their content marketing strategy.
Clickfunnels webinar app can help you hold live events online such as seminars, workshops, and lectures. It enables you to either hold a live event or pre-record it using a video streaming tool.
But what’s impressive - and truly useful for starters - is that it comes with premade webinar funnels that you can modify or use as-is.
The webinar funnel comes with three stages. They are:
Putting it all together
Clickfunnels and Kartra are both all-in-one marketing solutions that share the same purpose and features. The only difference is that:
Aside from that, Kartra membership site builder provides more functionalities than Clickfunnels’.
But if there is one factor that the two shares, I think it would be the accessibility and caliber of their sales funnel builder.
However, Clickfunnels is beginner-oriented with an extensive library of pre-made funnels, while Kartra has a high learning curve and offers a limited number of models only.
So, ask yourself. Does your biz require compelling funnels or advanced portal membership system?
Choosing the most fitting software to help you run your online venture is crucial as an internet marketer and business owner.
It is why although Kartra and Clickfunnels share the same purpose, it still better to check diligently what aspects of your business you need to improve and how the two platforms can help you.
If you've decided to buy Kartra or Clickfunnels, you can grab it through my link and all the bonuses below:
Personal 1 on-1 mentoring
Regular coaching calls to help you succeed with anything marketing or technical related.
Different software packages
Different tools regularly like graphic design tools, covers, templates.
Done-for-you emails, guides, books, articles that you can customize and publish.
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